Do 7 Things For Professional Logo Designs Every Time

Do 7 Things For Professional Logo Designs Every Time


so do you know the seven essential key
points of logo design find out why you need to know these seven crucial points
and then elevate your logo designs to that next level and the first trait
in today’s video is the logo you being scalable scalable means that the logo is
still functional at a very small size and also a larger sizes too so if
there’s too much closely packed together detail the logo is not going to look
ideal on small business cards also the logo type needs to be scalable just as
much as the logo symbol itself with the growing importance of smartphones low
designs need to be functional on small screens and so some companies and
designers are simplifying their logo designs to optimize for smartphones now
simplicity is what helps a logo stand out against challenges of time and then
also makes it easy for designers and brands to work with that logo in the
future now you want your logo to be as clear and visible as possible while
still communicating the brand message you need the bare essentials to present
the company and also a good logo is not overcrowded with useless design elements
simplicity requires excellent use of negative space and the elements that
make up your logo do you need that room to breathe this is going to be allowed a
design to speak clearly to the audience now every local design requires a
specific degree of balanced symmetrical or asymmetrical but liquor designs
require a whole lot of balance of work one of the mistakes that most
inexperienced designers make is that they place the elements randomly on the
Lego design without much thought at all an unbalanced logo looks untidy and it
leaves a viewer with an uncomfortable feeling now you can use grids to create
a Lego design a grid will help to keep the design in line and perfectly drawn
out also think about how the Lego symbol interacts with the logo type this needs
to be a perfect harmony of balance also try looking at the space between each of
the characters within your Lego type and see the relationship between the Lego
type and also the logo mark itself the fourth a logo design trade you
absolutely must adhere to is that you need to make sure your logo follows a
brief outlined by the clients now this is so crucial and if it’s not done
properly not only are you going to have a logo that’s undesirable and
ineffective but you can also totally ruin the
relationship with a client permanently if you do stray away from these points
the clients is gonna realize that you don’t understand their needs and also
the importance of the brief so always be sure to keep referring back to the brief
throughout the entire logo design project ask yourself does your design
and communicate and represent the brief or have you lost your way somehow one key factor for professional and
effective liquor designing is the actual design being timeless and functional ten
twenty or thirty years after its creation
now epic logo designs do stand the test of time because they pay attention to
the lego design principles that are depicted in today’s video and also they
avoid design trends and fads design fads and trends in society are changing
faster and faster with the growth of the Internet and so it’s more important than
ever to actually design a lego that does not follow graphic design trends the
sake the logo design traits is to make a versatile design this refers to how the
logo is used in different ways on different mediums is it going to be used
on a business card or maybe a 6-meter large billboards or even as we looked
earlier the logo is going to be optimized for smart devices the rule of
thumb is that your logo should also be able to work at any color on any
background that means it needs to look good on black and whites with no effects
gradient shadows and so forth now before the last logo design traits today if you
do enjoy and find my content useful make sure to subscribe for weekly graphic
design content and if you have already subscribed do click the bell icon to
keep up to date with every single upload on my channel so the final leg design
trait for functional designs is to be original your logo it needs to have a
degree of originality about it and it needs to be different enough to attract
attention and be memorable to remain in people’s minds you also need to make
sure it’s different enough to stand out but it’s also accepted into it’s
relevant niche so here’s a quick summary of the checklist that you can refer back
to when designing a logo I’m also going to save this as a PDF in the description
box below if you want to keep it handy for when you’re designing your next load
so yeah make sure your leg is scalable it’s simple there is balance
you keep referring back to the brief logo is timeless it’s versatile and of
course it’s original so that was today’s video of seven crucial points that you
need to keep in mind when designing a logo do let me know if you learn
something down in the comment section below and of course like and share my
videos on social media if you want to support satori graphics and what i’m
doing here for you guys on youtube.com but you’re in for next time guys design
your future today peace

WordPress Tutorial: How to Add a Widget

WordPress Tutorial: How to Add a Widget


Hi and welcome to WordPress.com. This video will show you how to add a widget
to your WordPress.com website or blog. To begin, launch the Customizer by clicking
on the tools icon in the bottom right corner, or, click on My Sites and Customize. Click on Widgets to view the widget areas
available on your theme. To add a Widget, select a widget area
and click on Add Widget. Scroll through the widgets available,
or use the search bar to find one quickly. Here we’re adding the Recent Posts widget. Use the default widget title, or, change it. Click on Visibility to use the conditional
drop-downs to control where and when your widget appears. For example, we’ll hide this widget
if the visitor is on the static front page. You can add as many widgets
as your theme allows. Click on the little triangle in the top right
corner to close the widget settings. Drag and drop your widgets to reorder
them within the widget area, or click on reorder to move them
to a different widget area. When you’re happy with your arrangement,
press save and publish to make it live. And that’s it. For more tips and tricks,
visit the WordPress.com support site.

How To Customize WordPress Faster & Eliminate Frustration At The Same Time

How To Customize WordPress Faster & Eliminate Frustration At The Same Time


If you want to speed up the time it takes
to get your website just right and find the exact settings that you want to change and
also reduce frustration at the same time then this video is for you hi my name is Adam from
WPCrafter.com where make WordPress tutorial videos for non-techies if your new year consider
clicking on the subscribe button if you don’t want to miss a thing click on the notification
bell we are talking about getting your website exactly how you want it were talking about
the customizer in finding those little changes you know I gotta say for me whenever I’m trying
a new theme or even in a theme that I use for everything it could be a little frustrating
sometimes just going through the different levels and layers of menus in the customizer
I do think it’s out of hand and I do think that not everything developer does a great
job of organizing the options in a logical way and even the ones that do a great job
and it is still a little frustrating sometimes to find exactly what you want to change in
your WordPress-based website and that’s where this plug in that I may share with you in
this video comes into play I’m talking about this blog and right here it’s free it’s called
customizer searches in the WordPress directory you consult directly from your WordPress website
and what this plug-in does is one simple thing when you’re in the customizer of your website
is going to put a little search icon you can click on that and now you could just search
for the exact option that you want in the customizer for your theme and this can work
with all themes that have gone through the process of taking all the options and putting
them in the customizer really where they belong anyway so this is not going to be specific
to a particular theme it’s gonna work with just about any theme out there, show you how
neat this is and how logical it actually is right now so you just go in your WordPress
website go to plug-ins add new and do a search for the words customize their search and it’s
going to go ahead and be probably the first result right here I’ve already installed and
activated it so let’s go ahead and take a look at how this actually works so it doesn’t
add anything to the backing of your website it doesn’t slow anything down I know we all
should be very conscientious of that this is all it does when you go new appearance
and then customizers in our jump in into the customizer of this website it does one simple
thing can you spot it probably not because I did it at first it adds this little search
icon right here and when you click on it it reveals this tidy little search box that you
can now search for settings in your customizer so just to give it a shot him to go ahead
and enter the word footer and here it produce a list of options related to the foot or so
any of these so Sam wanted to change the color of the text in the footer all I have to do
is click right here but you can scroll down and hears all of the options related to the
footer so go ahead and click on text color boom and jumps me right on into that that
series of options to do that in the customize I didn’t have to jump back and forth is just
one click and I’m right on in there so now let me back out again and get back to the
search now one of the things I like about this and this is just the problem was searching
for anything in general we have the language we use the search the words that we use the
search and then there’s probably the the correct terminology while this plug-in it solves that
problem let me demonstrate it for you so Sam wanted to change the size of a headline now
I might use the word headline but for themes that’s typically going to be the word heading
not headline so let me say what happens when I do a search for the word headline so there
I have the word headline and see what it’s doing it’s taking what I put in headline and
it’s kinda bridging the gap between the language that I use and then the proper terminology
she can see it it starts shaving off the letters until it can find something related to what
I’m searching for she can see right here it’s showing me the options for headings even though
I’m not searching for head the word headings I’m searching for the word headline and that’s
what I love about this because normal English is headline it’s not heading or if you’re
new or not so experienced with WordPress and all this kind of website terminology you’re
using what makes sense to you it can bridge the gap and the best thing is you don’t need
your theme developer to do anything special this plug-in does it all in a work with any
team that has options in the customizer I hope you could see that man this is going
to be pretty much a huge massive timesaver I wouldn’t be surprised if this is one of
those plug-ins that all theme developers start recommending for their users because it’s
going to reduce the frustration in that time wasted finding the exact options that you
want in this kind of menu system of the customizer that really needs to be improved upon anyway
and have a better focus on usability is not super usable right now it’s better than a
backend settings panel but now when you marry it with this customizer search plug-in that’s
totally free now you can really start making changes lightning quick this is one of those
plug-ins that should be in the core of WordPress and who knows maybe it might be one day hey
thanks for watching if you enjoy the content in this video give it a thumbs up and maybe
share it around a bit as always I’d love to hear from you in the comment section down
below thanks for watching this video and I’ll see in the next one

