5 reasons to choose Magento vs Shopify

5 reasons to choose Magento vs Shopify


I get it, you guys aren’t e-commerce
platform experts and you shouldn’t be it’s your job to be an expert in
whatever your business does. Choosing an e-commerce platform is a big decision.
You’re gonna invest your hard-earned money and build your business on this
thing and it’s going to define your business online for the next several
years. That’s a lot of pressure! I’m going to try and simplify it for you and in this
video I’m gonna give you five reasons to choose Magento over Shopify. Pull
yourself up a chair and let’s talk about. Choosing an e-commerce platform can be a subtle, nuanced process. It often comes down to the smallest difference or
feature that makes one direction better than another. There’s no way we can go
through everything in a single video. This video is not a feature comparison.
It’s more of five big things that you can look for that, if they apply to your
business, can make your decision a lot easier. With that in mind, it really
applies to Shopify, Shopify Plus, Magento Open Source, or Magento Commerce. This particular video outlines five reasons that Magento might be better for you than
Shopify but it’s one in a series of platform comparisons. I’m gonna give you five reasons to choose Shopify as well and I’ll link you to that video at the end
of this one. No one is unbiased. Anybody who tells you they’re unbiased is just
lying to you. I have my favorite platforms. We’re Magento partners don’t
do so much with Shopify. However I’m not going to steer you wrong either. I want
you to end up on the platform that is 100% best for you and your business. Now these are in no particular order so let’s just get into it. The first
reason to choose Magento over Shopify is if you’re in a controversial or
high-risk industry. If you’re an industry where laws or public sentiment is
constantly evolving the open source nature and flexibility of Magento is
going to give you stability that you can never have on Shopify. Shopify has a
history of allowing businesses to invest and build on their platform only to
change their mind and give them weeks to find and migrate to another option, You
don’t want that kind of worry and risk. You need to be thinking long term and
that risk is a constant distraction and is not healthy for your business. If
you’re in a controversial or high-risk industry like firearm or vape products,
the flexibility that Magento provides, like being able to move to a different
host or select a new payment provider, means that someone can’t just tell you
no. Basically you have options and there’s not just one provider that can
completely shut you down. The next reason to choose Magento over Shopify is control.
Sometimes you really need control and other times you really just want control.
If you’re in heavily regulated industries like pharmaceuticals, it may
be absolutely necessary for you to have full control over your technology stack.
Perhaps there are certain technologies you want to use like AWS or Azure or you
have your own system administrators and want full control over your hosting
stack. That makes Magento a no brainer versus Shopify. I also often talk to
merchants that just don’t like or trust SaaS platforms. I don’t really know where
this deep-seated hate comes from. They just don’t care for the business model
at all. Regardless of any benefit, just not a fan. If you’re one of these people
then I’m not really sure why you’re watching this video, you’ve already made
your decision. But, I appreciate your support and thanks for watching, I guess.
The next reason to choose Magento over Shopify is b2b. B2b e-commerce is a whole different animal than b2c. Negotiated pricing, quotes, corporate accounts are
all things that are bare minimum to meet customer demands. The flexibility of
Magento also allows you to craft custom user experiences specific to your
industry and products if you really want to do b2b right. Magento also has the
flexibility needed to handle the most complex data needs. You can tie it into
whatever poorly thought-out and archaic back office systems you may have cobbled together over the last 20 years . And the next reason to choose Magento over Shopify is flexibility and scalability. Most e-commerce platforms are designed to
provide middle-of-the-road functionality that appeals to a large collection of
merchants. In some cases that may not provide everything you need to execute
on your e-commerce vision. If you’re gonna step outside of the norm and build
something extremely custom then you have more options with the flexibility that
comes with the open source nature of the Magento platform. As far as scalability goes you can build an empire on Magento. Now, before we get into this, I know someone
is going to bring up some merchants like Kylie Cosmetics which is shopping
shining example of scale on the platform. What I’m talking about in this section
is not about pure sales. Kylie Cosmetics is a unicorn and is not representative
of your business. It has scale without complexity. They’re
doing hundreds of millions of dollars online with like four employees. Now that
may be what you wish your business was like but it ain’t you. You figure out
how to replicate that without involving one of my family members in a sex tape
or ass implants and you make the videos and I’ll watch and learn.
And for that kind of money, I’d probably compromise on the ass implants. What I’m talking about is the complexity of
scale and providing a unified eCommerce experience across that business. Do you
have a chain of physical stores and need to integrate your website’s order
management and inventory across these locations? As in, your customers can see
the inventory in their local store, order it, pick it up this afternoon. Magento
can do that. Do you have five or ten international brands that all need
ecommerce experiences that are optimized for multiple languages and fully
integrated with your back office systems? Magento can do that, on one installation.
If your goals are world domination or your business has a lot of complexity
then Magento is an obvious choice. The next reason to choose Magento over
Shopify is innovation. If you want to be ahead of the curve of technology or user
experiences then you’re gonna need the flexibility that an open-source platform
provides. A big example right now is progressive web apps and headless
ecommerce. There are ways to build a PWA on Shopify. However, unless your needs are basic you’ll eventually run into some feature that needs to be customized or
custom-built depending on what it is. If you’re on a SaaS platform like Shopify
then you may not have the ability to do that customization. So, if your desire is
to be an innovator then open-source is going to be better for you than SaaS so
Magento is going to win over Shopify. There are a ton of features that you
need to consider to ultimately decide which platform is best for you. Hopefully,
however, these five things, if they apply to you, make that call just a little bit
easier. I’m going to also give you five reasons why Shopify might be better for
you. Once that’s ready I’ll pop it up on the screen here along with another video
that might be of interest to you. If these big Magento selling points don’t
speak to you, then check Shopify video out and see if that is a
better fit for your business. If you’ve watched both and still aren’t sure which
is a right fit for you or are having trouble narrowing it down and just want to talk
about it, then head over to Jamersan.com. J A M E R S A N .com, shoot me a message and we
can schedule some time to discuss. Otherwise, let me know your thoughts in
the comments of this video. It’s also extremely helpful if you’d hit that
thumbs up button. I appreciate you watching. If you’re interested in staying
up to date on the latest in enterprise e-commerce or taking your e-commerce
skills to the next level then consider hitting that subscribe button,
tapping that notification bell and I look forward to seeing you in the next
video.

ENTREPRENEURS | Free logo design software (learn how to make a logo for free)

ENTREPRENEURS | Free logo design software (learn how to make a logo for free)


Today we’re going to learn
how to make a logo for free We’ve created a product called at the Creator
seven by laughing bird software and if you visit this page I’ll provide a link
below this video to visit this page to learn how to make a logo for free – you’ll be able to download 40 free
templates and play with the software and I’m gonna show you really quick some of
the templates that you get with the softer so now let’s just jump into the
software once you install the templates you’ll have 40 template sets to goof
around with and to make your own stuff with so to make your own logo for free
all you have to do is open up one of the templates and manipulate it so let’s
just try this one for example now this one could be used for a Facebook ad it
could be used for a logo right now it’s sized for creating something in facebook
so when you want to post an ad or something but let’s just say we want to
make a logo out of this so we make the canvas bigger we click on a graphic and
when you click on a graphic the menu here changes to the graphics editing
tools if you click on text you’ll notice that the menu here changes to text
editing tools so we click on a graphic and we go over here to image format and
we just make this bigger if we want to and let’s say we don’t want this corner
piece we just click it and we just drag it I have click it and just delete it
and let’s make this here and we’ll delete this and we’ll delete this and
we’ll bring the light bulb here so to edit the text we click on some text and
we go over here to edit and we can type something like this is my byline
and we can change the depth the font here by clicking on format and we click
on the top menu and these are built-in fonts so it comes with about 75 built-in
fonts so let’s say I want to use this one here I want to scale the text up a
little bit there’s my byline now this top logo text
I’m going to use the second font menu and these are mice the fonts that I have
on my computer so when I click on it I’m gonna get like no I happen to have
thousands of fonts here so it depends on how many you have so I can pick any font
that I have on my system like that’s a little hard to read but you get the idea
alright that’s good for now and I can increase the spacing of the letters and
other things we can do is create an outline we turn on the outline and we
can make it red or if we want to pick up the orange yellow in the light bulb here
we can click on this little eye drop tool and select the color cool and then
we can shape the the canvas and we want to and if we come up here we’re gonna
have a whole bunch of other elements that we can drag on to the logo let’s
let’s say we don’t want this background it’s gonna delete it I’m gonna bring
over this red background here and we’ll make this make this big so it fills a
screen and now it’s in front of everything so all we have to do is come
up here to the options menu and choose send to back BAM there it is let’s say
that this font is different than this fun but I want to keep it consistent so
what I can do is click on the font come up here to edit and choose duplicate
selected element and now I have the same size and the same font style and all I
have to do is manipulate the text and delete it and now we have a
consistent looking logo that looks pretty cool now you can keep
manipulating this and changing it and changing the size of everything and
dragging other other images down right you can also add your own images and all
you have to do to do that is to come up here to the file menu and choose import
PNG or JPEG okay now that’s that’s how to make a logo a logo but what if you
wanted to make other graphics so really quickly we can do things like we can
click on her and it simply changes this text message okay change it and of
course you can do things like put a chalkboard behind her if you want to
send it back she’s a great school teacher and we have a whole bunch of
other templates that we could use like for example if you want to create an e
cover for example you can manipulate this template by putting your own
graphics on or using the built-in graphics right like this okay she’s a
she’s a yoga expert we saved this I mean we exported I’m sorry
export this as a graphic save it and it comes it’ll be saved to your desktop now
watch this we’re gonna go to select another
template and down here we have a free template that is good for blog posts for
YouTube channels and what you can do here is a lot of these templates have
placeholders where you can click on the placeholder go to the graphic you’ve
just created and drag it over under the placeholder BAM and now you have and you
can change the text here to say whatever you want that relates to your three
graphics here and use this as a blog image or like a Facebook post or
something Instagram okay the other templates we
have here there’s 40 of them to choose from this to put on your Instagram page
there are lots of placeholder graphics here so let’s click on this to see what
this is and instead of this book we want to take the book that we created earlier
and drag it on top and there’s our new graphic and when you export it
you can export as a PNG image and here it is and when you need to double click
it it’s a standalone graph that you can use on any of your social media posts or
your web pages or whatever you want that’s the creator 7 by laughing bird
software so go visit the URL attached to this video below and I want to say and
thank you for watching this awesome video oh and one more thing was gonna
tell you when you launch the software you’re instantly gonna get a free coupon
that’ll give you $10 off any add-on pack that we happen to also sell so if you
click on the $10 promo coupon you’ll come to the page that has all of the
add-on graphics we have 200 logos we have a social media set you can make
your own covers a whole bunch of characters you can use and when you
click on any of these you can purchase it with a temp the $10 off coupon that
that you won’t get anywhere else other than inside the software so typically
they’re $37 but you can buy it for 27 and the that happens to be this happens
to be the app that you cover a mockup crater we can create your covers and
turn them into uh here’s your ears your template and you can turn it into a 3d
cover like this within like two minutes there’s videos and everything you can
watch so go ahead and download the free template sets make your free logo and
grab your $10 off coupon for any of the other add-on sets so again thanks for
watching and we’ll see you in the next Now you know how to make a logo for free – download the software today!

