Do 7 Things For Professional Logo Designs Every Time

Do 7 Things For Professional Logo Designs Every Time


so do you know the seven essential key
points of logo design find out why you need to know these seven crucial points
and then elevate your logo designs to that next level and the first trait
in today’s video is the logo you being scalable scalable means that the logo is
still functional at a very small size and also a larger sizes too so if
there’s too much closely packed together detail the logo is not going to look
ideal on small business cards also the logo type needs to be scalable just as
much as the logo symbol itself with the growing importance of smartphones low
designs need to be functional on small screens and so some companies and
designers are simplifying their logo designs to optimize for smartphones now
simplicity is what helps a logo stand out against challenges of time and then
also makes it easy for designers and brands to work with that logo in the
future now you want your logo to be as clear and visible as possible while
still communicating the brand message you need the bare essentials to present
the company and also a good logo is not overcrowded with useless design elements
simplicity requires excellent use of negative space and the elements that
make up your logo do you need that room to breathe this is going to be allowed a
design to speak clearly to the audience now every local design requires a
specific degree of balanced symmetrical or asymmetrical but liquor designs
require a whole lot of balance of work one of the mistakes that most
inexperienced designers make is that they place the elements randomly on the
Lego design without much thought at all an unbalanced logo looks untidy and it
leaves a viewer with an uncomfortable feeling now you can use grids to create
a Lego design a grid will help to keep the design in line and perfectly drawn
out also think about how the Lego symbol interacts with the logo type this needs
to be a perfect harmony of balance also try looking at the space between each of
the characters within your Lego type and see the relationship between the Lego
type and also the logo mark itself the fourth a logo design trade you
absolutely must adhere to is that you need to make sure your logo follows a
brief outlined by the clients now this is so crucial and if it’s not done
properly not only are you going to have a logo that’s undesirable and
ineffective but you can also totally ruin the
relationship with a client permanently if you do stray away from these points
the clients is gonna realize that you don’t understand their needs and also
the importance of the brief so always be sure to keep referring back to the brief
throughout the entire logo design project ask yourself does your design
and communicate and represent the brief or have you lost your way somehow one key factor for professional and
effective liquor designing is the actual design being timeless and functional ten
twenty or thirty years after its creation
now epic logo designs do stand the test of time because they pay attention to
the lego design principles that are depicted in today’s video and also they
avoid design trends and fads design fads and trends in society are changing
faster and faster with the growth of the Internet and so it’s more important than
ever to actually design a lego that does not follow graphic design trends the
sake the logo design traits is to make a versatile design this refers to how the
logo is used in different ways on different mediums is it going to be used
on a business card or maybe a 6-meter large billboards or even as we looked
earlier the logo is going to be optimized for smart devices the rule of
thumb is that your logo should also be able to work at any color on any
background that means it needs to look good on black and whites with no effects
gradient shadows and so forth now before the last logo design traits today if you
do enjoy and find my content useful make sure to subscribe for weekly graphic
design content and if you have already subscribed do click the bell icon to
keep up to date with every single upload on my channel so the final leg design
trait for functional designs is to be original your logo it needs to have a
degree of originality about it and it needs to be different enough to attract
attention and be memorable to remain in people’s minds you also need to make
sure it’s different enough to stand out but it’s also accepted into it’s
relevant niche so here’s a quick summary of the checklist that you can refer back
to when designing a logo I’m also going to save this as a PDF in the description
box below if you want to keep it handy for when you’re designing your next load
so yeah make sure your leg is scalable it’s simple there is balance
you keep referring back to the brief logo is timeless it’s versatile and of
course it’s original so that was today’s video of seven crucial points that you
need to keep in mind when designing a logo do let me know if you learn
something down in the comment section below and of course like and share my
videos on social media if you want to support satori graphics and what i’m
doing here for you guys on youtube.com but you’re in for next time guys design
your future today peace

