The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training


In the previous video,
we’ve described what a focus keyphrase is and why it is important to choose the right
focus keyphrase for your posts and pages. Now, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input
field for your focus keyphrase. When you fill out your focus keyphrase,
the plugin evaluates the page’s content and provides feedback on how to improve
the text for that focus keyphrase. For example, it checks if you use the focus
keyphrase often enough throughout your text, and whether you use it
in enough subheadings. So, the plugin basically shows
to what extent your text is SEO-friendly for that specific focus keyphrase. Search engines are becoming smarter. They increasingly use the context
surrounding terms to build a complete picture
of what that term means. That’s why we help you optimize your text
with synonyms as well – if you have Yoast SEO Premium. Synonyms of a word are words or phrases
that have the same meaning. A synonym for [dog], for example, is
[canine], [hound] or [man’s best friend]. Using synonyms in your copy can help
people understand it better, and it improves the readability of your text. If you repeat the same word
very often in your copy, it looks like you’ve written it
for search engines, not humans. In Yoast SEO Premium you can indicate
which synonyms you have used in addition to your main keyphrase. Then, the plugin will take these synonyms
into account in the keyphrase checks. Search engines also recognize word forms
such as plurals, singulars, comparatives, or past-tense variants of the same words. That’s why we also added this functionality
to the Yoast SEO Premium plugin. The plugin will now recognize all word forms
of your focus keyphrase. Sounds abstract? Let’s go back to the example
of the dog training school we’ve introduced in the previous video. Let’s say one of their focus keyphrases
is [teach dog to sit]. With this new functionality, the plugin
will not only recognize the exact keyphrase but also alternative matches
with different word forms, like [teaching dog to sit]
or [teaching dogs to sit]. In addition, word order doesn’t influence
keyphrase recognition anymore, both for search engines and in Yoast SEO. So, it doesn’t matter if you write
[a trained dog] or [a dog that is trained]. In both sentences,
the Yoast SEO analysis will find the keyphrase
you’re optimizing your post for. This will enable you to write
in a more natural and free way and still get green bullets from Yoast. Finally, search engines
also recognize related terms. This means that in a text
about puppy training, search engines will also recognize words
like [rewards], [commands] or [behavior]. In Yoast SEO Premium, you can also set
related keyphrases for your post or page, apart from your focus keyphrase. Your focus keyphrase
is the most important, of course. That’s why we’re less strict in our analysis
of your related keyphrases. So, in conclusion, you can fill out your focus
keyphrase in the Yoast SEO plugin, and then it evaluates your page’s content and provides feedback on how to improve
the text for that focus keyphrase. If you have Yoast SEO Premium,
the plugin will also check for synonyms, related keyphrases,
and different word forms.