ONE Illustrator Technique To Design An Existing Logo: Do You Know It?


so taking inspiration from the well wear
a flower boutique logo I used simple techniques design a creative logo in
around five minutes and you can do the very same too as designers we spend a
lot of our time online and dealing with sensitive information and contents –
Lane helps keep that information secure and it saves you time within your
workflow by storing your passwords I need to like information all in one
location to learn more about – Lane and how you can help you secure and speed up
your workflow stay tuned to the very end of the video and also grab a 30 day free
trial of the premium version so this logo is pretty neat and it does look
very creative but it’s actually fairly simple to make an Adobe Illustrator
using the techniques that I’m gonna show you today and we’re firstly gonna take
the curvature tool and make sure we have just a stroke selected in the color
palettes located in the bottom left of the screen now you can press the caps
lock key on your keyboard to have the X icon in use or you can revert back to
the standard of curvature icon it just depends on your personal preference so
all we do here is click and make points and illustrator is going to map out a
nice curved line for us really really easily and we’re going to make half of
the first shape using this method now don’t worry if your line is not
perfectly smooth because we can adjust that in the next step in the logo design
process on the tail end of the line here try and make it so the very end of the
line is horizontal flat and your scene gonna see why later in the tutorial but
for now increase the stroke weight and then grab the smooth tool because we can
iron out the line until we’re happy with the smoothness and the curvature so finally for this part of the Lego
process press a for the direct selection tool and then click this anchor point
here and then click and drag the handle out while holding down shift this will
ensure that the very end of the line is horizontal flats now you can move this
shape off to one side for now and then press L for the ellipse tool hold down
shift and click and drag to make a circle so we’re then going to use a
direct selection tool one more time and click and drag the top anchor point
upwards while holding down shift to make sure remain central now you’re going to
want to make a kind of leaf shape that will fit into the design later so okay
great we can now go ahead and finish this section of the logo design you will
need to have the rulers open so press command or control R if you haven’t done
that already then actually right-click the rulers and make sure they are set to
pixels and then in the view drop down menu click the snap to pixel option
we’re going to be using this setting only briefly in this logo process so
select the first shape and then hold down the alt/option key and click and
drag to make a duplication you’re going to need to reflect the duplication in
the transform window and then carefully bring it together with the original
shape so they’re touching at the anchor points exactly now this is why we needed to make the
line horizontal in the end so to connect in a neat manner at the very tip now you
can select both shapes and then press command or control G a to join them
together now bring the first shape in position like so and then use the align
function to make sure the leaf shape is centered properly now you can also use
the eyedropper tool which is I on your keyboard and this will sample the same
stroke weight and the same color of the line shape and speaking of that line
shape we can now run off the ends in the stroke window which I feel looks best
for this design the next step is optional but if you outline the stroke
you’re not going to be able to adjust the stroke weight from here onwards and
it’s also going to change the final outcome later as you will see but it’s
up to you if you want to outline this shape or not so we use the snap to pixel
function to perform the next step and that is to drag two guides that touch
the edges of our design perfectly and do this the exact same on both sides then
weave one guide a set amount of pixels so for me that’s going to be 10 pixels
and then go ahead and move the other side the exact same number of pixels and
this is crucial and it needs to be absolutely perfect so once you’ve done
that hold down the alt/option key to duplicate the leaf shape over to here
now we do need to turn off the snap to pixel option so we can align the leaf
exactly a center the longest guides once you have it in place a press a C
for the scissors tool and then cut the top and the bottom of the leaf like so
and then you can use the selection tool to click the sections we don’t want and
then hit delete to remove them and we’re very close to the end of this creative
Lego design process so again use the adoption key to duplicate this half leaf
and you can use the magenta smart guides to keep things in the line or you can
just hold down shift as you move across now once it’s been duplicated mirror the
shape with the reflect function and then place it exactly up against the guide
level with the other side so now the final step of the process open up the
brushes window and select your entire design go ahead and create a new brush
in the fly down menu and we’re going to be using a pattern brush for this design the default options should be okay if
you’ve actually aligned everything perfectly
so now you’ve just made a new brush we can apply that brush to a circle with a
stroke only so use the ellipse tool on your keyboard being L and then simply
click the brush boss you have the circle activated now you can change the stroke
weights and if you did outline the stroke earlier the intersections here of
the design might be uneven in thickness like you can see so that’s the method
for creating is creative logo design with my easy technique step-by-step we
didn’t spend much time on the design itself another way to save times a
graphic designer is dashlane who are sponsoring today’s video a dashlane is
an application that can save your passwords and your vital information in
one secure location as well as saving you time in your design workflow so you
don’t have to keep resetting your passwords every time you forget them
you can download the dashlane app on one device for a lifetime totally for free
and then secure everything with one master password the neat thing is that
dashed line doesn’t actually store your master password so even if there is a
hack the encryption will prevent your data from being compromised now another
cool feature that will save you time in your workflow is the autofill function
when filling out forms online now you can probably relate to my distaste for
these forms because I encounter them pretty much daily and this tends to eat
into my time as a graphic designer over the course of days and weeks
Aisling can also fill these forms with your information in an instant which
means I have more time to focus on my business and my clients our work there
are other cool features of dashlane such as alerting you to when there is someone
trying to hack your accounts a password manager that tells you the health of
your passwords a VPN service to remain anonymous online and so much more you
can download the free version of the dashlane app to one device for life but
the premium version can be downloaded to a limited devices for a lifetime using
my link you’re going to have access to the premium version of dashlane for 30
days as a trial so do check out – Layton link down below and start securing and
optimizing your online life and career as a graphic designer today but yeah do
let me know what you thought of today’s logo and also the process step-by-step
subscribe to my channel for weekly graphic design content and until next
time guys design your future today peace

How to Set up Shopify Email Hosting – Custom Emails with Shopify

How to Set up Shopify Email Hosting – Custom Emails with Shopify


This is Joe from Liquify Web
Design here I’m just gonna go through quickly how to set up a custom email
accounts with your your domain if you’re using Shopify many people they get into
the situation where they have a custom domain with Shopify for their store but
they can’t then send and receive emails from that domain it’s actually really
super easy to do but shopify don’t offer that they
don’t offer email hosting at all and they never have done and it doesn’t look
like they’re but will do so what you’ve got to do is you’ve got to use a
third-party application tool to create these email accounts and host these
email accounts so I’m gonna go through a preferred way of doing that for clients
right now that’s using a platform or http://shopped.email and so if you just go into a new tab and go to www.shopped.email then you’ll be able to
see the services that they offer so it’s basically it’s just email hosting for
Shopify that is all they offer on this on this website you can have as many or
as few email accounts as you want you can have a look at all the features it’s
totally fine for you know I’ve read use if you need bigger mailboxes bigger
media storage they’ll be able to give it to you you can just ask them for a quote
but the vast majority of people shot the email is gonna be absolutely perfect as
they say you can get custom email accounts on your domain wherever you
want as long as you own that domain as long as that’s your domain then you can
get email accounts set up really quickly and easily with these guys they’re gonna
do everything for you really all the technical stuff so just head on over
there click sign up and then it’s gonna walk you through the details quickly of
how to do this you just enter your domain this is not your Shopify domain
this is your custom domain name so you know in myjeansstore.com whatever it
is you’re gonna verify the domain you need to go through select a billing
cycle each mailbox costs $10 but using sort of annual discount with
two months free we usually go for that and get two in two mailboxes here just for
the sort of example because most people don’t really want just one you can pay
monthly if you want but I’m just gonna do an your bidding because we think it’s
it’s you know it’s a lot cheaper you’re gonna be in business for a while so you
may as well just get the two months free say test at you know my Dean store you can spell today okay maybe I want
accounts at my Dean store whatever your emails are gonna be this is what your
customers gonna see you’re gonna be able to send them to see from these emails
and down here the second section what they’ve got is
login details for the domain registrar now if you’re not a technical person. if
you don’t know what you’re doing with domains if you don’t know you know if
you have technically a bit of a novice if you don’t know what you’re doing
basically with domains and DNS changes then you want to enter in here you’re
the login details for your domain so that there’s people at www.shopped.email
they can go and they can actually they can kind of change your DNS records to
I’m getting old technical now you say you’re not a technical person but you
need to know what it is you need to make some changes to your domain so that you
can access email via their server so it’s better if you don’t know what
you’re doing – just give the login details for your domain so that’s
wherever you’ve registered your domain it could be GoDaddy 123reg
it could even be Shopify, name.com any of those places you want to enter in you
know the URL of where your domain is registered the login ID it could be an
email could be an ID people use different things whatever the login
details are and then the password whatever your password is you don’t have
to give this information but it just means that they can do this setup for
you automatically we suggest doing that when you don’t
know what you’re doing if you’re comfortable making the changes yourself
they’re gonna email you with instructions so you can just leave this
blank if you want. I’m a developer so I’m actually gonna leave that blank
totally but you may want to enter your details there and that’s really all you
need to do you need to click continue to pay taking it where I think it’s got to
verify the domain maybe I made a spelling mistake there here we go okay
so I already got another another one from testing earlier and there’s a
promotional code that I entered before it’s still there now actually ten
dollars free so you might want to also kind of add that in as well if you want
just $10FREE caps and that’s it that’s all you need to do you need to go
to the checkout and pay I’m not going to do that today because I’m going to
actually want to register those email accounts but you probably you’re gonna
work out with the whole steps and that’s it really what’s gonna happen next is
that engineer’s gonna set up your email accounts for you it can take anywhere
between one to two days actually for this to happen and that’s because they
need to wait for your domain record to update across the internet before they
can give you access to the emails and it’s quite normal so expect to get your
email accounts you know you sign up it takes five
minutes to sign up but then they’re engineer needs to go and actually do two
things they need to create your email account for mailboxes they need to then
change your DNS records so that their server can access your domain and then
they need to test it and then they need to give you the information they can
date one to two days to do all of that stuff but for most people that’s totally
fine you know you want to get your custom domain saw ready one someone to
sort it out for you quickly and simply these guys will do it so you just go on
how to pay and then they’re gonna get back to you with all the info you needs
and it just takes literally five minutes to set it up your end and then
the rest most of that time was just waiting for the DNS records to update
and that’s it really when you get your email accounts you’re
gonna get in a list of different ways on how to access your email. so one of those
is via webmail and that’s in your browser you can just go via the www.shopped.email menu you can just go to check email you can see you can log in with
the details that you get email and password whatever that is okay so most
of you are gonna be using I guess the browser to check the email but you may
also want to use your iPhone you may also want to use iPad you know whatever
you want you can use whatever application you want to check your
emails and you can they will send you the information you need to set it up on
your iPhone so you can check your mail and send and receive and your iPad and
everything else. So yeah it’s dead easy super simple we use it and you can get
whatever the names you want on Shopify so that’s it really there’s some
alternatives out there Shopify offer forwarding emails which
don’t really look very professional because basically what happens if your
customer always ends up seeing your gmail account or your yahoo email address
whatever it is that you use you know it doesn’t look very professional if you’re
emailing customers from you know it’s like a yahoo email account or add email
account it doesn’t really just don’t look good so you really want to have a
custom domain email we use www.shopped.email the email but because they’re decent and
they get the job done quickly and you can you know you can use another host if
you want you may have a hosting account somewhere with email on it you’re gonna
have to do some technical changes yourself or get your hosts to help you
if you can’t do that but I’d strongly suggest most people
like to see short email because its dedicated for Shopify clients and what
you’re also gonna get is some tips from them about running your store by Shopify
which is pretty cool so yeah that’s it really I mean there
are alternatives Gmail yeah to some people that’s fine Yahoo and stuff like
that they’ll give you a free account but it’s not very professional I would very
strongly suggest that you use shopped.email for Shopify email hosting and
that’s it enjoy

Shopify Review: 6 months later – Real store, real answers. Ecommerce review.