PHPSpreadsheet installation and basic usage | Make an Excel File in PHP | PHPSpreadsheet Tutorial #1

PHPSpreadsheet installation and basic usage | Make an Excel File in PHP | PHPSpreadsheet Tutorial #1


Hi everyone. Welcome to my php tutorial video. in this video, i’m about to explain how to use PHP Spreadsheet to generate excel file in PHP. So what is the difference with the PHP Excel library? In fact, this library are made by the same creator of PHP Excel. As the readme says, PHP Spreadsheet is simply the next version of PHP Excel which breaks compatibility to improve the code base quality. and because all efforts have shifted to PHP Spreadsheet, PHP Excel will no longer be maintained. So you should start consider using this library instead of old PHP Excel for your next project. let’s take a look at the documentation. this library supported more file format and also able to make a pdf file out of spreadsheet. You need php version 5.6 or newer to run this library. And also some php extension. For the installation, this library needs composer to manage it’s dependency. For those who are not familiar with composer, composer is a dependency manager for PHP. At it’s getting started page, you can see how to install composer on linux by using the installer. either locally or globally. Or in windows, you can download the executable installer, run it, and it will take care of the rest. Composer is a text-based program so you need to run it from command terminal. In my machine, i already have composer. Before proceeding, make sure that composer is already up and running in your local machine. Now, let’s make a new directory in the root directory. From your terminal, change the current working directory to our new directory by using cd command followed by the path. We can install PHP Spreadsheet by using it’s repo name. The repo name format should looks like the lower-cased github url. For now, let’s just paste the composer command. Composer will make a new json file which contain package name installed in our project. Then composer will try to download the required packages required by PHP Spreadsheet. Looks like we’re encountering a problem here. if we read the message carefully, we’ll see that one of our package requires an php extension called fileinfo, which somehow is not available in my machine. Now let’s make it available. Open the php configuration file. Usually called php.ini find the text “fileinfo”. It seems that the fileinfo extension is commented out in my configuration. So let’s fix it. You may also run through same problem but with different extension in your machine. If that happens, just do a quick google search on how to enable the required extension in your PHP. if nothing goes wrong, the required dependency will be installed without any error. you can also see here that PHPSpreadsheet recommends you to install libraries to handle pdf and render chart. there is a vendor directory created by composer. inside, you will find all package installed in this project and all dependencies. there is a file called autoload. we just need to call this autoload in our script in order to use PHPSpreadsheet. the good thing of using composer is you can add libraries like fpdf, domPDF, or tcpdf with just one command. and use the same autoload file in order to use it in your script. in order to use this library, you can use autoload.php or directly call Bootstrap.php inside PHPSpreadsheet src directory. basically both does the same thing, which is calling the autoload. i recommend you to use autoload.php. so let’s make the spreadsheet script i named it simple1.php. first, just call the autoload file. then to use the spreadsheet library, we call them here using : use PhpOfficePhpSpreadsheetSpreadsheet. for now, let’s just see the getting started page and copy the hello world script there. now let me explain what this codes does. first we call the autoload script. then load the PHPSpreadsheet library by it’s namespace. and also the xlsx writer class to make an excel file. you can read more about php namespace in the link i’ve put in description. then we make a new spreadsheet object. get the current active sheet, which is first sheet. set the value of cell A1 to “Hello World !” next, make an xlsx object with the spreadsheet we’ve just created. save it into a file named hello world dot xlsx in the server. now let’s execute the script in our browser. sorry, seems like i forgot to start the apache server. see there’s nothing happening in browser. because as i’ve said before, the file result is saved in server. now what if instead of saved in the server, i want this file to be downloaded in the browser. to do that, we can simply redirect the page to our file after generation is done. but i don’t recommend this way. let’s just try it out for now. looks like i forgot the semicolon and the name is somewhat wrong. as i have said, i don’t recommend this way. now, the recommended way is to use IOFactory class which came with PHPSpreadsheet. IOFactory are built-in class which allows us to read from and write into files. IOFactory are also shipped with another PHPOffice libraries such as PHPWord and PHPPresentation. now let’s copy our script into a new one. let’s just remove the writing part and use IOFactory instead. we will use createWriter method of IOFactory. also do not forget to load the IOFactory class in our script. we don’t need to save the excel as a file, so we save it directly to PHP output. let’s try it out. it looks scrambled. just alot of strange character. this is not what we expected. this is because what we do is making an excel binary file, yet the server and browser treats it as a normal text file. let’s tell the browser and the server to treat this file as an excel file by changing the header. let’s do google’s magic to see what’s the excel header look like. let’s copy the content type header to define the content type as an excel file. it’s now working. but the file name is somewhat wrong for an excel file. let’s add something to the header. and now it’s working as expected. this concludes this chapter of tutorial. i put the link to the source codes in the description. feel free to ask anything in the comment section. please kindly like my video and subscribe to my channel. see you in the next chapter.

Does He Design Underwear or Athletic Apparel? | Guess My Side Shopify Business Ep8

Does He Design Underwear or Athletic Apparel? | Guess My Side Shopify Business Ep8