How To Create a Stylish Single Weight Line Art Logo in Adobe Illustrator

How To Create a Stylish Single Weight Line Art Logo in Adobe Illustrator


Hello everyone this is Chris from Spoon Graphics
back with another video tutorial. I’ve been focuing on a lot of Photoshop effects
in my uploads recently so I thought I’d open up Adobe Illustrator and have some fun creating
some nice vector artwork, so in today’s tutorial we’re going to look at creating a stylish
single weight line art logo. Even though the entire design is made just
using lines, there’s a range of Illustrator tools and techniques we’ll use throughout
this tutorial which you can incorporate into your arsenal. This style of illustration is pretty popular
with badge style logo designs, particularly those with an outdoors theme with landscape
scenes, so that’s the type of design I’ll be making in this guide. It features a simplistic mountain range with
trees, clouds and snow capped peaks, along with stylised linework to represent water
and sun rays. So begin by opening up Adobe Illustrator and
create a new document. I’m working with a generic A4 sized landscape
layout with the rules measurements in millimetres. Select the Line tool from the toolbar and
clear out the default white fill, leaving just a black stroke. Click and drag from one point to another across
the artboard while holding shift to draw a straight line. In the Stroke panel, increase the weight to
around 3pt, then check the round cap and round corner options to give it a smooth appearance. Switch over to the Selection tool, then hold
the ALT key while dragging the shape to make a copy. Before releasing, hold the Shift key tool
to make sure the copy moves perfectly vertical, then release the mouse. Use the shortcut for Transform Again, which
is CMD+D, or CTRL+ D on Windows, to create 5 or so duplicates of this line with even
spacing between them. Draw a selection around all the lines except
the top one, then go to Effect>Distort & Transform>Zig Zag. Turn on the Preview checkbox so you can see
the affect the settings have, then configure them Smooth, 1mm size with the Absolute option,
then alter the number of ridges to produce a nice wavy line to represent water. Be sure to leave it at an odd number so the
wavy line ends with a peak at both ends. Switch back to the Line tool, then head to
the View menu and check you have Smart Guides enabled. Use the little pink tooltip to find the centre
of the line, then carefully move your mouse upwards to stay centralised. Draw a diagonal line and snap it back to intersect
the horizontal line. Go to Object>Transform>Reflect and make
sure the Vertical option is checked, then hit the Copy button. Switch to the Select tool and move this line
until it snaps to form a triangle shape. Hold the Shift key to ensure it moves perfectly
straight. Draw a selection around both lines then hold
the ALT key while dragging with the mouse to make a copy. Position this duplicate to one side so it
overlaps both the original triangle and the horizontal line. Select the Scissors tool from under the Eraser
group in the toolbar. Use the Smart Guides to snip the lines where
they intersect, then press the backspace key to delete the excess. Draw a selection around the two lines that
make up this triangle shape, then go to Object>Transform>Reflect. Hit Copy to make a duplicate, then position
it on the other side. The Smart Guides might not snap it into place
exactly, so some nudging is sometimes required. Select the Line tool again and draw a horizontal
line across the top of the middle triangle. Go to Effect and select Zig Zag. Change the settings back to Corner, then reduce
the number of ridges to 5. Nudge this shape downwards with the keyboard
cursor keys so it fits within the triangle. Use the Line tool to draw a short horizontal
line on the edge of one of the smaller triangles. Switch to the Selection tool and hold the
ALT key to make a duplicate, while dragging the copy towards the top of the shape. Shift and click each lines to select them
both, then go to Object>Blend>Make. Head straight back to Object>Blend>Blend
Options and change the settings to Specified Steps with a value of around 7. Go to Object>Transform>Reflect. Hit Copy and move this duplicate into position
on the other mountain triangle shape. Next, we’ll create some cloud shapes. Use the Ellipse tool to draw a small circle
while holding the Shift key. Draw another one at a slightly smaller size
that overlaps. Switch to the Rectangle tool and draw a shape
that intersects the two circles right at the halfway point of the lower circle. Switch to the Selection tool and draw a selection
around all three shapes, then activate the Shape Builder tool. Click and drag between the circle first of
all to merge them together, then hold the ALT key while clicking and dragging the lower
rectangle area to clip these shape away to leave a cloud outline. Position this cloud shape with the Selection
tool so it overlaps one of the mountains. Switch to the Scissors tool and snip the path
where the two shapes intersect and delete the overlap. Hold the ALT key while clicking and dragging
with the Selection tool to make a few copies for the other mountains. Use the Reflect transformation to flip some
for the other sides. The key to making line art like this is simplifying
objects as much as possible. Let’s make a tree using just lines. Begin with a straight vertical line as the
tree trunk. Switch to the Arc tool from under the Line
tool group, then use the Smart Guides to snap to the top point. Hold shift to make a smooth quarter circle