Shopify Review: 6 months later – Real store, real answers. Ecommerce review.


Shopify review. Real Store. Real Answers. Is Shopify the right choice for your to build
your online store with? In this Shopify review I’m going to help
you figure that out. I have real answers from building a website,
using Shopify on a real working online store. And I’ve been using Shopify now for the
last 6 months. Hi I’m Tim from Real Website Hints dot com
and this is my Shopify Review. It’s my mission to help you find the best
and easiest ways of building high quality websites. I purchase and test website building tools
and create tutorials to help you find the best and easiest ways of making great websites. I support the reviews that I do and the free
tutorials that I offer on my YouTube Channel and website by using affiliate links. So if you like the products that I talk about
in my videos or if you want to learn more, use the links in the description below. So let’s go ahead and dive in. I did a lot of research and testing before
deciding on what online store platform I wanted to use. Our store already had an existing WordPress
website, but we wanted to switch from just a catalog website that we had with WordPress
to one where we could actually sell online. And I want to point something out here that
I learned from my testing. And this is really important. The platform you choose to build your online
store with, is not just what you’re going to be using to build a website with. It’s actually going to be come the main
tool you will use to run your business. What I learned, which might be kind of obvious,
is that building an online store is a lot more complicated than just building a standard
informational website. There are so many things to consider. There’s Payments, customer interface, customer
accounts, order processing, shipping and even sending notifications to your customers about
their orders. You aren’t just building an informational
website on it. You are actually building an entire business
workflow. So, let’s take a look at how Shopify works
as a website builder, and as a business platform. Let’s first talk about what I like about
Shopify. Shopify is designed to help you sell online,
and it does a lot of things to help make sure you are successful. My favorite thing about Shopify over all is
that it’s easy to use. Almost all the features and functionalities
you need are built right in. This means less things to connect and try
to sync together. In my experience the more different systems
you try to connect together, the more problems you are going to have. Having more things that are just built in
just makes your life easier. And sort of makes everything work better. Since Shopify is a store platform, the focus
on the back end and your dashboard is on sales related tasks first. This makes Shopify really easy to use for
what you and your staff will be doing most of the time, which is processing orders. The interface for processing orders is easy
to understand and grasp. It didn’t take long for our staff to get
up and running and processing orders with ease. Website controls are located under the online
store tab where you can access all of the things that you need to modify the front end
of your website. Things like the theme, creating blog posts,
pages and even adjusting the navigation. The menus on your website. So, how do you learn things and get familiar
with Shopify? What I have found is that Shopify is extremely
well documented. If you need to learn something about how to
run your online store, or how something on your online store works. There is a lot of information available. And most of it is actually right in the Shopify
help center. I’ve also had good luck with just calling
and talking to Shopify support staff. As a matter of fact even the staff from the
apps that are provided on the Shopify app store have been extremely responsive and very
helpful. Overall the whole platform feels very well
supported. What about adding functionality to your store
with Shopify Apps? How does that work, and what is it like? I’m currently using 1 paid theme and 2 apps
to enhance the functionality of my store. Shopify has a healthy app marketplace with
developers creating all sorts of plugins to help you sort of sort out those edge cases
that aren’t included with the main platform. With the apps that I’ve used I’ve been
really impressed not only with the functionality of the apps, but also the responsiveness of
the app developers when I have questions or if there is some sort of problem that’s
going on. Down below I’ll link to the 2 apps that
I’m using. The first one is Boxify which helps us to
more accurately calculate the shipping costs, the other is called Cloud Cart Connector this
helps us sync orders and inventory between Shopify and our accounting software Quickbooks
online. So what about getting outside help with your
online store? What do you need to do if you need to do somethings
that’s sort of above your knowledge level? How do you find the right people to help you
make advanced modifications or customizations to your store. One of the unexpected things that I learned
about Shopify, by using it, is that there is not only an app market place, but there
is also an experts marketplace. In the experts marketplace you can find everything
from store setup to custom development and even online marketing. And Shopify makes finding an expert really
easy. Right from the back end of your site you can
click on Hire a Shopify expert. Choose create a job and then select the category
in which you need help with. When I submitted a job I had several responses
with in the first day. And for each response you can see the ratings
and reviews for that contractor based on the work they have completed for other stores. Shopify also makes hiring them really easy. Simply just approve them for the job that
you want, and you can give them access control level they need right from the back end. No fumbling around creating like an additional
new user and then figuring out how to give them access to your site, by sharing passwords. It’s all done right from the backend. I’ve had two jobs done so far and I’ve
had really good success with both of them. Another feature that I like is the ability
to sell not only online but also in store or even over the phone. If your store is like ours you not only sell
online, but also have a physical location and you might even take orders over the phone. With Shopify you can create orders either
using web interface. Or you can also take orders using the Shopify
Point of sales app. And I’m a big fan of keeping things simplified. And by keeping all of your sales in one system
instead of trying to use multiple systems, one for phone order one for in store and one
for on line orders, you can sort of keep them all together. And not have to try to sync different systems. It also gives you the opportunity to provide
a better customer experience by having all of their orders visible in one online account. I cover more about taking orders and order
work flow and some of the things that I like about Shopify in my blog post. You can find a link to that in the description
below. So now let’s talk about some of the things
that really aren’t so great about Shopify. And the biggest down side for me is the difficulty
of designing pages and blog posts. I come from a WordPress background where there
are a lot of options to help you design great looking pages. With Shopify your options are very limited. The default page and post editor is a lot
like what the old WordPress editor used to be like. You ‘ve got some basic text controls things
like deciding on a headings or choosing styling for text. You can also add images. You’ve got some basic image controls for
things like size, alignment and you can decide if you want the text to wrap around the image,
but that’s pretty much it as far as page design goes. If you want to add columns or rows to your
pages you either need to code that in yourself, or you need to get an app with a monthly subscription
to help you design your pages. I really wish there was more built in design
tools in the Shopify page editor. I mean just the ability to be able to add
basic rows and columns would be a huge step. So the next problem that I had was with the
shopping cart and the check out. Now don’t get me wrong. The overall design and experience is actually
really good. It flows well and it helps your customers
get though checkout quickly and easily. I actually really like it. I’ve actually used it many times myself
as a customer when I’ve ordered from different websites that I’ve stumbled across that
use Shopify. However you have really no control at all
over the final check out page. The design of it is fixed. You can’t add any extra text, or any extra
fields for your customers to fill out, and that’s something to keep in mind if you
are trying to decide if Shopify is right for you. The next thing is changing a customers order. When a customer places an order online. Basically you can not change it. The only option that you have is to cancel
the order and then ask the customer to go ahead and place it again. Now I can understand the thinking behind this. You want to be sure that the customer is getting
what they wanted and that you aren’t changing the order after the fact or without their
knowledge. Or charging them a different amount. However when a customer calls you and just
wants to make a simple change to their order like say changing a color. It would be nice to be able to help them with
that instead of only being able to cancel the order and then just asking them to place
a new order. Now I do think there are some apps that offer
a work around for this, but I haven’t tried them myself. So I can’t say if they are good or not. The next thing is with calculating shipping. If you have a lot of items in your store,
like we do, particularly smaller items that may ship together. Shopify on it’s own is not able to handle
this. By default Shopify will calculate the shipping
based on the weight and the dimensions of 1 item at a time. So it looks at it as if each item is going
to ship by itself. If you want to put multiple items together
the default shipping calculator just isn’t going to work for that. Fortunately there are some apps to help. We’ve had really good luck by adding an
app called Boxify. With Boxify. You enter in the weight and dimensions to
each individual item. As well as add in all the different kinds
of shipping boxes that you have. And then Boxify will calculate which items
can ship together. And this allows you to give your customers
a more accurate shipping estimation, so that they aren’t getting over charged. And that you aren’t loosing on shipping. And with a few adjustments to Boxify I’ve
been able to get this to calculate fairly accurately so we aren’t over charging or
under charging for shipping. So the last issue which sort of might be an
issue or might not be an issue depending on your level of skill is that Shopify uses it’s
own programing language called liquid. So if you are already familiar with programing
languages like PHP you might be disappointed to find out that Shopify uses it’s own programing
language. Now I’m personally not a code expert, but
with a tutorial and a code example I can usually figure out how to make some minor modifications. I was worried that with their own coding language,
liquid, I might not be able to sort of fumble my way though the coding and be able to make
these smaller modifications that I sometimes like to make. But what I actually discovered was that Liquid
is very easy to understand. The first project that I took on was to set
up a simple product tag that I could add to different products, and be able to remove
the buy now button and change that out with a call to place an order. With a quick tutorial and some minor studying
of how the code works I was able to figure it out on my own. And for someone who is not a coding expert
I actually found Liquid much easier to understand than something like PHP. But if you already know something like PHP
you might feel differently about trying to learn a new programing language. Now the last thing here is there are some
doubts about search engine optimization. And one of the big things that you will see
about Shopify as a negative is that the way that their URLs are structured might not be
the best for Search Engine Optimization. And this was something that when I first started
with Shopify I was actually really concerned about. Our old WordPress site had a lot of high ranking
pages. And a lot of our products were very high ranking
also. I was really worried about making the move. But so far in the last six months we haven’t
seen any penalty for switching from WordPress to Shopify. And I was even actually able to take a page
and do some focused SEO work on it and move that page from about page 5 to the first and
second listing on google. So I think if you focus on some of the basics
of good quality SEO and the things you can control with Shopify. Shopify will perform just fine for most people. If you are in a very competitive niche and
you’ve done all of the basics. Then things like URL structure may make a
difference, but really I think that the URL structure is so far down on the list of what
search engines are look for that it would be a very rare case where something that would
make a big difference. So those are some things to consider before
deciding on Shopify. So what is my final advice. Well I did decide to build my store on Shopify
and I don’t regret it. There are definitely some inconveniences with
Shopify. Like building and designing more complex pages
and blog posts. But Shopify works really well where it matters. And it helps you to provide a great customer
experience and it’s easy for you and your staff to place and process orders. I actually also really appreciate all of the
tips and suggestions that the platform offers you. The dashboard is full of timely information
about how your customers are using your site. Where your customers are coming from. And tips on how to improve your website. The Shopify dashboard is like having your
own online store coach built right into the platform. So if you’re looking to build an online
store. I would defiantly recommend taking a look
at Shopify. Their platform is very well developed, and
I’ve found it to be widely used across the internet. Many different independent stores are using
Shopify. As a matter of fact. Since I started using Shopify I’ve actually
been able to sort of pin point when I’m using a store that has Shopify as it’s back
end. And from a customers perspective buying things
from other peoples Shopify stores I can say that it provides a great user experience. So if you want to try Shopify for yourself
I’ll include a link below to a free 2 week trial where you get give Shopify a try and
see if it will work for you. If you are still undecided and want to know
more about Shopify check out my blog post where I go into a lot more detail about my
thoughts on the platform, and my experiences with using it. And f you have any questions about Shopify
that I didn’t cover. Go ahead and leave them in the comments below. If you liked this video go ahead and give
it a thumbs up! And for more tips on how to build great websites
easily be sure to hit the subscribe button. Thanks for watching.