– I feel bad for the 85%
of males that this fits on. – It’s not the size of the body part. It’s the function of the body part. – [Narrator] What do you think these people have in common? Each works a regular nine to five, but they’re also holding down
a surprising side hustle. (energetic music)
Can you guess what it is? (group cheering) A team of four strangers will get three clues. – Guys, I am stumped, truly. – His eyes will tell us everything. – We should go with our gut here. – [Narrator] And one guess – Here we go! – [Narrator] To solve this
episode of Guess My Hustle. – What’s going on, my name is Jonathan. I am from New York. My nine to five job is I am an actor. – [Director] Do you think the contestants are going to be able to
guess your side hustle today? – Most likely not. The product I invented
is pretty proprietary, and it’s difficult to really decipher what exactly I’m selling. So, I have two beautiful babies, a 1 1/2 year old and a 2 3/4 year old. I’m from New York originally, but I live here in Los
Angeles with my family. I have had eight orthopedic
surgeries unfortunately, but I’m still a great dancer. – Alright. – And I also am an actor. That is my nine to five job. – So what’s going on with the surgeries? What have you had surgery on? – I’ve had five knee surgeries. – Same knee? – Three and two. – Jeez!
– Why, what happened to you? – So much great dancing. (Amber laughing) – Actually, I’ve not torn one ACL dancing. I was an athlete. – Okay.
– I’m still an athlete. One of ’em I actually
crashed my motorcycle. Pretty much the rest were from sports. (upbeat music) – [Director] Do you have a side hustle? – I make and sell my
own brand of hot sauce. People love it, it keeps
me from livin’ in my car. – Ready? Target the market. By learning the market you might discover the side hustle you seek. You have until the buzzer
sounds to observe the clue. – [Blake] Alright. – [Amber] Alright. – Okay, so age 18-34, 85% male, adventurous, prepared, and active. Do you identify as 85% male? (Jonathan laughing) I mean we’re all on a spectrum. There’s no shame–
– I’m only 85% male. The 15% of me other is other. – Okay, fair, great. – [Amber] Ah, animals.
– What’s your favorite type of adventure? – For me, that’s a hard question. I mean, I love traveling, doing anything that puts your life at risk. – Okay. – Do you work in like
rehabilitation at all? Of any kind? – I don’t work in
rehabilitation of any kind, but does my product
help for rehabilitation? – [Contestants] Product! – Ding!
– That’s what I was saying! – It helps. – [Chelsea] It helps with rehabilitation. – Yeah. – And 85% male clientele. (buzzer sound) (contestants sighs) Well we got nowhere, so that’s cool. – [Director] What’s your
definition of a side hustle? – I think it’s your passion and love. Your side love. (upbeat music) – Okay, Blind Box. You have until the buzzer sounds to figure out what secret
clue the box holds. – You’re up. – Describe it. – So it’s like a cloth material. – Okay.
– All right. – Oh, I can do both
hands in the box? Okay. Oh there’s more, there’s a couple pieces. It’s like a stretchy material, like you would wrap it around something. – I told you.
– Yeah but there’s more than one piece. Kinda like a durag type material. – Oh wow. – See what I’m saying?
– Feels like underwear. No, I’m kidding.
– Right, that’s what I thought first I thought it was a thong – Does this go over a body part? – Yes. – Wow!
– What is this a thong for ants? (contestants laugh) – It’s like, I feel bad
for the 85% of males that this fits on. – [Amber] Right. It’s a body part though. – I mean… – Okay. Somebody else feel this cause I– – Look, It’s not the
size of the body part, It’s the function of the body part. – Is this product used? And is it gross that I’m touching it? – No. That’s not– that product was used but it’s not gross.
– What is this? – It’s a fresh product. – So it’s in a part of the
body that isn’t gonna give me some sort of interesting– – That’s up for interpretation. – Okay
– I don’t like that. I don’t wanna touch this. – That’s never something
someone wants to hear. – How does this secure to the body part – because there’s no Velcro? (buzzer sound) – Oh, come on. – [Director] What are
you here to do today? – I’m here to have
number one, to have fun, and then two, to guess
someone’s side hustle. That’s always second. (upbeat music)
– Let’s do clue number three. Alright. Out of Context. Move aside and listen to
a random blurb of text from the merchant’s website. You have until the
buzzer sounds to discuss. – Oh, I feel good about this. – Yes.
– Okay. – We gonna get a blurb. – This is– – Having like done an exegesis
on every guy’s text ever, I will be able to figure
this out. I promise. – Dream achieved. – 80% nylon, 20% spandex
anti-microbial compression fabric, providing a perfect balance
of stretch and stability. – So that’s it.
– Yeah – [David] Yeah, this goes on the knees, – It goes on the knees – Functional, helps you function. – Some kind of athletic
– athleticism – Do the people who wear
this product play sports? – Most. – Most of them. – Is it for the– – Do they wear it while they
are playing sports or after? – Correct. – So it helps– – Wait, during or after? – During and after.
– During. During. – During? And it helps
them function better? – Correct. – Does it help their
knees function better? – No. – Oh! – Cause it was small,
I’m going to say ankle. Like an ankle-toe sitch.
Like an ankle-foot situation. – Or maybe a wrist or a hand
– Or like wrist, finger – I’ve had a knee surgery before too and something compression
keeps all the parts together while your knee is healing. – What kind of knee surgery? – Right Lateral Meniscus
playing Rugby. Yeah. – Wait, what is Rugby? – That gives me no clue
because they hurt themselves all over their body. – It’s like angry soccer and football. (buzzer sound)
(Amber laughs) – [Director] Chelsea,
do you have any friends who have a side hustle? – Yeah. Pretty much every girl I know, their side hustle is just dating. – Alright guys. Now you get the chance to guess my side hustle. – [Amber] Okay. Athletic Apparel Designer, – Mens Luxury Underwear Designer, and Paracord Bracelet Weaver. (contestants sigh) – No, on the underwear – Cause the pieces aren’t
big enough to be underwear. – They’re big enough
to be certain underwear but they weren’t big enough. – Maybe for you. – And he said that athletes wear them? Not to say that athletes
don’t wear luxury underwear – But a paracord you’re saying is like a– – It’s for like camping I think.
They have them in bracelets a lot of weirdos wear ’em. So if you get– – Woah! Woah! (Amber laughs) – Talking about–
– It’s a safe space – No, no, no. I’m saying
the people that wear them don’t camp. Usually they’re just like “I always have my paracord
ready just in case”. – What is a paracord?
– Yeah. – I have no frigging idea. – Okay so
– Okay! (Contestants Laughing) – Don’t feel like I’m attacking you. You don’t even know what a paracord is. – Let’s just say that I really
– No, no, no, no! – Hope that you would know
what you do as a side hustle. – Maybe it was a– – And it’s not Mens
Luxury Underwear Designer cause you made us touch it. – So this is your final choice? – That’s our final answer
– Final answer! – Yes!
– Yes. Final choice. – Final answer. – Alrighty then. – Open the hatch– – Let’s see how smart
you guys are or aren’t. (metal door rolling) (contestants celebrating) – Yeah! We won. Yes. – Hi five, hun. There we go. – Ouch! My finger! – Oh! – Time to get some Grappz. – Oh yes! – Alright guys, great work
guessing my side hustle. This is my company, my baby, my passion. It’s called Grappz. This is a product I invented on my own. We are currently patent pending. This is a finger protection
device via compression glove. I busted my fingers so many
times and had to tape ’em and it just wasn’t cutting it. So when I tore my ACL, had
so much time that I was able to just bring this idea to fruition. Kurt Angle, Olympic
Gold Medalist, Wrestler, was a buddy of mine cause
we did a film together. Sent him the pair, and
he’s like, “I love this,” “I wanna be involved.” So he got involved, he’s part owner and he is now my endorser, he wears them in the WWE, I’m very proud of that. We have three different
variations, check it out. Check these out. This is the guy who it’s gonna work for. You were a Rugby player.
So now think about pushing, pulling, pushing,
pulling, pushing, pulling. It’s meant for all athletes
that injure their fingers. Basketball, Football, anything
that a ball would come to. Dodgeball, Rugby. But it’s meant for grapplers. Obviously the name is Grappz. Kinda like Boxers wear
wraps, Grapplers wear Grappz. – What do you love most about
the product and doing this? – I love when I get
messages from customers literally all over the
world, in different sports that I didn’t intend to saying thank you so much
for inventing these. I’ve been looking for something
like this for a long time. (upbeat music) – I thought it was pretty easy, I have a pretty good team with me so I felt like we worked
together pretty well and we were able to narrow it down. – I don’t meet a lot of people
who are starting a business from scratch so I think it was really cool and fun to figure it out. – I liked touching the stuff
and not knowing what it is. I don’t like that, I don’t wanna touch it. I was ready for a scary animal. I knew it wouldn’t be but it was fun. – Guys, thank you so much.
– Yeah. Thank you. I’m really proud of this
– Thank you. Thank you. – Keep an eye on us. Thanks for playing Guess My Hustle. Check out more episodes right here. Piece of advice I’d
give to someone starting their own side hustle, is resilience. You gotta keep going, if
you really believe in it and really passionate about
it. You gotta be malleable. You gotta take the blows and move forward.

