Web Development – CSS3 Transform, Transition and Animation

Web Development – CSS3 Transform, Transition and Animation


Web Development CSS3 Transform, Transition and Animation Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Don’t Forget To Subscribe Our Channel Thanks For Watching

Basic Tags in HTML – Learn to Code in HTML and CSS

Basic Tags in HTML – Learn to Code in HTML and CSS


– [Voiceover] In this lesson, you’ll create your very first HTML text. And I want to begin by saying that the role of HTML in a website, is to specify the content that you will see in the web browser. You’ve probably visited a
lot of websites in your life and you already know that
a website is not just text. Websites have other elements. They have headings, they have images, they have forms, tables,
and many other things. So how do we tell the browser what it is that we want to show? That’s when tags come into play. For example, I want to tell the browser that this “hello world” text is actually a main heading in my document. In an ideal world, I would
be able to just talk, and maybe that’s where we’re headed. I can just say “Hey
browser” or “Hey computer, “show this text as a main heading”, but that doesn’t work for now. So we need to use tags. The first type we’ll be learning will be the main heading tag. Tags are a bit like a sandwich. A tag has an opening, and then a lot of tags have a filling as well, and a closing. So this example here shows the h1 tag, which is a main heading. And that’s exactly what we’re going to implement in our code. So you begin by opening your tag and just like a sandwich,
you always need to close it. So I’m gonna close it. For that you type the same tag as well, but you add the forward slash before the name of your tag, and then you save. If we look at Google Chrome
and refresh the page, this is now a main heading. What if I want a secondary heading? I can use the h2 tag
and type something like “the sky is blue”. Close my tag just like the sandwich, save, refresh the page, and
we’ve got a second heading. “The water is cold” will be some other text I will be adding. And there we go. So HTML tags are the way for us to tell the browser to tell the page how we want
to display our content.

Creating Randomized Web Animations with CSS/Sass

Creating Randomized Web Animations with CSS/Sass


When I started working on this ocean, I
started teaching myself how to do a staggered affirmation with CSS with
these bubbles. But I quickly discovered that there was something very uniform and not natural about having about having a loop where you’re just saying like hey, maybe
there’s a one-second delay between when each of these animations have these
bubbles and so I was like oh I wonder if there’s like something in Sass where you
just introduce a little bit of randomness, and your code can be clean
because you’re not actually just coming up with random numbers. So you can see
that it’s just a random number, but you’re also not doing very uniform delays. And that’s actually what’s going on here. I can switch back to my code and I have this bubble class where I have written this loop that goes through and add animation
delays to each element in the scene that has a classic bubble and it adds a delay that you’d expect of like, you know, it basically increases, the delay increases
by one second for each nth child, so like the third bubble it’s gonna have a delay of
like three seconds. But then we’re also doing some fun Sass random math where I’m asking Sass random, it’s gonna let you define a range for your
random number, and it’s typically one to another number. And I really wanted it to
be between zero and one because I didn’t want there to be huge differences in the delays. So I wrote random ten and then times it by point one, I’m adding the
necessary syntax of it has to be, I want it to be n seconds. I think it gives it this
nice sort of organic feel without actually being a
complicated solution.

