Simplicity in logo design

Simplicity in logo design


– Hey folks, one of the
things that often happens, when a business is having
a new logo designed is that the logo itself can
end up being too intricate, too complex, in terms of
what it’s trying to convey. When I’m creating logos,
what I’ll try and do is I will try to take the
basic ideas of the product, of the service that the
business is offering and see if I can distil it down into some basic ideas
or some basic shapes. What I want to do today is quickly do a walkthrough of a
logo, which we designed for a small delicatessen
business called Mirepoix. With that business, what we did was we took the basic elements of the idea and what the name of the business meant and created a very simple symbol, but which had strong links to the actual name of the business. So what I’m going to do
is I’m going to take you over to the computer and we’ll run through the stages of the
creation of that new logo. So there you are, folks, this is the name of the business, Mirepoix and Mirepoix is the fundamental elements of some classical cooking and that includes onions,
carrots and celery, so we have these basic elements and we want to create a
logo for this business. So we’ve got these three
vegetable ingredients here, as we can see and what we want to do is we want to take the
basic shapes of those, so you can see here,
what we have is a circle, we have a triangle and
we have a rectangle, the really, really base
elements and what you can do is you can take these base elements and start to combine them
into different shapes and see what forms you can produce just from these three
different shapes here. Now we did explore a lot of sketching and a lot of options and
combinations of these shapes, we want to make this quite
a quick walkthrough today, so I’ve just pulled out the main ones that we looked at and developed, so we have this one and
then we have this one here, which kind of looked a
little bit too funny, it looked like a face,
kind of a funny face, so it wasn’t really fitting, kind of what we wanted for the brand, we wanted something which was
a bit more sort of classical and a bit simpler and not
referring to, you know, try to make it clear that
it’s not a face or anything. So when we got to this one, there was the idea of possibly introducing some negative space to
represent one of the shapes, so what we did was we took it down to this and so we have the onion,
half an onion on the top, then the space could kind
of be the stick of celery and then we’ve kind of got a carrot, as if a carrot was
chopped in half as well, so you’ve got that shape there and this was forming a really
nice, simplistic shape, but embodied all of the elements,
that we were looking for, so we kind of settled on that one and then what we needed to do next was look at the typeface we wanted to use and where this shape would sit, tried having it inside for
the O and potentially the E, but it wasn’t really
working, it was a bit clunky, so we kind of decided no, we’ll
just keep it as the symbol and it will sit alongside the text, but the way we’d been developing it, we had it in this orientation, but when we sat it next to the text, it didn’t flow very well, that rounded bit leading
in didn’t really work, so what we did was we flipped it around, so that it sat up and nudged against the name of the business and we added in the word, delicatessen and it formed a really
nice combination logo, so you’ve got, you know, the text and the symbol working together as one and we settled on this font here, because we felt that
it represented the look that we were trying to
go for with this design, in terms of it being classical
in the foundational elements, we wanted to use something, which looked as though
it had a bit of age, so sort of this art deco type
font from the 1920s or so. We also realised that we
could make a nice heart shape by mirroring the symbol
across, which was excellent and it would be great for, you know, promotional campaigns in marketing, you know, I Love Mirepoix, it was just one of those things, which just, you know,
almost happened chance and it just was there
and it was perfect for it and from there, we then
obviously went on to explore labels and packaging and
all the other elements, that would be used to
go alongside the brand, when it was promoting
and selling its product and so this is how we ended up with the final logo for Mirepoix. So you can see how we
took the basic elements of Mirepoix, the onion,
the celery and the carrot and we boiled it, if you pardon the pun, down to the basic shapes
of each of those vegetables and then condensed it further, using some negative space elements as well to create that final logo design, which is a really simple, memorable shape, you want your logo to
be a very quick trigger, so if you see it somewhere
on packaging or a poster, then it will instantly remind them of the name of your business, which will then follow on to what you do and also how they feel
about that business as well. I hope you found this video useful, if you have, please give
the video a thumbs up and subscribe to the
channel and once you do, you’ll notice a little bell
icon, if you click that, you’ll be informed any
time I upload a new video. Until I see you next time,
Stay Creative, folks.