Shopify Unite 2019 in 9 minutes

Shopify Unite 2019 in 9 minutes


♪ How deep is your love ♪ – We’re on our way to Toronto. 90-minute flight for Shopify Unite. Looking forward to it. – [Kurt] Is this your first time at Unite? – First time. I have a small slack group
full of Shopify developers. Kinda the demographic of this event. So it made sense that I was gonna go. (upbeat music) – I got up this morning at
three and just got here now. It’s what, almost seven o’clock? (upbeat music) So it was a good trip, day-long trip. – It is day two of Shopify Unite. Yesterday was, we’ll call it day zero, the pre-day where they do workshops. We went up on the CN Tower and had dinner hosted by the folks
from Gorgeous in Shogun. But today we’re going
to go to Shopify Unite. Pick up our badges and hear the keynote. That’s where we’re going to get all the big news and announcements. And then the rest of the afternoon I’m going to be talking to
people, shooting interviews. Picking their brains and
seeing what we can learn. – [Kurt] All right we got video here. – Oh boy. Welcome to Shopify Unite 2019. I think the closing talk
is going to be special. – Okay, that’s the one to watch. – Yeah. I think that’s probably going to be a pretty big needle mover. I mean, everything that
we’re announcing is special. I mean, I think it’s a big step forward for entrepreneurship
today in a lot of ways. ( upbeat music) – It is my great pleasure to
welcome all of you to Toronto. ( upbeat music) – All right, we just heard the announcements at Shopify Unite. A lot of chatter about it. And I want to talk to all these fine folks and see what their take is. – I think that the fulfillment
center news is awesome. Also the new, I think they’re going to be
called Shipping Profiles. – Just that their going to
squeeze a little bit on Amazon. I think that’s my favorite part. – The editing of the other pages is the announcement we like. – Shopify fulfillment centers. That’s mind blowing. – Fulfillment is huge. It’s such a ballsy move of
Shopify to go big like that. – For me, and probably with everybody else it’s the fulfillment,
the fulfillment center. So I’m a theme developer. But being able to add
an additional sections to the product page without
having to go into the code and let the client or the merchants actually mange it themselves. It’s going to be a game changer for sure. – Adding sections to different pages. That gives a lot of
opportunity for user experience and better content and better design. – Most exciting development at Unite, the fulfillment center. I mean that’s pretty crazy. They’re putting that together and that’s going to be a big
win for small merchants. – Want the waited on announcement? Maybe was the language, language feature. – It’s just so cool to
see people come together and literally unite over
this one like company that’s actually brought all these other companies together in
this amazing ecosystem. Like, I’m literally getting chills talking about it right now so. – We’re going to reach out
to a lot of our clients , new and old, tell them about all the updates and try to help
them with their businesses. Grow them with all these awesome updates. – Well I’ve already signed up
for the fulfillment network. Having that product
closer to the consumers is key moving forward so you
can compete with Amazon. So a small merchant can
compete with Amazon. ( upbeat music) – I think a highlight so far again has been meeting the people. The people are very awesome. It’s very friendly. There’s a lot of
corporative energies going. So, I’m just looking forward
to seeing where this goes. (upbeat music) – This is where it’s at
when it comes to Shopify. – Where you get to see the people in person that you’ve been working with. Meet new people. Just like an incredible
experience here at Unite. – That Shopify is absolutely
the best platform. – Very excited about subscription stuff. We’re working that space. So exciting to see what happens there. – You know what? The checkout and the point
of sale customizations. That’s going to allow
us to pull down a lot of functionality , that currently been reserved
for you know bigger clients, just down to everybody. So that was real exciting. – I mean physical locations, warehousing. I mean these are the big big big big problems that merchants
have to deal with everyday. So I think the fact that their going to make a billion dollar
investment in that space is. It’s gonna do some good
like significantly, yeah. – Multi-store administration
is a massive one for us. We’ve built a lot of custom apps for us to be able that across 20
different Shopify Plus stores. For that data to be native
to us as a single log in is going to be a game changer for us. – Shopify is doing so well as a platform. The partners here. I mean everyone is hugging. It’s just this comradery that
is so special to Shopify. – Basically what we’re doing
is we’re giving merchants a way to create rich experiences through great content creation tools
on any page of their website. We’re going to have a great page editing experience full stop. – I think the future of retail
will be retail everywhere online, offline, on market place
and social media platforms. What Shopify is becoming
and continue to be is this global retail operating system. But I think it’s probably
the most exciting time of retail in the last 150 years. I’m just very honored and
grateful to be part of it. – So in Shopify now you can
just drag a 3D model right into the product page
like you would with photo. Now you can also do it
with videos as well. And what that does is that
when a buyer goes to your store they’ll be able to see a
3D model of your product, like this stroller right here. And this is 3D right on the web. They don’t need to download
any sort of special app or plug in this is running
right on their browser. Whether it’s on mobile or desktop. – Who is in front of me? But one of the best
partners we have that’s been around for the longest time
in a camouflage jacket. My friend, Kurt Elster and I’m just hugging you in the
hallway just 10 minutes ago. It’s really on of the
best parts of my day. (upbeat music) – Debrief, 2019. – [Kurt] What is that? – It’s an opportunity for
Shopify Partners and agencies to come together to dissect
all the announcements of Unite. (upbeat music) – I think one of the biggest announcements that we all heard about
early on in the keynote was around sections coming
to everything in themes. They way they talked about it is almost a paradigm shift in the
way that we can think of building themes for the future. – The way I look at it is, any tool that Shopify gives
us to help us develop apps. Is a present. It’s a gift to us. They don’t have to do those things. – So I think relationships are really what has gotten us to where we are today and will continue to grow the ecosystem. – I have noticed a sea change occur when I log into our partner portal and we look at the managed stores. This year for the first time I noticed like the first page was 90% Plus stores. When stores adopt Plus
it is not about size. It is about the pains and
problems it can solve. (upbeat music) – Well I think that my take away is that the future of commerce is not about how many pixels you move the buttons and how much you optimize the pages and all the little things. Those are critical and
all the apps and service and things that we use are
obviously very important but I think what is going
to happen moving forward and what is going to be important is all the story telling and the building communities and building relationships
with your customers. You know, the spiffy
slogans and quick overnight successes will happen to a few people but I think that where we as partners are going to come in is helping merchants to tell their stories better.