Ep. 22 – Does My Shopify Store Need A Blog? – With Kaleigh Moore

Ep. 22 – Does My Shopify Store Need A Blog? – With Kaleigh Moore


Welcome to Honest eCommerce where we are dedicated
to cutting through the BS and finding actionable advice for online store owners. I’m your host, Chase Clymer And I’m your host, Annette Grant. And we believe running an online business
does not have to be complicated or a guessing game. If you’re struggling to scale your sales,
Electric Eye is here to help. To apply to work with us. visit electriceye.io/connect
to learn more. And let’s get on with the show. In this episode of Honest eCommerce, we welcome
Kaleigh Moore. She’s a freelance writer that creates blog content for eCommerce platforms
and stores. Welcome back to yet another episode of Honest
eCommerce, I am your host, Chase Clymer. Welcomed by… Wait, not welcome. Joined by… (laughs) (laughs) Annette Grant. And today we are bringing
to this show a great, separate perspective. This is a new one, everybody. Today we welcome
the show, Kaleigh Moore. Kaleigh Moore is a world-class copywriter. She’s worked with some amazing brands and
I’m gonna let her kind of give her own intro and let you know who she’s worked with and
why her expertise is so cool. Welcome, Kaleigh. Thank you, guys. It’s so nice to be here chatting
with you. So I’m Kaleigh Moore like you’ve said. I’ve been a freelance writer for about
five and a half years now. And I mostly work on blog content. I’ve done a little… A few
different types of writing, but that’s where my focus is. And I work with folks like Shopify,
Bigcommerce, Bigcartel and then I also write for eCommerce industry blogs. So places like
A Better Lemonade Stand and Copyhackers and Conversion XL. So lots of blog content, lots
of research, lots of writing. Question. Right before the show, I was working
on a blog and I’m like, is this freaking even worth it anymore in 2019? (laughs) So, can you help me with that? Because social
media is everywhere. I’m still doing these blogs and tagging it and is that still worth
it? Yeah, so that’s a big question. But the short
answer is yes. Of course, I’m a little biased because (of) the work that I do so I see the
value in it definitely very clearly. But I think that the short answer to that question
is, it’s still a great way to teach and educate on what you know. It’s a great way to build authority and ethos.
And it also helps with your SEO and your PPC efforts. So if that’s something you’re working
on, it’s still very much helpful in regards to those efforts. So it does a lot of things but I think the
primary value in creating blog content in 2019 –so right now– is that it’s a platform
for you to share what you know and to tell stories and to connect with your audience
in a way that you can’t really on social media or maybe in an email newsletter or things
like that. It’s a different place for different types of context and it’s… I think it’s
still really valuable. Good. Now I feel better about the time. Yeah, yeah. That was time well spent. Oh, absolutely. We put out a blog, one blog
a week –we try to– here at Electric Eye but it’s a little bit easier for us to come
up with that plan and that strategy because we’re… Our customer avatar is pretty well-defined
and we know what they’re looking for on the internet. It’s essentially tips and tricks
and essentially everything that’s found in this podcast is what they’re looking for.
So from a store owner’s perspective, –and they’re selling physical goods– do you have
any tips to help them curate their content strategy and how to come up with stuff that
will be engaging for their customers? Because I always feel like that is such a hard concept
to direct… I’m gonna use a terrible example now. A shoe company, they’re selling… I was waiting for the shoe company. Chase
uses the shoe company pretty much on every episode. (laughs) I’m not reinventing the wheel. I’m lazy. Alright. (laughs) It’s a theme. I like it. Cool. So I’ve got this shoe company. We sell
shoes. How do I start blogging? Yeah. So I think the first thing always is
to do –the best companies and the smartest companies that I work with do this well–
is they go to their target audience and they ask them directly. Like, “What do you want
to read from us on our blog. Give us ideas.” And so crowdsourcing content ideas that way
is a really brilliant way to jumpstart your ideas on what you should write about because
you’re going right to the people you care about most and asking them what they want
to learn from you. You can also study what your competitors are
doing. You can think about it from a keyword perspective. If you’re trying to rank for
certain types of shoes or different types of customers who are shopping for shoes, you
can take that angle. Or you could also talk about what’s happening behind the scenes at
your company and use it as a way to kind of break down the virtual walls between you and
your customer. So I feel like sometimes it’s hard when you
have an online store to get people to really understand who you are and what you do as
the person behind the brand. And a lot of companies do a really great job of using the
blogs as an illustration of their company culture, of a day in the life, what it’s like
to come up with the idea for a product, to get it from point A to point B… There are a lot of different directions you
could take with those things. But I think the big thing is to make sure that it’s story-based
and make sure that it’s relevant to the target audience and that they are actively giving
you feedback on what they want to read from you. So that you’re not just winging it or guessing
at what people want to read from you, you’re always making a data-informed decision as
far as strategy goes when it comes to the things that you write about. Well, that’s it. We can stop right now. That
was the best answer I’ve ever heard about how to come up with that strategy. I thank
you so much. Go back and listen to that again, anyone that listening to this podcast. Hit
that 15-second rewind thing a few times and listen to that again. That was chock full of value for sure. Thank you. I do have a question about guest blogging,
is that still something that’s relevant also? Asking other people to provide content? I think so. Yeah. Okay. Because your own blog is like your company
megaphone, right? You can blast out content there all day, but it’s a little bit one-sided
sometimes. So you’re usually talking to the same group of people day after day. But when you guest post, you get that opportunity
to get in front of a new demographic, a new set of eyes, who could potentially share that
and then you get shares that way, you get new eyeballs that way. So I think that again, from a link perspective
as far as increasing your SEO and helping those things, –which I’m not an expert on,
by the way. I just know enough to be dangerous– but I know enough to know that guest posting
is good for increasing your quality score, as far as Google is concerned. And (it) helps
you also get in front of new audiences. So I think it’s good for both of those things. Yeah, Google likes those backlinks. Mm-hmm. Awesome. So I think this is a good time to
get into how that content looks. So what are you finding these days… What’s the best
performing content that you’re helping people create for their blogs. So there’s two main categories. Number one
is the super long-form, in-depth evergreen content that takes a million years to write.
It’s full of research. It’s got tons of examples and screenshots. And it’s just really valuable
for anyone who takes the time to sit down and read it. It’s usually a lot more expensive
to create or to outsource or to even write yourself. It takes a lot of connecting the dots, I guess,
and finding interesting things to say, maybe, that hasn’t been said before as far as data
is concerned or as far as making new points about how to do things or illustrating concepts
or “how-to’s”. How to optimize a landing page or how to perfect your product page or something
like that. So that’s the first category and those do
really well because they’re just really valuable. They’re extremely interesting. They’re really
well done. And people end up sharing them a lot because they are so great. The other type of content that I’ve seen really
do really well as kind of the other end of the spectrum. And that’s content that’s kind
of fun and silly. It’s usually short-form. It’s usually full of jest and memes. It’s
very pop culture-centric. And those can do really well too, because people connect with
them and it makes them feel like the company gets them or the brand gets them. It’s hard to nail. You definitely have to
have a specific type of brand voice to be able to do those so it’s not for everyone.
But if companies do this well and can be really engaging with a conversational tone in these
types of posts, I’ve seen those be really successful. You hit something there that I want to talk
on again, –I preach this all the time, especially when I’m talking live– There’s two ways to
create content. It’s either going to take you time or it’s gonna take you money. Mm-hmm. There’s no other way about it. It’s you’re
either investing that time to make something awesome, –and even with any marketing strategy,
honestly– you’re either learning that skill yourself or you’re paying someone that has
that skill already to help you accomplish your goal. Right. That’s so true. Hey, if you’re in the product making business
then we’ve got great news for you. Katana is here to make your life easier. There’s
now a Shopify app built and designed for merchants that make their own products. Manage your sales, orders, raw materials,
production schedule, inventory, and material purchasing all from one dashboard. The name
of that app is Katana. Katana is designed for makers, crafters, and
small manufacturers selling on Shopify. Until now, product makers selling on eCommerce have
had to settle with messy spreadsheets or regular inventory management software. We know they both usually suck if you need
to make your own products. Fortunately, Katana is built from ground-up with the needs of
a small manufacturer in mind. Production, scheduling and inventory management has never
been this easy for Shopify merchants. A recent survey shows that 93% of Katana users
say they love it because of the ease of the setup and how intuitive it is. To try Katana for free sign up at www.katanamrp.com
or search Katana on the Shopify App Store. There’s a 14-day free trial. You do not need
a credit card. And when you’re signing up, use the promo code honest to get 30% off your
first three months of a paid subscription, Check out Katana today. I’m going to ask a question and hopefully,
you’ll be brutally honest about it. From a store owner’s perspective, if I’m going
to go out and hire a freelance copywriter to help me with some blog posts, what type
of budget do I need to have in the bank before I even ask them to help me out? What do you
think the baseline is for the starting of a blog post? That’s really difficult to quantify for a
couple of reasons. Okay. Number one, it depends on the type of content
you want. If you want the super in-depth, expert-level post, –number one I just talked
about– that’s going to be quite a bit more expensive. And those are typically, I would
say, going to cost you anywhere from $500 to $2500 apiece. And that really just depends on the expert
level of the writer that you’re hiring, how much time is required, the length of both
the research needed, all those types of things. If you’re looking for a shorter form, and
you’re on a tight budget, I would say you could get a writer with a little bit less
experience –maybe 1-3 years– for anywhere from $100 to $350 per post. So I think that those are pretty safe ballpark
ranges as far as what to expect when it comes to those two types of posts, it varies a lot.
And rates are always changing based on the writers’ experience level and the results
that they produce, the value that they can bring to the relationship. So it’s hard to
say for sure what it would cost. But I think from my perspective, those are pretty realistic
ranges. No. We appreciate that because I think it’s
something that store owners get bogged down in the day to day and if we can at least give