5 English TV Shows that could be re-created in India


We Indians are bored with the same saas-bahu
drama on tv and are always looking for something hatke. We often watch English shows on TV or binge-watch
downloaded episodes. But desi ki to baat hi alag hoti hai. Ever wondered what it would be like to have
an Indian remake of your favourite English TV shows? We already have a few shows like Karishma
Kaa Karishma, Suite life of Karan and Kabir, Sumit Sambhal lega among others that claim
to be the Indian adaptations of American shows. Before we begin, you know the drill. Hit the subscribe button if you haven’t
till now and also press the bell icon so you never miss an update from us. Today we bring you 5 English TV Series that
in our opinion should have an Indian remake! 5 How I met your mother How I met your mother is a story of a father
telling his children, through a series of flashbacks, the journey he and his four best
friends took leading up to him meeting their mother. Indians feel thrilled to say “Mere paas
maa hai!”. But the mystery behind how we found her could
make for a legen – wait for it – dary Legendary Plot. Keeping an audience hooked up for 9 seasons
around a single mystery is a very difficult task. But us Indians have great enthusiasm for suspense
bound up with comedy. So this show’s Indian version would be well
received. 4 The Simpsons Talking of holding an audience for a long-time,
we have The Simpsons that has been running successfully since 1989 and is about to air
its 700th episode. The series is a satirical depiction of working-class
life, epitomized by the Simpson family, which consists of 5 members. The show is set in the fictional town of Springfield. The Simpsons is also famous for having storylines
that come to life and is said to be predicting the future. Well, to break the monotony of regular shows,
Indian tv viewers are ready to watch an animated satirical translation of middle-class Indian
life. 3 Friends Recently everyone’s favorite show FRIENDS
cast announced a reunion after 15 years of the show’s last season airing. Fans went crazy after hearing the news and
social media was loaded with their excitement. With such tremendous popularity, this sitcom’s
remake would be a huge success in India. Although we highly doubt if the essence of
the show could be retained in India as the show’s storylines were mostly based on the
characters’ romantic affairs, breakups and other concepts that are still a taboo in India. But Given our track record of movies and songs
on friendship, this show deserves an India version! 2 Sherlock India has had some famous detective series
and movies like Bobby Jasoos, Byomkesh Bakshi and Karamchand. But Sherlock Holmes is the baap of all detectives. Sherlock is a British crime television series
based on Sir Arthur Conan Doyle’s Sherlock Holmes detective stories. 13 episodes have been produced, with four
three-part series airing from 2010 to 2017. Sherlock has been praised for the quality
of its writing, acting, and direction. The genres of crime, thriller, and mystery
are a hit in India. So Indian makers can give it a try re-creating
it. 1 Game of thrones HBO’s immensely popular show Game of Thrones
demonstrated unparalleled viewership over 8 years. With each season the curiosity of fans grew
and they could hardly wait for the next season every year since 2011. The show became the most popular one of all
times with 170 countries showing it. Politics is something we Indians love. So why not re-create a show entirely based
on war among nine families in order to gain control over a mythical land, in India. It’s totally worth a shot. So, these were our choices of American tv
series that could be brought to India. If you have some other names in your mind
do tell us through your comments. Don’t forget to hit the subscribe button. We’ll bring you the next compilation soon. Till then please watch these other videos
from Top 5s INDeed.

Seguno Overview: Email Marketing Inside Shopify

Seguno Overview: Email Marketing Inside Shopify


Welcome to Seguno, where you can create manage and track your email marketing without leaving Shopify. That’s right, whether you live in the Shopify admin or the Shopify mobile app, the entire Seguno product lives there too. It’s an experience like no other and we’re so excited to share with you. For this overview, we’ll use our demo brand, Madison Paige, a children’s clothing shop. Now, let’s jump into Shopify. From the apps section, you can log into Seguno and that brings us to your dashboard. Now, not only is the entire product embedded within Shopify but your data actually stays there too. That means a few things: It means your data is never out of sync when we use it, it means you can leverage collections, customer groups, and discounts in amazing ways that save you lots of time, and you can actually use all the great reporting Shopify has to track the sales generated from your email marketing. When it comes to your contact list, the customers within Shopify that have the accepts email marketing status set to true are considered your subscribers. If you’ve been using a different system to send marketing emails then you need to update the status of customers within Shopify before sending an email. You can learn more about this from our Help Center or you can reach our team by simply clicking the Talk to support button in the top right corner of your screen. Let’s start by creating a newsletter. Now for this, all you really need to do is think about what you want to promote. You could feature products, you could feature a collection, (the products within a collection), you could feature multiple collections, blog posts – so let’s try a feature collection and we’ll select our pants collection. Now, you can choose to include a discount for this newsletter and you have the option of sharing the same code with all recipients or you can actually have us generate a unique code for each recipient, which is great for personalizing your marketing and protecting your profits. Now this PANTS-SALE discount is for five dollars off the pants collection. And that’s just a discount that I created right here in the Shopify Admin. So let’s go ahead and create this newsletter. And just like that, we created this beautiful looking newsletter that populated with the products from our pants collection. It looks beautiful on desktop. It looks beautiful on mobile. And all you had to do was pick which collection you wanted to promote. Now, you’ll also notice some other smart things going on such as your discount details. So, you can see five dollars off with an example unique code, when it expires, and “See details below.” So we look down below and this discount only applies to specific collections and, actually, there’s a minimum purchase of fifty dollars required. So, providing these details to your customers helps ensure that they don’t have a bad experience when they get to checkout and realize that the discount doesn’t work how they thought it did. You’ll also see that the prices are discounted accordingly based off of the discount since these are all pants. Now, let’s jump in and customize this message. The subject and preview text here you can modify those. The header, footer and theme settings are consistent across all your messages. So you can modify things like colors, typography, button styles, and your social media accounts. The header has your logo, you can choose to show your first three social accounts or have your logo centered, and then you have your menu items. The footer has some company policies if you want to include those. Your email and phone, if you have it, for customer service and then your address, which is required for anti-spam laws. So, this editor looks and feels just like the theme editor does within Shopify. If you know how to use Shopify, you already know how to use Seguno. It’s familiar and it’s a great experience. So, we have this email here and let’s go ahead and add a featured collection down below. And we’ll select our recommended products, which is a collection we create by default for your best-selling products that are in stock. We have this down here, let’s call this our trending products. We have our best-selling products here that we’re including as recommendations to kind of round out our email here. You’ll notice we have this leather jacket as part of our collection. Now, if I were to add a featured product section here and select that leather jacket What you’ll notice is the leather jacket is no longer shown in the recommended products. We don’t want to end up with a duplicate product in our email like that so we move on to the next product in the collection, automatically. We’ve got our our leather jacket featured product here, it pulls in all the details. You’ll notice it’s full price. That’s because the discount on this email that we selected is only available for pants. Let’s remove this section and we’ll just go back to having our leather jacket here as a recommended product down below. Let’s save that and now let’s go back to the detail page for this newsletter. Now, let’s change up our discount. We have it set as that five dollars off with PANTS-SALE. Again, generating a unique code for each recipient without you having to do any extra work for that. Let’s change this to FALLSALE. Another discount I created in the discount section which happens to be for 15% off. Now, when I click Save you’ll notice the message has already been updated. The details of the discount now reflect FALLSALE’s details. The prices have changed accordingly. And if we had our leather jacket there, that would also be shown as on sale now. Now, we can go ahead and edit our recipients. You could choose to send this to all your subscribers, subscribers within specific groups of customers, and you can even exclude groups of customers. For this, let’s just exclude those that purchased in the last week. This is simply a customer group that you create in the customer section of Shopify. So, all that great data that you can filter on right within Shopify and save as a search for a customer group, you can leverage as targeting or excluding for recipients of your emails. You’ll notice the summary is updated here as you make your selections. Now, let’s go ahead and schedule this for Tuesday at 9:00 a.m. So now, this beautiful email is ready to be sent and will go out on Tuesday at 9:00 a.m. Let’s jump over to automations. Now, automations are automated touch points that are triggered based on customer behavior or commerce activity. We have a handful of these in our library. Pre-built, automated touch points. We have a Coming Soon, which is for welcoming your pre-launch subscribers. So, if you are just building out your store and you have the coming soon page up, you still want to be collecting emails and driving traffic to get those subscribers and you should be sending them a welcome message as soon as they subscribe. You can configure that here. We also have a regular Welcome message for when someone subscribes when your site is live. We have a Discount Reminder to remind someone of a discount that they were given if they haven’t used it two days before it expires and we can actually include that same unique code that we sent them before. On the commerce activity side, we have Abandoned Checkout, we have a way to thank people after their first purchase, a way to thank them after their second purchase, and a way to try to win them back after they haven’t purchased in a couple of months. Let’s take a look at the Abandoned Checkout automation. So on this detail page again, you see the the preview of the email. Now, this has some placeholder content because the items will actually be based on the checkout. Again, it looks beautiful on desktop and mobile. Now, something that’s really cool here this recommendation collection that we have down below: “Other customer favorites.” Just as when we added that featured product of the leather jacket and it was removed from this collection, the same thing will happen based on the checkout items of someone’s checkout. So, if a customer abandons a checkout that happens to contain the leather jacket then we will not show that in the recommended products down below. It’s just a wonderful experience that you don’t even have to worry about. On the right-hand side, you’ll see the the summary of the automation. There are some settings depending on the automation and then there are conditions. For example, for this advantage checkout email to be sent, no orders can be placed since the checkout was abandoned and at least one of the items in the cart must be in stock. You can choose when to send that and you can also choose how to dish out the discounts. If you choose to set a discount, you can either give that to every person who gets this email or you can choose to only give it to people that have not purchased yet. It’s a great way to protect your profits by not always giving out discounts, protect people from potentially trying to game the system. And really get those people, incentivize those people that have not purchased yet. Let’s go ahead and set a discount. This is a discount that I created within Shopify for 20% off. Now, with automations, since those are long-running programs, you cannot set an expiration date on the discount but with our automations we have the ability you can choose to have us expire codes seven days after they’ve been sent. It’s a great way to drive that sense of urgency. If the code is not used after seven days, we’ll go ahead and delete that from Shopify so it’s no longer available. We added the discount and now we have this beautiful discount section here explaining the the details of the discount. So, that’s a quick overview of automations. Now, if we go over to Content, we have templates. These are the templates for your newsletters. Now that Featured Collection is the one that we just used earlier. You can see we have some placeholder content here, since it doesn’t get populated until you create a newsletter and select the collection that will be used, but let’s say that we want to save ourselves a step next time and we’ll add that trending products collection down below. Now, this collection will always be in the newsletter when we create it so we don’t have to add that every time. We can obviously make changes after we’ve created it but this just saves us a couple of steps. It’s all about saving time. Now, if we go back to Content, the last thing I’ll touch on here is your unsubscribe page. When people unsubscribe, you should think of it as a good thing. You only want engaged subscribers on your list. Keeping people that are not engaged on your list will only hurt you in the long run. It’s okay for people to unsubscribe but what’s the right way to do it? It is to provide a nice experience when they do. Someone may not be interested in your emails but they may still be a loyal customer. When someone clicks the unsubscribe link in your email, we will actually take them right back to your shop. So, the ‘unsubscribe successful’ page here allows them to continue shopping if they want. It’s not a dead end. It’s a beautiful branded experience right on your shop. That’s the last thing I wanted to touch on. Please reach out with any questions. We’d love to hear from you. Take care

