Make a Phone Number Clickable in WordPress

Make a Phone Number Clickable in WordPress


Hey y’all welcome to another WordPress
Wednesday! My name is Kori Ashton. In this tutorial I’m just going to teach
you very quickly and easily how to make your phone number on your WordPress
website “clickable.” Really, this can apply to any website. It
doesn’t have to be on WordPress- but I’m going to take you into a WordPress
website and let you kind of see what that
looks like. Quick shout out to our awesome sponsors
and partners in this industry. WP Engine for those who love WordPress
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(like what I’m giving you right now) you need to checkout their library
these are three awesome resources for you. Just wanted to give you those ideas. So, today as we’re looking at a website
here example. Here is a phone number and it is “clickable.” That’s what we want to have happen. So as somebody comes to your website on a
mobile device, they can just tap their screen and allow
that to dial the phone number. I’m going to scoot this screen just
slightly here to the right. What I want you to look at is down here in
the bottom, left-hand corner of the screen
as I hover over the text
(the phone number.)
You get to see the little path show
up in that bottom, left-hand corner of where this link would take us. Notice that it just says “T L” and it has
a ; and a phone number. That is the “nerd-code” that we’ll
basically be adding in. It’s not difficult at all, but if nobody
shows you then how would you do it? Let me show you how to do it. Here we go. We’re going to go behind the scenes in this
particular page that I have created here.
This is the actual “nerd code” that you
would write. I’m going to show you an even easier way
to do this. Let’s do this. There’s two examples here.
There’s two examples that you just saw. I’m going just do another phone number here.
It’s our WebTegrity line. Type that phone number in here. I’m going
to go ahead and put an h2 tag around it so it’s nice and large font. Right? Then we’re going to go in the visual mode because I was actually just in the
“nerd-code” mode. So both of these are the two phone numbers
that you’ve already seen on the front side example that are “clickable” currently. I’ve already put that code in there, but
I’m going to show you how I did that. I’m going to highlight this link (or this
text) and I want to link it. So I’m going to click on my “insert link”
option. Right here I’m just going to write what we
saw earlier. Telephone-and then we’re going to type in
the phone number. You can do dashes if you’d like, but you
really don’t need to. Phones are smart these days. You will type in the area code (if it’s an
international line you might need to add that as well.) We would say “add link” and now it’s going
to type all the “nerd-code” that it takes behind the scenes for that link to take
place. When we preview it and go to the front
side of the website, again, we’ll have another phone number
here. It’s completely clickable. Of course, you would want to test this on
your cellphone before you just leave it hanging out there
for everybody to think that it’s working. You would want to activate this. Go look
at this particular website on your cellphone. Click on the button and make sure that
your smart phone can pick that up and that it dials correctly. That is it y’all! It’s just that little bit of code behind the scenes (I’ll let y’all look at
it again.) This is the individual code that it’s
writing for you. It’s thelink. Instead of normally doing a full path, (a link of where a file or maybe another
page on the internet sits right here) we’re telling it “phone number.” Another thing that you might have seen
something like this would be a “mail to” option and we would put an
email address in there. That’s how we make an email address
“clickable.” So very similar to that but this “call”
that we need to be putting in there is a “tel” for telephone. How easy is that y’all? Who knew? I hope this helped you and if you like
using WordPress- please be sure to click on the little icon
that looks like a play button here to subscribe to our channel. Every single Wednesday I’m doing a video
just like this that’s going to help you become a crazy-cool nerd (like me) with
WordPress! I hope you’re having a great week. See you next week.
Bye, bye y’all!

Make Type in a Circle to Create a Round Logo in Illustrator

Make Type in a Circle to Create a Round Logo in Illustrator


Hi everybody, thanks again for coming back
to oneminutedigital.com. Today’s a little bit longer tutorial or advanced – it’s nothing
really “advanced”, it’s just that it takes a little more time to explain these things,
but this is really basic and I’m going to show you how to make type in a circle to create
a round logo. Now a lot of you probably played with the Type on a Path tool, Type on Circle,
and it it works but it just doesn’t look good and it takes a little bit of doing to get
it to do what you want, so I’m going to show you today how to do this. Okay, so I’m going to move this aside and
were going to start from scratch. On your toolbar select the Ellipse tool. It defaults
to the Rectangle tool, select the Ellipse tool and click anywhere on your artboard.
And I’m going to start with a 5 x 5 inch circle. Again, with it still selected, click anywhere
on the art board and make a 4 x 4 inch circle. Okay, and click anywhere on the art board,
and I’m going to make a 3.5 x 3.5 inch circle. Now, select them all and we have a bunch of
blobby circles together, we’re going to get rid of that Fill and just make it a Stroke.
Now you can see all the circles. What we need to do is get them Aligned so they’re exactly
one on top another and sort of centered. So, Selecting All of them, go up to the top and
you have your Alignment tools up here, these are the bunch of shapes with the lines next
to them. And they will help you Distribute the circles evenly so they are one on top
of another. So go to the box that starts right before those shapes start, click and hold,
and make sure “Align to Selection”is selected. It defaults to “Align to Artboard” – make
sure it says “Align to Selection.” And then browse through here, click on the shapes that
are in the center: here’s the Horizontal Align Center. Click there, and you can see it put
them all together horizontally. And now keep looking and find you Vertical Align Center.
Click that one, and now they’re perfectly in place, one on top of another. And that’s
the way we want them. Now if you can see in the finished version
here, there’s an outer circle, there’s the type on a circle, and there’s an inner circle
where the star is. SO that’s these 3 circles. Our type is going to go on that center circle.
SO with that selected, with your White Arrow, we need to cut this line – this circle, rather
– in half. And you can do that by selecting your Scissors tool. Now look on your toolbar
til you find your Eraser, that’s the default. Click and hold, a select the Scissors Tool,
the little scissors icon there. And now I’m going to zoom in a little bit, and we’re going
to have to cut this circle in half. Click there and on the other side click right where
that little white box is, and click there. And what that did, if you use your White Arrow,
is it cut that circle into the top half and the bottom half. Which is perfect, that’s
what we want. Now, with that circle selected, with your
White Arrow tool click on your Type tool and we’re going to work on the top part now. So,
hover over there until you see that sort of squiggly line, click anywhere and now we’re
going to start typing. So we’re going to say: MAKE TYPE IN A CIRCLE because that’s what’s
going to go on top. Um, great, but it’s ah, small and it’s not centered and it looks weird.
So select it, and then go to Window>Type>Character and let’s make it bigger, just
kind of bump up that font size a little bit til it gets to be the size that you want.
And that looks good I think that’s a good enough size. It’s not in the center though,
so over here on your White Arrow, when you click on there you see you get this, like,
white box with some handles – there’s a handle in the center, and there’s another handle
over here. What we want to do is click that handle – not in the white box – but click
on that handle and drag it til it gets to this where that line started. And now that
line is there and that line is there and now you can see your type is in the center. If
it’s not, go up here to your Paragraph Tools, it might be on Align Left, or Align Right
– we want to make sure it’s in the center so now it’s perfectly where we want it to
be. Now we want to do the bottom line. So click
on there with your White Arrow, go over here to your Type Tool, click anywhere and start
typing. I’m going to say: TO MAKE A CIRCULAR LOGO. (I think I spelled that wrong) And as
you’ve probably noticed, all that type disappeared. It’s still there but it doesn’t show because
it’s designed to go this way instead of the way we want it to go. Don’t worry about that.
Again, go over to your White Arrow until you get these weird little handles, the white
box with the handles, click that handle and drag it over to the where that line starts.
And I did spell it wrong. CIRCULAR, circular logo. And that is too many words to fit on
that line so it makes them disappear again, so what you want to do is click here, and
Select everything and go up to your Character Palate, and you’re going to have to bump it
down a little biut til everything fits there. And there you go, we just bumped it down one
font size and now everything fits there to make it – oops! (sign) I did it again. CIRCULAR-
it’s hard to read upside down. I know that now – and now we can bump it back up probably
and it’ll be fine. There we go, okay. So now we have our type in a circle perfectly
aligned but, ah, design-wise, I think it’s much better when you’re making a circular
logo, to have your type read left to right on the top and on the bottom, so people don’t
break their necks trying to read the rest of your words here. So what we need to do
in that case is select that again with your White Arrow, go up to Type>Type on a Path
>Type on a Path Options. That brings up a box here. The first thing you want to do is
select Preview so we can see the changes that we’re making to this line. (coughs) Now, obviously
the next thing you do is just Flip it. We want to Flip it so it read left to right,
and there we go. It does, it flipped it, it reads left to right, but it’s weird, it squished
all the letters together and it cut some of them off. Now you have to play with some of
the rest of the settings. Right now, by default, the type is aligned to the Baseline. Play
with some of the rest of them and you’ll find Ascender, Descender, Center and Baseline.
And you’ll find the one that you want. Ascender is perfect. Say OK, and there we go, now it
reads left to right on the top and left to right on the bottom. But as you might notice,
they are not exactly aligned. If we click here with the White Arrow we can see that
the bottom of the letter forms are kissing that baseline. They are right on that blue
like there in Illustrator. If we click on the bottom, you can see that they’re a little
bit away from that Baseline and they’re pushing out more towards that outer circle. We can
fix that by going back to your Character Palate and finding the Baseline Shift Tool and that’s
the Big A with the little a and the arrow underneath. Just bump it a few points up,
up, up, up, up until it hits that line and kisses it just like the other one. In this
case it’s about 6 points.And now if you select both of them you can see that the type is
exactly aligned. The bottom of the top is hugging the baseline, and the top of the bottom
is hugging the baseline, if that makes any sense. So that’s perfect! The only thing we
have to do now is spice it up a little bit, and make it look like a logo. So, clicking on that outer circle, let’s give
it a Fill. Let’s give it a nice red fill. Woo! That is very bold. And for the Stroke,
clicking on the Stroke in your toolbar, we’re going to go to Window>Stroke and that will
bring up your Stroke Options. Let’s just make it a nice, thick stroke to make it a bold
logo and I think that looks good. You also have the option in here for your Stroke Alignment
to align to the Center, to the Inside or to the Outside. Inside pushes it in a little
bit close, Outside I think is perfect. And that is a good shape, I think and a good thickness
for that Stroke. Okay, that’s great now we have the inside:
clicking on that inside circle, over here in your toolbar let’s make it not a Stroke
but just a Solid Fill. There we go now it’s just solid black and starting to look a lot
more like a logo. Now let’s put that Star in the center and you can use anything, I’m
just using this for demonstration but you can put a picture, an illustration, any thing
you want that is your logo. Over here on your Ellipse Tool, click and hold until you find
the Star Tool and now I’m going to zoom out a little bit. And, holding down Shift click
and drag a Star – that just keeps it standing straight up and not kind of flipping all over
the place. So click and drag til you get a good sized Star. Off the art board there.
Let’s make it white and drag it over here. Little bit big, lets make it a little bit
smaller.Put it in the center there, and I think that’s a good size. Let’s get another
Star, holding down Shift, click and drag a little small one. Move it over there to fill
in that space. Now do Edit>Copy or Command C, and Edit>Paste in Place, or Shift Command
V. Deselect it, then holding down Shift click and drag – and that drags that copy over and
it stays in alignment with the rest of it. And there we go, it’s starting to look a LOT
like a logo, but I think maybe this need a Stroke. So Select this one, hold down Shift,
select the other one, and back in our, ah actually go over here to your toolbar and
make it a Fill and Stroke – by default that’s white and black – and now we can bump up that
the weight of that a little bit. That might be a little thick. Make it align to the Outside,
yeas that’s a little thick, lets bring it down. But I think that looks perfect. And
now you can change the color of the top, make that white and I think that looks a lot actually
I think that looks exactly like this one except I added the little extra there: Established
in 2014. And that was white and Iput it right there at the bottom. You can do lots of cool
things : put another little picture there, another Star, more Shapes, anything but now
it looks a lot like a logo and I think that is wonderful. And now what you can do is Select everything
and you scale it up and down and you can make it fit to whatever you want it to fit to.
One thing I want to address here, since it is a little bit longer tutorial, a lot of
people say: “when I select everything and scale it down, my stroke gets really thick
and it looks weird.” That’s really easy to fix. Up here in the Illustrator Preferences
>General you have the option to Scale your Strokes and Effects. You can see if you don’t
have that checked and you scale everything down that stroke stayed really really thick
and we can zoom in you can see that the stroke around that star go thick and it bumps into
the outside and it looks terrible. So what you want to do is go to Illustrator>Preferences
>General and make sure Scale Stroke and Effects is checked. And then, when you size everything
down those strokes will scale down as well, and it’ll keep everything in proportion. That
happens a lot and it’s that’s the easy fix for it. Okay so there is your Creating Type in a Circle
Logo. I hope that was helpful. Thanks again so much for watching and until next time,
bye-bye.