them a starting point, that’s helpful. Like, “Wait a second. What’s their time worth versus
hiring a professional to help them with an amazing post?” Yeah. And obviously, that’s an investment.
Do you have any tips or tricks or just ways that you see people that maximize the value
out of this content that they have now curated with a trusted partner? I get this blog content
back. Other than just slapping it on my blog, what should I be doing with this? Yeah, so I think that there are a couple of
different things you should do. Number one, if you have an email newsletter, you should
definitely be sharing that content with them, with your subscribers. Their inbox is still
a pretty sacred place. So if you have this really great, helpful piece of content, definitely
share it there. Of course, you have your social channels.
You also have an opportunity with social advertising maybe to get that content in front of the
right customers for you and educate them in a new and interesting way. You can also use it to start positioning yourself
as a thought leader. So if you’re looking to get bylines with bigger publications or
industry type blogs, that’s a piece of work that you can showcase. It’s like, “Here’s
what we’ve been doing. We’d love to collaborate with you on a future project. Take a look
at this and see if this kind of aligns with what you guys are doing.” And so when you have those really great pieces
of content that you can put in a portfolio, I think it ups the success rate on those opportunities
quite a bit too. So it’s long term and short term outcomes as far as how to share it or
where to share it. But I think you can also use those as a springboard for future opportunities
as well. Another place I think it would be interesting
to use too is if it’s that long-form blogs is if you could break that down into some
individual YouTube videos that go along with the brand, too. I think it would be an interesting
place. I mean, when you have a well-written piece
of content, it’s a script for a video, essentially. You just got to change the verbiage. I don’t
know. I’m a terrible writer. Or, if it is long-form, I mean, you could
dice it up into 10 different YouTube videos and then 10 different email blasts depending
on how involved… Especially if you’re making a large investment in it for sure. Or an ebook or a full course. I mean, there
are a lot of things that you could do to repackage that content. And I think that that’s a really
great way to get extra mileage out of those. Yeah, I’ve been trying to find it in the show
notes and that reminds me. So there’s an awesome piece of content by Gary Vee. And it talks
about how he takes his keynote, –he calls it “keynote content” which is essentially
his daily blog or when he speaks– and he turns it into 12 other forms of content. It’s
a really cool way to show you how to take a good piece of content and then create other
content from it and get the maximum value out of it. Absolutely. So where can I find these freelance
writers that would be a fit for me? I’m actually going to be honest. I don’t even think I’ve
hired any yet. I’ve just been interviewing them. And it’s all been word of mouth. But
where else can I go with it? What’s a crowdsourcing site for freelance writers? So I am pretty anti sites like Upwork or Fiverr
or places like that because that’s where you get the people who are really hungry for work.
They’re very new to whatever it is that they’re doing. Those aren’t going to be your subject
matter experts, most of the time. There are exceptions to that rule, but a lot of the
time, it’s kind of a race to the bottom for who will do it the cheapest and the fastest. So if you want to really great quality writer,
I would say, go to your community that you’re part of and start asking for a referral. Maybe
go to the industry blogs that you really admire and see who has byline there and maybe poach
writers from those sites (laughs) if that’s what you’re wanting to do. I think that happens
quite a bit. But I don’t see a lot of people talking about it. Poach is kind of a dirty word. But it’s a
great way to find writers who already do great work and that you know you like and that align
with what you’re trying to do. And then the other thing is, just look at people who are
doing great work within your industry or with other merchants that you admire or maybe even
your competitors and see who are their writers and what are they doing? Are there people that you can connect with
who would have good ideas for linking you up with really high-quality writers who are
a good match for your type of business and have the right subject matter expertise. But
always remember that those writers for hire sites, like I said, they’re a scary, dangerous
place to go. Because what happens sometimes is when you
hire those writers that just want the cheap and fast work, you get these outcomes that
you’re not happy with. And so you end up paying somebody else to do it over again or you’re
frustrated by the quality and you put it up and it’s just kind of lackluster results.
So just something to keep in mind. Like I said, there are exceptions to that
rule. But referrals I think, are always the best way to get recommendations for writers. As someone who does work with a network of
freelancers, you need to be very honest and receptive to their feedback. You need to tell
them what you want, They’re not mind-readers. They don’t know what’s going on in your head. You can’t just go, “I want to blog about shoes.”
You got to be like, “I want this type. Here’s five examples. Here’s what I like about them.
Here’s what I don’t like about them. Our tone of voice is this. This is how we like to do
X, Y, and Z. You can get even as specific as, “We don’t use apostrophes. We don’t shorten
words. It’s going to be would not. It’s not wouldn’t. Yeah. You gotta let people know how you want your
content to look or you’re gonna have a terrible time. For sure. I think that it’s a major red flag
if you don’t have those things in place for the freelance writer that you’re hiring. So
yes, it’s always good to include as much direction and as much specific detail about the writing
project that you can, so that you are sure you and your freelancer are on the same page. I think our brief document for writers is
like two pages long. That’s great. Yeah. I love that. Well, we’re trying to do good stuff over here. (laughs) It sounds like it’s going well. That’s, that’s
great to hear. It is. Support for today’s podcast comes from our
friends at Simplr: a new way to staff 24/7 sales and customer service on your eCommerce
store. It works with your existing email and chat
platforms, so setup is quick and easy. Simplr’s network of on-demand, US-based, Simplr
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are no hidden fees, contracts or minimums. Close more sales with Simplr by staffing your
email and live chat around the clock with Simplr specialists. Start your free seven-day
trial at simplr.ai/honest. So in regards to content and blogging for
the eCommerce store owner, do you have anything that you’d like to share before we pivot to
this other topic that you had here at the bottom about subscriptions? I think it’s a great opportunity –if it aligns
with your brand– to really have that personality that I talked about a little bit earlier and
to have a very conversational tone. eCommerce store owners as independent business owners
have this great opportunity to really showcase a unique brand voice. And so to miss out on that opportunity is
kind of a shame. If you have the company culture or it’s part of your brand voice to speak
in a fun, pop culture-centric way, I say do that because I still don’t see a lot of brands
doing it. I feel like there’s a big opportunity there as far as capturing attention and really
connecting with audiences. Like I said, to break down those barriers
that are so common in the eCommerce environment. Yeah, I mean I just… One last note there
is like, people want to buy from people. They want another real human on the other end of
that transaction and that they’re not just giving their money to a faceless entity, one
of those bigger box stores. You’re helping the little guy. It’s a small business. Everyone
enjoys that. Yes. For sure. That’s a great way to connect
with potential customers and to just really stand out in a lot of noise to be that unique
brand with that unique personality. Awesome. So Kaleigh, now it’s bonus material.
She’s got some insights into subscriptions. One of your clients is finding success with
Recharge. What do you have to share about that? Yeah. So I feel like there’s such a huge opportunity
with subscriptions right now. Even companies that I would not think have a subscription
opportunity are finding them. And what’s so great about that is the sustainable revenue
for the business. Monthly recurring revenue, it’s a great way to increase customer loyalty. It’s a great way to get customers hooked on
products. I’m just constantly amazed by how much is possible when it comes to subscriptions.
And like I said, Recharge is a platform that integrates with Shopify and I’m seeing a lot
of companies use it, and finding, “Oh my gosh. There’s this huge window here that we’re tapping
into where, now we’re not only selling one time products, but we’re getting subscriptions
where people are buying in for six months at a time or three months at a time.” And in doing that, you can upsell on, here’s
what would make your subscription better. You can do interesting things like, allowing
some flexibility so people can customize their subscriptions which boosts retention for long
term efforts. There are just a lot of interesting things
that open the door to as far as revenue goes and customer retention goes. And I think if
anybody is interested in subscriptions, definitely look into that. I think that that’s something
we’re not going to see go away. I think that’s going to continue to grow as a trend. Absolutely. We actually had Rob from Recharge
on not too long ago and it was an amazing episode. Very insightful. Just the one thing
about subscriptions… And it’s gonna… It always goes back to making sure you know what
you want. You got an outline like what that subscription looks like for your business.
And it’s a lot more than like people can get this thing more often. There’s a lot more
that goes into it. Right. Right. (laughs) Yeah, there has to
be a bit of functionality and need for a recurring order of whatever your thing is. It can’t
just be, “Hey, buy this thing every month.” You know, there has to be a bigger value equation
in there. Yeah. And then we start talking about bundles.
It’s like, “Oh, my gosh, what’s going on here? Is the first shipment free? Is it not? What
about free shipping? How would that work?” There’s so much to consider there. Cool. So
in the pre-show, you spoke about an awesome piece of content that you want to share with
our audience that can help people out with beginning this journey. Yes. So, it’s very basic but I think it’s
gonna be really helpful for a lot of people potentially listening to this podcast. It’s
called How to Make Your Writing Sell Stuff. And so you can use the tactics that I’m talking
about in this blog post on anything from product pages, to email marketing, to your blog posts.
It just has some good ideas for writing content that converts, that gets you more sales and
get you more customers for your business. That’s awesome. We’ll make sure to link to
that in the show notes. Yes, Should I just send out emails that say,
“Buy my stuff.”? (laughs) (laughs) Wouldn’t that be great? Right. Just keep firing out, buy button, buy
button, buy button on the email? Yeah. (laughs) Well, no. Thank you, Kaleigh, for being on
the show. I’m excited. I’m gonna check out the blog post, immediately following. We will
make sure to link to that and we thank you for your time. Thank you, guys. You were a fantastic guest. Thank you so much. Thanks. We can’t thank our guests enough for coming
on the show and sharing the truth. links and more will be available in the show notes.
If you found any actionable advice in this podcast that you’d like to apply to your business,
please reach out at electriceye.io/connect. Please make sure to subscribe to Apple Podcasts,
Spotify or your podcast app of choice.