path. Hold the ALT and Shift keys while dragging
a duplicate with the Selection tool, then use the CMD+D Transform Again shortcut to
quickly add a couple more copies. If you want to extend the length of the tree
tunk line, you can use the Direct Selection tool to drag just the lowermost point. Select and make reflected copies of the these
tree branch lines, then use the snapping functionality of the Smart Guides to position them on the
other side. Draw a selection around all the paths that
form the tree and press CMD+G to Group. Position the first tree centrally within the
middle mountain, then drag a copy to one side. Rather than scale the tree down and affect
the proportions of the stroke weight, overlap it with the horizontal line then use the Direct
Selection tool to delete the lowermost branches and shorten the trunk to size. Place a few copies of this tree elsehwere
in the scene. Select the Ellipse tool and hover over the
end of the horizontal line to find the starting point, then drag out a circle that finishes
at the other end. Move this circle downwards until the upper
portion surrounds the main mountain scene but just overlaps the clouds slightly. Use the Scissors tool to snip the path and
delete the lower portion below the horizontal line, then also the overlapping areas on each
of the two clouds. Elsewhere on the artboard, draw a vertical
line. Make a duplicate of this line and position
it off to the side. With both of them selected, go to Object>Blend
>Make. Head back to the Blend Settings and change
it to Specified Steps. We can change this value again later, but
make a series of evenly spaced lines. Draw a circle on the artboard, then use the
Direct Selection tool to delete the lowermost point, leaving a semi-circle. Select this semi-circle along with the blended
lines and go to Object>Blend>Replace Spine. Head back to Object>Blend>Blend Options
and change the Orientation setting so the lines flare out from the centre. One of those flared lines isn’t playing nicely,
but a quick fix is to snip the top point with the Scissors tool to set all the lines in
place. Move this blend object centrally within the
main scene. Before scaling it up, you’ll want to open
up Illustrator’s Preferences and make sure Scale Strokes and Effects isn’t checked. This will keep the stroke weight the same
size, rather than enlarge it with the object. Scale the flared lines object to the same
width as the horizontal line. Head back to the Blend Options and alter the
number of blend steps to produce a series of sun ray lines. Go to Object>Lock>Selection for this next
step to avoid accidentally selected these flared lines. Hold the Shift key while selecting the various
segments of the semi-circle path and the two clouds it overlaps, then go to Object>Path
>Offset Path. Enter 4mm and change the Joins to Round. Click the Unite button from within the Pathfinder
panel to merge these shapes into one, then draw a rough circle to join the inner portion
of these shapes. Unite the shapes again to form one large outline. Go to Object>Unlock All to release the locked
flared shapes, then go to Object>Expand. Choose just the Object in the options, not
the Fill or Stroke. Add both the flared lines and the temporary
outline shape to the selection, then grab the Shape Builder tool. Hold the ALT key and carefully click each
line to delete it, making sure to only click where the red highlight appears, not the grey
highlight. CMD+Z to Undo if you accidentally click while
the grey area is highlighted. Run through and delete all the flared lines
to trim them to the size of the temporary outline shape. Once you’re done, that outline shape can be
deleted to leave a series of sun rays that have an even space between all other objects
in the scene without any overlaps. To finish off the artwork as a badge style
logo, draw a rectangle, aligning it to the exact width of the rest of the design using
the Smart Guides. Add some text with the Type tool. I’m using a font named Smoothy Sans, which
has a nice rounded appearance, with increased tracking to spread out its width. Once your layout is complete, you might want
to save a copy with editable paths in case you want to change anything later. Select everything and drag a duplicate into
some empty space on the artboard. To finialise the design so it can be used
as a logo, begin by creating outlines from the text using the shortcut CMD+Shift+O. Go to Object>Expand Appeance, then go to
straight back to Object>Expand to convert any strokes to solid shapes. Click the Unite button from the Pathfinder
panel to merge everything into one outline. If any elements disappear, it means there’s
a couple of blends that haven’t yet been Expanded. Go to Object>Expand again, then try the
Unite button. The artwork is now made of continuous paths,
so the colour can be changed by altering the fill. You can choose any colour combination you
wish, and even place it on a darker background with a lighter coloured fill. So I hope this tutorial helped you learn some
new tricks in Adobe Illustrator. If you did, a thumbs up on the video and a
share with your friends would be a great help to spread the word. Subscribe to the channel if you want to stick
around for more tutorials, and be sure to head over to my website at spoon.graphics
for more written tutorials and free design resources. Big thanks to Squarespace for sponsoring this
video. Be sure to check out their website building
tools and grab a 10% discount with the code Spooner if you want to set up your own blog,
design portfolio or online store. So as always thank you very much for watching,
and I’ll see you in the next one!