Add a Countdown Timer to Your WordPress Website


– Hey y’all my name is Kori Ashton, and welcome to another
WordPress Wednesday. Today is going to help
you increase conversion on your WordPress website by
adding that sense of urgency that countdown moment where
your visitors or your readers, or viewers whoever’s coming in
your website sees that clock or that countdown timer happening and it causes them to want
to engage now, move quickly and understand that time is being wasted the longer they take. I’m gonna show you how to do it right now all on the budget of free. (bright music) So you actually have
several different looks you can accomplish with a
couple of different plugins. You have a lot of different options when it comes to free countdown timers for plugins, for WordPress. You can see these three different
options that I lists here. All of them have really great reviews, they’ve been updated recently, and they have a lot of installs,
a lot of active installs, but the sake of this
particular plugin this example that I wanna build out for you right now I want to use this particular
one called Countdown Timer. I think the look of it is
kind of more along aligns what the client is looking for. They want it to look a little bit clean and really simple on the
page not very complex, so they like the idea of maybe having this circle countdown happen, so we can do that right now inside of your WordPress Dashboard by going into plugins and clicking add new. So the one you’re looking
for is this one right here with a nice green circle right here. It has really great installs,
really great reviews, it’s compatible with my
version of WordPress, and it’s been updated recently. Remember that if you’re
viewing this video later on down the road you always
wanna confirm those details to be certain that it’s still
legitimate safe plugin to use. You’ll click Install now. Once that’s done, you’ll click Activate. Best practices is always to be certain that you have a backup in place as well before you start tinkering with all this, so be certain that you do. So this is just a really
quick little advertisement you can click skip for that or
read through it if you’d like I’m gonna move on for
the sake of this tutorial into the actual countdown timer itself, and show you how it works. Which if you’d like to you
can click on how it works, and of course it’s gonna matter what area you want this to render in, where you want this to show up. You’ll be putting in your shortcodes into whatever page or whatever post, right? So let’s go ahead and
make our very first timer. All you do is say Add Timer. We’re gonna come here to
the top and give it a title, and we’ll say workshop countdown, and my first workshop is on May 8th we want that to be visible
and you can change the time. Note that this all runs
off of your time zone that you have selected
on your WordPress website inside your general settings area, so this is playing it. The clock will basically start counting in accordance to your selected timezone, so be sure that’s set correctly, and then you can come in here and tinker around with all the different styling, and maybe this is gonna
be a trial and error. You’re gonna go back and forth
back and forth between it, but for now what I want
you to do is come in here and go ahead to get the look that I really want for my example. I’m just gonna set the
background color to white because I want to be nice
and clean on the page, and then I’m gonna leave
these colors for now and I can certainly choose
something else later, but I’m gonna go ahead and click Publish. Once that’s published
you’ll come over here to the countdown timer click on that area and you’ll see I’ve already
been tinkering with one. Here’s the one that we just
built workshop countdown. I’m gonna grab this shortcode right here and copy that onto my clipboard. That’s the one I wanna
use to go into my page or into my post and this is the page again that I want it to display on. I want it to be right up
above my two columns here, so I’m gonna click edit page, and I’ve got that
shortcode on my clipboard, so I’m gonna go in here to the visual or text mode it doesn’t matter. If you’re using Guttenberg
you can use this as well it’s all going to work
and paste it in there. There’s my shortcode paste it in at the top where I wanted to display and let’s go ahead and preview the changes and see how it looks. There it is right there five
days, 20 hours, 11 minutes and 58 seconds there’s my
countdown it’s happening right now and you can give it a title and say hurry hurry the
next workshop starts in. You know, you can do whatever you’d like to make that sense of urgency happen. Change the colors again to
match your layout, your style. Kinda cool, right? It’s a really great way to add
that extra sense of urgency to get people to do something
on your WordPress website. I hope this helps you. Every week I’m creating
content just like this, so I’m gonna ask you to
do something right now, and click subscribe ring
the bell to be certain to get notifications every
time I publish a video. Sometimes it’s twice a week, sometimes I throw in a bonus in there three times a week you never know. I hope you’re having a great one and I’ll see y’all next
WordPress Wednesday. Bye everyone. (bright music) (bell rings) Really cool solution though for adding that sense of urgency to
anybody visiting your website you always want them to know
that they need to act now and do something right now. Hey I hope you’re having a great week. Hey I hope you’re having a great week and I’m gonna ask you to act right now by clicking submit not submit. kinda cool, right? It’s a really cool tool to
add that sense of urgency and get people to motivate. Pretty cool, right? It’s a great way to
have your visitors your. (audience laughs) Not awake yet.