[#17] What Is CSS?

[#17] What Is CSS?


Styling with CSS has set a lot of time for web developers. Styling of HTML document describes, how HTML element is going to look in a browser. Now, what is CSS? CSS stands for Cascading Style Sheet. It is used to define the style of web page. You can apply style to any element of a web page. You can apply style to any element directly or can use external file for it. Let me show you the basic syntax of CSS rule set. For example, if you want to add style to p element. You have to write it like this way, p then open and closing curly braces. And CSS rule inside it for the color to green and font size to fourteen. The p is the selector and on the left side of the rule set, it is a property and on the right side it is the value. There are three ways of adding style to a project. The first one is Inline. In this way you add the CSS rule set directly inside the element tag like this. This may be used to apply a unique style for a single element. The second is adding Internal style sheet. It goes directly into the head section of a webpage. The third method is adding CSS by external file. And this is the method, we will be using in this course. Link tag is the tag used to add or link external style sheet into your document. And there is no closing tag for this element. Let me show it to you. I need to open the brackets editor. OK. I will continue with simple business page project OK. Lets create a new file with style dot CSS. So all of the CSS will go inside style dot CSS. Let me added to the index dot HTML file, link, relation, style sheet, type would be text and CSS and href CSS and then style dot CSS. So this is the way to add style dot CSS into HTML file. Now we have added our external style dot CSS file In the coming lecture, we will be applying CSS to our simple business web page. See you there. Thanks

CSS Intermediate: Creating a layout with sidebar, navbar.

CSS Intermediate: Creating a layout with sidebar, navbar.