Shopify Facebook Pixel 2020 (Everything You Need to Know)

Shopify Facebook Pixel 2020 (Everything You Need to Know)


whoa hold up okay so we agreed to do
this interview here and you’re telling me that if I don’t have a Facebook pixel
on my website you know I’m losing data and I’m losing thousands and thousands
of dollars and I’m losing sorry guys a little nervous I let’s just
let’s just disregard that what’s going on guys welcome back to another video
and in today’s video I’m actually gonna show you guys how to install your
Facebook pixel and also how to season your Facebook pixels so this video is
gonna be very very helpful and this video was actually highly requested so
make sure you stay from the very beginning all the way to the end so that
you can get all the in-depth information that you need to be able to make sure
your Facebook pixel is you know installed correctly and before we begin
guys make sure you smash that subscribe button and hit the notification bell
because we just hit 12,000 subscribers okay that is a lot and I’m really really
appreciative of all the new people that subscribe to my channel and watching all
my videos because I drop a lot of value on this channel and I only want to help
as many people as I can okay so make sure you hit that subscribe button and
hit the notification bellow as well so let’s not waste any time guys let’s hop
straight into my computer the first thing that you need to do is actually
locate where to actually put the Facebook pixel right so what you need to
do is go to your actual Shopify store and if you go over here right to the
online store you can scroll down and go to preferences okay now when you click
preferences is actually going to take you to a page like this okay and you can
scroll down and you’re gonna have a lot of different options like your Google
Analytics and then of course you have your Facebook pixel okay so this is
where you’re gonna actually install your Facebook pixel and working and we’re
actually gonna go get this number right now here’s my Ads manager right here so
what you need to do now is go to ads manager and then go to pixels okay so
you’re gonna see pixels right here I’m you’re gonna click that pretty simple
and a self-explanatory alright so after when you click on pixel
you’re gonna have to go to add a new data source Facebook did change their
layout a little bit but it’s not too drastically different okay so you just
click here and then you click on Facebook pixel
and then after that you can name the pixel whatever you want I do recommend
naming it your Shopify store just in case if you’re gonna have different
pixels okay so we’re gonna actually call this supreme beauty right here okay
alright so after when you create your Facebook pixel it will take you to a
page where you have to actually install the Facebook pixel on your actual
website ok so there’s different ways you can do it you can do it to a connected
partner platform which is the way that we’re gonna do it or you can manually
install the pixel code yourself if you know coding you can do that as well but
this is gonna be the easiest route okay so you’re gonna click that and you’re
gonna find Shopify okay so Shopify is right here um and then you’re gonna have
to continue and then you’re gonna scroll down they’re gonna give you some
instructions um you can read that as well you’re gonna hit continue I mean
over here is actually they’re gonna give you your Facebook pixel ID okay so you
actually can copy this and then go back to Shopify and then you can paste it and
make sure there’s no other you know characters like numbers or dots or
alphabets or anything like that you hit save and then you’re good to go so now
once you’ve actually installed on your website then you’re gonna have to hit
continue and now to actually make sure that your pixel is actually working you
can install a Google Chrome extension called the Facebook pixel helper okay so
this is the actual arm you know of Chrome extension right here Facebook
pixel helper they’re really really good they have over a million users they are
trusted so once you install it you can go in the corner right here where it
says pixel helper as the extension and if it highlights you know one two or
three and you can actually see the events actually working this means
you’ve actually installed your Facebook pixel okay so that wraps up how to
install your Facebook pixel on Shopify now how do you actually season that
pixel right or so before I actually tell you how to season your pixel here are
the top questions that a lot of people ask ok you know can you optimize for
purchase at the very beginning and the answer is yes okay you can optimize for
purchase but just know that you have no type of debt okay so if you have no type
of data it’s gonna be very very hard for Facebook to go out
and you know go find those buyers okay so you know about two or three days ago
I actually made a video about how to run Facebook ads with a low budget okay this
video will actually help a lot of people out there that you know don’t have data
under a pixel or just starting out okay and what we did in that video is we
actually optimized for Add to Cart so once you optimize for at the cart which
is you know a lot closer to the funnel to where you know Facebook can actually
go out there and go get at the cars a lot easier than purchases so that’s what
you want to do you want to optimize for at the carts just cuz it’s gonna be a
lot cheaper is you’re not gonna be wasting money on ads especially when
you’re optimizing for purchase and this is the biggest biggest reason why if so
many people say you have to have a big budget because you know you don’t have
no data so you’re obviously going to be spending a lot more so that you can you
know season that data and then so but eventually Facebook will actually um go
out there and find those purchases now the second question is when do you
actually create and look-alike well I you know recommend that you can create a
look like with 50 purchases or any 50 events and one mistake that a lot of
people do is that they don’t create look-alikes for other things okay so you
don’t have to just optimize or you know create a look-alike for purchases okay
um purchases is not the only way you can get sales so you can actually create
look-alikes for you know people that have engaged with your Instagram profile
which I think it’s a it’s a game-changer because when you post on Instagram and
you have a targeted niche and you create a look-alike for that you’re gonna have
a really really strong you know data of look-alikes because those guys are tuned
into you know that specific product that you’re actually promoting and if you
post really really good content geared towards that niche you’re gonna have a
audience of data that you can promote to another ways actually creating
look-alikes for view content right you’re gonna have people that land on
your website all the time right and people that always run Instagram
shoutouts they don’t even think about running look-alikes or even retargeting
ads on their view content okay so all that data you don’t want to you know
waste it so yes you can create look-alikes with at least 50 purchases
okay so now how do you actually season your pixel well there’s actually a
couple numerous ways you can do this okay
one of my favorites is actually using the traffic campaign now this is
probably underutilized because a lot of people don’t know how to use it but
basically the traffic campaign just gets people to your website okay it doesn’t
necessarily get them to buy it doesn’t necessarily get them to like your
Instagram ad or your Facebook ad it just gets them to your destination which is
your website so if you have let’s say a viral video right you have something
that’s gonna be appealing in your niche so you would create a post like that and
then you would optimize for traffic and let’s say you have a blog post on your
website related to your niche or you just want to promote that product okay
so you would have a viral video of your product and then you would send them to
to your destination which is your website and then you’re gonna have you
know easy and cheap traffic to your website and especially if you’re you
know optimizing for United States or you know the top five countries you’re gonna
have high quality traffic okay and in turn you’re gonna be building your pixel
okay now the next way to actually um you know build your pixel is Instagram
influencers okay and a lot of people do not use this the right way I do have a
couple of videos talking about that but Instagram influencers you can you free
shoutouts pay traffic with free shoutouts you can you know actually send
the product to the influencers they will post for you for free for you know they
can post on their stories their post you know they can make story highlights for
you I’m an intern you can post their content on your page and in turn since
the Instagram influencers are posting you’re gonna have really really targeted
traffic to your website and turn to where you’re gonna actually build that
pixel okay so use Instagram influencers especially when it’s a lot cheaper than
Facebook Ads okay especially from the very beginning um another way is
retargeting ads okay so for the people out there that are running Instagram
shadows or the people out there that are running Facebook ads and not converting
on those sales make sure you run retarding ads okay those are the
cheapest um you know that’s the cheapest traffic you’re ever gonna get guys you
can get traffic for about two dollars per purchase okay you can get a traffic
for sixty four cents per purchase okay I’ve had ads that are that loke and that
is how powerful retargeting ads is because they’ve already seen your brand
they’ve already seen your Instagram page they’ve already
you know everything that had to do with your brand so why not retarget every
single customer that’s actually you know engaged with your actual business right
so that’s gonna actually build up that data and you know make sure that you
have targeted buyers especially when they keep seeing your ad over and over
and over and over again okay guys so the next way is Facebook groups okay
Facebook groups I love using facebook groups guys so many people don’t know
how to use it right okay a lot of people spam a lot of people try to promote too
hard but I did make a video on the in the past about Facebook groups I’m I
probably leave it in the link in the description where you guys can check
that out but it’s a lot easier than you think okay um you just have to build up
the community you know build trust with them you know and then eventually you
can promote your products okay and then you can give suggestions on what you
think is best for the group and hopefully you know they’ll take it into
consideration okay it’s very very easy alright the last way to actually season
your pixel is SEO traffic now this is probably gonna be the slowest way to
actually build data on your website but it’s well worth it in the long run
because now you’re gonna be optimizing your page for keywords so that you can
get searched online okay and what does that mean well if you go on Google and
you type in let’s say no products hopefully your store pops up if you’re
selling no products right and when you’re optimizing your page for these
keywords you’re gonna have to want to you know have things that are similar to
your niche right so let’s say for example no products right so what you
can do is you know have keywords like no product reviews best no products no
products of 2019 the top no products to buy online or top no products to buy
from this specific store or you can compare different brands right on your
actual page those are just ways that you can build and optimize your page for SEO
so that eventually you’re gonna have very very targeted buyers and you’re
gonna eventually have targeted pixels and I just did I just got a sell as well
but anyways yet so that’s that’s how you’re gonna actually season your pixel
guys it’s very very important to actually try to you know not make these
mistakes in the beginning and try to you know make sure
that your cost your ad cost is as low as possible because you’re going to be
spending a lot of money especially when you do not have data on your pixel okay
so follow these steps guys and I eventually I assure you guys you’re
going to be able to you know gain success you know with Facebook Ads
you’re going to be gaining success on seasoning your pixel and that process is
gonna get a lot easier okay so if you did enjoy this video guys make sure you
smash that subscribe button and hit that like button because it does give me
feedback on how the video is going and if I should drop more value bombs like
this every single day I mean it does motivate me especially when people are
liking my video especially one that there’s engagement in the comments and
there’s a community of people that are watching and and people are just
supporting each other I love that okay so make sure you comment down your
thoughts and let me know what kind of videos I should make in the future and
also if you want to actually learn more about Shopify and how to run Facebook
ads and how to build a profitable business online you can check out my
program in the link in the description world teach you a through Z how to build
a profitable business on line okay so I hope you guys enjoyed I will see you
guys on the next one peace