How To Create A Mastermind Group: My Step By Step Blueprint | FHTV Ep. 109

How To Create A Mastermind Group: My Step By Step Blueprint | FHTV Ep. 109


– All the most successful
groups of people throughout time have had a mastermind group. Think about king
Arthur and the knights of the round table. You think about my
group of people. The funnel hackers,
like the illuminati. That’s actually
probably a bad example, but all of us have a
(mumbles) group of people where we get together and
we share ideas, thoughts, passions to be able to get
something even more successful than where we are today. If you think about
it, they always say that you are the average of
your five closest friends in terms of how
much money you make, how successful you are,
the things, the vision, everything you’re
doing is all based on the people you’re
surrounding yourself with, and the right mastermind
group can elevate you to the next level. (intense music) So why should you
have mastermind group? If you do have one, how
do you actually run it? Well with my mastermind group, the way it works, we get
together twice a year and it gives the chance to
hold each other accountable. Every time before the
next meeting happens, everybody’s so excited
to get stuff done they promised
they’d do last time ’cause they don’t
wanna disappoint the
rest of the group. Number two, it gives
you foresight and vision what to do next. It’s kinda like Wayne Gretzky. He said that the reason
why he was so good is not because he knew
how to find the goal, it’s ’cause he knew
where the puck was going, because he knew
where it was going, he was able to get there
before everybody else, and the same thing true
in the mastermind group. You figure out the
vision where you’re all going collectively, and you get there
before everybody else. Other amazing benefits
are you get some amazing collaborations. Your best partners are
typically inside of your mastermind groups. One of my favorite
things is it’s actually the best way to learn. It’s way better than our
traditional education system. Here I’m learning from
people who are in the weeds doing it every single day as opposed to people that read
theory about it in a book. And now I wanna tell you
about how I created mine so that you get some insights
to how you can create yours as well. (intense music) First things you
gotta think about as you’re deciding
to do your mastermind is what’s the topic? Every mastermind is
themed around a topic. Some around business
building, some around fitness, some around financial planning. Whatever your market it, you gotta find that group
of people to be interested. The second phase is then
figuring out who are the right people in the room. Who could actually
complement each other? Who’s ideas, if
they were shared, would actually help
the group grow together as opposed to competing and
kinda tearing the group down, and really figuring out what’s
your space in this ecosystem? Why is your mastermind
different or unique from anybody else’s? Why would some come
all the way to you, to Boise, Idaho, or
wherever you live, to be a part of your
mastermind group? What is it that
makes your special? Mine’s called the inner circle and what makes ours
special is we’re the only mastermind group that
specialized in sales funnels and using sales funnels
to grow your companies. That niche inside of
all business buildings is what makes ours unique
and makes ours different. You gotta figure out
for yourself what
makes yours different and that’s what’s gonna
get the right people to come to you and be
attracted into your group. Another example, my friend Stu, he’s got a huge mastermind
group teaching people how to run membership sites. Another one is Rhonda Swan. She lives all the
way out in Bali, and she helps people
to do branding, but also it’s a
niche inside that where people actually
wanna travel as well. So they’re traveling to Bali,
they’re talking about travel, so it’s taking the
people who want branding, people who want travel, and that cross
section is what makes her mastermind magic. It doesn’t matter
what market you’re in, as long as you pick a market and find people
inside that market who are interested
in your topic, and bring those people together and collectively you
all grow together. (intense music) All right, now one of
the most important things when you’re building
your mastermind is how you get the groups. The first thing is
you have to run people through an application. If you let everybody in, you have no idea what
kind of crazy people can get into your room and
destroy the whole group from the inside out. – All I’m–
– Shh! – They’re gonna get–
– Shh! – I–
– Shh! – I’m just–
– Shh! Knock, knock.
– Who’s there? – Shh! – So we always have to have
an application processes to get somebody in, to
make sure the right fit for the group you’re
trying to build. Number two is when
somebody’s in there, you have to be protective
of your family, of the group you are building. Multiple times I’ve
had to kick people out because they weren’t
willing to share or they were takers and not
serving the group as a whole. You have to be willing
and okay with actually kicking people out and
giving them their money back. And number three
is you have to cap how many people are
inside of the group. As it started to grow, I decided I was gonna
cap it off at 100 people. Which was the smartest thing
I did. Two things happened. Number one, is it
kept people in. People didn’t leave because
the group was finite, and they didn’t want
to lose their spot. We call it inner
circle for life. If they leave, they
can never come back in. once somebody is in, they’re in, and the second thing
is that as soon as the spots are filled up, and no matter what happens,
we do not sell more than our 100 spots. At that point, the
group is locked out and that way it keeps
the family atmosphere because everybody keeps
re-upping year in and year out, that family gets
tighter and tighter, and everybody
collectively as a whole, all their companies, all their
businesses all grow together, and you see a bigger
impact amongst the people you’re serving when you cap
it and keep everybody within, as opposed to having a
mastermind where new people are coming in and out
every single week, every single month,
and every single year. (calming music) So after you got your group
and people are signed up for it and you’re gonna do it, then the next question
is where do you do it? Do you do it virtually,
do you do it online, or do you actually go somewhere
to a physical location? I’m a big believer that
there’s some magic that happens when people are
together in a room that you kinda miss
when you’re just online. So I’m a big believer in
getting people into the room. There’s two kind of
places you can go. Some people like me, who’d
like to stay close to home can do it in their hometown, or the other idea, which a
lot of people do as well, is find a destination location. Go somewhere where people
wanna go on vacation anyway, do the mastermind group, and
then have a extended vacation right either before or after
the mastermind as well. Which is a good way to get
people to want to go there, because not only are they
going for your meeting, they’re going for
their vacation as well. When people come in the
room the very first time, we try not to just allow
them to sit anywhere, ’cause they do that, they
go sit by their friends and by the different
relationships they already have, and when you’re
super comfortable, it’s hard to be vulnerable, so what we do is we
actually set the room and we move around the seats so you’re not sitting
next to the people you’re super comfortable with, you sit next to
people who are new so you can get to know them. You can talk about them, and it’s the easiest way to
start opening yourself up. And each time you come back in, all the seats are
mixed up again. So you’re never sitting
two days in a row next to the same person, and that way you get
different perspectives and different insights
than you would by hanging out with the
same friends you know every single time. (calming music) When they first come
through the door, one of the things we give
them besides the swag that we have them put
on, is a notebook, and it’s always a new
notebook, it’s completely blank from the very beginning, and the reason why we did
that is after the first two or three years of
giving out notebooks, we had one of our members,
his name’s Jamie Amus, he came on stage and he
held up three or four of his notebooks he had and he said, I’ve been in
the mastermind group now for two years. I’ve been through four meetings, and he said, every
one of these notebooks I fill full of notes when
I’m sitting in the room. He said, as I’ve gone home, every one of these
has made me at least an extra million dollars. He says there’s four million
dollars of value right here in this hand, and he
said I’m back excited to start filling up
book number five. And ever since then,
we’ve always had a brand new clean, clear
notebook for everyone as soon as they
come to the door, because their next million
idea is about to be put into that thing, and if they get it,
they can take it home and they can execute on it. (intense music) First it started
really, really small, and I didn’t really
know what I was doing, and if I’m completely honest, at first it was kind of boring. But what I wanted to
talk about tonight is kind of a broad
overview of the whole internet marketing business. And then I realized
one of the secrets. Is if you run a mastermind group the way you run school,
the way you run college, what happens is
everybody falls asleep. (grunting) And so we decided, okay we
have to keep the energy up really, really high
if we’re gonna have a successful experience, and people are gonna get
the most out of it possible. So they come in the
door, immediately
they always get swag. When they come into the room,
we have to have an ambiance, and a feel that feels
a little bit different, ’cause we want this
to be a marketing raid where people are learning,
they’re enjoying it, but they’re not
gonna fall asleep, so that’s why we’re