hi today we will see more HTML words and
more CSS grammar let’s create a website which involves a navbar footer sidebar and
some main content probably some list of articles imagine you are building a news
website or some website which involves lots of articles so I’m going to create a navbar of
black color I want the navbar background to be black color I want the footer
background to be black color as well I want the sidebar to be in blue color
and in between there will be lots of content or articles and this color I am
going to give it background white this will have white color this will have
black color this will have blue color and this will have black color as well
and I can enclose the entire thing in a container I am going to enclose the
entire thing in a container which will have some background color of grey this
will have background color of light gray probably you could use div tag for
header for footer for sidebar and for the main content and you could give a
particular ID you could give a div tag with the header ID you could create a
footer with a div tag ID footer you could create a sidebar with the ID sidebar
all this can be div tags instead of div tag we can see alternate HTML tags that
are much more meaningful so I am going to use header tag here I am going to use
here I’m going to use footer tag here for sidebar I am going to use something
called aside A S I DE, aside so these are tags that are part of HTML which
makes much more sense it’s optional if you don’t want you could use div tag and
for the main container I am going to stick with something called article
there is something called article tag this will be under article tag these are
the basic tags that we are going to create let’s create them in our HTML
document since my last video I am suggesting VS
code editor in VS code editor there are plenty of extension I like this
extension live HTML preview and when I press ctrl Q s I will get a live review
I’m going to create my HTML file now in my desktop index dot HTML and this is a
basic structure that I’m going to create and I’m going to create the container
div tag which will have all the header sidebar the article main content and the
footer so these are just empty so I’m going to create empty tag and I have
given the ID I have for our div tag let’s see the output and I press ctrl Q s
else I see the preview everything is empty
so it’s blank so I’m going to give a header heading so website name it
appears so I’m going to give sidebar and now okay so sidebar is there and an
article I’m going to create section tag section is just like div tag but it’s
semantically meaningful under section I’m going to create h1 which says it’s a
title of it and there will be a description so I will create a P tag
then let’s have a button a like button I’m going to copy this section and
repeat it so just like assume it says like Facebook post or some news website
articles and in footer if you see copyright thing that you see normally
and when I just do that you get that symbol and I’m going to write this time
so I’m good let’s write it just in our HTML page
so under style I’m going to apply the style for our app container I’m going to
give the background color to be papaya if I like the color papaya whip so yeah
so now it’s applied so the color is there let’s give the color for our
header tag for head I said that I’m going to give black color
if I give black color the website name thing will be hidden so I
need to give the color of the text so I can give the color of the text using
color white now I need to Center it so I’m good to Center it using
text-align:center so go everything center I’m going to
apply the same style for footer so I changed it to footer now both are same
since both of them share the same style I don’t need to write like this I could
instead use this syntax header comma footer which means both these things
share the same style anyway I’m not going to use it so let’s have separate
styles for both header and footer and header I don’t want the text to be
aligned Center I have different plans for header because we need few
navigation links like form profile thing on the right side corner let’s do that
so I’m going to create an app tag which is much more meaningful and in nav tag
I’m going to create you ul which is unordered list you could see the preview
on the right side it is coming as home about an next next line as a
bulletin items so I want to remove that so let’s change the style of UL I’m
going to give list-style-type:none so that has removed the bulletins thing and
but now both are in the different lines I need to make it inline I need to make
it in the same line so I’m going to give the display inline when I make display
inline you see that everything comes in the same line now I want to align it to
the Y to the right side I want to make it flow to the right side let’s make the
nav block flow to the right side it has floated but it’s but it is messed up
still let’s let me try floating h1 to the left side or it doesn’t fix it has
totally messed up this over flow thing can be fixed using something called
overflow I’m going to make it hidden now everything works so it is flowed to the
left and that is to the right I need to give some margin because for the now it
is a little bit messed up okay now it’s good margin top anyway I’m going to give
margin because I want to apply the margin to every side because near the
abort there is no gap now it’s now there is a gap so just margin would imply
margin top left bottom right I will make a separate video you will see that and
4la also I’m going to give a little bit of padding padding is just a gap
on all four sides now it’s much better looking so home and about it’s much
better now and in head head were in each one also there need to be a gap on the
left side see on website is stuck to the left side thing so I’m going to give
10px but there is a problem when I give 10px for h1 tag it is also applied to
the h1 of section title as well you could see that when I do the C you do
you see that so but I don’t want the margin left 10px applied to the hedge
fund all the h1 tag I only wanted to be applied to the h1 that are part of
header tag so I could specify the syntax called header space h1 which would mean
all the H ones which are under header tag all the child or grandchild or grand
grandchild under head tag will have this time so I’m going to apply follow the
style and applied to all the UL so that so now this would mean apply this style
too only you will off now tag this is the same thing here as well it would
mean apply the style for all the child of nav and you well let’s write our sidebar style so I want
the sidebar to be of background color grey I don’t want it to be blue so let’s
apply gray ah but it’s too dark let me make it lighter I’m going to use hex
code and this code is bit specific and also let me apply padding so now I have
plied the padding:10px on left right top and bottom and I’m going to make it flow
to the left now it looks much better and there is an issue with the post that is
attached to it let’s see that later now I want to make a margin and in the gap
between the header and the sidebar so I’m going to give a margin bottom to the
header so there is a margin between the header and the sidebar so margin bottom
now let’s come back to a side bar inside sidebar I want to have lots of link I
want to have yeah a list so inside list I want to have section
subsection which an user could click but I don’t like the default style there is
a gap by default there is a padding I want to remove that and also I want to
remove the underline thing which we will see so I don’t want the bulletins thing
as before I want to remove that bulletin thing so I’m going to say list
style type none now it is removed now there is a gap that unnecessary gap I’m
going to remove by default it seems like it comes with ul so I’m going to
remove that I’m going to make it 0 so now it has overwritten let’s change the
style of the link so for the a tag I am going to change the text decoration
because I don’t like the decoration that is underlined let me give text
decoration style and see if it works no so I think it should be just text
decoration so let me give it just text equation and it works and also let me
change the color I don’t like this blue maybe I will give some other color teal
so ok now it works and there is something called pseudo
class pseudo class is a class that are dynamically given to the elements so in
this case whenever some an user hovers over a tag this pseudo class however is
given so now whenever and user you hover over it the color will be pale violet
red so the syntax is a colon so colon is how you define a pseudo
class there are different set of pseudo classes we will see few and we rarely
use pseudo classes and let’s come back to article so articles is the main
section where all the posts are there I am giving it a overflow hidden now without
overflow:hidden you see it is it moves around now it looks perfect little bit
perfect now let’s style this section section is each post you could say
section is each post I want each post to be distinctive just like in facebook
with background white and with some border and and with little nice cap so
the background is nice the background color is white let me have a little bit
of padding a gap on all four sides so I’m going to get padding:10px now it
looks much okay I want to give a border so I’m going to give a border of 1px
which is the width and then I’m going to say if it is solid or dotted or
different type of border and I’m going to say gray if I don’t give gray it will
take black and I don’t like gray so I’m going to give this standard F 0 F 0 had
a hex code that I like and also I want to give a margin I don’t want a margin
on the top because header already has applied a margin so I want to apply zero
margin on the top and on the left side and right side or free section I want
the margin to be 4px and on the bottom I want it to be 2px
so for if Martin has three things the first thing refers to the top margin
margin top the second one refers to the left and right and the third one refers
to the margin bottom I will make a separate video for Margin difference
between margin and padding you could see that will be my next video
coming back and let’s apply the pseudo class again here so I’m going to say
section first and let’s say if it is the important section I’m going to make it a
border so first cell is her pseudo class that that is available for us like first
style there is also large child so I could do last child if I want to say in
the specific child I could do that it might be useful when you want to
highlight specific like a priority or task it may be useful now just apply
however it’s nice I like this style so I’m going to apply the colon however
thing I’m going to increase the font size of all the h1 tag inside section
tag this would mean all the h1 tag whether the h1 is the immediate child or
the grandchild or the grand grandchild it will have the font size h1 the
immediate child of section tag here are H 1 P tag and button tag let me create a
div tag which is again an immediate child inside the div tag I will have
another h1 tag which is a grandchild of section tag so this will also have the
font size 26 pixel which is not the expected thing that we want we want the
font size 26 only applied to the immediate h1 heading we could do that in
CSS by using this particular symbol so when I say section space greater than h1
it would only apply to the immediate child so in our case h1 this h1 is the
immediate child of the section let’s apply some styling for footer so in the
footer there is no gap between the footer and the side and the article so I
am going to give a margin top 10px now there’s a gap no that looks better so there is an issue I want the side but to
be a full width I want to I would show you a different way instead of saying
overflow:hidden and all that and float:left
I would say the display is stable since so this is going to make it display just
like a table sir now you could already see the sign but is looking like a table
set now this article is also looking like a table cell but the width is not
enough I want the width to be of 100% so I’m going to say the width of article is
hundred now it occupies all the entire width that is available so this is
another way you could write and finally I want to style our button tag so I’m
going to style a button tag with color pale violet red and I like the color and
I’m going to give a border radius sorry border with 2px and solid just
like section tag so and also I would don’t want any background I’m going to
make it transparent and let me give some padding not margin I don’t want to give
him margin I want to give the padding on left and right should be equal and top
and bottom should be equal so on top and bottom I just want four pixel on left
and right I want it eight pixel so that’s perfect now I want to give a
border radius so I’m going to go three pixels five pixel I see you will see the
difference whenever I give the border radius you see a little bit on the
corners a change on the corners so now this is much more rounded and I mean I
like this border radius lets stick with that so that is button tag and so far we
have completed most of our basic style intermediate level styles that are
available in CSS I hope you found this video useful
please like this video and subscribe