What is a focus keyphrase? – Yoast SEO for WordPress training

What is a focus keyphrase? – Yoast SEO for WordPress training


This video is all about the focus keyphrase. I’ll explain what it is
and why it’s important. In addition, I will tell you more about the factors you should take into
account when choosing a focus keyphrase. And finally I’ll explain the difference between
head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase
you’d like your post to rank for. If people search for this phrase in Google,
you want your post or page to pop up. In the past, we used to call this the focus
keyword. But, since the internet grew bigger,
and more and more content is out there, it’s getting harder to rank on just one word. This doesn’t mean a focus keyphrase
can’t consist of just one word, it means it usually consists
of multiple words. Let’s consider an example. Imagine you have a dog training school
in Bakersfield, California. You might think: I’d like to rank
for the focus keyword [dogs]. But ranking for this focus keyword
will be very hard, or even impossible, as it’s a highly competitive term. Lots of websites will be trying
to rank for this term. In this case, it’s more realistic to try to rank for, for instance,
[dog-friendly puppy training in Bakersfield]. As you can see, this is a focus keyphrase,
consisting of multiple words. It will give you
a much higher chance of ranking, because there will be fewer websites
trying to rank for this phrase. Also, people searching for this phrase, are more likely to be searching
for the service you offer. So, why is the focus keyphrase important? When you’re optimizing for a specific term, you want people to actually search
for that keyphrase. Choosing the right focus keyphrase
is important because otherwise,
you will do all that hard work for nothing. However, it can be really hard
to choose the right focus keyphrase. While choosing a focus keyphrase,
you should consider two things: your audience and your competition. So, first of all,
you should consider your audience: what are they looking for,
what are they searching for? Which words are they using? You should get inside the heads
of your audience and try to figure this out. You can use tools like Google Trends
to analyze which words people are using. With Google Trends,
you can compare keyphrases to see which one people search
for most often. For example, if we compare
[puppy training] with [dog training], it’s clear that people search
for [dog training] more often. So, for the dog training school
in Bakersfield, it could be a good idea to optimize
for [dog training] instead of [puppy training]. But you should also consider
the competition. If you’re focusing on keyphrases
that are rather competitive, then you will have a hard time ranking. You can imagine that it could be difficult
to rank for a keyphrase like [dog] or even [dog training] because you are definitely not
the only one trying to rank for that term. If you want to analyze your competition, the best thing you can do
is google your keyphrase. Check the first two pages
of the search results and see whether the post you want to write
would stand out between those results. How big are the companies
that show up here? Does your site have enough authority
to stand out between them? Is your post able to rank
between those search results? Finally, it’s very important
to use a focus keyphrase only once. If you have optimized a post
for a specific focus keyphrase, you want that post to be found
when people are searching for that phrase. If you have optimized two posts
for the exact same focus keyphrase, Google won’t know which one to show
in the search results, and they will both rank lower. If you optimize two posts
for the same keyphrase, you’re basically competing with yourself –
rather than other websites. That’s why you should use
a focus keyphrase only once. Of course, you can have multiple articles
about similar topics, but try to optimize them
for different aspects of one term. So, if you’re writing about puppy training, you can have one article optimized
for [the benefits of puppy training], one for [what to expect
from a puppy training class], and another one for [when do you take
your puppy to training classes]. Now, let’s go
into the different kinds of keyphrases. Some keyphrases are rather generic,
others are more specific. We distinguish three kinds of keyphrases: head keyphrases, mid tail keyphrases,
and long tail keyphrases. Head keyphrases are
the most competitive keyphrases. They are very generic,
and a lot of people search for them. They’re also the hardest to rank for. A head keyphrase could be
[puppy training]. Mid tail keyphrases are more specific, derived from the head keyphrase
they tie into. For this particular head keyphrase, mid tail keyphrases could be something
like [dog-friendly puppy training] or [the benefits of puppy training]. Long tail keyphrases are very specific
and they have very little search traffic. An example of a long tail keyphrase could be [what to expect from a dog-friendly
puppy training in Bakersfield]. But although long tail keyphrases
get less search traffic, they usually have a higher
conversion value, as they focus more
on a specific product or topic. Whether you should go
after long tail keyphrases or after head terms largely depends
on your competition. If the competition in your niche is high, you’ll have a hard time
ranking on competitive head terms and you should probably focus
on longer tail keyphrases. If you have little competition,
you might be able to rank for head terms. So, what are the key takeaways
for this lesson? We’ve seen that the focus keyphrase is
the word that you are optimizing your text for. Choosing your focus keyphrase
depends on the search volume, the words your audience is using,
and your competition. It’s also important to think about
whether you want to focus on head, mid tail or long tail keyphrases. In the next video, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen.

