Negative Space Logos: SECRETS – THEORIES – TECHNIQUES

Negative Space Logos: SECRETS – THEORIES – TECHNIQUES


how do you on the skills and the
techniques to design negative space logos just like this follow along this
today I’m gonna give you the rundown of why negative space logos are useful and
also some tips on how to design your varium negative space logo designs logo
designs that use negative space are not any clever in contemporary but it can be
very effective as a logo marks so today we’re going to first take a look at why
negative space logo designs are so awesome and effective then we’re going
to move on to the various different types of negative space logo because yes
there are actually different categories of logos that utilize negative space and
then finally I’m gonna dish out some top tips when generating your very own
negative space logo designs so why go for a negative space logo I’d like to
mention briefly that not every single layer design you make should be negative
space orientated the logo design should be fitting to the brand itself what are
the up shots of using negative space approach to a Lego design now firstly
they are hugely memorable consumers will talk about and discuss the optical
illusion within a logo or a hidden message it creates a sense of uniqueness
and this sticks in the mind of the audience which is one of the main uses
of a logo now secondly by nature a negative space logo is simplistic that
is it is done correctly simplicity is always a sure winner in regard for logo
designing and keeping a little simple should be a high priority when embarking
on a logo project and lastly a logo with negative space stands out in a sea of
other various designs standing out for the right reasons is
another key objective for Lego designs so those are the main reasons for
incorporating the use of negative space but let’s now take a look at the
different categories of negative space logos double entendre might be the most
popular of the negative space logo designs as these blend together negative
space and symbols to make a standard optical illusion where the logo can be
seen in two different lights these can be very clever and they really do let
the audience interact with the logo design itself as it’s really thought
provoking and interesting now remember later I’m going to offer tips on
designing your very own negative space designs but moving on to the second
group of logos we have the typographic options this is where cleverly using
negative space within a strictly typographic logo can form a letter or
multiple letters are not actually represented by filled shapes rather the
negative space actually creates those letters these can turn a somewhat bland
line of logo type into a very interesting and captivating design when
done correctly the third group of designs is the hidden image logo these
are the most clever and mysterious of the negative space logos with the most
notorious of them being probably the Toblerone logo and within the logo
itself you can see a bear hidden in the mountain which represents the birthplace
of their company burn the final group of legged designs that
use negative space is the enclosed logo these use negative space as a border in
combination with images and also combine positive space to create the appearance
of a full image while keeping the design simple some of the negative space logos
that you see can technically belong in multiple different categories but these
are the basic outlines for them as a whole and now you know why such logos
are useful and the different kinds of them it’s time to make your very own
negative space legged design now firstly you should question whether or not a
logo that utilizes negative space is ideal for the brand or the company if
your design is just for fun then obviously this doesn’t matter to you
but when designing for our clients you need to keep in mind the brine the
message and adhere to the brief this is paramount and I can’t emphasize this
enough guys but if you feel a logo with negative space could work I would
firstly suggest that going through the usual design process that it always
talked about and that involves researching and gathering information on
the brand entity their audience and also the industry of work but yeah once you
start to generate ideas for the logo you should have negative space in mind the
entire time and we tend to focus on the positive space but if you keep reminding
yourself and be mindful of negative space this opens up the doors in your
thinking and the creative mind for potential ideas to walk in you don’t
want to try and smash some negative space into your logo the later stages of
the process so try to keep it in mind while the design is in infancy and the
beginning of everything coming together I when working in Illustrator or even on
paper give yourself a lot of room and a lot of negative space to work on this
means that you shouldn’t crowd your workspace and you should have a large
canvas or a sheet of paper with a lot of negative space already on it
this will help to remind you of negative space throughout the design process and
we give your design room to breathe a really handy tip in illustrator is that
instead of it going here and using the minus four operation on say two shapes
to make a cutout either turn one object into white so it effectively acts like
negative space and this will help prevent you committing to a destructive
operation such as the Pathfinder function now alternatively you can use a
compound shape so then you can move around the shapes and negative space
freely one neat way to utilize negative space for a logo concept is to add in
the company’s product so for example a camera brand logo could incorporate the
use of a camera symbol somewhere unlike the mr. Kutz logo here which is for a
barber’s the hair scissors form a moustache and also glasses and eyes
that’s very clever indeed now for a typographic approach go ahead and
outline the text and then ungroup it all and play around with the lettering
spacing and arrangement you can also change one letter to whites to match the
outboard background as we did before and see how that works but one of the most
interesting examples is the FedEx logo that actually has an arrow within the
logo simply by merging together X and E another good way to approach a logo of
negative space is to marry together a letter say from the company’s name and
then take a relevant image of that company and make it represent some
negative space within the letter this is a very neat and a simple way to
do things as well but yeah the key thing is to have negative space firmly in your
mind from the start of the design process but also make sure the brand
that you’re working with can effectively take on a negative space logo and then
it’s relevant and useful don’t lose sight of what a logo should do for a
company so there is today’s walkthrough guide on negative space logos let me
know down the comment section below if you learned something and also remember
to subscribe to Satara graphics for weekly design content also turn on the
bail notifications so you never miss an upload from me on my channel and if you
do one half on my channel share my content on social media or to a friend
or to a fellow designer and make sure to have a great day and until next time
design your future today peace

82 thoughts on “Negative Space Logos: SECRETS – THEORIES – TECHNIQUES”

  1. I feel like I should be paying for these kinds of tutorials. This is actually helpful for my business. Thank you!

  2. Awesome tips👌👌👌
    Please make a negative space logo tutorial as I am new to illustrator I don't know much about how to draw such logos..