Connecting Our Nation and Our Military: The Community Blueprint Network

Connecting Our Nation and Our Military: The Community Blueprint Network


Colby is our Senior Advisor for veterans and military families and wounded warriors, and many of you know Colby. or have met him over the course of this past couple of months that he’s been with us. Thank you for joining us today. This is a special occasion because it’s the first in a new series of webinars that tap into your wisdom and experience as veterans or military families or programs that serve veterans and military families. We want to learn from you; and we also want to learn with you so that we can build a body of knowledge that focuses in particular on education, employment, and health for veterans and military families. We are very delighted to have with us Tricia Thompson today. Tricia’s with the Points of Light Institute; and she’ll be sharing with you, as you know, the Community Blueprint, which is their approach for identifying and addressing the needs of veterans and military families. So thank you very much for coming today. And, Tricia, may I turn it over to you? Great, thank you, Margie. Can you hear me okay? Absolutely. Great, and so good afternoon, everyone. Thanks for taking time out of your busy schedules to learn more about the Community Blueprint. The Community Blueprint is an initiative that is led and administered by the Points of Light, but it’s really rooted and exists as a result of collaboration at a national level; and the model is really rooted in replicating that collaborative spirit inside local communities across the country. So my goal today is going to be to provide you with the basic background information about the Blueprint. So we’ll talk about what it is, where it came from, where we are now, and where we’re headed, and of course, give you some information about how you can get involved and leverage these tools and resources in your local community. If you have questions, as Nicki and Margie mentioned, feel free to type those into the Chat Box. We’ll definitely make sure that we address those, and we’ll definitely have a Q&A time at the very end of our session together today. So as with all community solutions, they all begin with a problem. So we’re going to talk a little bit about the problem that existed and resulted in this solution, because the Community Blueprint was really developed to solve a few nationwide issues, the first of which is — as many of you guys I’m sure see in your circle of friends and maybe with your family and inside your own networks — is that people really are looking for a meaningful way to serve the military community. And they’re really not sure where to begin. So oftentimes, individuals or groups end up doing very high PR and really high feel-good activities, but really lower impact projects. So those things are, you know, Cards for the Troops and Backpacks for Kids, which we at Points of Light — those projects are very near and dear to our hearts, and we do those quite regularly. But we also know that there is a great need out there to engage in activities that really will help move the needle on some of these issues and things like housing and homelessness and employment, behavioral health. And so we really recognize that there are opportunities for Americans to engage in a higher level of service to create some systemic changes inside our communities. The other issue or problem that exists in the world I think today is — and I think the case can be made that this issue exists outside of the military and exists in our civilian community as well — but is really around the fact that we have lots of organizations doing really great work. But inside communities there’s still many gaps that exist in services, and there’s still often duplication in services. And I think most importantly is that folks aren’t aware of the services that actually exist inside their community. And so we really have a very broken system that’s not necessarily easy to navigate by service members, veterans, and their families. And so for those two big reasons, the Community Blueprint initiative was started as a way to really provide guidance to communities for meaningful, high impact things to do to create change, as well as really increase collaboration inside communities to create a network of services. So let me give you a little bit of history here. So the Blueprint idea started a couple years back at a retreat that happened in White Oaks, Florida. Blue Star Families brought together the folks from both the public and private sector to engage in a national conversation around how we can better work together and collaborate and really leverage resources to better serve our military community. So a couple of things came out of that conversation, and one of which was this idea around the need for a Community Blueprint, if you will, and a tool or a resource that you could hand over to community leaders who wanted to do something more. And this idea resonated with a bunch of people in the Rim. So the majority of those vets are now serving on our Advisory Council, and we’ll show you a slide here in a second that will show you who those folks were. But many folks in the room raised their hands and said, I want to work on this project; let’s work together and make this happen. And so there wasn’t a budget. It was basically volunteers at a very grass top level that continues to get on the phone monthly and talk through what this tool or resource or initiative would look like. And very quickly, the group recognized that we weren’t the smartest people in the room, and that we really needed to engage anyone and everyone that we knew to be a part of the conversation to really help shape the vision and the structure and the strategy around that. And so we convened a few times — some gatherings actually held at the Red Cross building locally here in D.C. — and brought together between 70 and 100 organizations that included organizations like the VA and DOD. The Corporation for National and Community Service, of course, has been a part of this conversation from the beginning; and organizations like National Military Family Association and Blue Star Families and Military Child Education Coalition, Red Cross. So we had who we thought were really smart in this space there to really inform the strategy. And then over time, folks who were a part of the conversation said, Let’s start making some stuff happen. So one of the folks on our Advisory Council, Barbara Van Dahlen, who heads up Give an Hour, Founder and CEO, sought some money to actually launch a couple of these pilot sites. So a pilot site started out in Hampton Roads, Virginia; another one in Fayetteville, North Carolina. And some of our other Blueprint partners decided that they would launch some sites. Military Officers Association of America has started a couple of sites — Red Cross. So over time, organizations have stepped up and said, Yeah we want to do this, and let’s launch it in a small way and learn from those communities so that we can take it to scale. We also, through the American Legion Auxiliary, approached the Corporation for National Community Service with this idea; and we said, We’d really love some support through VISTA to help build the capacity at the national level to develop new tools and resources. And thankfully, they provided us with that. So over time we had the tools, we had the resources, we had some boots on the ground; but we recognized that we really needed a home for this initiative. And so at that point, a task force was kind of convened out of that larger group to help find a home. And Points of Light was approached to become the administering agent, if you will, because we weren’t experts in the military space which actually provided us some benefit because we were a very neutral party. And I think we weren’t experts in the military space, but what we are experts in is really kind of understanding how to mobilize communities and the average American to get behind this and make this stuff happen in local communities. We also have assets that we can bring to the table as far as our large network of AmeriCorps alums and our affiliate structure across the country — so things of that nature. So for various reasons, they felt like we would be a good partner. And so as of June of last year, Points of Light has been leading this initiative and really trying to think about how we can take it to scale. So on your screen you’ll see the list of folks who are currently on our Advisory Council. And I think it speaks to the fact that this is not a Points of Light initiative. It is not a Give an Hour initiative. It is not a Red Cross initiative. This is a “we” initiative, and I think that’s what made it so successful — is that this has been a shared initiative from the very beginning. And while we are leading it and moving it forward now, we still maintain that collaborative nature and really work to encourage communities to in fact kind of replicate that and do the same locally. So what is the Community Blueprint Network? Where did we in fact land? Well, the Network is really about bringing together our community leaders, individuals, government, non-profit, all together to really create an integrated solution locally to help address some of the challenges facing the military community. So it’s really all about collaboration, innovation. It’s about driving kind of towards sharing effective practices with each other, learning from each other, lifting those up, replicating those, scaling those. And really at its root is a framework — a way to think about this work and really meaningful how to guides. So really it’s a roadmap; it’s a roadmap for communities to help address some of these issues. And we’ve bucketed this work into eight issue areas; and so you’ll see those on your screen — behavioral health, education, employment, family strength, financial legal services, housing, reintegration, and volunteering. And so within each of those eight buckets, we have promising practices which basically provide you with meaningful things to do. So, Nicki, if you can go to the next slide, we’ll get some examples of those promising practices. So for instance, under behavioral health, one of our promising practices is provider training. So we know that there’s lots of mental health providers out there, but oftentimes they’re not necessarily aware of the specific challenges facing our veterans. And so oftentimes it’s really about finding an expert in that space and engaging them to train others, or leveraging training that’s already out there to go around and help kind of educate providers in the area — same thing for career counselor training. We know that there is a huge asset and resource within higher education; but oftentimes they’re not necessarily well versed in the challenges that our vets are facing and the military spouses are facing. And so really it’s just a matter of providing them with the tools and the guidance so that they are more aware and can be of better benefit to the military community. Next slide. Here’s just a few more examples. So within family strength, you know, child care, employment, job fairs. And so really the promising practices provide ideas for meaningful things to do, but also provide a how to guide or a roadmap for actually how to do that locally, along with some ideas for success measures. So for instance, if you’re going to put on a job fair for veterans in your local community, you might want to make sure that you’re focusing on getting veterans and military spouses jobs. And so that should be your metrics for success. And so we provide guidance and tools for that as well. Next slide. So overall, we started with a problem; and I’ll stop here and say that we really do think that the Community Blueprint is a solution to many of those problems. We have been very transparent from the beginning. This model is not perfect; the tools are not perfect; none of this is perfect. But we have said from the very beginning as a collective group that we want whatever knowledge and resources and tools that we have to be put out there and given to the public and also provide a feedback loop so that we can learn how to make it better. But we do feel that what we have created together, collectively, does create community connections. It helps raise awareness locally and ensures shared leadership, which I think once again has contributed to the success of this model and of the initiative. It really helps move communities to action, so we encourage communities to pick a practice and move it forward. Get an easy win. And it really drives communities towards actions, helps avoid dislocation, and builds on existing community assets. And I think this one is my most favorite — is that it really works to engage the military community as the asset that they are and reserves a space for them at the table. And I think that oftentimes the message that we are getting in the public is really around veterans and military families as charity cases, and they’re not. They are huge civic assets inside communities and need to be a part of this conversation. And so I think that one of the values that we embrace as a collective — and hope that you do the same — is that these folks need to be at the table and helping to shape what meaningful response looks like inside their community. So we do believe that making sure that there’s opportunities for civilians and military to serve alongside each other, that that is of great importance to us. So this is a slide that I think just shows kind of managed chaos. And I think often — the first time I shared this slide with somebody, they were like, Holy cow, what is this? But I think generally the notion here is that we are complex individuals, and that complexity transcends inside our community. So this whole kind of model is really about bringing all of these pieces together so that they work as part of a larger network. So we know that inside communities we have volunteers. And we have the faith based community, and we have donors and people who want to fund initiatives, and we have organizations who are doing great work. So it’s really about kind of providing a framework and a platform for all of these things to come together to really better serve the military community, and we see that happening in these eight areas. The reason why you see volunteers in bolded here is because we feel like that is the way we are going to achieve all of the other work, because our communities are not getting infused with resources. We are very resource strapped, and so we know that we need to leverage volunteers as a platform in order to help move the needle on some of these larger issues. So there’s a few ways that communities can get involved. We understand that communities are kind of coming to this work from various perspectives. So we have a couple of our communities who are doing kind of our deep community engagement models, which is what is happening in Hampton Roads and Fayetteville. And that’s really been where you start from a place of not necessarily knowing the issues that exist, right? So you’re saying, Let’s really bring all the stakeholders together, have the conversation about what is happening in the space of employment, and how is that helping to meet the needs of veterans and military spouses? What is happening in the space of education? And so really just having that kind of broader conversation about who’s already working in this space, where are their gaps, where are their assets that can be leveraged, and creating a plan of action to in fact meet the needs, leveraging the assets, and working collectively as a group to help address those issues. So that’s the kind of deep engagement approach. The second is really, Pick a practice and do it. So if you want to hold a job fair, then here’s the help you’ve got; and by all means work with folks in your community who are engaged in the employment space and make it happen. So that’s a very easy — we know that not every community can do the deep-rooted engagement model; but at least they could pull this training off the web and go talk to their local schools about the need to be aware of the military children that exist in their school system. So there’s kind of a “grab and go” version, if you will, of this; or there can be a community that says, Well, we just want to tackle employment this year. And so they’re simply on employment, and so it’s somewhat modular in this instance. They can kind of pull tools and implement those. Then we have the hybrid approach, right? So communities who are doing that deep-rooted engagement, but also we want to get an easy lens, which is what Give an Hour did. And their community says, Yeah, they’re engaging the stakeholders. They’re having the conversation about what their community is already doing and where there are gaps, and that kind of stuff; but they also recognize that it’s really good to work together on a project and really build relationships and really gain momentum. And so they are implementing one, if not more, of the promising practices that first year. And then of course we feel that there are — once you start actually implementing the promising practices and/or convening your community, there will be volunteer opportunities and volunteer projects that come from that. So theoretically, this kind of structure will help seed the volunteer opportunity pipeline, if you will. So ideally, individuals will be able to go online and find a project that would connect with this local effort moving forward. Next slide. So where are we now? We are at a place where we have promising practices online. We have many more that will become available moving forward. We’ve launched this effort in 14 communities, and that looks very different in every community. Like I said, some communities are doing the very deep-rooted engagement approach, some communities are simply focused on one of the issue areas, and some are simply taking — I’m just going to do a job fair this year. And so it ranges as far as what people are doing, but we are working right now. We’ve maintained strong partnership with the White House Joining Forces initiative; the Corporation for National and Community Service, obviously; and we’re working on kind of our adoption strategy and thinking about how we get these tools and resources out there in front of people and get people mobilized around them. We’re thinking about people like the U.S. Chamber; they’re going to be in 400 communities for their Hiring Our Heroes program. And one of the things that they say is that employers are looking at them and saying, Hey, what else can we do? And community leaders are looking at them and saying, Hey, what else can we do? And so we’re going to be working with them on handing out the Blueprint in those communities so that they will have ideas for things that they can do when the Chamber leaves. So those are the types of things that we’re kind of thinking about doing. We’re working on having those conversations at a national level. And then obviously, we are working on securing funding because obviously we know that funding helps things move faster. So of course our goal is to help fund some of these efforts in local communities and provide a support structure around this. So not only do we have tools and resources, we have communities and experts that are doing this, but we are kind of creating a space for community leaders to get on the phone call once a month and chat about their challenges and their successes and points of why they’re taking ownership of documenting all of those and then feeding it back out to the sectors. So we’ll be doing that through obviously our website and our channels; but most importantly, leveraging things like the Knowledge Network that Margie will speak about — and hopefully you guys are all already aware of through the Corporation for National Community Services — so leveraging tools like that to really kind of push that out, the information and the things that we’re learning inside communities. Next slide. So where are we? These are the communities where there is some sort of Blueprint activity already existing. And once again I’ll say that some communities have moved full force ahead and have had tons of great success; others are just getting started. But the stars means that that is where we have a National Service Member represented, and we are hoping to leverage the Corporation for National Community Service moving forward so that we can have more