Simplicity in logo design

Simplicity in logo design


– Hey folks, one of the
things that often happens, when a business is having
a new logo designed is that the logo itself can
end up being too intricate, too complex, in terms of
what it’s trying to convey. When I’m creating logos,
what I’ll try and do is I will try to take the
basic ideas of the product, of the service that the
business is offering and see if I can distil it down into some basic ideas
or some basic shapes. What I want to do today is quickly do a walkthrough of a
logo, which we designed for a small delicatessen
business called Mirepoix. With that business, what we did was we took the basic elements of the idea and what the name of the business meant and created a very simple symbol, but which had strong links to the actual name of the business. So what I’m going to do
is I’m going to take you over to the computer and we’ll run through the stages of the
creation of that new logo. So there you are, folks, this is the name of the business, Mirepoix and Mirepoix is the fundamental elements of some classical cooking and that includes onions,
carrots and celery, so we have these basic elements and we want to create a
logo for this business. So we’ve got these three
vegetable ingredients here, as we can see and what we want to do is we want to take the
basic shapes of those, so you can see here,
what we have is a circle, we have a triangle and
we have a rectangle, the really, really base
elements and what you can do is you can take these base elements and start to combine them
into different shapes and see what forms you can produce just from these three
different shapes here. Now we did explore a lot of sketching and a lot of options and
combinations of these shapes, we want to make this quite
a quick walkthrough today, so I’ve just pulled out the main ones that we looked at and developed, so we have this one and
then we have this one here, which kind of looked a
little bit too funny, it looked like a face,
kind of a funny face, so it wasn’t really fitting, kind of what we wanted for the brand, we wanted something which was
a bit more sort of classical and a bit simpler and not
referring to, you know, try to make it clear that
it’s not a face or anything. So when we got to this one, there was the idea of possibly introducing some negative space to
represent one of the shapes, so what we did was we took it down to this and so we have the onion,
half an onion on the top, then the space could kind
of be the stick of celery and then we’ve kind of got a carrot, as if a carrot was
chopped in half as well, so you’ve got that shape there and this was forming a really
nice, simplistic shape, but embodied all of the elements,
that we were looking for, so we kind of settled on that one and then what we needed to do next was look at the typeface we wanted to use and where this shape would sit, tried having it inside for
the O and potentially the E, but it wasn’t really
working, it was a bit clunky, so we kind of decided no, we’ll
just keep it as the symbol and it will sit alongside the text, but the way we’d been developing it, we had it in this orientation, but when we sat it next to the text, it didn’t flow very well, that rounded bit leading
in didn’t really work, so what we did was we flipped it around, so that it sat up and nudged against the name of the business and we added in the word, delicatessen and it formed a really
nice combination logo, so you’ve got, you know, the text and the symbol working together as one and we settled on this font here, because we felt that
it represented the look that we were trying to
go for with this design, in terms of it being classical
in the foundational elements, we wanted to use something, which looked as though
it had a bit of age, so sort of this art deco type
font from the 1920s or so. We also realised that we
could make a nice heart shape by mirroring the symbol
across, which was excellent and it would be great for, you know, promotional campaigns in marketing, you know, I Love Mirepoix, it was just one of those things, which just, you know,
almost happened chance and it just was there
and it was perfect for it and from there, we then
obviously went on to explore labels and packaging and
all the other elements, that would be used to
go alongside the brand, when it was promoting
and selling its product and so this is how we ended up with the final logo for Mirepoix. So you can see how we
took the basic elements of Mirepoix, the onion,
the celery and the carrot and we boiled it, if you pardon the pun, down to the basic shapes
of each of those vegetables and then condensed it further, using some negative space elements as well to create that final logo design, which is a really simple, memorable shape, you want your logo to
be a very quick trigger, so if you see it somewhere
on packaging or a poster, then it will instantly remind them of the name of your business, which will then follow on to what you do and also how they feel
about that business as well. I hope you found this video useful, if you have, please give
the video a thumbs up and subscribe to the
channel and once you do, you’ll notice a little bell
icon, if you click that, you’ll be informed any
time I upload a new video. Until I see you next time,
Stay Creative, folks.