10 Strange but Incredible Sci-Fi Technologies That Already Exist

10 Strange but Incredible Sci-Fi Technologies That Already Exist


“Any sufficiently advanced technology is
indistinguishable from magic.” – Arthur C. Clarke From space exploration, to the smartphone,
there isn’t one area of technology that hasn’t been influenced by the fantasy before
it. Science fiction engages the imagination and
compels us to dream and conceptualize the unimaginable. And though sometimes new inventions seem odd
or unthinkable, they may surprise us in ways we’ve never thought of before, like… 10. Real Life Smell-O-Scope If you’re a fan of Futurama, odds are you’ve
seen Professor Farnsworth’s Smell-O-Scope, a device that can smell scents across the
universe. Initially it was just a gag invention for
the television show, but thanks to the Denver Department of Environmental Health, it is
now a reality. The Nasal Ranger operates exactly like its
fictional counterpart, but for the sole purpose of sniffing out marijuana and other illegal
smells drifting around the neighborhood. Ranger Ben Siller uses the scope to detect
scents that are at least at 8:1 strength, meaning that it is within range of being illegal
and fineable for up to $2,000. A dial operated mixer filters out varying
degrees of different scents, determining which hits the target area of strength and which
doesn’t, allowing one to easily track and find marijuana within a given radius. The device has also been featured on a History
channel episode. 9. Real Back to the Future Lace Up Shoes Have you ever wanted automatic lace up shoes? Everyone who has ever had a child has, especially
ever since they first saw that magical film about time travelling, Back to the Future
II. At the time, the technology seemed remarkably
far away, and while today it might also seem that way, we don’t have to wait any longer. A designer by the name of Blake Bevin has
designed her own version of the shoes of the shoes, which can lace up automatically. Small motors in the shoe power the mechanism,
and a small button on the side activates it. Currently, it is still in production, but
has had its Kickstarter page successfully funded, while she has a video of a fully functional
version here. Nike had filed a similar patent back in 2009
with their own similar version, but never fully went through with it, other than a pair
they recently created for Michael J. Fox. Future versions of Blake’s design will feature
sensors so that the shoes are completely and totally hands free, making lacing up effortless
for the elderly, or any lazy person. 8. Ice Nine Polymer To Jellify Ocean Life In Kurt Vonnegut’s famous novel Cat’s
Cradle, Ice Nine is a polymer that could freeze over entire oceans from just a small quantity. Now, this same doomsday material exists, as
Dutch researchers have synthesized a gel-forming polymer that can jellify an entire Olympic
sized swimming pool when heated to a certain temperature. Polyisocyanide has short peptide arms surrounding
a helical backbone, coated in carbon and oxygen chains that can push molecules such as H2O
away to build a gel-like structure within seconds. Contrasted with most natural biopolymers,
which build structure once cooled, this gives it way more applications in science, such
as an instant way to plug up fatal wounds. 7. Real Spidey Sense Suit What would you do if you had super powers? Would you use them for good, or for your own
self interests? Either one you choose, you might soon be able
to live out those fantasies, sort of, thanks to a graduate student named Mateevitsi, who
designed a “Spider Sense” suit with the incredibly genius and original name of, well,
SpiderSense. Small robotic arms are outfitted all over
the suit and contain microphone modules that receive and send ultrasonic reflections from
and to the surrounding environment. When a threat is detected, sensors apply pressure
to the designated body part toward the appropriate direction. Test subjects were blindfolded and given cardboard
throwing stars to toss at perceived threats. And 95% of the time, they were able to properly
attack their threat, meaning the suit could be helpful for people walking home at night,
or the elderly and cyclists, or the adult-children who want to live out comic book fantasies. 6. Digital Taste Simulator Ever wanted to try virtual video game foods? Or eat taste any flavor of your favorite food
at any time you want? Scientists at the National University of Singapore
have made that dream come true with their Digital Taste Interface device, which lets
you taste virtually anything you want to, by way of electrodes. A small silver electrode attaches to the tip
of your tongue and can trick the taste buds into experiencing all five tastes by way of
current, frequency and temperature manipulation. In the above video, test subjects are seen
experiencing different tastes by way of the sensor. Groundbreaking implications include a way
for diabetics to finally taste sweet things without spiking their sugar levels, or cancer
patients to enjoy food while undergoing chemo therapy. 5. Magneto Shoes The closest you’ve ever gotten to being
a superhero was probably something like putting on a cape and mask and pretending to be Batman
or Superman. Eventually we all grow up and put aside childish
things. Except one man, that is, by the name of Colin
Furze, whose YouTube channel is devoted to bringing outlandish superhero powers to life,
like Wolverine claws. His latest feat is a take on the magnetic
powerhouse Magneto, and specifically magnetic shoes to help emulate some of his powers. His invention allows him to walk on the ceiling
by way of magnetic coils attached to the bottom of a pair of Vans sneakers. A current is run through the coils to create
a magnetic attraction, and a switch on the heel allows him to control this current at
will, toggling it to move one foot after another to walk across any metallic surface. Let’s hope he doesn’t use his powers for
evil. 4. Dune Algae Suit Provides Self-Sustaining Sustenance Algae is one of the most important plants
on our planet, providing almost half of all of our oxygen, as well as being extremely
plentiful and nutritious. NASA is trying to use algae and bacteria to
create enough oxygen to survive on trips to Mars. So why haven’t we fully utilized it here? Well After Agri’s Michiko Nitta and Michael
Burton have created a biotechnology suit reminiscent of the stillsuits from Dune, which can trap
moisture and keep your body hydrated through the harsh desert landscapes by trapping CO2
through a breathing mask and transporting it through tubes to a stored algae colony. They’ve experimented with the technology
by using opera singer Louise Ashcroft and her large lung capacity to generate enough
CO2 to create enough algae, which is then provided to her audience for tasting after
her performance. After that, it’s just up to a little photosynthesis
and sunlight, and they have their own self-sustaining supply of edible food. Whether this will transform the way we think
about food or not is yet to be seen, but the idea is very out of the box and interesting. 3. Real Transformers: Self-Assembling Cubes Transformers toys could never truly become
their on-screen counterparts, with the ability to transform into whatever, at will and by
themselves. That technology is in a future far, far away. Or is it? Engineers at MIT have designed self-assembling
cubes called M-blocks, which can leap, climb, move, and roll all without any external parts
whatsoever. So yes, it’s very possible that the plot
of Big Hero 6 could break out at any moment. This is made possible by an internal flywheel
that spins at 20,000 revolutions per minute. When this rotation is stopped, the angular
momentum is sent outward to the cube, making movement possible, and magnets are fitted
to the edges and faces to make attachment to other cubes possible. If this is sounding like too much science,
don’t worry, it’s something that is better understood by watching it in action. Because the cubes can form themselves into
whatever shape desired, the possibilities are endless. From self-assembling buildings, to giant death
robots. Whatever science feels like at any moment. 2. Batman-like Zebedee Scanner Maps Crime Scenes
in 3D Batman is well known for his unconventional
ways of solving crime and his extensive use of expensive high tech equipment that seems
ripped straight from the pages of science fiction. Such practices, though, no longer belong to
the realm of fiction, and are now being utilized by real life Batmen in law enforcement to
solve crime faster and more effectively. The Zebedee scanner does just that. Designed by Australia’s national research
agency, CSIRO, Zebedee can map out entire crime scenes in three dimensions, providing
much more accurate evidence in court for better testimonies, as well as allowing future access
to a given area and hard to reach places. It accomplishes this by way of a 2D LIDAR
scanner mounted on the head, which beams lasers to surrounding objects, gathering over 40,000
points of data each second, with a range of about 30 meters, saving law enforcement thousands
of hours in investigation and labor. Currently at a price of $37,000, the scanner
sees little usage outside of a few task forces, but Australia is employing more devices with
more police forces across the country. Outside of crime, mapping crucial sites of
cultural heritage, and other future uses, will see it mounted on drones to extend the
reach of its powerful scanning capabilities. 1. MIT’s inForm Lets You Remotely Touch Stuff The limitations of the human body are that
it can’t remotely access things the way a computer can, connected to an always active,
seemingly endless network of cables and digital information. But what if you could do that? What if you could, say, roll a ball miles
away in the comfort of your own home? That’s where MIT’s inForm comes in. It’s a device that renders people three
dimensionally and gives them remote access to manipulate their surroundings. The machine is like a pinscreen, one of those
toys that makes the shape of your hand on the other side when you press on it, except
each pin is connected to a motor. One one, in turn, is controlled with a microcontroller
and circuit board. A regular Xbox Kinect tracks movement and
renders the person’s actions to the other side, giving them control to touch, move,
and shape things, even if they aren’t in the same room. The possibilities are endless. For starters, how about being able to access
whatever you wanted, anytime and anywhere you wanted, or being able to perform remote
surgery? Finally, an invention that makes it acceptable
to perform invasive heart surgery without the pesky need to be wearing pants.

