5 reasons to choose Magento vs Shopify

5 reasons to choose Magento vs Shopify


I get it, you guys aren’t e-commerce
platform experts and you shouldn’t be it’s your job to be an expert in
whatever your business does. Choosing an e-commerce platform is a big decision.
You’re gonna invest your hard-earned money and build your business on this
thing and it’s going to define your business online for the next several
years. That’s a lot of pressure! I’m going to try and simplify it for you and in this
video I’m gonna give you five reasons to choose Magento over Shopify. Pull
yourself up a chair and let’s talk about. Choosing an e-commerce platform can be a subtle, nuanced process. It often comes down to the smallest difference or
feature that makes one direction better than another. There’s no way we can go
through everything in a single video. This video is not a feature comparison.
It’s more of five big things that you can look for that, if they apply to your
business, can make your decision a lot easier. With that in mind, it really
applies to Shopify, Shopify Plus, Magento Open Source, or Magento Commerce. This particular video outlines five reasons that Magento might be better for you than
Shopify but it’s one in a series of platform comparisons. I’m gonna give you five reasons to choose Shopify as well and I’ll link you to that video at the end
of this one. No one is unbiased. Anybody who tells you they’re unbiased is just
lying to you. I have my favorite platforms. We’re Magento partners don’t
do so much with Shopify. However I’m not going to steer you wrong either. I want
you to end up on the platform that is 100% best for you and your business. Now these are in no particular order so let’s just get into it. The first
reason to choose Magento over Shopify is if you’re in a controversial or
high-risk industry. If you’re an industry where laws or public sentiment is
constantly evolving the open source nature and flexibility of Magento is
going to give you stability that you can never have on Shopify. Shopify has a
history of allowing businesses to invest and build on their platform only to
change their mind and give them weeks to find and migrate to another option, You
don’t want that kind of worry and risk. You need to be thinking long term and
that risk is a constant distraction and is not healthy for your business. If
you’re in a controversial or high-risk industry like firearm or vape products,
the flexibility that Magento provides, like being able to move to a different
host or select a new payment provider, means that someone can’t just tell you
no. Basically you have options and there’s not just one provider that can
completely shut you down. The next reason to choose Magento over Shopify is control.
Sometimes you really need control and other times you really just want control.
If you’re in heavily regulated industries like pharmaceuticals, it may
be absolutely necessary for you to have full control over your technology stack.
Perhaps there are certain technologies you want to use like AWS or Azure or you
have your own system administrators and want full control over your hosting
stack. That makes Magento a no brainer versus Shopify. I also often talk to
merchants that just don’t like or trust SaaS platforms. I don’t really know where
this deep-seated hate comes from. They just don’t care for the business model
at all. Regardless of any benefit, just not a fan. If you’re one of these people
then I’m not really sure why you’re watching this video, you’ve already made
your decision. But, I appreciate your support and thanks for watching, I guess.
The next reason to choose Magento over Shopify is b2b. B2b e-commerce is a whole different animal than b2c. Negotiated pricing, quotes, corporate accounts are
all things that are bare minimum to meet customer demands. The flexibility of
Magento also allows you to craft custom user experiences specific to your
industry and products if you really want to do b2b right. Magento also has the
flexibility needed to handle the most complex data needs. You can tie it into
whatever poorly thought-out and archaic back office systems you may have cobbled together over the last 20 years . And the next reason to choose Magento over Shopify is flexibility and scalability. Most e-commerce platforms are designed to
provide middle-of-the-road functionality that appeals to a large collection of
merchants. In some cases that may not provide everything you need to execute
on your e-commerce vision. If you’re gonna step outside of the norm and build
something extremely custom then you have more options with the flexibility that
comes with the open source nature of the Magento platform. As far as scalability goes you can build an empire on Magento. Now, before we get into this, I know someone
is going to bring up some merchants like Kylie Cosmetics which is shopping
shining example of scale on the platform. What I’m talking about in this section
is not about pure sales. Kylie Cosmetics is a unicorn and is not representative
of your business. It has scale without complexity. They’re
doing hundreds of millions of dollars online with like four employees. Now that
may be what you wish your business was like but it ain’t you. You figure out
how to replicate that without involving one of my family members in a sex tape
or ass implants and you make the videos and I’ll watch and learn.
And for that kind of money, I’d probably compromise on the ass implants. What I’m talking about is the complexity of
scale and providing a unified eCommerce experience across that business. Do you
have a chain of physical stores and need to integrate your website’s order
management and inventory across these locations? As in, your customers can see
the inventory in their local store, order it, pick it up this afternoon. Magento
can do that. Do you have five or ten international brands that all need
ecommerce experiences that are optimized for multiple languages and fully
integrated with your back office systems? Magento can do that, on one installation.
If your goals are world domination or your business has a lot of complexity
then Magento is an obvious choice. The next reason to choose Magento over
Shopify is innovation. If you want to be ahead of the curve of technology or user
experiences then you’re gonna need the flexibility that an open-source platform
provides. A big example right now is progressive web apps and headless
ecommerce. There are ways to build a PWA on Shopify. However, unless your needs are basic you’ll eventually run into some feature that needs to be customized or
custom-built depending on what it is. If you’re on a SaaS platform like Shopify
then you may not have the ability to do that customization. So, if your desire is
to be an innovator then open-source is going to be better for you than SaaS so
Magento is going to win over Shopify. There are a ton of features that you
need to consider to ultimately decide which platform is best for you. Hopefully,
however, these five things, if they apply to you, make that call just a little bit
easier. I’m going to also give you five reasons why Shopify might be better for
you. Once that’s ready I’ll pop it up on the screen here along with another video
that might be of interest to you. If these big Magento selling points don’t
speak to you, then check Shopify video out and see if that is a
better fit for your business. If you’ve watched both and still aren’t sure which
is a right fit for you or are having trouble narrowing it down and just want to talk
about it, then head over to Jamersan.com. J A M E R S A N .com, shoot me a message and we
can schedule some time to discuss. Otherwise, let me know your thoughts in
the comments of this video. It’s also extremely helpful if you’d hit that
thumbs up button. I appreciate you watching. If you’re interested in staying
up to date on the latest in enterprise e-commerce or taking your e-commerce
skills to the next level then consider hitting that subscribe button,
tapping that notification bell and I look forward to seeing you in the next
video.

8 thoughts on “5 reasons to choose Magento vs Shopify”

  1. You make some great arguments. Just shared this in my Facebook group, 25k WordPress users, but many of the same arguments can be used.

  2. After the Magento 1 to 2 mess, I don’t think you can criticize Shopify for making changes that result in challenges. And while I like Magento, you are really not aware of all that you can do with Shopify. I have run stores on Shopify with hundreds of SKUs adeptly handling $1MM per hour in sales. And you’re not even mentioning the development cost differential. But, you know I love you TJ, but you are showing your ignorance of Shopify.

  3. Wow. All good points. I had passed over Magento initially because it didn't seem as "turn-key" as Shopify. But you really hit-home with all those entrepreneurs who get deplatformed because they run afoul of the powers that be. Also, ass-implants.

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