Logo Design tutorial | What Makes This Logo Professional? | Satori Graphics

Logo Design tutorial | What Makes This Logo Professional? | Satori Graphics


today a logo design tutorial but also a
question for you all to think about with an answer at the very end
what makes this logo professional there going to be various reasons as to why
this logo design is seen as professional but there’s something very specific that
really makes you a cut above the rest and the reason will be revealed at the
end of this logo design tutorial what is our people welcome back to
Satori graphics the home of graphic design content right here on YouTube I
would quickly like to ask all of you that if you use Instagram to give me a
follow as I post daily on there now and with behind the scenes content as well
as a look into my life away from graphic design also starting in early 2018 when
I get my new camera I’m going to do QAS and ever various things like that that
are going to be announced first on Instagram now what makes today’s logo
design professional but first let’s design the actual logo with the tutorial
locate the polygon tool and then click once on your artboard and type in six
sides we then need to make sure we have a stroke selected and to retain the
shape by 90 degrees I’m going to use 50s maestro way on
today’s logo design if you didn’t have to release open a
command or control our to do so because we’re going to need to use guides a
little later in a logo tutorial take the scissors tool and click on the two
far-left points like so and then remove the section with the selection tool for
the next part of this logo design tutorial we will need to make sure we
have our smart guys activated here you can see the settings I’m using we need
to outline the stroke of our logo design to turn it into a shape and then when
you take the direct selection tool you can edit the shape like so the magenta
smart guides really help you keep everything aligned and perfect as you
can see here using the pencil make a line as
perfectly parallel to the shape like I’m doing here position it in place and then
bring down guides like so I’m deleting the line as I want to make
sure the end of it is attached to the top left Anchor Point perfectly duplicate the line once more and then
join them together with the pencil and flick the shape every two a film again using the autopsy key duplicate
this shape and we show it’s aligned perfectly using the magenta smart guides now select everything and open the path
finder window we need to join the shape together for our logo design symbol with illustrator cc we can use the
direct selection tool to run off the edges like so if you don’t have CC then
go to effects and round corners so what this logo professional
there are many reasons as to why this logo can be deemed professional but in
specific I want you all to see how the symbol the logo interacts with the logo
type or the typeface one fact that makes a logo professional is how well the
symbol is married together with the logo type for the eagle-eyed people out there
you may have noticed I have edited the eye and the you to have a cut out slant
in the top right corner if I take the symbol here you will see that this slant
fixed perfectly with the hexagonal shape this is subtle but trust me small things
likely a subconsciously tie a logo design together the other factor that
helps tie the symbol on the logo type together is a fact that the symbol is
the same thickness as the font this is no mistake I’ve done this on purpose so
it ties everything together visually and making it more appealing so that is one
major reason why this logo design can be considered professional finally here’s
the standard typeface that I’ll use for this logo type so you can see how I’ve
edited it to fit perfectly with the logo more visually so I hope you enjoyed this
logo design tutorial and you also agree with what makes this local professional
let me know in the comment section below your thoughts and also like and share my
content if you do find it useful subscribe to tutorial graphics for
weekly graphic design content and be sure to have a great weekend so until
next time design your future today peace

Gradients in logo design – Pros and cons

Gradients in logo design – Pros and cons


– Hey folks and welcome along to this latest video from myself. Today we’re going to be
talking about gradients in logo design, and more specifically, the potential issues
that you may come across when using gradients. So what we’re going to do is
we’re going to have a look on the computer at some
of those potential issues, but also some workarounds
that will help you when it comes to reproducing your logo where you may have a limited colour option or a specific way of reproducing your logo that doesn’t allow for gradients. So let’s go over. Okay, so here we are. I’ve got three examples
of some stock logo designs that use gradients, and they
use gradients in such a way that they actually add
quite a lot to the design. So on the first one we’ve
got this M shape here, and we can see that we’ve got the gradient on the green parts and on the purple parts which gives that sense of depth as if it’s one piece of ribbon that goes from start to finish creating the M shape. In the middle we’ve got this
water droplet egg-type shape, and we can see here
that the gradient gives a real sense of depth, as
if there’s been some pieces carved out of it and gives it that 3D three-dimensional look. And then over here on
the right we’ve got this U shape, but it kind of
almost has that effect where it bends over, so it looks like it could actually clip
on top of something. So the gradient here is giving
it that 3D effect as well. And that’s one of the
common things that gradients are used for, is to create
a three-dimensional look to the logo design. So what I’m going to do