WordPress Tutorial How to Add Images to Your WordPress Blog Posts SEO

WordPress Tutorial How to Add Images to Your WordPress Blog Posts SEO


Hi, Vickie Siculiano here from Say WOW Marketing.
Do you want to know how to include images on your WordPress blog posts? It’s really
simple. I’m going to take you behind the scenes in the dashboard and show you how you
can do it too. Stay tuned. So I am ready to upload my pictures to my
Wordpress blog. And what I need to do is to go to the dashboard. So for any WordPress
blog that you have, make sure that you are at the dashboard. What I like to do it to
upload it to the Media Library. Depending on which version of WordPress you
are using, it is going to be in a different place, but basically, the Media tab is where
you are going to add your pictures. Or you can add them into each individual post.
What I am going to do is to click Add New. I am going to select my files. And I have
already created 3 files for this exercise. I am going to hit Shift and I am going to
select all of them. You will notice the file names. I have included the keywords, I have
included what it is, I have also included the business name and the location. This is
specifically for SEO. So you can do it if you choose to, or not.
Open all the files. OK, great. So now that they are all uploaded to the media
library, I am going to go into Posts and I am going to choose All Posts. And then I am
going to add the individual pictures to each post that I want. I am going to choose this
one particular post to include a graphic in the beginning. I put the cursor at the beginning.
I click on Add Media. And I select the actual image from the media library.
You will see that the title is the exact file name. What I like to do is to copy that by
hitting Control A, Control C and then I go to the Alt Text and I paste it. This adds
extra SEO and it also allows people who area visually impaired to hear what is in that
image. I like to include the name of the file, or a little bit more information about what
is in the picture. “Lessons Learned Interview Part Three” and this particular one was
“the Collection Plan Effort”. OK. And then I am going to insert it into the post.
If you can, select the file size name, the file size that you want from this dropdown.
Insert it into the post. From there, you want to click on the pencil
to edit and do something else. I already changed the file size. I am going to align it center.
I like my images to be full size. Always click on this tab Open Link in a New Window so that
when people are viewing your image, they are not abandoning your website. Then you UPDATE
it. Update the post and let us go into the website to see how it is looking. This is
what it looked like before, refresh, and there is the image. And there is the caption right
below the image. Clicking on that image opens it up full size in a new window.
I hope this answers any question you had about adding images to your WordPress blog. If you
have any more questions, post a comment for me below this video. And if you liked this
video, click the LIKE. Thanks so much for watching. See you again
soon.

Does More Fuel Increase Your Dive & Energy Retention? | War Thunder BluePrints

Does More Fuel Increase Your Dive & Energy Retention? | War Thunder BluePrints


Fuel load. in the last video we’ve discovered
how taking more fuel in your aircraft affects your climb rate, aceleration and turning ability.
Today we’re going to test if taking more fuel actually improves your energy retention.
Hello you sexy beasts, and welcome back to BluePrints! This episode is going to be a
short one since I don’t have much time, so let’s get right into it.
The theory behind this subject is based on the real world physics of an object. To cut
a long lecture about potential and cinetic energy equations short, if you have two objects
with the same size and drag coeficient but different
weights being launched at the same velocity, and with the existence of air resistance,
the heavier one should go further. This is what we refer to as energy retention, or the
capability to resist air resistance. Alright, then let’s get to testing. For this
test I’ve taken the P-47N into a test flight with minimum fuel load. In order to test horizontal
