4 Things you NEED to know about LOGO🖌- TIPS for Logo Design🔎- REMEMBER this while designing Logo!!

4 Things you NEED to know about LOGO🖌- TIPS for Logo Design🔎- REMEMBER this while designing Logo!!


HELLO everyone Moiz from FoxSquare today we are discussing some tips on how to design a LOGO in today’s video we were talking about four things that I think that you should remember when designing When it comes to logo designing there are a lot of “professionals” doing a lot of things very differently to make awful logos. there are some things to consider when you’re thinking about the logo of your company but non-designers never realized that ended think of company logo of something completely different that it should be. It is the designers job to to give their clients the best Logo possible. Yes! creating the local according to the Client guidelines but also giving him your expert advice how the logo should be after all client is lookign for your design skills not your PEN TOOL skils. So this video is for both the designers and the demand was looking for a logo and who are designing a logo designers to keep in mind when they’re making the videos also for the clients when they are considering to buy a Logo alright let’s get it for the first thing that you should remember while designing a logo is that it should be VECTOR the most important thing about a logo is that is should be VECTOR should be VECTOR. photoshop is not for designing if you use photoshop for local designing *Beep* photoshop is a rester based program the difference between rester and vector is that rester are made up of pixels and vector is made up of shapes. which means that a vector Logo can be scaled to Infinity for a bill board sign. Or descaled to a small favicon to a small satellite but it will lose its quality it’s fine designer chasing you with the photoshop.. RUN! mmm and in case of you run the second thing that you should Second thing consider while making a Logo is that it should be simple. Hmmm what do i mean by “Simple” designing a logo is the hard Job you have to know all about one company and then you have to represented in one simple shape do not think that’s not to put everything that the company does in the Logo just imagine Google or Apple putting up on the tablets and Phones in their logo. it will look awful whether it’s nice swish or mcdonalds M simplicity is the key. the nextt thing that you should remember was designing the local is that it should be sizable. Hmmm what do I mean by it should be resizeable? should be the sizeable ofcourse its vectors that can be resized no it’s not that simple you should be able to recognize the local even if it’s a small as i can for as huge as a billboard if the logo is too busy and has a lot of trips it would be recognizable when you scale it down to keep this in mind while designing a Last but not the least. fourth thing that you should remember when designing a little is that it should look good in black and white. Aswell as colors you’re not thinking you just use your logo only on company door. Do you? that’s the case wrap up your business and go home. you representing your company use the local everything business card and letter heads etc. Everywhere! it’s important that the logo is recognisable when its in black and white as well as colours. There you have remember these four points when you’re designing or demanding for LOGO give this video Superman Thumbs UP if you Like it. have any questions or suggestions leave them in the comment section below and Please SUBSCRIBE to see my videos in your newsfeed and it also motivates me to do More VIDEOS so do it NOW! Till then.. I am Moiz and Design something awesome today.

Illustrator Logo Design Using Circles Ep1 | Satori Graphics

Illustrator Logo Design Using Circles Ep1 | Satori Graphics


I’m starting in miniseries where we’re
going to make an illustrator logo design using circles as guides because this is
the introduction logo design to this series it is fairly basic and a beginner
style design they will grow in complexity as the series unfolds welcome back to satori
graphics everybody home of graphic design content you may you may not have seen
the method of logo design whereas circles are used as guides but it’s very
precise and visually appealing method for a logo designs it doesn’t work with
all styles of logo of course but in this series we will look at some of the types
of logo designs using circles in Illustrator grab the ellipse tool
because we obviously need to make some circles for this logo design as I said
this is the first episode in the circle logo design mini-series so it’s going to
be super basic all down shift and then click and drag to make a circle making
sure you have only the stroke set to something small like one hold down the
alt/option key to duplicate the circle and then resize it like I’m doing here select both circles and align them by
pressing these two options in the alignment o you can go to window and
then align at the top if you didn’t have it open with the smaller circle selected
grab the scissors tool and make two cuts into the path like I’m doing here then select the cutout section and hit
backspace to delete it then on the bigger circle make two more cuts in the
same location as I’m doing here and play the part we don’t want select both lines
I hit ctrl or command J to join them use the old option key to duplicate a new
line and then rotate a 180 degrees to make sure that the two lines are just
about touching and then use a guide to align the circle bias of the design on
the left hand side you’re now going to increase the stroke
weight something fairly thick like I’m using here open up the stroke window and
make sure these two settings are selected to make the ends of your lines
rounded off I’ve decided to make the tail lines here
a little bit shorter so if you want to do this simply grab the scissors tool
and cut into the lines like I’m doing here then you delete the unwanted section afterwards the last thing you want to do is to
select your logo design illustrator and then outline the stroke like so finally
add some logo type if you one and your illustrator logo design using circles is
complete this was a very very basic design but I think it looks quite cool
as I said the logo designs in this using circle series will increase in
complexity with each upload drop a like and a comment if you enjoyed the video
and subscribe for my five weekly grapa design uploads
pm than already until next time design your future today yes you