is I’m going to go through a few different things here
and show you the effect of limiting colour will
have on the gradients. So the first one that I want to look at is how will removing the colour
and only having grey scale. If you’re only allowed to
use grey scale, what affect would that have on the gradient shapes. So we could see here, I’m going
to move this out of the way, that it doesn’t affect the 3D look of the logos at all really. It just takes away the colour. So we still got that
depth to each of these. Okay so that’s grey scale. What if we needed to do it in
one colour, one flat colour. Let’s take a look at how that would look. So here we have the same logos. I can highlight them here. I can see that the shapes
are all still there. But by only having one colour,
we lose all of that depth. It doesn’t have to be black. We could choose any colour we want. Let’s just call let’s
just say bright pink. We still have that flatness there. Now in the first two, we
still have the M shape. The M’s still visible. In the other one we still have the egg or the water droplet shape. But over on this right-hand
side, we really lose everything of that design. You could still see it’s a U, but there’s no presence to it anymore. We’ve lost all of the
design elements really to it by going flat colour. So what can you do in that situation? Well, one thing you could do is you could convert to outlines and
just work with outlines. So what would that look like? Basically what you could
do is you could do this, and you could create outline versions, so that you’ve still got the shapes there. You don’t have the, there’s a slight kind of faux
3D, they are like a fake 3D, especially if you’ve already
seen the full-color versions, you’d be able to kind
of in your head remember what it looked like in 3D, so
that the lines do help that. But if you’d maybe not
seen the gradient versions, you may struggle to kind
of think what they’re like. But it does allow this
one over here on the right to look more like its
full-color gradient version as opposed to where we
have it in the one colour and it just loses absolutely everything. So where would you probably
want to use the outline version? Well, if you’re maybe getting
something laser etched, or maybe you’re having some
vinyl cut, some flat vinyl. You could, of course you
could have the vinyl printed. So you could print that
gradient and have it cut. But if you want to use
just sort of off-the-shelf flat-color vinyl, then you could do that. Also laser etching could
work there as well. If you want to have something laser etched you could do that or maybe embroidery. You can do some gradient with embroidery. It’s not the best, and that’s because you have a limited colour pallette, and I want to go over that next. And what we need to do is we need to switch over to Photoshop. Let me show what happens when you have a limited number of colours. And I don’t just mean
limited as in one colour like we looked at earlier,
but let’s just say you only have 32-color pallette or 16, how does that affect your gradient logo? So one quick way to do that in Photoshop is to use save-for-web option. So right now we won’t save as a PNG file. And right now we have 256 colours. So it’s looking pretty good. I can just make out some
slight banding on the gradients but it’s really not noticeable. I think most people wouldn’t see that. What happens though if we
go down to 128 colours? You can see now that the
banding is really starting to come into play. And that would come into play if you are saving your images for
web, and you really want to optimise your images so that they’re the smallest size possible. By optimising you tend
to be taking colours out and that will result in banding
as you see here on screen. So what we can do is we
can actually in Photoshop we can play around with
some of the presets. And if we add a diffusion, we can get rid of that
banding a little bit. We could try pattern. Pattern layer has got rid
of a lot of the banding and we’re still only at 128 colours so that’s worked really well. We could try noise and
noise is working out well. There is also, we’re quite lucky on 128. But what if we go down to 64? At 64 and noise you can
start to see it’s really getting a bit grainy. Let’s go down to 32. 32 we can see here that it’s
really not looking the best, to no dither at all, if we get into some
major, major banding here, I actually quite, I
quite like that effect, but it’s not what we’re
looking for when you compare it to how the logo should look. So as you get down to sort
of 16, get down to eight, you really start to lose
those gradients altogether. So as you can see, with
gradients you really need to think whether
your logo A, needs to have that gradient in the first place, or can you do a design or create a design that doesn’t rely on a gradient for depth or any special effects. So bear that in mind if you’re designing your logo yourself if you’re a designer, or if you’re a business
owner watching this video and you’re thinking about
having a logo with a gradient, you really need to
discuss it quite closely with your designer to
make sure that your logo is still adaptable, ’cause
it’s one of the core things that a logo has to be. It has to be adaptable
and suitable for uses in all sorts of places from single colour through to full colour. Well there you have it. There are some pros and cons to having gradients in your logo. This will help you make a clear decision on whether you would like
to include a gradient in your next logo design,
or you’d like to maybe play it a bit safer and just
work with some flat colour. I hope you found it useful. If you have, please
subscribe to my channel. Give this video a like and don’t forget to press that bell icon,
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time, stay creative folks.