Logo redesign process and walk through for Simply Jack Vettriano – Logo Design

Logo redesign process and walk through for Simply Jack Vettriano – Logo Design


– Hey folks, a number of you, have asked me to create a video that shows me going through the logo design process. What I’ve done is I’ve gone back through my logo files and I’ve chosen a project which I think you’ll find interesting. The client approached me with an existing logo design, which they
felt wasn’t working for their brand and tasked me with the job of creating something
new that would better reflect their business and the product that they were selling. The product in question were paintings and limited-edition prints. So, let’s get in and
I’ll show you what I did. Okay folks, so here we
are, here is the logo that I was asked to refresh
and not so much a rebrand. The business name is staying the same, but the client had an issue that the logo wasn’t really working for them. So I think we can all probably agree that looking at this logo, it’s quite hard to make out what it says. Now, it says Simply
Jack Vettriano and it’s just very, very condensed,
far too condensed for my liking and at the
edge or the end of the word, the N, I and
the O are really really kind of it’s quite complicated, it just doesn’t work. It’s too hard at a glance. You know, you want to be
able to read a company’s name at a glance quickly, and you can’t do that with this, and so the client asked me to come up with another logo that they could use mainly on their website. They sell Jack Vettriano limited-edition prints and they wanted something for that. So having a quick look in case you don’t know, Jack Vettriano is a Scottish painter and here’s an example of some of his work and as you can see, it’s got quite a sort of a nineteen twenties,
thirties sort of forties. You know it’s got that vintage look to the paintings and, based on that, I thought would be quite nice to use a font which kind of harked back to that sort of era. So I had to look around
and checked out some fonts that were sort of Art Deco in look. I aimed just to see how how they were and found quite a few kind of narrowed it down to two four, which I quite liked. I like the circular O rather than the elongated stretched one. This third one here wasn’t a big fan of the O and the N there, it stands out too much. I wasn’t a big fan of that, and so what I did was, I kind of narrowed it down to these two fonts here and eventually decided to go with this second one. I just liked the balance of the weight. I felt that the tracking between the letters was much better. If you look at this one
above the spacing between the E and the T’s and the
P and the L, the C and E it just wasn’t quite right. Now I could go in and I could adjust the tracking– Sorry, adjust the kerning between those letters, and to show you what I mean by that is,
I can, if i zoom in and if you look at the E here,
what I can do is I can highlight that and I can
decrease the kerning. So you’ll see that moving
in and out and so what I’ve been looking at, I’ve
been looking at something like minus 75 to bring
that T closer across next to that, and the same here with the the L and the Y. I’d want to bring that closer. Maybe minus 25 on there
just so that it kind of reads a bit better and
again, you’ve got the same sort of issue with
the S and the I there. take that to sort of
25, and so what you’re doing there is you’re
kind of, you’re optically adjusting the kerning, the spaces between letters so that it looks more natural to the eye when you’re reading it. But you know, I didn’t
want to really go in and I’ve done it there to
show you how it works. But I just felt that this second font here, which is called Copacetic just kind of worked for me, and so I decided this is the font I was going to go with. Now we could have just stuck
with that and gone with a work mark and just taking
the font as it is typed out. I’m not a big fan of doing that. I do like to add something else in and whether it would be a symbol or a shape or do something with the letters just to give it a bit more of uniqueness. Now, having looked at Jack Vettriano’s paintings and done a
bit of research on him. It turns out that this painting called the Singing Butler is one of his best selling prints and it’s one of his most well known prints, the Singing Butler, and it just– I love it as well. I think it’s a really great painting. It’S just got a lot of kind of movement to it and the sort of the the maid struggling with the umbrella and it looks like it’s a quite a blustery day. The wind’s blowing and you’ve got the the Butler here with his
umbrella as well, and I had a look through and
there there are a few paintings actually which have umbrellas in them and with this one
being sort of the most famous one, I thought
it’d be quite nice to bring that umbrella into the mix, and so what I did was
I started to look ideas of bringing the umbrella
in and first of all, I thought top down to replace the O with the umbrella and then maybe moving it around, maybe having that as a leaving shape, but I didn’t like this shape, it was too pointed and I wasn’t a big fan of that, and so what I did was I decided to look at it side on as it is in the painting. I started to look at
the shape of it and you know, as I was doing, I realised that the handle could potentially be a J, and so I kind of worked on that and took the J from the font and kind of
polished it at the bottom. It’s a bit short, but I knew that I could play around with that J and make it maybe stretch it a little bit
and to make it work more as a handle, and so I did was I put the– Inserted that N to the word mark and just liked that idea from this, just as soon as I did it, I thought that’s got something about it. It brings in the story of this Singing Butler painting, which most people know him for, and it just adds a little bit of visual interest to the whole thing, and what I wanted to do was the original logo if you remember was in
a box, and I wanted to try out and see how it
would look if I also put a border around this
one just to contain it, because it’s on the
website, I just thought it’d be quite nice to
have it in his own sort of container box, and so
tried that a few things and eventually what my way to this version where the box actually,
where the umbrella and the letter J or the
handle sort of intersects the lines and so the
lines break, and it just, it draws your attention a bit more to the umbrella there and then the name contained inside that
box, and I was really happy with that and
that’s pretty much where I finished up with the logo for the client. Presented it to the client and yeah. They were over the moon with it and they thought it was great. Obviously what you have
to do is you have to check that the logo will work on a dark background, so I did a secondary option in white and with some tints of black here. Just as the light grey and so you’ve still got that an almost 3D element to the umbrella there and that worked great. Now, another thing that
you have to bear in mind is that this is quite a wide logo. A long horizontal logo and when it comes to social media,
you’re going to want something which fits into sort of a square or a circle for your profile images. So one of the last things that I did is I just kind of worked up a couple of shapes for social media which just shortened it down to SJV, and so that the client could use that
on things like Facebook and Twitter and final
here just to show you the original, now it’s
kind of because that’s zoomed in a little bit, I’ll zoom, so the original and then the
replacement one from me. So I hope you guys think that the the new one is better and maybe fits the clients business a bit better, reflects on the artist,
whereas the the one above was difficult to
read and didn’t really have much of a link to the artist at all, but the the new
one I think does, and I think it fulfilled that, so this is sort of a logo refresh project. There wasn’t a huge amount of research or a huge amount of sketching, which I would normally do for a brand identity project which is starting from scratch. This was a quicker project and one which didn’t really require
the in-depth amount of detail and research that
I would normally do. But I still think I did look into the artist and I looked at other sort of gallery sites and did
do some due diligence and looked at everything that needed to be looked at and, as a result kind of came up with the umbrella ideas being quite a strong link to the artist. Well, there you are folks, that was the process that I went through to rebrand, Simply Jack Vettriano. In the future I plan to do a video which will cover a brand identity project where there is no pre-existing logo design and we’ll go through the sketching, researching,
concept stage and the final build to the finalised logo design. I hope you find this video useful. If you have make sure you give the video a thumbs up, subscribe to the channel if you haven’t already
and share this video with any friends or colleagues, you think might find it useful, and until I see you next time, stay creative folks.