stars on this chart and more communities on this chart. But the idea here is that we have some communities where we are providing some sort of resource to them so that they in fact can do this work. But some of these communities have approached Point of Light and said, Hey, your model sounds exactly like what we’re trying to do here in San Diego, for instance — or here in Dallas, for instance. And so they’ve connected with us and are just becoming part of this larger conversation and larger initiative. Just because I think that the problem that we’re seeing in the country is that lots of organizations are doing great work; but once again, it’s all over the place. And so I think that there’s a yearning for all of us to pick something and work together on it. And so I think that’s why we’re getting calls from folks to say, Hey, we want to be a part of it — only because it is an opportunity for them to connect in some way, shape, or form and have us tell our story together as part of the narrative of how communities and how organizations are responding and what we’re doing in service with veteran service members and their families. So, where are we going? Our long-term goals — by the end of 2014, we want to benefit 200 communities; and you’ll see that we want to engage over 20,000 veterans as mentors and volunteer leaders inside their communities and engaging over 500,000 volunteers. So those are our long-term goals. Our shorter-term goal is that we are going to be officially launching the Community Blueprint Network. We have the National Conference on Volunteering and Service coming up in June in Chicago; and we have a Community Blueprint Summit, which is a preconference event. And we’ve got some great speakers lined up for that, and it’s really going to be kind of a deep dive for leaders who are in fact wanting to think about how they do this inside their community — how they get started. That will be a place for them to do that. You can learn more about that summit at the National Conference on Volunteering and Service website; so if you just Google that, there’s more information there. We are going to continue to work with the Corporation as our national partner and think about how we can increase our capacity for doing this work. And then, of course, we’re hiring a veteran to lead this work moving forward. I’ve been a poser. I’ve been doing this since June, and I’m a military brat so this work really resonates with me; but I haven’t been there and done that. And so we really feel like we need to have a veteran to lead this work moving forward. So hopefully we will have someone onboard in the next couple of weeks. Next slide. So I’m going to stop there and see if we have some questions; I saw a few pop up in the Chat Box. So I’m going to try to get these myself; and, Nicki, if I miss one, just please chime in. So one question is, Can other national veteran agencies be added to the list? The answer to that is, Yes, definitely. This has always been a very big tent, larger initiative that we want everyone to join. I will in all transparency say that I’m starting to think about what that looks like. So we’ve been small enough where we’ve had an Advisory Council, which their role was really to provide guidance into the strategy and moving forward and really help Points of Light think about this work. And so I’m also seeing this opportunity to have a larger coalition — so not only have the Advisory Council who has a role of meeting with us monthly and providing guidance, but also creating this structure for this larger coalition of organizations to come together. So it’s something definitely that we’re thinking about; but, yes, if you’re interested, Anita, I’d love for you to type in the Chat Box; or I’ll give you my contact information in a minute and we can chat offline about that. And information about this slide — so if you didn’t receive the slides prior to this webinar, Nicki will definitely send out a follow up to everyone with this attachment; and it will also be posted on the website www.communityblueprintnetwork.org. And then Anita has a question about, How does this model connect with the CADCA Strategic Prevention Framework? So I’m going to need to — is there any way that we can unmute Anita’s line so that she can tell me a little bit more about the CADCA Strategic Prevention? Absolutely — actually, Anita’s name is not associated with her call in. I think you might have just hit #, Anita; would you be willing to type that into the Chat? Sorry about that. And maybe while we give Anita a couple minutes to do that, Tricia, there was another question that came privately to me from Renee that I’ll go on and read to you. Have you thought about working in collaboration with the National Guard, who is in communities throughout the country and is often involved with local community resources? National Guard Family Assistance Centers are located throughout the country — over 350 locations at this time. Also, many states run Inner City Family Assistance Committees that bring these organizations together. And I know you already talked about being more inclusive, but I don’t know if you want to talk about the National Guard in particular. Yes, I’m so grateful that that question came up because I actually saw Quentin Collins’ name in the Participant List. And so we are happy to say that we are in very close communication with the National Guard Bureau. They have some really exciting stuff coming out and transitioning what was formerly known as the ISFAC into what is going to be rebranded as Joining Community Forces Group. And so they have some really great goals moving ahead and thinking about how they can in fact do Blueprint work. I mean the ISFAC model is the Community Blueprint; I mean, it’s a similar structure. So I’ve been in close contact with Quentin in helping them and getting them to help us to think about how we can fuse these two initiatives together. So where there is an ISFAC for instance, then we will provide them with the Blueprint tools so that they can leverage those if they want. And if they are an ISFAC and they want to belong to the Community Blueprint Network — the bigger network — then we would love that as well. So I think there’s more to be discussed; but I want you to hear that, yes, those conversations are happening. And they have wonderful leadership over there at the National Guard Bureau, and so we’re excited to see what that partnership looks like moving forward. And there’s a place for the Corporation for National Community Service in there as well. So we’re all three having the conversation about what that partnership looks like. Thanks, Tricia. So Anita did send some more information. The CADCA is hosting VetCorps, and is a primary training arm for the drug free communities and is encouraging VetCorps sites to use their strategic prevention framework that includes assessment, planning, evaluation, and implementation protocols. And also I’ll add that another participant offered to speak to this issue too; so if you need more information, I’ll go on and unmute him or you can address what Anita added. Great. Now, I just wanted to confirm that that was the initiative that came from the Corporation for National Community Service in conjunction with — so I get where you are now. So I am still learning about what the goals are for VetCorps; but I do believe that there is strong potential there for collaboration and really better understanding what their goals are and what they’re footprint is going to be — and how many communities will there be VetCorps members and what specifically are their goals. And so I need to get smarter about that; so if you have more information about that, Anita, I would love to get that from you so that I can become smarter and connect with them to make sure that they’re aware of the Blueprint and see what we can do together. Thanks, Tricia. So a couple other questions just to help you track them here. We had a question from Cynthia about your mention of education. And she is wondering if there are specific communities are involved in the Network that are focused on school-aged children and drilling down even more on Special Education. Yes, so our partners right now when it comes to education — K through 12 — are Mary Keller over at the Military Child Education Coalition; and then of course, we have National Military Family Association and Blue Star Families, as well as America’s Promise Alliance. So those are our core partners right now when it comes to K through 12, but we definitely recognize that there is more to be done. And so I’m not sure if that helps or if you have suggestions for other folks that we need to have conversations with, but I would love to hear that. Thank you. Another question that popped up is Christina wondering whether you will be placing AmeriCorps members, I guess, at U.S. Chamber’s Hiring our Heroes program. I am not aware of that. One of the things that we’ve been talking with the Chamber about is that whenever they travel to communities, they’ve recognized in the beginning that not everybody was necessarily showing up well-equipped for the hiring fair. And so they needed things like child care; they needed things like a resume writing workshop before the hiring fair; mock interviews before the hiring fair — things of that nature. So those are like prime volunteer opportunities, that I think all of us can think about how we can provide those opportunities locally. So we’ve been thinking about leveraging AmeriCorps members inside organizations across the country to do the kind of job readiness type of stuff prior to the hiring fair coming; but I don’t think that we’ve thought about putting them inside the Chamber necessarily — but in definite partnership with the Chamber. Great, thank you. I don’t see any other questions coming through right now. We’ll give folks a little bit more time to type, and I might — we had a couple people offer to say a little bit more about that CADCA Prevention framework. So since we’ve got some time, I might go ahead and unmute Jeremy Foreman, who offered, and see if we can hear a little bit more about that while we give folks time to ask some more questions. So, Jeremy, I hope I’m not putting you on the spot. No, that’s fine; I’m actually sitting in front of it. CADCA is the Community Anti-Drug Coalitions of America, so it’s an alliance of prevention-based organizations. The Strategic Prevention Framework is an initiative that came through the Department of Health and Human Services; and so the CDC actually uses it a lot towards prevention efforts to help prevent, delay, or reduce disability from chronic disease and illness specifically related to substance abuse and mental health. But it’s something that can be applied to any area of community problem solving. So you’ll see it used in health, in education, in workplace productivity, community engagement — that kind of stuff. As the other caller mentioned, there are five primary areas that the Strategic Prevention Framework focuses on — and so there’s assessment, capacity building, strategic planning, implementation, and evaluation. And then there are overlapping functions of building program sustainability and cultural confidence. And so it’s a great framework for how your community can engage in addressing the issues that it sees — and particularly with veterans’ issues, the mental health side of things and substance abuse, there’s some direct resources that are available through CADCA. Their website is www.cadca.org, and I’ll go ahead and put it in the Chat — the specific link directly to the Strategic Prevention Framework information. They’ve got lots of primers, and they’ve got some research and evaluation briefs and some toolkits that are available. They’re tested and tried, and your state might actually have a Strategic Prevention Framework State Incentive Grant. I think there are about 35 states that have had those. So there’s local resources in pretty much every community across the country that you can tap into if you’d like to use this particular model as your structure for accomplishing the work that your coalition or your local Community Blueprint might take on. Thanks so much, Jeremy, for jumping in; that was really helpful. And thank you also for posting the website. I’m going to go on and put you back on mute. We do have another question, Tricia, that popped in through the Q&A feature. From the list of the 55 organizations involved with Community Blueprint, this particular participant did not see the Military Order of the Purple Heart and is wondering if anyone has reached out to that organization for assistance and input. That’s a great question, and I do not have the list of organizations who have been involved since it’s inception in front of me; but that’s definitely something that I can research. But I think — maybe I’m assuming — but I think the intention for that question was really kind of encouraging us to reach out to them and making sure that they have a seat at the table. So I hear you, and I will definitely take that back and make that happen. Thanks, Tricia. Another question that came in while we were hearing from Jeremy — Regarding K through 12 organizations, what are some of the initiatives they’re engaged in? I know you talked about that a little bit. How can other organizations who are school focused assist? So this might have crossed timeframes with your earlier answer, but if there’s anything else you want to add about K through 12 involvement. Yes, one of the things that we’re thinking about inside Points of Light is the use of service and how that can be a tool with kids — military kids primarily. And I’m a military brat; I can attest to this. Transitioning from school to school was super difficult for me I know growing up. It’s hard to establish your roots, hard to engage in leadership skills because oftentimes, you know, you’re new to a community so you really don’t get the opportunity to run for Student Council. So we’ve been thinking about how to leverage service as a tool to really provide military kids with the opportunity to create groups through service inside their communities, create connections with other kids — that type of thing. And so if you have a pen and can jot this down — and maybe, Nicki, if you can put this into the Chat Box — if you go to our Generation On website, so it’s www.generationon.org, we have a boatload of tools and resources available for educators, for parents, and for community leaders who in fact want to leverage service as a strategy to help military kids — and civilian kids for that matter. So one of our models is through the Kids Care Club, so it’s establishing a club where kids identify service opportunities and projects that they engage in and they kind of serve alongside civilian kids. So it’s not the answer to your question; it’s one approach that I can say that we have some tools and resources for that I would encourage you to explore. But I think that there’s a lot more work to be done. And once again, this initiative is super new. We have some ideas for strategies around how to bridge some of the gaps and meet some of the needs for these kids, so we have in no way exhausted the list. And so we’re definitely going to be working with our national partners to help develop and create additional tools to guide communities. Great, thank you for that. I did post the www.generationon.org website, and I also shared a message from Quentin Collins about the Joint Community Forces initiative and what the National Guard is doing that went to all panelists. And, Quentin, I’m going to go ahead and unmute you and give you an opportunity if you want to jump in and add anything to that. So again, I hope I’m not putting you on the spot; but you are unmuted now. Well, thank you very much, Nicki; and I’m happy that I was able to join in on this. I notice you’ve got several people on here that I’ve crossed paths with in various areas. National Guard Bureau was part of the initiative program through the former Chairman’s Office on Strategic Communications to Families. And one of the things that was highlighted was what we used to refer to as the Inter-Service Family Assistance Committees or ISFACs. Realizing that ISFAC sounded very militaristic and was more like a top down, we talked with our State Family Program Directors Executive Council; and working with them, they agreed and they actually came up with the name Joining Community Forces, which is more apropos, grassroots community level activity from each community — be it a geographic location or a community of likeminded people — working together to create less confusion and more cohesion when it comes to collaborative messages and communication and remove a lot of duplicity. And working with our Office of Secretary of Defense Military Communities Family Policies — I think there’s two of them on this call as well — and we’ve been able to — this is not a program, this is just nothing more than a communications protocol working with Community Blueprint and looking forward to where we’re going ahead, because we are in the communities already. Thank you so much for jumping in. I also wanted to take an opportunity to acknowledge another comment that came in a couple times from Stefanie about our poll in the beginning. We did ask about veterans and military spouses, but not about military parents. So that’s a great point, Stefanie; and we’re going to add that next time we do a poll of this nature. So I just wanted to acknowledge your suggestion and welcome any military parents who are joining us. So I don’t see any more questions for you, Tricia, right now; and I know Margie wanted to spend a few minutes closing out the call with some announcements about some other resources that are available. So, Margie, I’m going to go on and invite you to do that. Great, thank you so much, Nicki; and thank you, Tricia, for your wonderful description of the Network. It’s really an interesting, happy problem we have — all of these resources out there at local, state, and county and national levels. And the coordination and collaboration that the Blueprint evidences is quite a wonderful example of a problem that’s being solved locally. And thank you too for those people who posted their questions and shared some of their resources on the Chat. And I’m particularly happy about that because we’re looking for other examples of roadmaps or models or tools or programs that have been successful at engaging veterans and military families particularly around increasing employment, housing, wellness, and opportunities and access for education. So if you are interested in either participating in a webinar with others or doing your own webinar, please e-mail me at [email protected] — and I put my e-mail address into the Chat Box. And I’d also like to ask you to consider joining the Veterans and Military Families Knowledge Network if you haven’t already done so. And if you’ve joined it and are kind of a lurker and haven’t kind of gotten yourself in there to put some comments in, we’re setting up a new forum that’s general. It doesn’t have a specific topic, so you can just throw in your thoughts and ideas there and start some conversations going about the things that are of interest to you and the needs that you have. And the person to contact for that is Laura Norvig, who is at the National Service Resource Center at ETR Associates; and Laura has put her contact information in the Chat Box as well. Again, if you have any challenges, you’ve got addresses in here; and we’ll make sure they come to you with the answers to some of these questions in a follow-up e-mail. But we really want you to know that we’re delighted to have you in this Network. This is what it’s all about — the sharing among practitioners; and we look forward to seeing you and hearing you on May 30th, when we’ll be featuring the American Legion Auxiliary Bob Reeg and also Theresa Long, who is a Corporation for National and Community Service State Office Director. They’re going to be talking about veteran service organizations and the ins and outs of what they are, how to access them, and the services and opportunities afforded in those kinds of connections. So I’d like to just say thank you again for participating, and we look forward to seeing you next month. Take care, everyone. Thanks, Margie; and thank you, Tricia; and thanks, everyone, for joining us.
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How to Translate Shopify Store to Multiple Languages – ConveyThis Translate App 2019