  3. Wow I had no idea the Wendy's logo spelled mom that is genius, I've been wanting to try creating some logos so these tips will definitely help me out, thank u^^

  4. best video tips of the year I would vote for. simple steps to guide and easy to understand❤❤❤❤❤❤👌👌

  5. Thank you for the tips!!!

    I will now continue creating the new logo, for a friend, I created last Friday. When I saw an image, of a meme, that has negative space I immediately opened Illustrator and applied the idea that I have. I hope my friend will like it when the logo is done.. haha

  6. So beautiful 🙏🙏👍👍i lové négative space gives an object to breath I’m wondering the people of no design background want many times and request pages full in text and usages as an example?

  7. I would like soon my dear Friend Satori show as design with curved and straight lines combined together and create geometrical patterns + an easiest way or ways to duplicate and repeat an object oncircle or semicircle please 🙏🙏🙏

  8. This is awesome. I actually once created a logo with negative space without even thinking about it, and it turned out well. But haven't attempted to make another.. lol. But the part about researching really does help.

  9. Thanks so much Tom, I'm trying to like and share your material as much as possible – you really have been instrumental in my learning of illustrator. Great video and many clever logos. I have never used compound path before, and found the hard way about getting too deep in a design that had destructive effects (multiple pathfinder layers) going back to what I had liked before was near impossible. This will help my future designs. Cheers bro!

  10. Very informative. I have always admired logos with negative space. You helped me look at the process of development of the logo and how to start with a large sheet that represents the actual negative space. I will put this to use. Thanks again.

  11. Guys, need help with Adobe Illustrator!!! I need to make bleed over 6" for my project. Illustrator gives opportunity to make bleeds 1'' maximum, in Indesign i can make 6", but i need more than 6". Does anyone know how to deal with it? cant find good solution

  12. Thanks for sharing this great information Sir Tom. I know it's been a while since I've been able to watch your videos and comment. As always have a great day.

  13. You have been using motion design in your videos I see. Great step forward but you need to look into the timing and keyframing.

  14. Hello sir!
    Your videos are evergreen cuz Negative space will never get old. Thanks.
    Also, may I ask I'm which app do you make your presentation? It's quite liquid and lucid, lovely!

  15. Very good tuto, full of ideas. I'd like to stress that your videos look awesome. You must be an excellent designer.

  16. Nose ingles jeje pero trato de ayudarme con el traductor automático, eres un maestro!! saludos desde Perú, sigues creciendo bro

  17. You are an awesome guy! Love your videos a lot

  18. yes please make one with step by step and hopefully in subscribe base website we will get chance to learn alot so we can work like pro

  19. Brother you are the kitties titties. I haven’t found a video of yours that I didn’t find useful. You do a great job expounding on so many topics. Well done man!

  20. I wanted to make my own branding and keywords "Logo Design 2019" brought me here.
    Aesthetically clean video like making your own Logos (especially the terms you use to inspire "Creative Juice")
    Thumbs! You got yourself a new subscriber and I rang the bell as well.

  21. For anyone looking to engage a graphic designer; don’t waste your time on those websites that claim to offer lots of designers to work on your project for a set fee. I paid $750 AUD and got ripped-off. Some are so pathetic as to offer your logo for as little as $5.

    I’m so done with this globalism illusion. I ended up engaging local talent for ten times the amount because that’s the true (realistic) value of my project. Seek a local professional – a real person. Forget the internet farms – they’re sleazy garbage!

  22. beard is a deed sunnah of prophets peace be upon them and prophet muhammad peace be upon him is the last and final messenger of allah

  23. Good job. One suggestion: be careful using the term "simplistic" versus "simple." You wouldn't want to describe someone's logo at "simplistic" unless you mean to say it is poorly designed or the concept was low-hanging fruit. Via Thoughtco.com: "The adjective simple means plain, easy, ordinary, or uncomplicated. … The adjective simplistic is a pejorative word meaning overly simplified—that is, characterized by extreme and often misleading simplicity. A simplistic solution to a problem is usually a bad solution."

  24. Slam Brother,
    Can you design a logo for me. I need a logo for my branding "ChenZee"(multipurpose(education, fashion, technology, law, and much more. If you design a logo for main hub(chenzee) and sub logos for sub branches(chenzee education, chenzee fashion, etc) really thankful to you, if you take action)). Can you help me?
    To contact me, drop a message here.i will reply you soon.

    Anyone? Hit the reply button and give me your ideas. I need logo/s for my branding
    And mention me. Waiting for your reply.

  25. Your bar graphic on the bottom is absolutely genius!!! We need more YouTubers do that…. Also, I love logos and learned a lot about negative space 👍🏼

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