Shopify Unite 2019 in 9 minutes

Shopify Unite 2019 in 9 minutes


♪ How deep is your love ♪ – We’re on our way to Toronto. 90-minute flight for Shopify Unite. Looking forward to it. – [Kurt] Is this your first time at Unite? – First time. I have a small slack group
full of Shopify developers. Kinda the demographic of this event. So it made sense that I was gonna go. (upbeat music) – I got up this morning at
three and just got here now. It’s what, almost seven o’clock? (upbeat music) So it was a good trip, day-long trip. – It is day two of Shopify Unite. Yesterday was, we’ll call it day zero, the pre-day where they do workshops. We went up on the CN Tower and had dinner hosted by the folks
from Gorgeous in Shogun. But today we’re going
to go to Shopify Unite. Pick up our badges and hear the keynote. That’s where we’re going to get all the big news and announcements. And then the rest of the afternoon I’m going to be talking to
people, shooting interviews. Picking their brains and
seeing what we can learn. – [Kurt] All right we got video here. – Oh boy. Welcome to Shopify Unite 2019. I think the closing talk
is going to be special. – Okay, that’s the one to watch. – Yeah. I think that’s probably going to be a pretty big needle mover. I mean, everything that
we’re announcing is special. I mean, I think it’s a big step forward for entrepreneurship
today in a lot of ways. ( upbeat music) – It is my great pleasure to
welcome all of you to Toronto. ( upbeat music) – All right, we just heard the announcements at Shopify Unite. A lot of chatter about it. And I want to talk to all these fine folks and see what their take is. – I think that the fulfillment
center news is awesome. Also the new, I think they’re going to be
called Shipping Profiles. – Just that their going to
squeeze a little bit on Amazon. I think that’s my favorite part. – The editing of the other pages is the announcement we like. – Shopify fulfillment centers. That’s mind blowing. – Fulfillment is huge. It’s such a ballsy move of
Shopify to go big like that. – For me, and probably with everybody else it’s the fulfillment,
the fulfillment center. So I’m a theme developer. But being able to add
an additional sections to the product page without
having to go into the code and let the client or the merchants actually mange it themselves. It’s going to be a game changer for sure. – Adding sections to different pages. That gives a lot of
opportunity for user experience and better content and better design. – Most exciting development at Unite, the fulfillment center. I mean that’s pretty crazy. They’re putting that together and that’s going to be a big
win for small merchants. – Want the waited on announcement? Maybe was the language, language feature. – It’s just so cool to
see people come together and literally unite over
this one like company that’s actually brought all these other companies together in
this amazing ecosystem. Like, I’m literally getting chills talking about it right now so. – We’re going to reach out
to a lot of our clients , new and old, tell them about all the updates and try to help
them with their businesses. Grow them with all these awesome updates. – Well I’ve already signed up
for the fulfillment network. Having that product
closer to the consumers is key moving forward so you
can compete with Amazon. So a small merchant can
compete with Amazon. ( upbeat music) – I think a highlight so far again has been meeting the people. The people are very awesome. It’s very friendly. There’s a lot of
corporative energies going. So, I’m just looking forward
to seeing where this goes. (upbeat music) – This is where it’s at
when it comes to Shopify. – Where you get to see the people in person that you’ve been working with. Meet new people. Just like an incredible
experience here at Unite. – That Shopify is absolutely
the best platform. – Very excited about subscription stuff. We’re working that space. So exciting to see what happens there. – You know what? The checkout and the point
of sale customizations. That’s going to allow
us to pull down a lot of functionality , that currently been reserved
for you know bigger clients, just down to everybody. So that was real exciting. – I mean physical locations, warehousing. I mean these are the big big big big problems that merchants
have to deal with everyday. So I think the fact that their going to make a billion dollar
investment in that space is. It’s gonna do some good
like significantly, yeah. – Multi-store administration
is a massive one for us. We’ve built a lot of custom apps for us to be able that across 20
different Shopify Plus stores. For that data to be native
to us as a single log in is going to be a game changer for us. – Shopify is doing so well as a platform. The partners here. I mean everyone is hugging. It’s just this comradery that
is so special to Shopify. – Basically what we’re doing
is we’re giving merchants a way to create rich experiences through great content creation tools
on any page of their website. We’re going to have a great page editing experience full stop. – I think the future of retail
will be retail everywhere online, offline, on market place
and social media platforms. What Shopify is becoming
and continue to be is this global retail operating system. But I think it’s probably
the most exciting time of retail in the last 150 years. I’m just very honored and
grateful to be part of it. – So in Shopify now you can
just drag a 3D model right into the product page
like you would with photo. Now you can also do it
with videos as well. And what that does is that
when a buyer goes to your store they’ll be able to see a
3D model of your product, like this stroller right here. And this is 3D right on the web. They don’t need to download
any sort of special app or plug in this is running
right on their browser. Whether it’s on mobile or desktop. – Who is in front of me? But one of the best
partners we have that’s been around for the longest time
in a camouflage jacket. My friend, Kurt Elster and I’m just hugging you in the
hallway just 10 minutes ago. It’s really on of the
best parts of my day. (upbeat music) – Debrief, 2019. – [Kurt] What is that? – It’s an opportunity for
Shopify Partners and agencies to come together to dissect
all the announcements of Unite. (upbeat music) – I think one of the biggest announcements that we all heard about
early on in the keynote was around sections coming
to everything in themes. They way they talked about it is almost a paradigm shift in the
way that we can think of building themes for the future. – The way I look at it is, any tool that Shopify gives
us to help us develop apps. Is a present. It’s a gift to us. They don’t have to do those things. – So I think relationships are really what has gotten us to where we are today and will continue to grow the ecosystem. – I have noticed a sea change occur when I log into our partner portal and we look at the managed stores. This year for the first time I noticed like the first page was 90% Plus stores. When stores adopt Plus
it is not about size. It is about the pains and
problems it can solve. (upbeat music) – Well I think that my take away is that the future of commerce is not about how many pixels you move the buttons and how much you optimize the pages and all the little things. Those are critical and
all the apps and service and things that we use are
obviously very important but I think what is going
to happen moving forward and what is going to be important is all the story telling and the building communities and building relationships
with your customers. You know, the spiffy
slogans and quick overnight successes will happen to a few people but I think that where we as partners are going to come in is helping merchants to tell their stories better.