How to Translate Shopify Store to Multiple Languages – ConveyThis Translate App 2019


hi everyone welcome to this Shopify
tutorial today we’re going learn how you can translate your Shopify store to
multiple languages so this video is sponsored by ConveyThis Translate so
let’s do this okay so we’re going to translate this
Shopify store to multiple languages this is the store we’re gonna translate with
ConveyThis translation app so to do this just go to the backend go to apps
right here in the menu go to visit Shopify app store and search for ConveyThis click on enter and click on this one ConveyThis website translator okay so we’re gonna install this one
ConveyThis website translator translate your Shopify website into multiple
languages so this one is free to install additional charges may apply so with
this translation app you can create a multilingual website use the power of
automatic machine translator to speed up the entire translation process you can
create great content so create user friendly content and increase your
customers loyalty by improving your translation through a simple interface
also attract global audience take advantage of multilingual site get
additional visits improve your site’s traffic and gain new sales from all over
the world and also got support you can go to the developer site you can call
them you can email them you can click on get support right here alright and also
here you can read about more information so 92 of the most popular languages are
supported so only take two minutes to install and
ability to offer your products to customers around the globe analytics
dashboard to track and optimize conversions and the simple interface to
edit your translation professional translators who are just a click away
ability to delegate the whole translation process highly customizable
language button and dedicated support to all users ok and this is free to install
you will get one extra language up to five thousand words
alright let’s go up and click on add app click on install app ok so here you can
select the plan if you want the free one you’re gonna get one extra language with
up to 5,000 words and five thousand monthly pageviews you’re also gonna get
this instant machine translation simple editing interface customizable language
button completely SEO optimized translated page view statistics and also
instant analytics data ok if you want to do start there is $4.99 one extra
language but up to ten thousand words and twenty thousand monthly page views
and you’re also gonna get improved machine translation and this one access
to pro translators and if we’re gonna do business which now are on sale it
usually costs twenty-five dollars but now it’s only nine point ninety nine
dollars per month then you’re gonna get five extra languages with fifty thousand
translated words and fifty thousand page views and this also includes language
redirection and dedicated support and then it got pro with unlimited two
hundred thousand words and two hundred thousand monthly views and also included
multi it’s unlimited and unlimited team
members and if we’re gonna do enterprise it’s $199 per month unlimited 1 million
words and 1 million pageviews but also you’re gonna get CSV export and also
setup assistance and training ok so think about which one is perfect for you
ok so if you want to do one of these you can just select the plan and enter your
billing information or if you want to do this free forever ok so now we’re gonna
translate your website so you can go up and click on dashboard and here you see
your current plan so mine is business you will see your current word usage
number of languages and the current pageviews
alright so first we need to add our domain let’s go up to domain and click
on add domain so here we’re gonna add our URL for our domain so I’m gonna go
to my Shopify store copy the URL and go back and paste it right here click on
save like that so now we see the URL right here so now we’re gonna choose our
source language so what is the source current language of your website so in
my case it’s English alright and we also got this preview right here right now we
only have English and then we can add target languages so choose languages you
want to translate into so I want to translate this to Swedish like that and
if you go to preview we now have Swedish right here and maybe
I want to add Norwegian and Spanish like that so if I click on preview I now have
English, Swedish norwegian and spanish and you also see
on the business plan you can only choose five targeted languages if you want to
use more than five languages please upgrade your plan all right so then
click on show more options so here you can customize button so picture select
the display style for flags so we can choose rectangle as we have now or
square like that we can choose circle or without flag okay
so I’m gonna choose rectangle flag and then we can change the text so display
the text name of the language full text short texts or without text so only the
flags like that so I’m gonna choose full text then we got the position so
location of the language selection button on the side so we can choose
right top or right bottom so I’m gonna choose right top and then we got
indenting so vertical spacing from the top or bottom of the browser okay so we
can if I click on save and I go to the website and click on update we now have
a zero space right here and if I go back and maybe do 50 click on save and go
back and update we now have a space in between right here ok so I’m gonna leave
this at 50 and if you want to constrain language flags so let’s say I want to
change the English flag – maybe Bahamas like that so you can
change the flag but in my case I’m gonna use the original flag okay
then you click on save configuration like that okay so let’s go to the site
and test this out yes we can update and if I choose
Swedish okay so now the app ConveyThis this translate my website to Swedish so we
got the menu we got the text in the images we got the
button text the header text for collection list the text in the
collections and also the text in the products and also the text in the footer
okay the same thing with Spanish okay so let’s go back to the dashboard click on
dashboard and now you can see current word usage so 1216 number of languages
three of five current page views for and we can also go and manually translate
our text on the Shopify store so to do this just go to domains click on my
translations okay so you got professional translation
so in this translation interface you can either edit automatic machine
translations by yourself or add different segments to their cart and
placed an order for professional translation please note that all
automatic translation are free of charge by default you will pay for the
professional translation of the segment’s only if you choose to do that
you can click on learn more on how to work in this interface okay so let’s say
I want to edit Swedish just click on edit translations and here you see the source translation
so in my case English and this is the Swedish translation so if you want to
change one of these just click on edit so now you can choose how to translation
user translation or professional translation so I’m gonna choose user
translation and then we’re gonna add the new translation I click on Save Changes
and now we had a new word right here and you can also see right here that a user
have made this translation the other ones are on auto so this is a great way
if you want to change something that you think are not correctly translated and
if you want to have a professional translation you can just click on all
click on add to cart so selected segments or added to the
order go to my cart and here you got all the words and the cost and status new
details and pay now ok so that’s a great option if you want professional
translation alright so let’s go back to dashboard ok well so this is how you can
translate your Shopify store to multiple languages using the ConveyThis
Translate app in 2019 so I hope this helped. okay everyone so I hope you now have
translated your Shopify store to multiple languages with ConveyThis
translate so if you want help with something just leave a comment below you
can also subscribe to my channel for more of these videos just click on this
button and if you want you can check out my latest video right here alright so I
hope you have an awesome day take care and bye