The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training


In the previous video,
we’ve described what a focus keyphrase is and why it is important to choose the right
focus keyphrase for your posts and pages. Now, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input
field for your focus keyphrase. When you fill out your focus keyphrase,
the plugin evaluates the page’s content and provides feedback on how to improve
the text for that focus keyphrase. For example, it checks if you use the focus
keyphrase often enough throughout your text, and whether you use it
in enough subheadings. So, the plugin basically shows
to what extent your text is SEO-friendly for that specific focus keyphrase. Search engines are becoming smarter. They increasingly use the context
surrounding terms to build a complete picture
of what that term means. That’s why we help you optimize your text
with synonyms as well – if you have Yoast SEO Premium. Synonyms of a word are words or phrases
that have the same meaning. A synonym for [dog], for example, is
[canine], [hound] or [man’s best friend]. Using synonyms in your copy can help
people understand it better, and it improves the readability of your text. If you repeat the same word
very often in your copy, it looks like you’ve written it
for search engines, not humans. In Yoast SEO Premium you can indicate
which synonyms you have used in addition to your main keyphrase. Then, the plugin will take these synonyms
into account in the keyphrase checks. Search engines also recognize word forms
such as plurals, singulars, comparatives, or past-tense variants of the same words. That’s why we also added this functionality
to the Yoast SEO Premium plugin. The plugin will now recognize all word forms
of your focus keyphrase. Sounds abstract? Let’s go back to the example
of the dog training school we’ve introduced in the previous video. Let’s say one of their focus keyphrases
is [teach dog to sit]. With this new functionality, the plugin
will not only recognize the exact keyphrase but also alternative matches
with different word forms, like [teaching dog to sit]
or [teaching dogs to sit]. In addition, word order doesn’t influence
keyphrase recognition anymore, both for search engines and in Yoast SEO. So, it doesn’t matter if you write
[a trained dog] or [a dog that is trained]. In both sentences,
the Yoast SEO analysis will find the keyphrase
you’re optimizing your post for. This will enable you to write
in a more natural and free way and still get green bullets from Yoast. Finally, search engines
also recognize related terms. This means that in a text
about puppy training, search engines will also recognize words
like [rewards], [commands] or [behavior]. In Yoast SEO Premium, you can also set
related keyphrases for your post or page, apart from your focus keyphrase. Your focus keyphrase
is the most important, of course. That’s why we’re less strict in our analysis
of your related keyphrases. So, in conclusion, you can fill out your focus
keyphrase in the Yoast SEO plugin, and then it evaluates your page’s content and provides feedback on how to improve
the text for that focus keyphrase. If you have Yoast SEO Premium,
the plugin will also check for synonyms, related keyphrases,
and different word forms.

What is a focus keyphrase? – Yoast SEO for WordPress training

What is a focus keyphrase? – Yoast SEO for WordPress training


This video is all about the focus keyphrase. I’ll explain what it is
and why it’s important. In addition, I will tell you more about the factors you should take into
account when choosing a focus keyphrase. And finally I’ll explain the difference between
head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase
you’d like your post to rank for. If people search for this phrase in Google,
you want your post or page to pop up. In the past, we used to call this the focus
keyword. But, since the internet grew bigger,
and more and more content is out there, it’s getting harder to rank on just one word. This doesn’t mean a focus keyphrase
can’t consist of just one word, it means it usually consists
of multiple words. Let’s consider an example. Imagine you have a dog training school
in Bakersfield, California. You might think: I’d like to rank
for the focus keyword [dogs]. But ranking for this focus keyword
will be very hard, or even impossible, as it’s a highly competitive term. Lots of websites will be trying
to rank for this term. In this case, it’s more realistic to try to rank for, for instance,
[dog-friendly puppy training in Bakersfield]. As you can see, this is a focus keyphrase,
consisting of multiple words. It will give you
a much higher chance of ranking, because there will be fewer websites
trying to rank for this phrase. Also, people searching for this phrase, are more likely to be searching
for the service you offer. So, why is the focus keyphrase important? When you’re optimizing for a specific term, you want people to actually search
for that keyphrase. Choosing the right focus keyphrase
is important because otherwise,
you will do all that hard work for nothing. However, it can be really hard
to choose the right focus keyphrase. While choosing a focus keyphrase,
you should consider two things: your audience and your competition. So, first of all,
you should consider your audience: what are they looking for,
what are they searching for? Which words are they using? You should get inside the heads
of your audience and try to figure this out. You can use tools like Google Trends
to analyze which words people are using. With Google Trends,
you can compare keyphrases to see which one people search
for most often. For example, if we compare
[puppy training] with [dog training], it’s clear that people search
for [dog training] more often. So, for the dog training school
in Bakersfield, it could be a good idea to optimize
for [dog training] instead of [puppy training]. But you should also consider
the competition. If you’re focusing on keyphrases
that are rather competitive, then you will have a hard time ranking. You can imagine that it could be difficult
to rank for a keyphrase like [dog] or even [dog training] because you are definitely not
the only one trying to rank for that term. If you want to analyze your competition, the best thing you can do
is google your keyphrase. Check the first two pages
of the search results and see whether the post you want to write
would stand out between those results. How big are the companies
that show up here? Does your site have enough authority
to stand out between them? Is your post able to rank
between those search results? Finally, it’s very important
to use a focus keyphrase only once. If you have optimized a post
for a specific focus keyphrase, you want that post to be found
when people are searching for that phrase. If you have optimized two posts
for the exact same focus keyphrase, Google won’t know which one to show
in the search results, and they will both rank lower. If you optimize two posts
for the same keyphrase, you’re basically competing with yourself –
rather than other websites. That’s why you should use
a focus keyphrase only once. Of course, you can have multiple articles
about similar topics, but try to optimize them
for different aspects of one term. So, if you’re writing about puppy training, you can have one article optimized
for [the benefits of puppy training], one for [what to expect
from a puppy training class], and another one for [when do you take
your puppy to training classes]. Now, let’s go
into the different kinds of keyphrases. Some keyphrases are rather generic,
others are more specific. We distinguish three kinds of keyphrases: head keyphrases, mid tail keyphrases,
and long tail keyphrases. Head keyphrases are
the most competitive keyphrases. They are very generic,
and a lot of people search for them. They’re also the hardest to rank for. A head keyphrase could be
[puppy training]. Mid tail keyphrases are more specific, derived from the head keyphrase
they tie into. For this particular head keyphrase, mid tail keyphrases could be something
like [dog-friendly puppy training] or [the benefits of puppy training]. Long tail keyphrases are very specific
and they have very little search traffic. An example of a long tail keyphrase could be [what to expect from a dog-friendly
puppy training in Bakersfield]. But although long tail keyphrases
get less search traffic, they usually have a higher
conversion value, as they focus more
on a specific product or topic. Whether you should go
after long tail keyphrases or after head terms largely depends
on your competition. If the competition in your niche is high, you’ll have a hard time
ranking on competitive head terms and you should probably focus
on longer tail keyphrases. If you have little competition,
you might be able to rank for head terms. So, what are the key takeaways
for this lesson? We’ve seen that the focus keyphrase is
the word that you are optimizing your text for. Choosing your focus keyphrase
depends on the search volume, the words your audience is using,
and your competition. It’s also important to think about
whether you want to focus on head, mid tail or long tail keyphrases. In the next video, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen.