ESSENTIAL Preferences For LOGO DESIGN Saving Illustrator Preferences B

ESSENTIAL Preferences For LOGO DESIGN Saving Illustrator Preferences B


I have some illustrator preferences that
I use when logo designing but also I’m gonna show you a real gem and that is
how to save preference settings in a day Buras traitor making today’s video
possible is Miller notes now feature this awesome tool before my channel and
it is a central part of my workflow as a designer you can use MIDI notes for
mapping your projects so that all of the information is in one place very neat
and very concise it’s great for generating and developing ideas
throughout the design process and all of your work can be shared with colleagues
and clients at any time Malinda it’s in fact free so click the link in
description below to give it a try today and see how it can allow your designs to
evolve and to flourish the first edition in today’s video on illustrator
preferences for logo designing is actually more of a setting there are
various different tools that can actually have more precise modes to them
so for example I have the pen tool selected right now and by pressing the
caps lock key on your keyboard and now have a crosshair icon instead of a pen
and it is useful to me because it’s more precise and the pen icon tends to get in
their way so when I’m designing a logo I like to see as much of the layer design
as possible and I also like to see exactly where I’m clicking the caps lock
key function doesn’t apply to all of the tools but it does work for quite a lot
of them so experiment we’re pressing the caps lock key and see what tools you can
make more precise and also remember that later in today’s video I’m gonna show
you how to save any illustrator preferences for a specific preset so
stay tuned moving on to the second edition in today’s list of preferences
is your tolerance value you can see when I hover a direct selection tool over an
anchor point it automatically is picked up and watch how long it stays connected
as I drag the cursor away in the preference settings we can increase this
up to a maximum of eight points and then see how far away the anchor point will
stay linked to the selection – as I move it away with this value being this high
you will accidentally select all kinds of things in your workflow and it’s
already not ideal especially for a lego design so I’m going to advise you to
lower this value down to one which is the lowest setting possible for this
preference and now you’re not going to accidentally select objects that you
didn’t want to select the next preference that I’d like to use for
local designing is a zoomed object function by default if i zoom in with
the keyboard shortcut zooms in to the center of the screen
this can be useful but when I’m designing a logo I like to activate the
zoom to selection option this saves time and in my opinion it just makes life
easier as a Lego designer if I’m working on a specific part of the logo and I
want to zoom in to it I can automatically do that without hesitation
or hassle now I’ve got two more main preference
settings for logo designing before I show you how to save all of your
preferences as one preset very group together this design here with a
keyboard shortcut I can still move and edit individual objects as I wish now
how do I do that I’ll double click the design and enter into the isolation mode
which is another essential preference that I use you can use a direct
selection tool as well but it is more efficient in my opinion in the
preference settings menu you can find the setting here and it’s often turned
on by default but also in this menu is the increments value and this is how far
you can imagine objects by pressing the left and the right key on your keyboard
and this setting needs to be changed over time depending on the design and
the size of the artboard and the last preference setting today before the
awesome tip at the end of the video is the scaling options this design has a
stroke around there and if i duplicate it by holding down the alt option key
and then make it smaller the stroke actually scales down proportional to the
design now this is handy when resizing objects and I rarely switch the setting
off when I’m designing a logo but sometimes I do so it is handy to know
where it is if I do go into the preference settings and switch it off
you will notice what happens when I resize the logo the stroke stays the
same size in numerical values but not in relation to the scale of the design so yeah there were some preferences on
designing a logo how can we save them specifically for logo design so that
when we enter into loaded projects our settings are ready for us to use so it’s
a quick example let’s drag out the appearance panel and also the path under
window to things that I use very often in logo designs and just to prove that
we can save preference settings I will change this value here to 0.25 to test
later in the video so just remember it’s 0.25 when you have
the preference as you wish and go into edit settings and then exports simply
type in the setting name so my settings are in place with local designing and
then select a file location to save it now that the settings are saved and to
conclude the test I’m going to change the setting from 0.25 to 1 and then
click OK and if I go back and check it is still set to 1 now if I want to load
the settings I just saved we need to go back to edit settings and then imports
find the file and then click OK an illustrator is going to have to restart
to make sure to save all of your projects so once illustrators rebooted create a
new document and then you’re going to notice that once my document has been
created I have the appearance panel and the Pathfinder panel ready for me which
I saved earlier and as I said the setting that I saved of 0.25 has in fact
been saved as are all of the other preference settings now that is how you
can save your settings in Illustrator I did make a video with preference
settings before so today I chose some different ones to go over and show you
something new another tool that I use for logo designing is Miller notes and
it really does make things that much easier when developing a brand or a logo
design project and it helps me to collect and keep things in a neat place
ready to use so check out MIDI note reveal it in
description below and try out for free today remember to subscribe to Satori
graphics if you find my content useful and you want to boost your awareness as
a graphic designer like and share my content on social media and of course
until next time there’s only future today peace you

BRUTALLY HONEST Dropshipping Store Review (Shopify Aliexpress Store Review)

BRUTALLY HONEST Dropshipping Store Review (Shopify Aliexpress Store Review)