consistently pumping oxygen into the room to make sure
everybody stays awake. That’s not actually
true, we don’t do that, but that’d be awesome. (laughing) Between every single break, people don’t sit, everybody
stands up and they walk and they move. Momentum will move you forward, momentum keeps your brain
working and functioning at the highest level. If I’m gonna keep your
energy high for two days, it can’t be like school. It has to be a different,
unique experience. It has to be more like a
club than your homeroom. Then the second layer is sound. If it’s super quiet, it
keeps the energy low. We gotta keep the energy high. Again, just like
you’re in a dance club. So we have a DJ, next you have to
have a whiteboard. Not any kind of whiteboard. It’s gotta be a big
whiteboard with big markers so as you’re doodling fast, people can see everything from the very back of the room. There’s nothing worse
than mic runners and everybody’s waiting,
it slows the energy down. So we have the mics
that you can actually throw across the room. Keep the energy high, so the second someone’s
got a question, you can address it, they
can ask the question, throw it back. We keep the motion and keep
the momentum moving forward the whole time. Then we have all of
the energy drinks. These are essential,
’cause most entrepreneurs have ADD, and we’re not used
to sitting in a classroom behind a desk. In fact, most of us struggled
or we failed out of school. When we’re siting in a desk,
it kinda stresses us out, so we allow people
to stand up to move. We let them drink energy drinks, ’cause we want nobody
dozing off, feeling tired. We wanna keep the energy
level high the entire time. We also have energy gum. The stuff came
from the military. If you chew that, then you
will never fall asleep. The next step, we
always bring food in. The food is very paleo. Lots of meats, lots of
vegetables to make sure that nobody slows down
both mentally or physically as we’re going
throughout the day. (intense music) I’m gonna walk you through
how we run our day here. When the meeting first begins, I usually get up at
the very beginning and kinda go through
some of the ground rules and how the whole
game’s gonna be played, because a lot of times
there’s new people coming in so I explain how it’s gonna work and kinda set the
tone for the day. Welcome to inner
circle, everybody. (cheering) So excited to have
you guys here today. Immediately after
that, then I transition into the biggest
takeaways that I’ve gotten since the last six
months I’ve been here. As a facilitator, I wanna
make sure that I’m always bringing the best, the
newest, the coolest stuff to share with them. The stuff they wouldn’t
see anywhere else. They’re not gonna see
it in a product course or online anywhere else. Just the stuff that we’re
seeing behind the scenes, and I just open up the curtains. I give them everything
that we’re doing. So see exactly what we’re doing so they can then
take those things and implement them
back in their business. To be the first isn’t the key, but it’s understanding
how to actually design and execute on a category, and when you do that, and you become
the category king, then it’s almost impossible
to beat you, right? Then we break down and
we have each person gets a chance to get up on stage and talk about their business. So the way it begins
is I grab the mic box and I scream their name
at the top of the lungs, everybody stand up and give
them a huge round of applause so we can set the tone
and the energy right. We then have their
song start playing as they walk up on stage. Together for Mr.
James P (mumbles) (applause) Yeah. They’re given 30 times of
time to go on and present to the audience. The first 10 to 15 minutes, they have a chance
to share their story, and to give anything
that they’ve got, that they’ve learned
inside their business, any of the big takeaways,
the big ah-ha’s, the things that are
working the best for them. They just give
those to the group, and one of the biggest
rules is you always provide value first before you ever
ask for value back in exchange. So after they provide as
much value as they can to the group, then the last
15 minutes they transition, and this is where they can
ask the group for help. Here’s the things
they’re working on, thing they’re stuck, things
they’re not sure about, things that they’re
thinking about doing, they want feedback
from the group before they actually do that. But we don’t hold things back. We tell them exactly what, not what they wanna hear
but what they need to hear. We give them actual
proof of validation of hey we tried this in my
business and it didn’t work. We saw it over her
and it didn’t work. Instead you should
be doing this. Sometimes it’s brutal,
sometimes peoples’ dreams, and visions, and plans
we kinda destroy them, but afterwards we
build them back up and give them the
foundation they need to actually move forward, so that way when
they go back home and they start running, they’re
running the right direction. There’s nothing
worse than running and doing everything right but you’re running in
the wrong direction. We course correct, we get
them on the right path, and make sure they’re running
towards the right target. When they do that, they get to where they’re
trying to get to a lot faster, and that’s the goal
of the mastermind. After you get off stage,
then I grab the mic and I yell back, all
right everyone stand up and you’re gonna walk and talk and share with the rest of
the group the biggest takeaway you got from that
person’s presentation. And everyone has a chance
to then grab a new partner, walk around the room,
and share the biggest ah-ha that they got from
that person’s presentation. One of the amazing
byproducts of the mastermind that you don’t plan
on when you show up that happens every single time is that you think you’re
gonna get the most value when you’re on stage, but typically what happens is
while you’re paying attention to serving that person,
that’s when you get the biggest ah-ha’s for
your own personal business. So as you’re listening
with those ears, listening for the ah-ha’s
coming back down to you, and you grab those things, and
as you’re walking, talking, you share them with the
partner next to you, ’cause when you share
them, it solidifies them, it cements them into your mind and it actually gives
you something you can use when you go back home. As we walk around the room, we walk and talk, we
keep the energy high while we’re switching
up and getting the next person prepared for
their chance to be on stage. When it’s all over,
the last thing we do at the end of day number two is I allow every single
person in the room to share the biggest
takeaway they got. The biggest problems you have when it comes to
something like this, is you got a notepad full of
thousands of different ideas. Which one are you gonna
actually execute on? I have everyone
spend a few minutes and look at everything and see
what’s the biggest takeaway. If you were to take just
one idea, one thought, one impression from
the last two days, what would be the
thing you’d implement that’d have the biggest
impact on your life and on your business? Then we let everyone
go around the room and share their
biggest takeaway. What’s interesting is that all
of us sat in the same room, all of us heard the
same presentations, all of us saw and
experienced the same thing, but every single person’s
biggest takeaway is different. A lot of times they got
a different takeaway that I didn’t even
hear when I heard that exact same presentation. And it’s amazing
’cause I hear that, I’m like, oh my gosh
I totally missed that, and I’m able to get
the biggest ah-ha’s from each person in the group, and a lot of times
I end up rearranging my takeaways and my order of
priorities because of that, and that’s the best
way to kind of end the mastermind group because it gives you a chance to get a different perspective on what was the most impactful
from the entire experience, and then after the mastermind
is over each night, and throughout the
weekend afterwards, we have what we
call the aftermind. Which is where
everyone gets together, they network, and they
keep the party happening, they keep the energy,
they keep networking even into the night to help build the
relationships even stronger, to help them to
understand each other, help each other more, and
we keep that happening all throughout the night
during the aftermind. (intense music) They say that
entrepreneurship is the most lonely job in the
world, and it is. You’re sitting there on your
computer with your mind, and a lot of the times,
the people around you don’t know what
you’re going through, they don’t understand
what you’re going through. Even if it’s your
wife, your family. They love you, but they
don’t understand it. I’ve watched over the
last five or six years I’ve been running
this inner circle, people who didn’t have
anything came into this program and watched as they grew
from the seed of an idea inside their mind
to companies that do millions of dollars
a year in sales, and it’s been interesting to see as this group, they went
from being colleagues and acquaintances, to
friends, to now family. And we look at it
from the outside, it may seem kinda simple. It’s not a super
complicated process, but what happens
inside of these walls, it changes peoples’ lives. When someone is there with
you during your down times, when they experience the
pain of your sacrifice, they celebrate the wins
with you 10 times more than anybody else, and
that’s the power of having a family mastermind
group like this. So if you don’t have a
mastermind group yet, go and find one,
find your tribe, find your group of people
you can connect with, you can grow with, you
can serve together, and if for some reason
there’s not a mastermind group in whatever marker you’re in, then now you have my permission,
you have the tools now to go and start your own. So that means get
your energy drinks, get your disco lights, get
your swag, get your notebooks, get your tribe, your
people together, and change the lives of the
people you’re gonna serve.