Watch Me Design a Logo: Using Adobe Illustrator & Procreate

Watch Me Design a Logo: Using Adobe Illustrator & Procreate


I thought I would show you how I design
a logo I’m going to talk you through this logo that I made it’s this one here
I made it for my friend Beth and she is a freelance photographer and wanted a
nice girly yet professional logo but I actually got Beth to send me a selection
of screenshots of logos that she had seen that she liked the look of because
that helps me gauge the idea of what my client wants and I kind of combine those
ideas into a logo I’ve also done a few different videos like this now so I
will leave the playlist link on screen and in the description if you want to
check out more logos that I’ve designed and how I go about my life as a graphic
designer don’t forget to subscribe and let’s get
into it so this is the email I got from Beth I noticed she quite liked the look
of the circular logos and like nice flowing text maybe some flowers it was
all very cute and girly but professional as I said so from these I kind of picked
out the ones that drew my attention and that kind of had something in common so
I narrowed it down a little bit and picked the ones that I thought would fit
really nicely together and then what I do is take that in to procreate which I
use on my iPad pro with the Apple pencil and I’ll do some sketches so I used to
sketch logo ideas on paper but ever since I’ve had my iPad I get to save
paper and I like that I can have a JPEG version of my sketches that I can just
send straight to my laptop and then trace and copy from there you’ll see
what I’m gonna do so you can see here that I am just sketching out a few
different ideas initially I wanted to go with kind of a scroll calligraphy style
of font I couldn’t work out the spacing of it I was trying to work out over to
do it in a square in a circle in an oval I went back and forth quite a lot and
then I found that kind of chopping the circle in half and drawing some flowers
worked really nice and actually you’ll see that the final logo design isn’t
even on this sketch because I adapted it as I got into illustrator once I’ve done
in procreate I will go into Adobe Illustrator so I just saved the file out
and send it straight to my MacBook I love the airdrop feature on iPads and
Mac books and stuff honestly I air drop things to myself at least 10 times every
single day so now I am in Adobe Illustrator with my sketches on the
right hand side just for reference I’m gonna pick up a bunch of different
styled b’s I just basically went through the text option and looked at
all the different styles and then I created outlines so I could adjust them
if you’re familiar with Adobe Illustrator you’ll know what create
outlines is but if you do want me to do a video on that in a bit more detail and
a bit slower and let me know and I’ll do that for you but I’m just creating a big
letter B and typing around it in a circle as you can see so I’ve just
written Beth B photography around it and I’m playing around with the
different placements originally I was gonna try and do just a single B in the
middle i was mirroring a style of logo that Beth sent me by like chopping bits
of the letter out but it just looks a bit naff so you’ll see that I’ve
played around with this a few times I ended up adding the background changing
the color but no matter how many times I looked at it it was annoying me so I
decided to abandon the idea and go back to a different one so yeah I’m just
doing type on path tool which I do have a tutorial of so if you want to know how
to type around a circle I can show you that but yeah I did that and then I’m
just changing the B’s in the middle so I’ve lined this B and again I was just
trying with the single letter but I didn’t I don’t know it was just
something looked a bit weird it looked really simple and like I had not really
tried very hard so that is when I decided to start doing the full name of
Beth b photography on the top and bottom and then the double B so this
kind of reflects what I used in my sketches in the beginning so this is
where the create outlines feature became super handy because I wanted to erase
just parts of that letter so as you can see I’m just deleting the bits that I
want to be hidden and I played around with this a lot you
can see that I spent a lot of time on this one because it was really
frustrating me and I couldn’t do it so I kept going back to it and having a bit
of a break and then revisiting it which i think is super important because being
cooped up in my office all day stressing about how bad the logo looked I wasn’t
going to make it look any better so I tried to like interlace the B’s so I did
a few different ways of doing this I kind of interlaced them a bit zoomed out
had a bit of a look undid everything I did and then started again and this
again took a while for me to kind of find a route that I liked I then gave up
and went back down to the striped b and decided to do a whole different
thing I think that’s what’s super important about logo design in it’s not
just I had an instant idea and made it and it looked fantastic it’s trial and
error I made a bunch of different copies of the logo as you can see and kept
playing around with it and you can see there I’m just erasing the B so it
kind of doesn’t show behind and I still wasn’t happy so here I am getting rid of
the fancy serifs on the edge of the front B which I thought looked quite
cool this was when I was getting a bit of a breakthrough then I erased the
lines with the just a razor tool so it interlaced between the other one does
that even make sense I feel like at this point I’m just talking nonsense but if
you’re still with me congratulations you can deal with my nonsense so yeah I
decided to go with this interlaced B it overlaps just in one spot and it looks
really cute I think it was anyway and then I filled it in I ended up painting
it in because I don’t know why I think I must have lost my mind at this point
but when I zoomed out it still looked a bit weird so I dragged over the copies
of the logo that I liked the look of the most studied them for a long time and
then decided that I liked the one on the right hand side so I’m copying just that
one down and editing that as I go so I wanted to refine this logo and make it
look a bit better I go through this process quite a lot I will
play around with a bunch of different designs and then when I get to one I
like I will refine it and make sure it is perfect which is what I am doing on
screen right now so once I’ve got my design that I like the look of I
actually saved it as a PNG file so it had a transparent background and put it
back in to procreate because I wanted to create some kind of floral flourish of
some sort and I find it a lot easier to draw stuff like that in procreate
because it is like drawing on a piece of paper and back in procreate and I am
attempting to draw this flower it took me a few attempts I couldn’t really work
out what I wanted to draw but that’s what I love about procreate I don’t need
two rub anything out I can just press the undo button and draw it all over
again I make sure I have the gel pen tool on for this one and I also have
upped the streamline settings I have done a video on procreate and tips on
how I use it so again I’ll link that on screen if you want some more information
but you can see here that I’ve done the basic outline and then changed the width
of my pen and did some finer details and then I was actually really happy with
this it didn’t take me long to draw at all which surprised me and I basically
duplicated it flipped it over and then it was ready for the other side of the
image and now it’s time to copy the flowers that I drew back into
Illustrator so again I just saved the flowers as pngs and send it over to
illustrator so to make these flowers more clear and scalable I brought it in
to illustrator and then created outlines so I went into object image trace and
turned a flat JPEG drawing into a vector so once I have my vector I’m just
getting rid of all the bits I want and now this flower I can scale up and down
and it won’t get blurry at any point and then I’m just mirroring it leveling them
up and I have my pretty little flowers I’m very happy with this so here you can
see I’m just doing the two different versions so I just changed the text size
so it fit together well and made the finished logo and this is the final logo
I’m super happy with it I actually ended up doing two different versions of it we
did one that said Beth b photography and one that said b Barker photography
because Beth couldn’t decide which one she wanted so I just sent her both and
she can decide that at a later date but I think it suits really nice it’s something that
will look quite nice on uniform on like social media and it’s still cute and
girly but professional so yeah I’m super happy that Beth asked me to do that logo
it was a nice fun little project I hope you enjoyed watching this video
hopefully you learned a few things from it let me know if you’d like to see any
more like this please do subscribe if you did enjoy it and if you got to the
end because a lot of you aren’t subscribed actually I think about 70% of
the people who watch my videos aren’t subscribed and let me tell you it’s
completely free so just press the little red button and click on the bell and
then every time I upload you will be informed and you can stay up to date
with me and my super exciting life that’s not very exciting okay thank you
for watching and I’ll see you soon for another video bye