and vertical energy retention, as well as dive speed gain, we need to set up a methodology
that we can repeat for both subjects. For the horizontal energy retention test, I’ve
flown the P-47 to 1km altitude, sped up to 450Km/h IAS with WEP and instead of throttling
back, just turned off the engine to ensure that
the Radiator wouldn’t open and alter our drag coeficient. Now we can’t direclty measure
energy levels of course, but what we can do is measure its effect, namely aceleration.
If we are to see a difference in energy retention, then
the heavier P-47 should suffer less deaceleration than the lighter one. And indeed, there is
a measurable difference in how quickly the two aircraft lost their speed. As you can
see by the graph, the Max Fuel P-47 had a consistently
better speed retention across the board. So what’s the difference in percent? About a
7.6% decrease in speed loss. Alright, onto diving ability. For this one,
we’ve taken the P-47s to 3km altitude at around 300km/h IAS, cut the engine with WEP still
enabled and went into a -50º dive. And again, the heavier aircraft takes the crown. To note
here is how your aceleration advantage increases the
faster you go, proving that the heavier aircraft is overcoming air resistance better than the
lighter one. And in fact, without any input of the engine, we’ve reached 679 Km/h at the
end of the dive with the Minimum fuel load P47, and
708 Km/h with the max fuel one. Translating the result into percentages, the Heavy P-47
has on average a 3.7% better Diving speed gain. Finally, Climb speed loss. This one’s a bit
tricky. Whilst you should theoretically have a higher energy retention at the start of
the climb whilst you’re still high on speed, towards the end gravity should pull the heavier
aircraft down more than the lighter one. For this experiment
we’ve simply put the aircraft into a 50ª climb after pulling out of the dive, still
with the engine off and still with WEP enabled. And these are the results, as expected the
difference is more pronounced at the start of the climb when we were still fast, but
pretty much equals zero the slower we go. So what do these numbers translate to?
Across the board, the heavier P-47 does have about a 1.9% lower speed loss than the lighter
one. However, the lighter one did reach a slightly higher altitude before stalling out,
about 2308m compared to 2284m on the heavier one. This
is within margin of error, but does prove that you only really have an advantage as
long as you keep your speed up. So, what are the conclusions? My personal
conclusion is just how amazing I find it how the game engine can actually correlate to
real world physics. In terms of gameplay, taking more fuel does give the benefits of
higher fire resistance and a slightly better energy retention, but
I still wouldn’t recommend taking a full fuel load for all but the purest of energy fighters,
that already have low climb rate and aceleration values. The benefits of higher energy retention
just don’t really balance out the significant drawbacks in climb rate, aceleration and turning
ability in most cases. It’s definitely worth trying it out with air spawn interceptor energy
fighters like the Fw-190s and the P-47s tho, but only if you have perfect patience and
discipline. Any time you’re not above the enemy, or at high speeds, you’re going to
be at a disadvantage. And that concludes our little experiment in
how fuel loads affect your dive and energy retention. If you’ve learned anything new,
which I bet you have don’t lie to me, click that like button to support the channel and
check out my Blueprints playlist in the description for
more videos like these. If you’re new around here and want to get better at War Thunder,
or you think my accent is funny, do subscribe to the channel and consider joining the notification
squad As for myself, I guess I’ll have to continue
playing Panzermädels, since over 97% of you voted to turn it into a series. I swear, you
guys are either masochists or you like to hear me cringe. Anyways, leave your suggestions
for Blueprints videos in the comments section down below,
and I’ll see you in the next one. My name has beenn MGB, thanks for watching