Easy blueprint to start a successful eCommerce business – J.R. Fisher

Easy blueprint to start a successful eCommerce business – J.R. Fisher


easy blueprint to start a successful
e-commerce business hey guys I’m glad you’re here and if you are looking for a
way to start your e-commerce business but you have a clue where to start this
is the right video for you because in this video I’m going to give you the
exact blueprint to starting a successful e-commerce business and we’re starting
right now hey I’m J.R. Fisher if you’re new to
my channel do me a favor subscribe my gosh you got a subscribe it’s that
button right down there you’ll see it it’s the button that says subscribe on
it it’s it’s really it’s hard to miss hit that button once you do that you
want to hit the bell next to it there’s a belt it’ll make that noise click that
ball there when you click that belt you want to turn off all notifications that
makes you part of the VIP Fisher family and I can notify you every single time I
do a video now let’s get into this I’ve been selling online since 2009 and if
sold millions of dollars of those physical and digital products you know
this channel I share all of that stuff with you I share with you the things
that didn’t work and the things that does work so that you can grow your
business that much faster in addition to that I want to give you something for
free freeze good right I’m gonna give you an
e-commerce course it has a value of $97 and all you got to do to get it
is just click the link below that’s all you got to do is click the link you
don’t need a credit card you don’t do anything just click the link and you can
start watching that particular course it’s a great course I know you’ll enjoy
it now let’s talk about starting your
e-commerce business it’s hard to do it’s hard to do if you don’t have a blueprint
but I’m gonna give you one so let’s get going now before I give you my method of
doing this I want to hear your method did you try anything yet if so put your
comments below have you had some issues put your
comments below do you have some suggestions put your comments below I
want to hear from you okay let’s check this out now starting an e-commerce
business well it’s hard oh it’s hard to do that’s why I did this video to make
it easier for you there’s a lot of steps that have to
together and you got to do them in the right water or you’re all over the place
right we want to keep you organized number one choose a product yeah I mean
you gotta find something sell and that’s really not that hard to do nowadays but
it’s got to be the first step in your e-commerce journey because that products
gonna have to do with your knee should even sell to then your audience and you
know how you’re gonna ship it all those things combined so you got to pick a
product first yeah picking your product well this this often is the most
difficult thing in the world to do but what I would suggest is using some tools
and some of the tools you can use our you know search subjects that you like
look on the internet for things that interest you you can also use tools you
can use something like a Barolo and what an overload will do is it integrates
with Aliexpress and it will show you the top selling products and what’s doing
well and you know the number of those products that are sold in that’ll give
you some good ideas to the next thing you do after you’ve selected your
product you kind of got up to valuate your idea you got to say well this is my
product is it gonna sell in the market is there a demand for this product in
the market you want to do this step it’s super important because if there aren’t
enough people searching for that particular product or you need that
particular product and you’ll never be able to build your business around it
another cool way you can figure out if your products to sell or not is just
know to Google friends that’s trends not google.com when you go
there you can type in a particular subject you can type in a particular
product and you can actually see what the search trend is how many people are
searching for it is that trend going up or down there’s a staying flat it’s
going down you probably want to stay away from it because that’s not a good
product obviously if it’s going up then that could be a good product for you but
is it a trendy product because I know all
little gadgets that come out and you know they may be trending but they may
not be around very long either so you want to be really careful when stuff
like that and the next step is obtaining your product okay where are you gonna
get this product fun this is super important after you figure out your your
product and what you want to sell you gotta figure out a source to get that
product and in sourcing it should you make it should you manufacture it should
you buy wholesale should you dropship all of these things are super important
we have products that we dropship we have products that are digital products
that you know we don’t to worry about manufacturing or any of that because
I’ve already made the product and people just get access to it and then they have
physical products like my survival tube which is a big product okay and it needs
to be shipped out and you have to manufacture it and you have to ship it
there’s a lot of work to getting that product in the hands of the consumer but
you’ve got to consider all of these things when selecting your product now
once you’ve selected this product okay and you’ve done your research and you’re
prepared you’re now ready to actually write your business plan and you’re
ready to sit down and start the process now writing a business plan I know I
know you don’t want to do it it’s a pain in the butt but you got to do it you got
to do it because this is going to be your roadmap to growing the business and
if you write a good business plan and you go through all the steps you’re
gonna be much more likely to succeed than if you just wing it and you just do
things as they come up that’s a tough way to go about it the next thing is
naming your business now this is something that people spend way too much
time on it’s just not that important the name of your business doesn’t even have
to be the name of your website you know it could be junior official business you
know it could be a VC business that doesn’t matter really but you just have
to have a name for your business and you want to check with your local zoning in
your local business license regulations and you
to get that business up and running now the next thing that people do I ever
think is creating a logo a logo doesn’t matter that much I mean I see people
with misfit hours or weeks or months or years trying to figure out a logo people
don’t care as much about that logo as you think they do
as a matter of fact they tend to make them too complicated and the simpler the
better if you think of something like Nike okay you know what is their logo
it’s pretty easy or you know television stations ABC CBS NBC you know all of
these are really really simple logos and understand that that logo is just going
to be something off to the corner it’s not going to sell any products for you
or anything like that and you can have somebody quickly make a logo on Fiverr
or on upwork something like that you don’t have to give it all this
thought the next step is to understand search engine optimization I can’t
overemphasize this because when I started I had no clue what it was didn’t
know what it was this is the thing to get your company in front of people when
they type a search in that search bar when people search on Google they’re
gonna type in a term and that term is gonna be run for Google and Google is
gonna go out there and they’re gonna look for titles and descriptions that
have that term in it on a webpage so you want to make sure that you optimize
those titles and those descriptions on every single page in your site and I’ve
had people say well do I have to do SEO to every page or can I just do it to the
main pages I say just do it to the pages that you want to come up in the search
results because if you don’t do it on all the
pages all the pages won’t come up just the ones that you do it over so it takes
time and you don’t have to do it all in a day right you can do a little bit each
day you can optimize each page I just went through my J.R. Fisher comm
website recently and it took me about a couple months but each day I would grab
a couple pages and I would do the titles and the descriptions
put the tags and there do all that and you know over time I got it all done
again so this is something that’s gonna take time you need to do this because
that’s the only way you’re gonna come up any organic search results now there’s a
lot of ways to build your store you can do WordPress you can be Shopify I kind
of recommend using Kartra first because now Kartra is not a website builder per
se but you can build pages there and what you can do and this is the smartest
thing to do is find a product build a page runs in traffic to it to see if it
sells you don’t want to get a product and then get 20 other products similar
to it and build a big webpage and find out that none of them sell so what we do
in Kartra is we put a product in Clark Pro and we can build that sales page and
see if it sells if it doesn’t we try another product another product and once
we have one that sells then we can add related products and actually build a
web page but the best place to start that is in Kartra I’m gonna put a
link in the description below you can actually get a trial for $1 and Kartra
which is pretty good deal right and it’ll actually build your web pages
it’ll do your memberships it’ll be your emails it just all kinds of stuff if you
just click on that link down there there’s a video you can watch it’ll
explain all that to you if you like it which would be crazy not to like and