Ep. 14 – Becoming the Backroads Boss Lady – with Jessi Roberts

Ep. 14 – Becoming the Backroads Boss Lady – with Jessi Roberts


That’s what we did in our brick and mortar. I look at my online store as a brick and mortar;
It’s a second location for me. It’s an additional place. And we do everything possible to connect with
our customers. Welcome to Honest eCommerce, where we are
dedicated to cutting through the BS and finding actionable advice for online store owners. I’m your host, Chase Clymer. And I’m your host, Annette Grant. And we believe running an online business
does not have to be complicated or a guessing game. If you’re struggling in scaling your sales,
Electric Eye is here to help. To apply to work with us, visit electriceye.io/connect
to learn more. And let’s get on with the show. In this episode of Honest eCommerce, we interview
Jessi Roberts, the Founder, President and Boss Lady at Cheekys Brand and the author
of the new book, Backroads Boss Lady. Welcome back to another episode of Honest
eCommerce. I’m sitting here next to the lovely Annette
Grant. She just got back from a bunch of traveling. Learning way too much stuff. And today we welcome to the podcast, Jessi
Roberts from Cheekys Brand. Welcome to the podcast, Jessi. Hey! I’m excited to be here. Hey Jessi. We are super excited. Yeah. I’m loving it. We’re going to start doing more of these founders’
features. Find these founders’ stories. I’m so, so excited to have you here. Currently, though, you’re kind of a hustler
moving around a bunch. Tell us, tell everyone where you are right
now. (laughs) So, physically, I’m in a parking lot for a
Pita Pit and… (laughs) About 10 miles from the airport. (laughs) I couldn’t quite make it all the
way to the airport before we did the call. So I was like trying to find a quiet parking
spot. No, I just wanted to bring that up because
it goes to her style and she’s a hustler. And she told us, “I didn’t want to cancel
on you. I wanted to get it done. I’m gonna make it happen.” Well, I appreciate that. And I appreciate you guys letting me maybe
have a garbage truck sound in the background and I apologize to the listeners for that
ahead of time. We welcome the trash we’re gonna… I do believe that hustling is… There’s so much talk about hustle right now. I feel like it’s a buzzword or something. But I’ve always thought, I have to be willing
to do what other people won’t. And that’s kind of been like the backbone
of my business. It’s just being willing to do the other shit
that other people are just not willing to do. So I’m willing to have those conversations. I’m willing to go do the hard work and if
I have to use a straw to put my hair up in a bun so that I can get the work done and
I’m probably going to do that too. (laughs) That’s amazing. Cool. So, let’s take us back. Take us back. Let’s go down memory lane to 2011, the start
of Cheekys. So what was going on in your life back then? Well, there was a lot going on in my life. There was a huge commercial construction bust. I don’t know if anybody remembers just how
terrible it was around then. I’m in the construction industry and my husband
and I lost our construction business. And we took a very, very small nest egg and
decided like $7,000. Which is a lot, but also not a lot. And we decided to utilize one of the tiny
buildings in my small town. My small town is about 1400 people and all
the downtown storefronts were vacant. So we rented one for $400 a month and thought,
“Oh, you know what? We should open a tanning salon. Whoa.” (laughs) And yeah. So I spent the majority of my money on tanning
beds (laughs), and I bought a few retail products. And like in a week and a half, I had like
two tanners but every purse and every jewelry item I had bought was gone. So I sold the tanning beds, and I started
buying more and more retail product. And very, very quickly, I was on Facebook. And people were just asking me like, “Do you
have a website?” And I was like, “I don’t, but I can open up
a Facebook page for free.” This was back before businesses paid for boosted
ads and things like that. And I really do feel like I was blessed to
start on Facebook like at this perfect moment and was able to like get in on the ground
level of businesses on Facebook. That’s very exciting. And I use that as a way to drive traffic. So my first real website, sadly, was a Facebook
page. And I just had people order on there and I
packaged it up and shipped it. So really quick, was the product… Did you create any of the product or were
you buying products from other wholesalers? At that point in time, I was only purchasing
wholesale product and reselling it. I started doing a bunch of events and everybody
at the events had the same thing as me. Because if I tried to depend on my town of
1400, to feed four kids and 22,000 dogs, –because my husband loves animals– then we would have
starved. And so I had to like, figure out a way to
physically get in front of other people. So I went to rodeos and stock shows and fairs
and festivals, anywhere that I could just set up a booth. And I started handing out flyers to my Facebook
page. And so then I realized that like everybody
in all of these shows has the same stuff. And so I told my husband, I’m like, “We got
to do something different.” I also discovered… Because I am in a rural… My customer lives a country rural lifestyle,
and they’re a little bit sassy. So I was like, “Some of these things don’t
make sense. Like, I don’t understand some of these products.” The animals weren’t anatomically correct. They were weird. Like, things weren’t right. And I discovered that the majority of the
items that I was purchasing were actually designed in China or Korea or Vietnam. And they didn’t have that same lifestyle experience. So I felt like it was essential for me to
start designing my own product so that I could offer an authentic product to my customer. And so we started doing that probably about
2012. You had zero design experience, correct? Yeah. I just knew I was really good at looking at
what people were doing and going, “Yeah, we need to fix that” Like, “That isn’t right. I need to fix that.” And so my husband and I bought like a little
screen printing or color screen printing press off of Craigslist, and we set it up in a storage
unit behind my building. My poor husband didn’t have running water,
heat, or air conditioning. I mean, like, anybody who’s screenprints knows
that it’s impossible to screen print without water or air conditioning. (laughs) And so I would literally make my
husband go back there. A customer would come in and be like, “You
don’t have this shirt in my size.” and I was like, “hold on.” And I would make my husband go back to this
little friggin’ tiny cave and print a shirt. Now we run a press that can print 1200 shirts
an hour. So… (laughs) Small, small upgrade, and hopefully… Yeah. Hopefully, air conditioning and running water
now? Yes. The building and… Well, the press itself is worth more than
my home. And it was so heavy that we actually hit our
infrastructure… Our small town couldn’t handle the press’s
weight, because there were old, like late 1800s/early 1900s buildings with basements. So the press was so heavy, we actually had
to build a warehouse for the press itself because we outgrew the infrastructure, the
power, weight, internet phones, everything for my little tiny town. (laughs) That is wild! Really wild. (laughs) Yeah, I mean right now… Yesterday, we had Idaho power. We’ve been so blessed to have the Department
of Commerce here help us. Because we’ve been up upgrading the infrastructure
for my town that they’ve been setting new transformers and putting in new power poles
all downtown. I now own about half of one of the two city
blocks in my downtown. I just started buying up the empty vacant
buildings and turning them into our warehouse. Amazing. That’s… Yeah, now you’re a real estate guru, but so… Not really. (laughs) (laughs) The least impressive thing I have done. (laugh) So you got some traction on Facebook. You were getting traction at local events. You started… What I hear is that you started to really
listen to your customers. And when you did that, is that when you started
to do more of… You moved online. And when you moved online, how did you do