HOW TO FLY THE HUNTER! | War Thunder BluePrints

HOW TO FLY THE HUNTER! | War Thunder BluePrints


Hello you Sexy Beasts, welcome back to blueprints,
the *barely* weekly show that brings you the numbers you never wanted.
In this episode, we’re taking a look at hyped Hawker Hunter.
The Hawker Hunter is a British jet aircraft developed during the late 1940s and early
50s. The modified first prototype broke the world air speed record for jet-powered aircraft,
achieving over 1170Km/h. Filling the roles of fighter, fighter-bomber and reconnaissance
aircraft, The Hunter saw widespread success in the export market, serving 21 other air
forces, and remaining in service as late as 2014, in the Lebanese Air Force.
The variant we have in game is the Hunter F 1, and it sits in the British tech tree
just after the Venom. Being a top-tier jet, you can expect to face anything from battle
rating 8.0 to 9.0. In terms of performance, this aircraft is
a bit underwhelming. Since the Hunter is such a heavy aircraft compared to it’s peers,
it’s climb rate is naturally one of the worst, especially when fresh out of research.
Don’t expect to face your enemies on even altitude.
A full upgrade amends this problem somewhat, but unless you’re facing F-86F-2s, you won’t
out climb anything. Top speed is one of the aces of this aircraft.
The Hunter is able to outrun anything in level flight and similar level of upgrade. Be mindful
of CL-13s however, as an upgraded one can easily catch you, and even when both you and
your opponent are aced, your speed advantage is negligible.
The turning time of the Hunter is, as expected, rather bad. Neither stock nor upgraded should
you ever attempt to turn fight anything, ever. You may be able to lure an F-2 into breaking
it’s wings at high speeds, but don’t count on them having boosters installed.
The Roll rate is somewhat mediocre. It’s not quite as bad as the MiG’s, but you can’t
roll with the Sabres either. In a pinch you can roll out of the way of a diving enemy,
but if they’re catching up to you, you’re doing it wrong.
Sadly, the acceleration of this aircraft is rather bad as well. At anything below 800Km/h
true air speed, you will struggle to reach your top speed before the enemy does. However,
once you reach 800km/h, you do actually accelerate just a tiny bit faster than anything else,
giving you that edge at high speeds. The armament of this aircraft is what really
makes it stand out from it’s competitors. The 4 30mm ADEN cannons fire at 1300 rpm each,
have a muzzle velocity of 790m/s, and carry a total of 600 High explosive incendiary tracer,
high explosive fragmentation incendiary and/or armour piercing shells. The resulting 20.84
Kg/s burst mass is the highest in the game, and is sure to make short work of any unfortunate
soul caught in your aim. There really is no use to carry anything but the Air Target belt,
as the AP penetration of a mere 30mm at 500m range is not quite enough do deal with tanks
in an effective manner. As long as you don’t have New Boosters installed,
you won’t break your wings in a turn, at any speed. Installing boosters will make you
turn and roll a bit faster, at the expense of breaking your wings in a full turn at 900km/h.
Since the Hunter was never meant to be a turn fighter, installing New Boosters is not recommended.
As for stall speeds, this aircraft needs more speed to keep in the air than any of it’s
competitors. At 230Km/h indicated air speed with landing flaps, and 250km/h without, you’ll
need to get used to do higher speed landings than you’re used to. At least the flaps
and gear are quite resistant to compensate for that. 450Km/h and 500Km/h are the speeds
at which you’ll risk breaking your landing flaps and gear respectively.
Whilst it is very unlikely of ever happening, you can break your wings in a dive at 1200-1300km/h.
But you’ll need to dive straight down from around 8km altitude to ever achieve such speeds.
One last word on energy retention. I didn’t quite have the time to do the full testing,
but from hours of flying this beauty, it feels like it has quite decent energy retention
in straight lines and shallow climbs. Of course, as soon as you try turning this thing, all
that energy goes straight out of the window. Lastly, some tips on how to fly the Hunter,
and how to fly against it: Given the low climb rate, high top speed and
bad turning time, you should fly this aircraft as straight as possible. At the start of the
match, climb to around 3km altitude at a 10 degree angle and straighten out after to build
up speed. Even if something like a MiG dives down on you, they’ll have trouble keeping
up with you. The nose-mounted ADEN cannons are perfect
for head ons. Yes, this is one of those few aircraft that encourages head-on tactics.
The high output and ammo count, coupled with the accuracy of having the cannons mounted
in the nose, and the explosive potential of the 30mm calibre make short work of anyone
foolish enough to face you head to head. Given the high closing speeds at these tiers, start
firing at around 2km distance between you and your target and evade before you reach
1km, or else they will hit you back. Given the acceleration and climb problems,
you should always try to keep this thing above 800km/h at all times. Lose too much energy,
and you might just have a pack of CL-13s poking you from behind. Keep in mind that a fully
upgraded CL-13 can and will catch a stock Hunter.
Lastly, the way you should engage your opponents: Force a head-on, evade, and don’t turn around.
Keep flying in a straight line and build up your speed. If the enemy turns around and
chases you, wait until you’re about 5km apart, turn around, and repeat the process.
Ideally you’ll also want to support your team mates. There’s nothing easier than
killing an enemy that’s fixed on your teammate, and the ADEN cannons are sure to make short
work of them. And finally, how to fly against the Hunter.
Pretty much do the opposite of everything I just told the hunter pilots. Do not under
any circumstances go into a head on with a hunter. Instead, force them to either chase
you into a turn, or lose energy and speed. If you can catch a hunter below 600km/h, you
can easily out-accelerate it and catch it. Other than that, always keep an eye out behind
you whilst chasing another aircraft. A Hunter can close in faster than you expect it to,
and once you see the muzzle flashes, it’s too late. The Hawker Hunter is a beautiful and fast
jet with awesome armament. Sadly, it is rather inflexible, and requires a very specific playstyle
in order to be effective. Nonetheless, if you master the Hunter, you will be the nightmare
of any MiG-15bis pilot. That’s it for this episode of BluePrints.
If you’ve enjoyed yourself, be sure to let me know by leaving a like and a comment on
what you’d like to see next. If you didn’t like it, disliking the video is also fair,
no hard feelings. If you’re new around here, subscribe to the channel to be notified whenever
a new video goes up. My name has been MikeGoesBoom, and as always, whanks for tatching. Wait,
what? Hey there, click on the left to find out what
the best jet in War Thunder is, or click on the right to watch the next video, which is
classified as of yet and I can’t really tell you about, or else I’d have to shoot
you.