Hey guys. In this video I’m going to be giving a brutally
honest review of an AliExpress dropshipping stores from one of our Wholesale Ted subscribers. Lucas left a message on my previous store
video review asking me to review his story. He asked me to be as honest as possible. So here’s Lucas’ store, Kitchen Platform. I had a lot of request after that video for
me to review people’s stores, but Lucas stood out to me as I saw that he had successfully
made at least one sale through his store. But, as you see it, he wasn’t getting consistent
sales. Now, I think it’s awesome, Lucas, that you’ve
made a sale. That shows that your store has potential. So let’s talk about how we can make it even
better. In this store review, I’m going to be looking
at three major points of your store and I’m going to be quite blunt, Lucas, so I hope
you don’t get offended. One, whether you have chosen good products
for your store. Two, your strategy when advertising products
on Facebook. Three, your store branding and design. And while watching if you guys have any tips
for Lucas yourselves, then be sure to link them in the comments section below. All right, so let’s get started. Aspect one, the products that you have chosen
to sell. Choosing the right products when dropshipping
is crucial. Why? Well, because it doesn’t matter how great
your store design looks or how much of an expert you are at Facebook ads, if you pick
the wrong products, your store is doomed to fail from the start. No one will buy them if there’s no demand
or desire for them. Now, obviously though, Lucas has had some
success here because he has made at least one sale in his store. So, I’m going to switch over to my computer
now and show you guys the types of products that he is selling. As you guys can see, this here is his store,
Kitchen Platform. The store sells kitchen gadgets that really
like kitchen hacks. They’re designed to make cooking easier and
faster. Let’s switch over to his actually product
page and see all the items that he’s selling. Immediately, Lucas, I want to congratulate
you on adding 24 products to your store. You’ve taken my advice and you’ve added at
least 20. That’s fantastic because it makes your store
look like a real store. A lot of people just add a handful of products,
and it makes your store look very unprofessional and unfinished. So, good job you. Scrolling down this page you can see all the
products that he’s selling. They’re just like little hack gadgets to make
cooking easier. This avocado slicer makes it easier to open
and scoop out avocados. This dumpling maker makes it easier to fold
dumplings together into their iconic shape. Basically, all these little gadgets here are
designed to fix problems that people have while cooking. The truth though, Lucas, is that trap can
sometimes a bit of a trap when it comes to selecting products. That is for three reasons. Reason one, it’s often cheap junk that solves
fake problems. So Lucas, I’ve got to be brutally honest with
you. This anti-spill soup funnel that you’re selling,
yeah, it’s a cheap piece of junk that solves a fake problem that almost no one has. See, there are two main types of products
in this world that sell well. The first is a product that fixes a problem
that someone has, i.e., it gets rid of a pain point. The second type of product is a luxury good. Instead of fixing a problem that someone has,
it just add a little bonus to their life. For example, take this cute little cat coffee
spoon here. This is probably not going to solve any problems,
but then most people don’t have a problem in your life that this little spoon solves,
but people buy it because it makes your life a little bit better. It makes your life a little bit fun. They don’t need it, but it’s nice to have. Now, luxury goods like the spoon sell well,
but the truth is, is that products that solve products usually sell even better. That’s because pain arguably the biggest motivator
for people. That’s why the kitchen gadget niche can look
so appealing because all these little gadgets are designed to solve problems, right? Unfortunately, you’ve got to be very careful
because the creators of these gadgets often invent fake problems, so that they can sell
them to merchants like you and me. The anti-spill soup funnel, this is exactly
one of those fake problems. Have I ever tipped soup from a pot and had
it spill? Definitely. Did it happen enough that I thought I needed
the go buy a piece of plastic to fix the problem? No. Instead, I just got better at pouring the
soup into my bowl. Most people have bought at least one useless
item like this in their life and they quickly realized that all it does is fill their kitchen
with junk, and so they vow to never buy any again. In fact, I’m going to switch back to my computer
and show you all something. So I’m here at Amazon and I want to give you
guys an actually good hack to see if supposed gadgets like the soup funnel that claim to
solve a problem actually solve a real problem or if they’re just fake news and nobody actually
wants them. If you’re not sure, come to Amazon and do
a search for the type of item that you’re selling. In this case I’m doing a search for the anti-spill
pot funnel. If we scroll down here we can see that these
soup funnels listed they don’t even have any reviews, which means that no one is bothering
to buy them even on Amazon. Though, if we do scroll down, you’ll see that
there is a type of pot funnel that is selling really well. It’s these clip-on funnels that also act as
strainers. Not only is there lots of reviews and buyer
activity for them, but we can see that the reviews are really positive. And so we know that this gadget is actually
solving a problem that people are having. And yes, these clip-on strainers are available
on AliExpress. So no, Lucas, I don’t think it would be a
good idea to be actively marketing and selling the anti-spill soup funnel, but there is an
item that you’re selling in your store that does solve a genuine problem. It is this vegetable slicer aid. So you can see here that Lucas has listed
this product for sale in his store. Now, this slicer aid is actually a perfect
example of a product that would do quite badly as a photo-based Facebook ad, but does great
as a Facebook fittier ad. When you see photos of this, it just looks
weird and uninspiring, but when you see it as an explainer video, it suddenly clicks
and makes sense. People are like, wow, wow. Cutting onions and tomatoes are really annoying
and this inconspicuous, weird looking gadget solves this really frustrating process counterintuitively. Yes, yes, take my money. So that’s the first reason that this niche
can be a bit of a trap. The second reason is, reason two, there is
no one to tag your Facebook ads to. A lot of the products in this niche are, by
nature, quite generic. They may solve a genuine problem, but it’s
different to use the Facebook targeting system to actually locate the people that are suffering
from the problem, like this one. Take this other product that you’re selling,
Lucas, this novelty microwave cleaner. Now, let’s think about this for a moment. If you’re going to create a Facebook ad to
promote this little gadget thing, how would you do that? Just imagine that you’ve gone to Facebook
to create the ad for the product and you’ve come to switch targeting, what two over lapping
interests would you select? Seriously, where is the fan club for angry
cheap looking dolls? I’ll take this point back if someone can find
for me, but I suspect that I’m not going to lose that bet. I don’t even want to think about how you would
sell this thing on Facebook. In fact, you know it’s a bad product when
a YouTuber with nearly five million subscribers attempted to sell this thing and failed. Yes, YouTuber Cloe Couture attempted to sell
this on her Facebook fan page. Let’s try it. Now, not only did she fail to sell this, but
as you can see in the video comments section, this product also suffers from the first problem
of being a useless piece of junk. A bowl of lemon works better. You can do the same thing with a sponge. And you know, I have to agree, I think it’s
very clear that I’m not impressed with this thing. When I saw it I thought why would anyone want
to buy that? But the truth though, Lucas, is that you do
have an item in your store that does have a very large fan base. And, that is this avocado three in one slicer. If this was the product that had made a sale
for you, and I wouldn’t be surprised because this thing actually sells really well. Not only does this gadget take advantage of
the massive ongoing avocado craze that seems to have no end, but it’s genuinely really
helpful. Switching back to Amazon, we can do a search
for products that are like this. As you can see, there is a really popular
tool just like it, the OXO slicer. And, like pretty much all items in the kitchen
gadget niche, you need to be prepared to be running Facebook ad for it. That’s because when you see photos for this
weird little gadget here, you’re like, oh, that looks a bit strange. It’s difficult to figure out what on earth
it’s supposed to do. But that weird design works to your advantage
in a video explainer ad. Once shown in video form, it quickly becomes
apparent that it’s better to use this than a knife and spoon. And so now suddenly this weird looking gadget
is solving problems that you’re having with your favorite fruit, avocados. Awesome. And, as people are saying in the video comments
section, shut up and take my money. Finally, there is a third reason, Lucas, why
I would avoid actively promoting and selling some of the items in your store. Reason three, they are easily available in
local stores. Now, there is a good chance that you may be
able to find a three in one avocado tool like this at your local home and living store,
but it’s not something that people commonly see or know about. Fortunately, Lucas, the truth is, is that
there are some products in your store that I would basically classify as common goods. Let me switch back to my computer and I’ll
show you one of them. So this is an example of one, the pineapple
corer. Unfortunately, Lucas, the truth is, is that
this is really, really common. In fact, it’s so common that it’s often found
in the supermarket next to the pineapples. Remember, the key is to be looking for unique,
quirky items that people can’t just find easily and cheaply at their local mall. You want to find items that people are unlikely
to have seen before. All right, so I hope that those tips have
helped you Lucas when selecting the right products. Let’s move on to the next part of the store
review. Aspect two, your Facebook ad strategies. I tried to find your Facebook fan page for
your store, but I couldn’t, so I can analyze it deeply. But, I did notice a couple of things in your
store that were concerning. The first thing that concerned me, Lucas,
was how low you had priced your items for. You see, normally every item that you price
an item for three times the price that you paid for it including the shipping, and ideally
try and price it for closer to four times. Why? Well, it’s so that you can have a reasonable
profit margin of between 30 to 50% after you’ve paid for your expenses. So let’s say that you’re selling this cat
spoon and it costs you $2.00 to buy the item, and $1.00 to ship it. That mean that it costs you $3.00 to buy it. I would recommend that you price it for about
$9.00. The reason for that is because of the fact
that usually when it comes to winning AliExpress items half of the revenue goes towards the
Facebook ads. Let’s take our cat spoon here. Now, we’re selling this for $9.00 and half
of our revenue is going towards the Facebook ad. That leaves us with $4.50. It costs us $3.00 to buy this, which leaves
us with $1.50 for our profit. If we price this spoon too low, then we wouldn’t
have been making a profit for it after we paid for the item and for our Facebook ads. Let me switch back to my computer and we’re
going to take a look at your pricing strategy for this vegetable slicer aid. Here is the listing for the vegetable slicer
aid in your store. You’re selling it for $6.00. If we switch over to AliExpress we can see
that it’s selling for $.91. If we scroll down, we can see that e-package
shipping is $1.84 to the USA. That means that this item is selling for $2.75. Let’s think about it, if half of the revenue
is going towards the ad, that means you’re just left with $2.95, and if we minus the
cost of buying the tool itself, that means that we’re just left with $.25 in profit. At this point Lucas, you’re pretty much selling
this item at cost, and you don’t need to be. I recommend going through all the items in
your store and making sure that the price is high enough to be making a profit. Something else that I want to emphasize again
because it’s very important, is that if you want to be in the kitchen gadget niche, you
need to be prepared to run Facebook video ads. Again, if you see a picture of this little
vegetable slicer, it looks kind of weird and useless, like why would I want to buy that? But, when you see it in action form, you realize
that it’s actually genuinely helpful and solves a real problem that lots of people have. But, switching back to your product page,
I can’t see an explainer video on here. All I see are pictures. I’m assuming that if you were advertising
this product on Facebook and you’ve had a video, you’d upload it to the product page
as well. But, if I switch over to the avocado three
and one tool, I can see that you’ve used a video on that page. That makes me think that you’re probably using
this as part of your ad on Facebook, which is great. What I would suggest you do, Lucas, is that
you go to Facebook and you research the different video ad that people have posted on there. Take a look at the most successful ones. Find the ones that are performing the best
and use them as inspiration to make your own video. All right. I’ve just got one final aspect to talk about
when it comes to your store. Aspect three, your store design and branding. All right. I’m just going to be giving you some quick
tips here, so let me switch back to your store. Okay, so starting out here on the home page,
I can see that you’ve gone with a nice, simply, plain design and that’s awesome. I’m really glad that you didn’t spend ages
and ages, and lots of money trying to create something really fancy because as you have
seen that is not required to make sales. Something though about the store is that it
doesn’t really feel like it has a brand or purpose at all. I think the tagline that you’ve used here
is really indicative of that. The store is selling kitchen hacks that are
designed to solve annoying problems when cooking and to make the whole process faster and easier,
yet, your tagline doesn’t talk about that at all. Instead, it talks about how you’re here to
help people design a kitchen in their own way. That has nothing to do with what you’re selling. Start thinking about how you can change the
language on the site to, not only reflect what you’re selling, but to make it look like
that you’re passionate about selling it as well. If we come over here to products, I’m just
going to open up a product page again, so that we can take a look at your product descriptions. Now, a lot of people get lazy at this point,
but you’ve gone ahead and created simple, unique product descriptions and not just pulled
the product out from AliExpress. Thank you. That’s really, really good. And, you’ve taken my advice of noting how
this avocado tool solves problems. No more dangerous stabbing or losing fruit. Most people just list features, like saying
that it has a plastic blade, but they don’t make that connection that you have of what
that plastic blades means, i.e., that it’s safer, and easier, and less dangerous than
a usual knife and spoon, so that’s really awesome. Good job. I can also say that you’ve added entrust badges
here, which is really good. The place to bid, awkwardly though, I recommend
aligning them to the left. The text is aligned to the left and buy button
is as well, so it would look a lot more professional if they were all lined up correctly. You also make sure the spacing is the same. Right now, there is a tiny bit of spacing
between the badges and the buy button, but lots of spacing between the badges and the
text, so just make it even. I also recommend that you get rid of any low
quality images in your product listing that look pixelated, like this one here does. Make sure to find the eight sheet image file
of any pictures that you want to use. You can often find it just by doing a Google
image search for the title of the AliExpress item that you’re looking to resell. For example, let’s say I wanted to find the
big original image file of this picture of an item I found on AliExpress. I’ve copied the name for the AliExpress listing,
then I go to Google images, and I pasted in and do a search for it. As you can see, we found the original photo
image for it here. Finally, I recommend that you go ahead and
add a favicon to your store. A great image for that would be your logo
image. Take this and turn it into a favicon. All right. So those were just some quick tips that you
can action today, Lucas, to make your store branding and message even stronger. I hope that you appreciated this honest store
review, Lucas, and that you didn’t get offended. There’s still several other things that you
can do to improve your store. If you guys watching have any advice for Lucas,
be sure to leave it in the comments section below. But, as always, thanks for watching, everyone. If you would like to get even more videos
about making money selling online, then be sure to subscribe to Wholesale Ted and click
that little notification down next to it so that you don’t miss out on any of our videos. And as you know, that we here at Wholesale
Ted have a premium over-the-shoulder training course called the Dropship Club. It takes you through the process of creating
a dropshipping store from start to finish. It is perfect for beginners. If you would like to join that, then simply
click on the link in the video description below. And, before you run off, I’ve got one last
freebie I’d like to give you. Here at Wholesale Ted, we have the free ebook
that teaches you the six steps that six figure dropshipping stores follow to make over $10,000
every month. To get that for yourself, simply click on
the link in the video description below.