How to do SEO on a One Page Website

How to do SEO on a One Page Website


– Not everyone wants a multi-page website. If you’re a digital marketer,
you’ve already worked with a company or consulted with people who just have one page websites. And in many cases, they refuse to change because they’re like what’s
wrong with my one page website? I have everything here that I need. And yeah, multi-page
websites are clearly better when it comes to succeeding with SEO. But that doesn’t mean you can’t do well with a one page website. Hey everyone, I’m Neil Patel, and today, I’m going to break down how to
do SEO on a one page website. (upbeat music) Before we get started, make sure you subscribe to this video. That way when I go live
and share more content, you’ll get notified. And if you’re on YouTube,
click the alert notification. The first thing you want to do is optimize each section of your page. So with your website,
you have a header area, you have the body with a lot of content. You even have a footer area. You want to make sure you’re optimizing each and every single space. Now even if you only
have a one page website, you may want to consider
getting it longer and longer. And here’s what I mean. When you’re optimizing your page, you want to make sure
you’re using subheadings in each section, because
in the subheadings, you can use H1 tags, H2 tags, H3 headings. This will help you add keywords and make it easier for people
to skim your site, as well. You also want to group together keywords that are in specific sections. So as I mentioned how you want to optimize each section of the page,
well one section could be on, I don’t know, dog food. Another section could be on cat food. Another section could be on shipping and getting dog food to your door and getting it on a regular basis so that way you don’t have
to keep manually reordering. But look to see what keywords are popular. And you can use tools like
Uber Suggest for that. It’ll show you all the other variations and long tail phrases of that term. And you want to make sure that you add it within each section. The second tip I have for you
is a land and expand approach. When you do SEO for a one page website, you’ll find that you’ll
rank for some terms, and you won’t rank for others
that you may want to rank for. And there’s a whole laundry list of terms that you wish you could rank for, but you have a one page website and you need to be realistic. So how can you ensure that you’re putting the best keywords in the page that not only drives conversions, but is going to make you the most amount of traffic as well, right? So it’s about revenue
and it’s about traffic. The way you optimize for this is you go into Google Search Console, you see all the terms
that you already rank for, and you look for which terms have the highest impression count and the lowest click count. If you feel those terms
are related to your product and service and they
can drive conversions, what I would recommend that you do is you consider adjusting your
page to include those terms. That way, you’re putting
the most valuable terms on the page to rank higher. You include those terms in your title tag. You include those terms
within your meta description. Now the third thing that
you can consider doing if you’re going to have a one page website is make sure your main
keyword is within your URL. I’m not talking about a subfolder. I’m talking about the root domain name. It’s been proven according to ClickFlow that the keyword in a domain
name creates more clicks. So when people are searching on Google, if they see the keyword
that they’re searching for in your URL, you’re more likely
to get clicks to your site. Now when you have a one page website, there’s not too much
flexibility with your URL other than your domain name. So consider picking a domain
name that has a keyword. And if you don’t have
one, consider changing your domain name to
one that has a keyword. Now the last thing I want you to do with your one page website
is continually update it. People forget to do this. Google doesn’t like ranking
old, outdated websites. When people have a one page website, they don’t tend to make a
lot of changes to the site. It’s really important
that you make changes to your site every quarter. I’m not talking about a simple change like you change a keyword here and there. I’m talking about making big changes, adding content, deleting
content, adding different images, adding videos to help
explain your message. All these things shows Google
that you’re continually updating your website,
which will help you rank higher and higher in the long run. So that’s it. If you have a one page website,
you can always check out my ad agency, Neil Patel
Digital, if you need help. We’re probably going to try to get you to add in more pages. But if you have any questions,
leave a comment below and I’ll answer it. Make sure you like this
video, share it with others, subscribe to the channel. Thank you for watching.