CorelDraw – How To Make a 3D Earth Globe Logo Design in Corel Draw

CorelDraw – How To Make a 3D Earth Globe Logo Design in Corel Draw


Corel Draw Tutorial Logo Design In this tutorial you will learn, how to create a 3D Logo design in CorelDraw X8 Let’s create 5 circles. Make the outline of the circles thicker. Next we will convert the outlines to curves ( Ctrl+ Q). Transform the circles to ovals, to create a simple perspective view And weld the ovals to create a single object Create another circle. Next, we will use the Fish Eye Lens effect, To automatically create a realistic curved shape around a circle. Move the circle above the ovals, And select “Frozen” when we are satisfied with the result. Remove unwanted shapes and clean a bit the shape created. In the next step we will create manually , the curve that is coming from behind of the circle. Select a Node from the shape, break the curve, And delete the nodes until we have a smooth curved line. In the next step we will use the 2-Point Line to connect all curves toghether. Select all nodes and convert them to curves. And now we will work on the curves we just added until we are satisfied with the result. In the next step we will use the extrude tool to create a ribbon effect from this curve. Separate the curve from the ribbon shape (Ctrl+K) Ungroup the object created Select all nodes and automatically “Reduce Nodes” to increase the curve smoothness. Delete unwanted shapes. And move shapes behind or in front, to create a realistic rotation of the ribbon. For better distinguish, we will add different color to the Back/Front shapes. Let’s create a rectangle to cut the front shapes at same angle. Now let’s make the arrow, to create some movement direction in the design. Next, we will use a map to create the 3d Earth effect. I used a world map bitmap and trace it in CorelDraw. To create the 3D effect we will use the Lens (Fish eye effect) Let’s use the extrude tool to add some deep in the design In the next step we will create the earth globe . Just add a simple elliptical fountain fill gradient. This is already looking nice!!! What do you think? Lets’ add some light effect in the design. Create a circle, Add an Elliptical fountain fill gradient, Add colors from the center: white-black-white-black. Make black colors from the gradient transparent. And a transparency to the circle: Transparency – Overlay. Play with the gradient until you are satisfied with the result. Let’s arrange the layers.Bring the arrows in front of the earth design ( Shift+ Page Up). Make the earth smaller. Add some gradient’s o the arrows to make them look more realistic. Duplicate the front arrows Intersect front arrow with duplicated arrow, to create a light effect. Make the intersection white, Add a transparency, Transparency – Overlay. Now, let’s play with the design until we are satisfied with the result . If you want me to upload CorelDraw tutorials regularly, don’t forget to leave a comment about this video, like/dislike. BIG THANKS to you, for your patience to follow this tutorial to the end.

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training


In the previous video,
we’ve described what a focus keyphrase is and why it is important to choose the right
focus keyphrase for your posts and pages. Now, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input
field for your focus keyphrase. When you fill out your focus keyphrase,
the plugin evaluates the page’s content and provides feedback on how to improve
the text for that focus keyphrase. For example, it checks if you use the focus
keyphrase often enough throughout your text, and whether you use it
in enough subheadings. So, the plugin basically shows
to what extent your text is SEO-friendly for that specific focus keyphrase. Search engines are becoming smarter. They increasingly use the context
surrounding terms to build a complete picture
of what that term means. That’s why we help you optimize your text
with synonyms as well – if you have Yoast SEO Premium. Synonyms of a word are words or phrases
that have the same meaning. A synonym for [dog], for example, is
[canine], [hound] or [man’s best friend]. Using synonyms in your copy can help
people understand it better, and it improves the readability of your text. If you repeat the same word
very often in your copy, it looks like you’ve written it
for search engines, not humans. In Yoast SEO Premium you can indicate
which synonyms you have used in addition to your main keyphrase. Then, the plugin will take these synonyms
into account in the keyphrase checks. Search engines also recognize word forms
such as plurals, singulars, comparatives, or past-tense variants of the same words. That’s why we also added this functionality
to the Yoast SEO Premium plugin. The plugin will now recognize all word forms
of your focus keyphrase. Sounds abstract? Let’s go back to the example
of the dog training school we’ve introduced in the previous video. Let’s say one of their focus keyphrases
is [teach dog to sit]. With this new functionality, the plugin
will not only recognize the exact keyphrase but also alternative matches
with different word forms, like [teaching dog to sit]
or [teaching dogs to sit]. In addition, word order doesn’t influence
keyphrase recognition anymore, both for search engines and in Yoast SEO. So, it doesn’t matter if you write
[a trained dog] or [a dog that is trained]. In both sentences,
the Yoast SEO analysis will find the keyphrase
you’re optimizing your post for. This will enable you to write
in a more natural and free way and still get green bullets from Yoast. Finally, search engines
also recognize related terms. This means that in a text
about puppy training, search engines will also recognize words
like [rewards], [commands] or [behavior]. In Yoast SEO Premium, you can also set
related keyphrases for your post or page, apart from your focus keyphrase. Your focus keyphrase
is the most important, of course. That’s why we’re less strict in our analysis
of your related keyphrases. So, in conclusion, you can fill out your focus
keyphrase in the Yoast SEO plugin, and then it evaluates your page’s content and provides feedback on how to improve
the text for that focus keyphrase. If you have Yoast SEO Premium,
the plugin will also check for synonyms, related keyphrases,
and different word forms.