that from Facebook to your own site? Talk us through that transition. Well, I had a brick and mortar actually up
until last year. Okay. And we probably we’ll bring a brick and mortar
back. I wanted… Really when we moved into wholesale, it was
like, “Oh, why am I doing this to myself every day? Why am I opening up this store when I don’t
have to, and I can make more money online than I can in the store?” And then as my… I don’t know what the word I’m looking for. Like, I want to say notoriety. But as people started to recognize me and
know who I was, people started wanting to be able to meet us and come in. We built this community. And like ladies want a place to come and road
trip and check things out. So we feel like to serve our customers, we
really need to create another brick and mortar for them. But, ultimately when I first started the website,
I hate invoicing. And I also felt like it didn’t allow me to
add extra set… It didn’t allow a cart increase like I couldn’t
increase the sale of invoicing. So I went and got… I think my first website was with 3dcart. And then they made me mad and I moved over
to the Volusion. And they were terrible for two weeks so I
moved back to 3dcart. And then I finally went to BigCommerce. I currently have three websites, we run an
auction for all of my overstock samples and miscellaneous inventory. I’ve run that since 2012 on a website. And then we have our wholesale site and then
we have a retail site. We were with BigCommerce for a really long
time up until last October, so just about a year with Shopify Plus. And it was… We simply moved because BigCommerce wasn’t
growing as fast as we needed it to for us to be able to run a concurrent inventory between
wholesale and retail. We didn’t want to have 2 inventories anymore. So we needed a platform that can handle that. But, I remember sitting on my couch, and I
would get so excited when I would hit like $175 or $200 in sales. Which was literally just me saying to people
on Facebook, “Oh, you like that? Let me go put that on my website really quick
and you can check out.” (laughs) So, I would just literally like move
everything from social media over to the website. And then people started checking out the products
that would sit there. They would buy stuff that I would forget and
leave on the site. I was like, “Hey, I think I need to, I need
to take this more seriously, I need to put more stuff on there.” And then it just grew and grew and grew. And as it spider-webbed out, our following
–even though I’m in the Pacific Northwest– the majority of our following is actually
in the South. So it was really nice to be able to have income
when I wasn’t actually at work. That’s the key. I hope our listeners hear that. That when you’re like sitting on your couch
at home, that you’re still selling things, it’s an amazing feeling and your customer
isn’t expecting it to get sent out immediately, which is nice. So… I was sooo excited. I would literally like happy dance every time. And I still… Even though we have hundreds of orders that
come in every day, I still get every Shopify notification. It was really hard when I switched from BigCommerce
to Shopify. Because with BigCommerce, I actually got an
email of every order and my customers that comments in and I would reply to them, when
they would send me comments. We have… I’m a profit first fan, right? We talked about that I love Mike Michalowicz’s
book, Clockwork. So we worked really hard to have what we call
our “Queen Bee Role”. And so a lot of people might assume that’s
like a mission. But it’s more of an action that we take in
everything that we do, whether it’s working with our vendors, even with you guys as hosts
of this podcast, or our customers; Is that we will make a genuine connection. Always. That is what we do. And that’s what we did in our brick and mortar. And so I look at my online store as a brick
and mortar. It’s a second location for me. It’s an additional place. And we do everything possible to connect with
our customers in any way that we can. I have three girls that work full time in
Hawaii, Oklahoma, and Florida because they’re all in different time zones. And all they do is reply to people on social
media and make connections with our customers. That’s amazing. Simplr Ad
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email and live chat around the clock was Simplr specialists. Start your free seven-day trial at simplr.ai/honest. So I want to go back to something that you
said a few minutes ago. And I want to bring it up again because I
feel like it’s crucial to your story and to the journey of a young business. You got off your ass and went to all these
places to put your new business in front of new eyes. I think that was pivotal to your growth. And I’ll let you elaborate on it if you’d
like. Well, I’m actually going to use someone else
as an example because I mentor a lot of women who run boutiques. I have a mentee that I absolutely adore. She runs a faith-based website called Doses
of Grace. You should check it out. dosesofgrace.com. But we were looking at… We did a like a little critique yesterday. Because when I mentor somebody… The last was I’m like… When you have a consultant, they come in and
they’re like, “Okay, let’s look at your website. Well, you need to change this. We need to change that.” Or they look at your social media and you
need to change this. But I kind of look at it as a whole picture. And we were talking and she’s like, “I had
somebody say to me, ‘You don’t have very many products on your website, is that a strategy
that you’re using?'” And she’s like, “I wanted to die.” She’s like, “No, that is not a strategy. Oh, my gosh, I don’t have enough products
on my website.” And I was like, “Well yeah, let’s look into
that.” So I started looking and it’s like, “Yeah. People want more because what you’ve got is
so great. But you’re not getting in front of it. Like they’re not… They’re bored because there’s nothing to look
at after the first two pages. And so you’re not giving them enough.” And then we go over to her Facebook page. And she has all these amazing quotes and stuff. And I was like, “At no point did you ask for
the sale.” Like, at no point did you say, “Hey, this
isn’t just a cool quote with some earrings. Like I have these earrings for sale. You should check out my website and go buy
them.” And I think that is… What happens is, people, get so scared. She’s like, “I just don’t want to be too salesy.” And I’m like, “Pardon my language. But isn’t that your damn job? Like, isn’t your job to sell this stuff? Like, isn’t that why you have a website? Isn’t that why you have a business so you
can sell it? So ask for the money, like, ask for the sale,
go show your stuff off, and go meet some people.” I’m not gonna… I’m one of those girls. I love Jesus. But I cuss a lot, and it’s super cool not
to be super religious. But the Proverbs 31 woman, is… She was actually a salesman. That’s the most revered woman in the Bible. Her job was to sell things. She actually went and she was a fabric dealer,
and she sold fabrics to everybody in the city, and her husband totally respected her for
that. And so I just want other people to say, “Why
do you even have a website if you’re not going to try to actually sell it? If you’re not gonna, give them something and
let them purchase from you? Preach. Preach. (laughs) Right? Why have any commerce site, if you’re not
going to sell? Yeah, you have to make the offers. You have to keep making the offers. And I think we forget that… We see it so much, we feel like we’re trying
to sell people but you really aren’t. Your message isn’t seen as much as you think
it is. Yeah. And it’s just… The internet’s not new. There’s no reason I should buy something from
you versus somebody else. You got to stand out, you gotta ask. Right. And I feel like a lot of times people go,
“Okay, I’m an internet business. So I should only be on the internet.” Well no, not really. like, Have your card in your friggin’ purse
in your wallet. You should be going through cards all the
time. That’s what I did. I listened to one of your podcasts and I know
it was like, organic reach is, building a business organically is kind of dying. But it’s only dying because people aren’t
doing it. You can find customers, even though we reach