Web site design Optimize your website images for speed and SEO

Web site design Optimize your website images for speed and SEO



hi guys and welcome to this video this
is Jamie from www.system22.net and https://great-webdesign.com/ in this short video we're
gonna show you how to optimize your images both for speed and SEO purposes this is always a great idea
because the faster your site loads that's always a good thing an SEO search
engine optimization is how your site gets found when people search for
various key terms and words so I've got a an image here it's pretty big and I
want to make it smaller let's help let someone look see what the size is on
this thing 141 kilobytes that's not not actually
too bad let's see if we can make it smaller though and the smaller we won't
make it the faster it's going to load and that's always a good thing so I've
gone to a site here called tiny PNG com I'll leave the link below this video and
this is great for optimizing doc ping or doc JPEG files for size so if I just
drag this image over and drop it in there you see it's got it right there
it's compressed it or is compressing it at the moment and there we are we've cut
it in half basically our new size is seventy four point three so I just hit
the download button and download that I'll go back to my old photo just read
rename my old one so it doesn't overwrite it just hit the f2 key there
now my new one I'm just gonna drag it into my folder I'm just gonna move the
folder off this active pane right here and drag it into my folder there so that's it here's our new one let's
make sure it still looks good yeah that still looks fine and that's you know you
zoom in that's pretty good resolution and it's half the size that it was just
now which means it'll load twice as quickly
okay so that's step one we've optimized our image for speed time thereby making
it smaller now we want to optimize it for SEO
what I'm gonna do here is I'll just pull up another site and again I'll leave the
link down the work down below you can use it Google keywords or anything that
you like to use it's a great free one here at keywords keyword tool dot IO
and I'm just gonna put in my keyword of photography or you can put in a longtail
keyword or home photography or amateur photography however you want to do it
I'm gonna hit the search icon and it brings up a whole bunch of keywords here what I'm gonna do is I'm going to go
through I'm gonna select a few of these that I think are applicable to the
website that I'm building here obviously it's a good idea you can do a
lot more in-depth study of the keywords that you want to use I'm just going
through and I'm checking the ones that I like here so I've just selected a few there now
I'm gonna hit this little orange copy button down the bottom here and bring up
a notepad and I can just see
control V or right-click and paste and it put those keywords in there for me
and you may say well why don't I want these first thing you want to do is put
a comma after each one that way you can load multiples at a time and let's go back to our photo our image
now on a right-click hit the properties I want to go over to details here now
here we can start putting in our keywords or phrases maybe you have phrases and
the tags you can put the whole lot in there and in the comments you can put
something that's that's relevant to the site you're building and then make sure
you've got some of your keywords in there it's probably not a good idea to
over stuff but but stuff that's relevant and meaningful and that when search
terms that people are gonna search for and again in the author section we can
put a little something in there I'll be right again more keywords in there and
you can go through there's many of these fields I'm just using the same one but
you probably want to mix it up with a few different ones that way all these
keywords are in this photographer and it will be picked up in searches and will
help your SEO for your site when people are searching these key these terms will
be picked up so once you've optimized the description
there of course you want to optimize the title as well you can also put in your
area or your state or even your your zip code and that will
help you with a looot the local Google Local Pack search there so we've pretty
much optimized that image right now we've optimized it for speed and we've
put in some SEO terms so let's put it in the zoo to a site
I've just got a wordpress site here I'm just gonna add my media pull my image
over and over here when it's it's got it even
but for the old text you want to put some more SEO terms in the old text
whatever is relevant to what you're doing and some more SEO and description
terms in the description here all of this will help you so in when you're
done insert it into your post and that's it that image is now not just
an image that looks nice it's also got all kinds of great details that will
help your site get ranked as well as loading quickly because we've often
optimized it for speed also so there you have it there was a short
little video I hope you found that useful how to optimize your images for
your websites for both speed and search engine optimization again I'll put the
links we've used below this video so you can go to tiny B PNG comm and also the
keyword tool we're using the free version here and
that's good for most people uses you can upgrade to the pro version if you want
to it will cost you a little bit but I find that this free version is is works
fantastically so there you have it how to optimize
your images for SEO and speed once again this has been jamie from system 22 and
great web design comm if you've enjoyed this video please subscribe to our
channel and keep up to date for new tricks and tips thanks for watching now
have a great day