Web Development – CSS3 Transform, Transition and Animation

Web Development – CSS3 Transform, Transition and Animation


Web Development CSS3 Transform, Transition and Animation Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Thanks For Watching

Gradients in logo design – Pros and cons

Gradients in logo design – Pros and cons


– Hey folks and welcome along to this latest video from myself. Today we’re going to be
talking about gradients in logo design, and more specifically, the potential issues
that you may come across when using gradients. So what we’re going to do is
we’re going to have a look on the computer at some
of those potential issues, but also some workarounds
that will help you when it comes to reproducing your logo where you may have a limited colour option or a specific way of reproducing your logo that doesn’t allow for gradients. So let’s go over. Okay, so here we are. I’ve got three examples
of some stock logo designs that use gradients, and they
use gradients in such a way that they actually add
quite a lot to the design. So on the first one we’ve
got this M shape here, and we can see that we’ve got the gradient on the green parts and on the purple parts which gives that sense of depth as if it’s one piece of ribbon that goes from start to finish creating the M shape. In the middle we’ve got this
water droplet egg-type shape, and we can see here
that the gradient gives a real sense of depth, as
if there’s been some pieces carved out of it and gives it that 3D three-dimensional look. And then over here on
the right we’ve got this U shape, but it kind of
almost has that effect where it bends over, so it looks like it could actually clip
on top of something. So the gradient here is giving
it that 3D effect as well. And that’s one of the
common things that gradients are used for, is to create
a three-dimensional look to the logo design. So what I’m going to do
is I’m going to go through a few different things here
and show you the effect of limiting colour will
have on the gradients. So the first one that I want to look at is how will removing the colour
and only having grey scale. If you’re only allowed to
use grey scale, what affect would that have on the gradient shapes. So we could see here, I’m going
to move this out of the way, that it doesn’t affect the 3D look of the logos at all really. It just takes away the colour. So we still got that
depth to each of these. Okay so that’s grey scale. What if we needed to do it in
one colour, one flat colour. Let’s take a look at how that would look. So here we have the same logos. I can highlight them here. I can see that the shapes
are all still there. But by only having one colour,
we lose all of that depth. It doesn’t have to be black. We could choose any colour we want. Let’s just call let’s
just say bright pink. We still have that flatness there. Now in the first two, we
still have the M shape. The M’s still visible. In the other one we still have the egg or the water droplet shape. But over on this right-hand
side, we really lose everything of that design. You could still see it’s a U, but there’s no presence to it anymore. We’ve lost all of the
design elements really to it by going flat colour. So what can you do in that situation? Well, one thing you could do is you could convert to outlines and
just work with outlines. So what would that look like? Basically what you could
do is you could do this, and you could create outline versions, so that you’ve still got the shapes there. You don’t have the, there’s a slight kind of faux
3D, they are like a fake 3D, especially if you’ve already
seen the full-color versions, you’d be able to kind
of in your head remember what it looked like in 3D, so
that the lines do help that. But if you’d maybe not
seen the gradient versions, you may struggle to kind
of think what they’re like. But it does allow this
one over here on the right to look more like its
full-color gradient version as opposed to where we
have it in the one colour and it just loses absolutely everything. So where would you probably
want to use the outline version? Well, if you’re maybe getting
something laser etched, or maybe you’re having some
vinyl cut, some flat vinyl. You could, of course you
could have the vinyl printed. So you could print that
gradient and have it cut. But if you want to use
just sort of off-the-shelf flat-color vinyl, then you could do that. Also laser etching could
work there as well. If you want to have something laser etched you could do that or maybe embroidery. You can do some gradient with embroidery. It’s not the best, and that’s because you have a limited colour pallette, and I want to go over that next. And what we need to do is we need to switch over to Photoshop. Let me show what happens when you have a limited number of colours. And I don’t just mean
limited as in one colour like we looked at earlier,
but let’s just say you only have 32-color pallette or 16, how does that affect your gradient logo? So one quick way to do that in Photoshop is to use save-for-web option. So right now we won’t save as a PNG file. And right now we have 256 colours. So it’s looking pretty good. I can just make out some
slight banding on the gradients but it’s really not noticeable. I think most people wouldn’t see that. What happens though if we
go down to 128 colours? You can see now that the
banding is really starting to come into play. And that would come into play if you are saving your images for
web, and you really want to optimise your images so that they’re the smallest size possible. By optimising you tend
to be taking colours out and that will result in banding
as you see here on screen. So what we can do is we
can actually in Photoshop we can play around with
some of the presets. And if we add a diffusion, we can get rid of that
banding a little bit. We could try pattern. Pattern layer has got rid
of a lot of the banding and we’re still only at 128 colours so that’s worked really well. We could try noise and
noise is working out well. There is also, we’re quite lucky on 128. But what if we go down to 64? At 64 and noise you can
start to see it’s really getting a bit grainy. Let’s go down to 32. 32 we can see here that it’s
really not looking the best, to no dither at all, if we get into some
major, major banding here, I actually quite, I
quite like that effect, but it’s not what we’re
looking for when you compare it to how the logo should look. So as you get down to sort
of 16, get down to eight, you really start to lose
those gradients altogether. So as you can see, with
gradients you really need to think whether
your logo A, needs to have that gradient in the first place, or can you do a design or create a design that doesn’t rely on a gradient for depth or any special effects. So bear that in mind if you’re designing your logo yourself if you’re a designer, or if you’re a business
owner watching this video and you’re thinking about
having a logo with a gradient, you really need to
discuss it quite closely with your designer to
make sure that your logo is still adaptable, ’cause
it’s one of the core things that a logo has to be. It has to be adaptable
and suitable for uses in all sorts of places from single colour through to full colour. Well there you have it. There are some pros and cons to having gradients in your logo. This will help you make a clear decision on whether you would like
to include a gradient in your next logo design,
or you’d like to maybe play it a bit safer and just
work with some flat colour. I hope you found it useful. If you have, please
subscribe to my channel. Give this video a like and don’t forget to press that bell icon,
and you’ll be notified whenever I release a new video. So until I see you next
time, stay creative folks.