JAVASCRIPT SEO is DEAD! Now what?

JAVASCRIPT SEO is DEAD! Now what?


I know that a lot of SEO
hate JavaScript. And I get why it’s very complex it makes our lives
difficult, it makes developers lives difficult but I feel like this is a a
good time to talk about a very good news for them. – What’s that?
– And the good news for them is a JavaScript SEO is dying it has an
expiration date of sorts. I guess we all know that. Like, think about that for a
second. If Google render like, starts rendering JavaScript on scale,
what’s gonna happen to JavaScript SEO? – But I mean is it going to die?
Or is it going to like, simply evolve? It’s going to the farm I guess.
– The farm upstate? The same place as my dog? – Yeah, just where your dog went yeah.
– So is a search engine inability to deal with JavaScript – is that what the
JavaScript SEO is based on? Yeah, like 100% I guess if there were no
search engines there wouldn’t be jobs for SEO.
Like developers when they build a website they’re excited
about so we’re building a Nike.com check if that works properly in the
browser some of their tools and that’s it
if it works for all of their users they’re good to go.
Our job is like adding an extra layer for them so developers – I’m guessing they
don’t love JavaScript SEO that much – because they need to do a lot of extra
steps just for search engines so once search engines are as good with JavaScript –
JavaScript is very expensive so it’s difficult once an exception energies are
as good as let’s say chrome on your iPhone we’re done here.
– All right now but in recent week Google has made some significant steps in this
area. What do they have to do though to kinda nail, to close the deal?
Crawling JavaScript is expensive, its so expensive say like this is I don’t have anything
to compare it straight like indexing HTML is that much indexing javascript is
like sometimes this wall it’s just massively expensive complex and big and
whatever – probably terrible comparison – Okay so in recent weeks Google has made
significant advances in this subject but what else do they have to do is to kind
of close this deal?
– That’s it’s a complex topic and we already established that
there is no comparing that to anything especially my hand so Google has to
invest a lot of money into rendering JavaScript. Like a lot of money, like a
lot for Google a lot of money. So that’s why they’re I’m guessing they’re either
building the infrastructure for that or mmm and probably these really building
like the server buildings whatever or they’re looking for a cheaper way to
do that. More efficient way to do that. – All right but we’re always kind of
focusing on Google but what about other search engines like Bing or Yandex?
– So for them the cost – because they don’t have this many users – the cost is
exponentially bigger so I’m guessing like once Google is gonna start
rendering JavaScript they need to regroup or think maybe I don’t know.
They’re gonna be in in a lot of trouble growing but so which means is that if a
a user who’s using Bing and they don’t know anything else and they’re just
using Bing, they’re kind of locked into a very different kind of search reality
than they would be if they were on Google – Yeah, so they won’t find a lot of
JavaScript websites so as of today they wouldn’t find Angular.io – so if
you’re a developer and for some reason you’re using Bing you won’t find the
website of the framework of JavaScript you’re using and that’s probably enough
for you to switch to Google and this will this example
we’ll multiply all this thing. Alright so death of JavaScript SEO is obviously
down the road what should people or SEO be focusing on right now?
– So, we need
to first of all it’s not gonna happen overnight so we still have quite a lot
of time and only even us here at Onely I’m guessing we were one of the first
agencies who ever started with JavaScript – even for us it’s not gonna be
that much of a deal we’re we’re ready for that for a while and but it’s gonna
evolve into something. So once there is JavaScript and once JavaScript SEO is
gone we’re probably gonna have to deal with
things like JavaScript crawling budget and then we can guess even if it’s gone
completely it’s gonna make your – so like, I’m guessing – user developer website
owner life much easier. So I wouldn’t worry for that there is always too much
work of technical SEO anyways. And beyond JavaScript SEO what do you think is
going to be the next big thing I’m guessing that Web Performance is on
the rise and there are a lot of new trends with how we use mobile to
like, interfere with the website so I’m guessing is going to steer in that
direction. But I don’t have any clear theories yet.
– Thank you for your time.
– Thank you very much Christian.