Contemporary Logo Design Illustrator Tutorial | Satori Graphics

Contemporary Logo Design Illustrator Tutorial | Satori Graphics


follow along as I show you how to create
this contemporary logo design in illustrator for today’s graphic design
tutorial how’s it going everyone welcome back to
to satori graphics home of graphic design content today a contemporary logo design
tutorial in Illustrator which I admit it’s a little bit more advanced than an
average logo design tutorial if you do end up enjoying this tutorial however
let me know by leaving a comment and a like on your way out it really helps my
channel for this contemporary logo design in Illustrator the first thing we
need to do is open a new document and then select the stroke in the color palette
select the ellipse tool and hold down shift to click and create a perfect
circle if you hold down alt on your keyboard until you see this icon appear
you can then duplicate the circle releasing out once you have them in the
line window you can make sure that layer level and horizontal plane take note of
this thin shape in the middle the two circles this is what we want and it
should be as thin as minus here next open up the Pathfinder window and use
this option here to create a thin shape we just looked at you can adjust the
stroke weight here to whatever you feel is best next we need to grab the rotate
tool or hit command R on your keyboard you will notice this file on target
appear drag it down to the bottom center of the shape and click once and then
hold down the alt/option key to make this icon appear and click again
in the new window open 72 degrees so that the shape will be copied and
rotated four more times and then hit copy it is very important that the two
shapes touch perfectly like they are here if they don’t your shape is either
too fat or too thin in which case go back and adjust the size of your shape
and start the rotate tool section of the logo tutorial again once you have them copied
like I do here hit command D or ctrl V on a PC to repeat three more times
leaving you now with five shapes in total you then should have a shape that
looks similar to mine here select all five shapes and then go up to object and
rotate it by 36 degrees he command or control eyes open of your
rulers and drag guides from the top Lana left like so
using the pen tool make a path like I’m doing here making sure everything is
symmetrical you can adjust you that they’re in collection to afterwards once happy use the eyedropper tool to
copy the color and the stroke of the lines previously now we only need two
guides that will run down the exact center of our design select the new
shape and then of the rotate tool place the target icon in the exact center like
before I’ll come out to bring up the rotate tool window and to 72 degrees
I think preview to see if it will line up as it should once happy click copy
and then hit command D again to repeat the operation as the first shape of the
contemporary logo design out of the way just a stroke weight to a thickness that
you want to get later design driver guide from the side that’s going
to run down the center of the design and then click to select the shapes you can
hold down shift to click back over the guide key selecting it this next part
requires some trial and error we need to retake this shape four more times so
with the rotate tool place the target icon
somewhere along the guide like I am here hold-down out as we did before and then
with 72° types in opiate the petals edges need to be touching to make the
contemporary later design if they don’t he commands each step back a step and
then try again I’m going to move the target icon up a tiny bit to see if
that’s going to be the right place and there you can see now they touch we can
go ahead and press command D as we have done previously and copy the shape
around our contemporary logo design illustrator is nearly complete the hard
parts are over now select all of the shapes and I learn the stroke like so open up the path under window and unite
all of the shapes as one we now need to make a circle that is only a stroke
another fill which has a very thick stroke the measurements are going to be
relevant to the size of your illustrator board and making sure it’s nearly stick
at your design place the circle over the top of your design and align it ideally
save we then need to select the circle only
and I’ll learn the stroke once you’ve done that select both shapes
I’m gonna tap on the window choose this third option here now make two circles
with equal waves one along the inside border and one along the outside border when you design the something like this
one here select everything and outline the stroke one more time then you need
to you know the shapes together as one in the Pathfinder window you can now add
a gradient to our design you can choose whatever colors you wish or if you don’t
want to use a gradient you can just add a color fill working some tanks below and maybe go
back and adjust the weights of your border circles like I have done here so
here is our final contemporary loader design in Illustrator what did you think
of this graphical design tutorial let me know in the comment section below and
subscribe to stay updated about 5 weekly uploads as well as turning on those
notifications so you never miss a video until next time design your future today
peace you