Logo redesign process and walk through for Simply Jack Vettriano – Logo Design

Logo redesign process and walk through for Simply Jack Vettriano – Logo Design


– Hey folks, a number of you, have asked me to create a video that shows me going through the logo design process. What I’ve done is I’ve gone back through my logo files and I’ve chosen a project which I think you’ll find interesting. The client approached me with an existing logo design, which they
felt wasn’t working for their brand and tasked me with the job of creating something
new that would better reflect their business and the product that they were selling. The product in question were paintings and limited-edition prints. So, let’s get in and
I’ll show you what I did. Okay folks, so here we
are, here is the logo that I was asked to refresh
and not so much a rebrand. The business name is staying the same, but the client had an issue that the logo wasn’t really working for them. So I think we can all probably agree that looking at this logo, it’s quite hard to make out what it says. Now, it says Simply
Jack Vettriano and it’s just very, very condensed,
far too condensed for my liking and at the
edge or the end of the word, the N, I and
the O are really really kind of it’s quite complicated, it just doesn’t work. It’s too hard at a glance. You know, you want to be
able to read a company’s name at a glance quickly, and you can’t do that with this, and so the client asked me to come up with another logo that they could use mainly on their website. They sell Jack Vettriano limited-edition prints and they wanted something for that. So having a quick look in case you don’t know, Jack Vettriano is a Scottish painter and here’s an example of some of his work and as you can see, it’s got quite a sort of a nineteen twenties,
thirties sort of forties. You know it’s got that vintage look to the paintings and, based on that, I thought would be quite nice to use a font which kind of harked back to that sort of era. So I had to look around
and checked out some fonts that were sort of Art Deco in look. I aimed just to see how how they were and found quite a few kind of narrowed it down to two four, which I quite liked. I like the circular O rather than the elongated stretched one. This third one here wasn’t a big fan of the O and the N there, it stands out too much. I wasn’t a big fan of that, and so what I did was, I kind of narrowed it down to these two fonts here and eventually decided to go with this second one. I just liked the balance of the weight. I felt that the tracking between the letters was much better. If you look at this one
above the spacing between the E and the T’s and the
P and the L, the C and E it just wasn’t quite right. Now I could go in and I could adjust the tracking– Sorry, adjust the kerning between those letters, and to show you what I mean by that is,
I can, if i zoom in and if you look at the E here,
what I can do is I can highlight that and I can
decrease the kerning. So you’ll see that moving
in and out and so what I’ve been looking at, I’ve
been looking at something like minus 75 to bring
that T closer across next to that, and the same here with the the L and the Y. I’d want to bring that closer. Maybe minus 25 on there
just so that it kind of reads a bit better and
again, you’ve got the same sort of issue with
the S and the I there. take that to sort of
25, and so what you’re doing there is you’re
kind of, you’re optically adjusting the kerning, the spaces between letters so that it looks more natural to the eye when you’re reading it. But you know, I didn’t
want to really go in and I’ve done it there to
show you how it works. But I just felt that this second font here, which is called Copacetic just kind of worked for me, and so I decided this is the font I was going to go with. Now we could have just stuck
with that and gone with a work mark and just taking
the font as it is typed out. I’m not a big fan of doing that. I do like to add something else in and whether it would be a symbol or a shape or do something with the letters just to give it a bit more of uniqueness. Now, having looked at Jack Vettriano’s paintings and done a
bit of research on him. It turns out that this painting called the Singing Butler is one of his best selling prints and it’s one of his most well known prints, the Singing Butler, and it just– I love it as well. I think it’s a really great painting. It’S just got a lot of kind of movement to it and the sort of the the maid struggling with the umbrella and it looks like it’s a quite a blustery day. The wind’s blowing and you’ve got the the Butler here with his