it’s so good you can get it for only $1 so I highly recommend that the next
thing you need to do is decide on your sales challenge what do I mean by sales
channel well these are just places you’re gonna sell your product you know
you can be maybe you’re just selling them on eBay maybe you don’t even have a
webpage maybe you want to make Kartra pages like what I just said and you want
to sell them there maybe you want to sell on Amazon maybe what a WordPress
website maybe you went shopping ah there’s a lot of opportunities out there
but what you want to do is just hone in on a couple of them and I really do
recommend I don’t want to I don’t want to beat a dead horse but I do recommend
Clark there because that’s an all-in-one platform and you can you know test your
products there and you could do your emails and you could build your sales
pages all in one place and that makes it so much easier because I know when I
started I had to buy all these different software’s and try to integrate them and
make it work and it just didn’t work as well and finally I mean it’s only been
out for years at the time I’ve done this video
but finally there’s a place where you could have all the software’s at one
place so that’s what I recommend ideally ideally you’d want to have Kartra but
you also want to have a web page you’d like to have your product to me but
you’d like to have them on the Amazon you’d like to have one Shopify but you
can’t do it all in the beginning but think of this one down the road don’t
just have a mirror focus onto one place to sell your products look at a whole
bunch of possibilities and that way you increase your sales now the next thing
you want to think about is preparing to launch and if you’ve got physical
products and you’re gonna have inventory you want to make sure you get your
shipping all set up you want to make sure you get your credit card processing
all set up all these things need to be done before you actually launch your
site I had a client the other day and she was really anxious to run Facebook
ads and I said great what are you gonna run Facebook ads to she hadn’t set up a
product that she actually wanted to run their Facebook ads to but she was all
hyped up on Facebook ads so make sure you have all these things in line think
of all the steps and obviously credit card processing is one of them and if
you have physical product shippings one of them
ideally in the beginning if you can do drop shipping it’s better you’re not
gonna make the margins you’d make if you ship them out of yourself however it’s a
lot of work to do so and if you don’t have that in place it’s a lot to take
one in the beginning now let’s talk about something real quick
this KPI these are your key performance indicators what is a KPI well a KPI is
what you expect to get so it may be if I have a thousand people visit my site I
expect to get thirty sales if I run an ad and I spend you know ten dollars I
would expect to have a customer that spends twenty dollars so decide what
these KPIs are now these can change okay you may have them incorrect in the
beginning you may not know what your profit
percentage is gonna be you may not know what your conversion rates gonna be you
may not know what your click-through rates gonna be but upfront understand
these indicators because you know I didn’t in the beginning I didn’t know
what a KPI bugs but in the beginning if you understand all these things you can
start checking them early and you can tweak them so that you get better
results on all these different areas now what is post-launch when you got all
this stuff set up here’s post-launch you need to get a
customer you need to sell something ok so we want to concentrate on selling
once we get the store set up we’ve got to get that first customer we got to
start getting data and we got to figure out how we’re gonna do that the next
thing we got to do we got a marketer store in our products and how you gonna
go about doing that I mean that’s super super important you know there’s
different ways to get traffic there’s you can buy traffic you can do social
media you can do emails and once again emails Kartra will do that for you so
you know you want to have maybe opt-in pages where people can opt-in and get
free downloads and Kartra can do that so you know I highly suggest you check it
out Kartra that links below there check that out I’m not beating a dead horse
and they didn’t pay me to do this video okay that is my affiliate link but they
didn’t pay me to do anything on this video I just really like that software
and I think it’ll help you out a lot and if you get it and you get good results
with it you’re gonna be happier with me and that’s what I want now if you’re
deciding to go the social media route wow there’s a lot of opportunities you
know you can do Facebook post you can do Facebook Ads
you can do Instagram post you can do Instagram ads you can do snapchat you
know you there’s a Soviet you can do YouTube stuff there’s so many social
media things out there right now you’ve got Twitter accounts that you can go for
try to pick the ones that you have used in the past and that you know the best
okay so I’m not an Instagram user I know it’s a great platform but I don’t try to
do anything on Instagram because it’s just not my thing I don’t do it
I understand Facebook I understand YouTube and I tend to lean towards those
areas there so in the beginning don’t try to hit every social media area
can get the ones that you’re currently using that you like because you’re gonna
be a lot more comfortable and you probably gonna be a lot more successful
with okay now that you’ve got those sales what you want to do is optimize
them now what do I mean by that you need to a be split test so maybe you have two
different sales pages that when somebody clicked half of them go to one page and
half go to the others now this sounds complicated but it’s really not because
all this is set up in Kartra and you could click and duplicate a page
instantly change the title change of video whatever you want
and you can do a/b testing this is really important because we want to get
the maximum results out of the people that go to those pages okay guys now
starting off your web page and getting your first sales that’s the beginning
that’s just the beginning you need to use analytics this is how you’re going
to make it in the e-commerce world you got to use analytics you can use Google
Analytics there’s other softwares out there you can get but the blueprint this
blueprint I’ve given you is just the beginning knowing what’s happening
afterwards is what’s important how many people are going to your site where are
these people coming from you know what sources are working best
for you that’s where the analytics come in that’s something you got to check
every single day especially if you’re running ads you know we run ads and we
wouldn’t go in there every day and see which audiences are working for us which
ones are not working which ones are costing us more which ones are getting
us clicks which winners are getting us sales because if you just let it go on
its own you won’t know it you won’t make the good right decisions now as you go
through this process understand that you don’t know a lot of things right now and
here’s the scary thing you don’t even know what you don’t know okay and that’s
how I was I didn’t know what I didn’t know and the way you find out more
things the way you learn more things so you get in there can you try new things
and as you try new things more and more things are gonna be uncovered I know
every day I see something new and I’m like oh my gosh I didn’t realize that or
I didn’t notice that and you could do little things like you can make a sales
page or you can make an upsell page and it can be wrong and you don’t know
what’s wrong because at the time you were focused on making that page my wife
and I looked at one of her pages the other night and it was an upsell and we
didn’t want them to know it was an upsell one of them to watch the video
but at the top of the page we had put the price for the upsell and as soon as
they got to the page they can see we were trying to sell something so that’s
not what we wanted we wanted them to watch the video and in the end of the
video that had a product that we could actually sell it so a lot of times
you’ll do these things and if you don’t analyze them and the analytics aren’t
just Google Analytics they’re your analytics in other words once you’ve
done something and it’s working or not working look at it and try to figure out
why something’s not working and your funnel if something’s not working in
your sales process don’t say well that thing doesn’t work because all things
work your thing doesn’t work you know there’s some tweak you need to make
maybe you need to change the title you need to change what you said you need to
change a color you need to change a price but all things were online you
could sell anything online but you’ve got to analyze and that’s not just like
I said Google Analytics or these software analytics through your
analytics you need to stop and look at things because they can’t measure that
all they do is measure what happened or what didn’t happen you have to look at
it and see what needs to be changed okay so I hope this blueprint helped you out
you’ve got all the steps now you can get going
but here’s the question of the day what have you already done what are you
working on okay what did you try that worked or didn’t work put all of that in
the comments below if you have a question about this video please put it
in the comments below don’t forget to like it there’s a little like thing the
thumbs up like it okay and don’t forget to subscribe if you haven’t subscribed
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you can get it absolutely free there’s a link in the description below click it
get it go and learn I’ll see you in the next video