Watch Me Design a Logo: Using Adobe Illustrator & Procreate

Watch Me Design a Logo: Using Adobe Illustrator & Procreate


I thought I would show you how I design
a logo I’m going to talk you through this logo that I made it’s this one here
I made it for my friend Beth and she is a freelance photographer and wanted a
nice girly yet professional logo but I actually got Beth to send me a selection
of screenshots of logos that she had seen that she liked the look of because
that helps me gauge the idea of what my client wants and I kind of combine those
ideas into a logo I’ve also done a few different videos like this now so I
will leave the playlist link on screen and in the description if you want to
check out more logos that I’ve designed and how I go about my life as a graphic
designer don’t forget to subscribe and let’s get
into it so this is the email I got from Beth I noticed she quite liked the look
of the circular logos and like nice flowing text maybe some flowers it was
all very cute and girly but professional as I said so from these I kind of picked
out the ones that drew my attention and that kind of had something in common so
I narrowed it down a little bit and picked the ones that I thought would fit
really nicely together and then what I do is take that in to procreate which I
use on my iPad pro with the Apple pencil and I’ll do some sketches so I used to
sketch logo ideas on paper but ever since I’ve had my iPad I get to save
paper and I like that I can have a JPEG version of my sketches that I can just
send straight to my laptop and then trace and copy from there you’ll see
what I’m gonna do so you can see here that I am just sketching out a few
different ideas initially I wanted to go with kind of a scroll calligraphy style
of font I couldn’t work out the spacing of it I was trying to work out over to
do it in a square in a circle in an oval I went back and forth quite a lot and
then I found that kind of chopping the circle in half and drawing some flowers
worked really nice and actually you’ll see that the final logo design isn’t
even on this sketch because I adapted it as I got into illustrator once I’ve done
in procreate I will go into Adobe Illustrator so I just saved the file out
and send it straight to my MacBook I love the airdrop feature on iPads and
Mac books and stuff honestly I air drop things to myself at least 10 times every
single day so now I am in Adobe Illustrator with my sketches on the
right hand side just for reference I’m gonna pick up a bunch of different
styled b’s I just basically went through the text option and looked at
all the different styles and then I created outlines so I could adjust them
if you’re familiar with Adobe Illustrator you’ll know what create
outlines is but if you do want me to do a video on that in a bit more detail and
a bit slower and let me know and I’ll do that for you but I’m just creating a big
letter B and typing around it in a circle as you can see so I’ve just
written Beth B photography around it and I’m playing around with the
different placements originally I was gonna try and do just a single B in the
middle i was mirroring a style of logo that Beth sent me by like chopping bits
of the letter out but it just looks a bit naff so you’ll see that I’ve
played around with this a few times I ended up adding the background changing
the color but no matter how many times I looked at it it was annoying me so I
decided to abandon the idea and go back to a different one so yeah I’m just
doing type on path tool which I do have a tutorial of so if you want to know how
to type around a circle I can show you that but yeah I did that and then I’m
just changing the B’s in the middle so I’ve lined this B and again I was just
trying with the single letter but I didn’t I don’t know it was just
something looked a bit weird it looked really simple and like I had not really
tried very hard so that is when I decided to start doing the full name of
Beth b photography on the top and bottom and then the double B so this
kind of reflects what I used in my sketches in the beginning so this is
where the create outlines feature became super handy because I wanted to erase
just parts of that letter so as you can see I’m just deleting the bits that I
want to be hidden and I played around with this a lot you
can see that I spent a lot of time on this one because it was really
frustrating me and I couldn’t do it so I kept going back to it and having a bit
of a break and then revisiting it which i think is super important because being
cooped up in my office all day stressing about how bad the logo looked I wasn’t
going to make it look any better so I tried to like interlace the B’s so I did
a few different ways of doing this I kind of interlaced them a bit zoomed out