umbrella as well, and I had a look through and
there there are a few paintings actually which have umbrellas in them and with this one
being sort of the most famous one, I thought
it’d be quite nice to bring that umbrella into the mix, and so what I did was
I started to look ideas of bringing the umbrella
in and first of all, I thought top down to replace the O with the umbrella and then maybe moving it around, maybe having that as a leaving shape, but I didn’t like this shape, it was too pointed and I wasn’t a big fan of that, and so what I did was I decided to look at it side on as it is in the painting. I started to look at
the shape of it and you know, as I was doing, I realised that the handle could potentially be a J, and so I kind of worked on that and took the J from the font and kind of
polished it at the bottom. It’s a bit short, but I knew that I could play around with that J and make it maybe stretch it a little bit
and to make it work more as a handle, and so I did was I put the– Inserted that N to the word mark and just liked that idea from this, just as soon as I did it, I thought that’s got something about it. It brings in the story of this Singing Butler painting, which most people know him for, and it just adds a little bit of visual interest to the whole thing, and what I wanted to do was the original logo if you remember was in
a box, and I wanted to try out and see how it
would look if I also put a border around this
one just to contain it, because it’s on the
website, I just thought it’d be quite nice to
have it in his own sort of container box, and so
tried that a few things and eventually what my way to this version where the box actually,
where the umbrella and the letter J or the
handle sort of intersects the lines and so the
lines break, and it just, it draws your attention a bit more to the umbrella there and then the name contained inside that
box, and I was really happy with that and
that’s pretty much where I finished up with the logo for the client. Presented it to the client and yeah. They were over the moon with it and they thought it was great. Obviously what you have
to do is you have to check that the logo will work on a dark background, so I did a secondary option in white and with some tints of black here. Just as the light grey and so you’ve still got that an almost 3D element to the umbrella there and that worked great. Now, another thing that
you have to bear in mind is that this is quite a wide logo. A long horizontal logo and when it comes to social media,
you’re going to want something which fits into sort of a square or a circle for your profile images. So one of the last things that I did is I just kind of worked up a couple of shapes for social media which just shortened it down to SJV, and so that the client could use that
on things like Facebook and Twitter and final
here just to show you the original, now it’s
kind of because that’s zoomed in a little bit, I’ll zoom, so the original and then the
replacement one from me. So I hope you guys think that the the new one is better and maybe fits the clients business a bit better, reflects on the artist,
whereas the the one above was difficult to
read and didn’t really have much of a link to the artist at all, but the the new
one I think does, and I think it fulfilled that, so this is sort of a logo refresh project. There wasn’t a huge amount of research or a huge amount of sketching, which I would normally do for a brand identity project which is starting from scratch. This was a quicker project and one which didn’t really require
the in-depth amount of detail and research that
I would normally do. But I still think I did look into the artist and I looked at other sort of gallery sites and did
do some due diligence and looked at everything that needed to be looked at and, as a result kind of came up with the umbrella ideas being quite a strong link to the artist. Well, there you are folks, that was the process that I went through to rebrand, Simply Jack Vettriano. In the future I plan to do a video which will cover a brand identity project where there is no pre-existing logo design and we’ll go through the sketching, researching,
concept stage and the final build to the finalised logo design. I hope you find this video useful. If you have make sure you give the video a thumbs up, subscribe to the channel if you haven’t already
and share this video with any friends or colleagues, you think might find it useful, and until I see you next time, stay creative folks.