4 Ways To Improve Your LOGO Designs RIGHT NOW

4 Ways To Improve Your LOGO Designs RIGHT NOW


today for ways to improve your Logo
designs right now remember if you want to improve your
skills as a graphic designer subscribe to Satori graphics for weekly
graphic design content tune in and listen to all of the four tips that I
have for you today and see if you can improve your logo designs right now the
first way that you can improve your logo design is a technical tip based around
alignment now we should all know how to use the align tool in Adobe Illustrator
however it does actually have certain flaws and I’m going to show you right
now I’m going to purposely bring my logo type out of line with my logo mark to
demonstrate my points often to line things in Illustrator we simply select
them all and then use the align function pretty simple stuff right well the
problem is that illustrator would align the text to the later design but it
doesn’t use the text itself rather a user the text box that’s around there
there is a slight gap between the text and the text box if I outline the text
and then perform the same operation of aligning everything together you can see
illustrator compensates for that small gap between the text box and the text
now this might seem insignificant but on certain logo designs and the certain
fonts even calls a big issue with alignment on your logo designs so
instead of using the align function is actually best to use rulers and guides
in Illustrator for more precision on your logos if you press command or
control R on your keyboard this will bring up the rulers to which you can
then make some guides for your logos as I proceed to setup my logo according to
the guides you’re going to notice how the text box and the text itself
admire to the same size and this is where issues can arise when aligning
your Lego so yeah the best bet is to manually go in and align everything
yourself with the guides we don’t want our line the text because
we might want to edit it at a later stage so the first of four tips today is
to pay very close attention to aligning your logo designs because you want to
keep everything precise and OnPoint to guarantee a professional and decent logo
design alignment is super important with the logo designing guys the second tip
that I have for you today is a big one that may seem any beginner designers
getting wrong quite often typography is one of the
things that takes a time to get right and to actually gain an eye for but you
can always take a look at your current logo designs and try to kind of evaluate
whether or not the logo type works for your design so for example it’s obvious
to me that this bold typeface here is clearly not working for the design it
seems too playful which the tracks away from the brand’s focus which in this
case is based around rescue and mountaineering services also the strap
line below does not complement in the main logo type whatsoever on the second
design here this time the main logo type is on points and actually goods but the
strap line below is too playful and it doesn’t complement the upper logotype
at all finally on the third design I feel the font pairing works well and the
Styles fit the brand subject matter your font choices are super crucial and I
cannot emphasize enough just how important it is if you take a look at
this example here I don’t feel that there is a clear harmony between the
logo type and the strap line and again here I don’t think the logo type and
strap line complement each other has a pair and font pairing is essential to a
quality logo design next we’re going to take a look at color
just a heads up that tomorrow I’ve got an entire illustrator tutorial on
methods for recolor in your artwork so stay tuned for that one tomorrow guys
but back to logo designing the colors that you choose are super important to
the context and the message conveyed to the viewer I’m gonna leave a link in
description below all about color theory if you want to check that out after the
video but briefly on my screen right here and the orange design works pretty
well with the dark blue behind and that’s because they’re complementary
colors but also orange is an energetic color that reflects action and
positivity which is ideal for this specific brands focus the red color
doesn’t go well with the blue background but more importantly is that red has
connotations of danger and alarm which isn’t very good for this brand
connection which revolves around safety and maintenance also the green doesn’t
have a really good connection that are brown either which renders the orange
the best choice for this brand design outcome so yes 30 up on color theory and
it’s always good to be aware of the colors that you choose for your logo so
go back and reevaluate the colors that you use on your designs and see if they
need revising also too much color on one design is confusing and unprofessional
in most cases I have a bonus tip after the fourth tip
today so stay tuned for that however the fourth tip today is going to
keep things simple obviously on screen right now the first
design is vastly superior to the second mainly because it’s simple in logo
design simplicity works wonders a simple logo is easier to remember in people’s
minds and it just looks more visually appealing so try and convey the brand’s
message in one simple local mark so it’s a surefire way to get a design done
rights you can look in a tourist logo designs and how they have changed over
time becoming ever more simplistic and also see logo designs that have failed
because they’re too complex adding in too many design details elements is
always going to be confusing to the viewer so today’s bonus tip is very important
and that is to remember the brand’s message on screen right now is a logo
redesign that was done for a university which was a famous fail why well because
of something called inherent logic this means that when someone mainly those
from the target audience look at a piece of design they should immediately know
at least what the brand is what they represent and some other aspects that is
core to the brand people have stated that this logo looks like a toilet bowl
and quite rarely so and lastly unless you’re a die-hard
basketball fan you probably wouldn’t realize that this is in fact a logo
design for a basketball team the LA Clippers the logo needs to be relevant
to the brand to always remember that always revert back to what the logo has
been designed for and there’s actually represent the brand so there is the
day’s logo design tips video by Satori graphics if you want to keep learning
about logo design improving your skills as a designer remember subscribe to my
channel for weekly graphic design content I have a really good logo design
tips video next week on creating really awesome minimal later designs and then
tomorrow I actually have a recoloring tutorial in Adobe Illustrator so you
leave me a comment and a like and also share my content on social media
allowing you back tomorrow guys so until then design your future today
peace

Caça F-16 Americano Abate Pequeno Drone

Caça F-16 Americano Abate Pequeno Drone


F-16 American Hunting down Little Drone The 85th Evaluation and Test Squadron and the 40th US Air Force Flight Test Squadron, are units based at Eglin Air Force Base, Florida, responsible for conducting operational tests and evaluations, development of tactics and programs for various aircraft, like the A-10 Thunderbolt, F-4 Phantom, C-130 Hercules, F-15, Coach T-38 and the incredible and legendary F-16. It was during the missile test interception mission that an F-16C piloted by Major Jeffrey Entine, fired a missile at a small drone flying over the Gulf of Mexico. This test successfully demonstrated the effectiveness of training that shot down a small drone at low altitudes, according to a statement issued by the air force itself. Low-altitude autonomous air vehicles are generally small and slow, but highly capable of fulfilling their surveillance missions and even attack, a rapidly evolving technology in the world, because they are hard to detect and easy to acquire. Although it was an American drone for specific training purposes, this emerging capability and the ready accessibility of small drones It also means that they can pose a threat to the US military. The most common threats to the military are intelligence, surveillance, and reconnaissance, as they carry high-resolution cameras and are virtually undetectable visually from three hundred meters, not to mention that almost all small drones or also called VANTS They now have global positioning systems that allow them to acquire highly accurate locations based on what the camera is viewing. Another concern of the powers, which includes Russia and the United Kingdom, but less common to occur is the kinetic weapon type drone, the one with the power to drop grenade-sized bombs or be equipped with warheads. US Air Force training units are always in constant training and evolving with their specially instrumented aircraft to test and evaluate current and future weapons, including the latest air-to-ground munitions, air-to-air missiles electronic warfare systems and associated avionics and components, always striving for perfection in anticipating the enemy, so that at the time of conflict errors will be null, avoiding the maximum of human and material casualties, e sempre buscando estar por trás das linhas inimigas.