Explore Page Insights: Create Your First Post | Facebook Blueprint

Explore Page Insights: Create Your First Post | Facebook Blueprint


[facebook blueprint] Well, hello there. [Marika Casteel]
In this video, we’re going to talk about metrics. [LEARN HOW TO Use Insights to build your business.]
Reading metrics the right way will help you understand
how successful your business Page is. And that’s really important. Thankfully, Facebook has a tool
that will help you do this. It’s called Insights. Page Insights are most useful
for Pages that have at least 100 likes. If you aren’t there yet,
you can still come along for the ride. Open up your Page.
Let’s hit the highlights of Insights. Click on the Insights tab and follow along while I take a peek at Jasper’s Market’s Insights. In the Overview,
we can see how many likes Jasper’s has every day. Here we can see that Jasper’s has five recent posts. Let’s look at this one. Jasper’s posted about a sale
they were having on German sausage. Yeah, how delish. Here we can see that a lot of people said, “Ja, bitte” or “Yes, please” to this offer. See how many likes the post got. Here under Reach,
we can see the number of people who saw the post. That’s interesting. I wonder what else Jasper’s can learn
from this fascinating fact. In all posts published,
we can see the success of every post from Jasper’s Market. There are columns here for region engagement so we can see who saw the post from Jasper’s
as well as the total of likes, shares, and comments. Now let’s look at positive engagement. Of the five posts from Jasper’s Market, this one about the special
the bakery section was having on fresh from the oven salted
chocolate chip cookies got the most likes. No surprises there. I bet if Jasper started posting more
about warm and delicious baked goods, they could see similar positive engagement
and more customers like me. On the flip side of positive engagement,
there’s poor engagement. This post from Jasper’s
about a Food Show and Tell event didn’t get much love from their community. That’s good for Jasper’s to know. You want to know
if people who see your posts are hiding or reporting them as spam. If too many people report or hide your post, it may negatively impact your reach. Let’s take a look at time of posts. Jasper’s tends to post around lunchtime on weekends. This is good to take a look at
because we can see when an audience is most active. [GET STARTED See what you can learn]
Now it’s time for you to poke around insights [about your business by exploring insights.]
and see what you can learn. What got the most likes and shares? Which posts were more engaging than others? I know that Facebook Insights
will give you insight into your business. There’s more to learn, so keep watching. [facebook.com/blueprint]

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