had a bit of a look undid everything I did and then started again and this
again took a while for me to kind of find a route that I liked I then gave up
and went back down to the striped b and decided to do a whole different
thing I think that’s what’s super important about logo design in it’s not
just I had an instant idea and made it and it looked fantastic it’s trial and
error I made a bunch of different copies of the logo as you can see and kept
playing around with it and you can see there I’m just erasing the B so it
kind of doesn’t show behind and I still wasn’t happy so here I am getting rid of
the fancy serifs on the edge of the front B which I thought looked quite
cool this was when I was getting a bit of a breakthrough then I erased the
lines with the just a razor tool so it interlaced between the other one does
that even make sense I feel like at this point I’m just talking nonsense but if
you’re still with me congratulations you can deal with my nonsense so yeah I
decided to go with this interlaced B it overlaps just in one spot and it looks
really cute I think it was anyway and then I filled it in I ended up painting
it in because I don’t know why I think I must have lost my mind at this point
but when I zoomed out it still looked a bit weird so I dragged over the copies
of the logo that I liked the look of the most studied them for a long time and
then decided that I liked the one on the right hand side so I’m copying just that
one down and editing that as I go so I wanted to refine this logo and make it
look a bit better I go through this process quite a lot I will
play around with a bunch of different designs and then when I get to one I
like I will refine it and make sure it is perfect which is what I am doing on
screen right now so once I’ve got my design that I like the look of I
actually saved it as a PNG file so it had a transparent background and put it
back in to procreate because I wanted to create some kind of floral flourish of
some sort and I find it a lot easier to draw stuff like that in procreate
because it is like drawing on a piece of paper and back in procreate and I am
attempting to draw this flower it took me a few attempts I couldn’t really work
out what I wanted to draw but that’s what I love about procreate I don’t need
two rub anything out I can just press the undo button and draw it all over
again I make sure I have the gel pen tool on for this one and I also have
upped the streamline settings I have done a video on procreate and tips on
how I use it so again I’ll link that on screen if you want some more information
but you can see here that I’ve done the basic outline and then changed the width
of my pen and did some finer details and then I was actually really happy with
this it didn’t take me long to draw at all which surprised me and I basically
duplicated it flipped it over and then it was ready for the other side of the
image and now it’s time to copy the flowers that I drew back into
Illustrator so again I just saved the flowers as pngs and send it over to
illustrator so to make these flowers more clear and scalable I brought it in
to illustrator and then created outlines so I went into object image trace and
turned a flat JPEG drawing into a vector so once I have my vector I’m just
getting rid of all the bits I want and now this flower I can scale up and down
and it won’t get blurry at any point and then I’m just mirroring it leveling them
up and I have my pretty little flowers I’m very happy with this so here you can
see I’m just doing the two different versions so I just changed the text size
so it fit together well and made the finished logo and this is the final logo
I’m super happy with it I actually ended up doing two different versions of it we
did one that said Beth b photography and one that said b Barker photography
because Beth couldn’t decide which one she wanted so I just sent her both and
she can decide that at a later date but I think it suits really nice it’s something that
will look quite nice on uniform on like social media and it’s still cute and
girly but professional so yeah I’m super happy that Beth asked me to do that logo
it was a nice fun little project I hope you enjoyed watching this video
hopefully you learned a few things from it let me know if you’d like to see any
more like this please do subscribe if you did enjoy it and if you got to the
end because a lot of you aren’t subscribed actually I think about 70% of
the people who watch my videos aren’t subscribed and let me tell you it’s
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then every time I upload you will be informed and you can stay up to date
with me and my super exciting life that’s not very exciting okay thank you
for watching and I’ll see you soon for another video bye