about 2 million people a week on Facebook alone in our videos, a pretty powerful for
a little place, 1400 people in Idaho, right? But I still have… So I’m in a Beta Program through Facebook
where people can pay to follow me. So Facebook calls me and they’re like, “We’re
really, really like blown away by the amount of followers that you have because you’re
a brand. You’ve convinced people to spend $5 a month
and you’re a clothing line. That doesn’t make sense to us, like what are
you offering them?” And you have to look at that. I have 2 million people that I’m reaching. I have 250 people, which I thought sounded
like the world’s smallest number. I was super embarrassed that we only had 250
People following us. And Facebook’s like, “No, you’re like the
second-largest brand that has anybody paying to follow them.” Those are the people that are making me the
money. So I’m making a connection with those 200
people. And that is where the money’s at. It’s in that genuine connection. It’s in that organic reach of reaching out
to them, talking to them having a conversation… I want my barista buying for me. And if I can turn them into super fans, man
that’s money right there. Yeah, it’s the depth of the relationship. Yeah. Not the number of relationships you have. They are advocates. Those people are going to be out there. They’re salespeople. Saleswomen and men for you because they’re
advocates for your brand. They’re like, “I respect what she does. I like her journey. I like her product. I like her style. I like her sass.” I feel like people use that. Social media is so terrible. And the fact that it… I work in one of the most ruthless industries,
okay? I know everybody thinks that they do. But like, I work with some fake frickin people. I hear girls all the time. “I have this many gajillion visitors to my
site and this…” It’s all fake. And so for me, I feel like social media and
internet businesses, eCommerce allow you to have this totally fake math. Realtors, they have reports that come out. Reports come out. And they’re like, “We know how many houses
you sold.” But in the eCommerce business, people use
that website as almost like a fake shield. And they’re scared to actually have like human
interaction. Well, that ends up hurting you in the long
run. Because if you can’t stand out as being genuine,
authentic and something different, then yeah. Why buy the hat for me when you could buy
it from somebody else? Absolutely. There’s a lot to unpack there, and I really
enjoyed it. Yeah, but I actually been… Maybe some of our listeners don’t know, because
I’m not aware of this. So you have followers that –it’s a beta test–
but you have followers that pay a monthly or just a one time fee to follow you on Facebook? They pay a monthly fee. Is it like a Facebook group? or What is that? No, It’s actually on our business page. Okay. And so what happens is they become a supporter. A lot of gamers are very successful. People will pay $5 and then they get to watch
these people game, and they learn gaming stuff. Gotcha. So it’s like, it’s like a Patreon but a Facebook
version. Yes. And then what happened was I just randomly… I’ve done so much with Facebook that they
asked me to be involved. And I thought, okay. Like, “How can I make this special?” So we give them exclusive content, we give
them coupons, but mostly we give them authentic content. I post to them almost like an Instagram story
that they’re only allowed to see. They get to help me with designs, –like if
I’m looking at choosing between different colors– or out shopping at a market or working
on something, I let them have those sneak peeks and they get to participate. It’s pretty cool. I just know that it would be a real struggle
for other brands that have not worked to be authentic. If you’re trying to look like all the other
boutiques out there or all the other businesses out there, it’s not going to be the program
for you. Does that program… What’s the name of it? It’s just Facebook Supporters. It’s in the Facebook creators. Okay. So you have to be a Facebook creator first,
and then have a decent following for your video content. Great and well hopefully we can link to your
page in our show notes so our listeners can go see that. Honestly, like, if you’re even curious about
it, you can sign up to be a supporter. It costs you five bucks and you can learn
that whole month from me. Ways to actually engage and create like exclusive,
authentic content with Facebook Followers. Genius. Cool. So let’s talk about this. You guys started small. Now, you are impressing the hell out of me. 2018 Inc 500 for Rapid Growth. Did you ever sign out to be on that list? No. Because I actually… I love all the folks that Inc. They’ve been huge supporters for me. I actually became friends with their social
media manager because I called her out. I was like, “How come you don’t have anything
for mom and pops? I really love your guys’ page, but can you
throw Main Street a bone?” And so, they actually ended up doing an article
on me called Main Street. But that isn’t like impressive to me. I mean, it is impressive, but I care more
about my gross profit than I do about my growth. So for me this year it wasn’t, “Okay, let’s
make more. Let’s sell more things. Let’s make more money on the things that we’re
selling. And let’s focus on creating superfans.” And lo and behold, of course the gross ends
up happening. But we were, I think, number 356. And we had 1400 percent growth over three
years. And I feel like, one of the problems as business
owners, we’re constantly putting ourselves in this imaginary race and we’re like, “Oh,
I better… I don’t know what you’re trying to get to. Do you really want your business to end? Why not enjoy where you’re at?” It’s kind of like… Do either of you have kids? Noooo… (laughs) We’re both laughing right
now because the thought of it is kind of comical to us. Yeah. I have nephews and I’ll watch them for an
afternoon. We don’t. But we get the concept of children. (laughs) But the thing is you would never say, “Oh
my gosh, I cannot wait until my kid gets so big and dies.” You wouldn’t want the end of a kid’s life
to happen. Right. So why are we doing that with our businesses? Yeah. Why? What’s the point? Enjoy that time when you’re happy dancing
because you finally hit $200 in sales. Enjoy buying domains and creating your website. Instead of like, “Oh, I just want to get past
this and get to the next thing.” Why? Can you not be content and be driven at the
same time? Like, that is my goal way more than an Inc
500 award. I can not agree with you more people always
ask us like, “Hey, Chase. What are you and Shawn trying to do with Electric
Eye, the agency.” And I’m like, “I…” You’re like, “We’re trying to enjoy it.” Yeah. It’s like, I don’t care that people have… It’s a lifestyle business. There’s a weird connotation around that. I’m like, “I don’t care what your connotation
is. Me and Shawn can make this work for us. And I’m going to be working from Mexico next
week. And that’s how we’re making it work.” No, that’s beautiful. Like, that’s the point. I hope that you read my book. I think you’ll really love it. Even though it is written for women, I was
like, “I really want this to be for men and women.” My publisher is like, “Men don’t really read.” So… That’s a lie. I read a lot of books. But also Jessi, what book… We haven’t talked about your book yet? Yeah, we wanted.. (laughs) They’re just like, “Women buy books. Okay? Women buy books.” (laughs) And I was like, “All right. Fine.” So my book is The Backroads Boss Lady. And it’s really funny because I learned so
much about publishing, I was not actually setting out to write a book. I didn’t think anybody would be interested
in my story. And actually through Inc Magazine is how my
book agent found me. The book deals are done before the book is
written. Isn’t that the weirdest thing ever? I thought you wrote a book and then somebody
who looks like Meryl Streep in the Devil Wears Prada read your book and decides whether you’re
worthy of having one. It does not work that way. I don’t think that it does. (laughs) But I asked them. I was like, “So, is this a business book?” And my publisher was like, “I don’t know,
is it a business book?” So we started writing it. My co-writer is actually male which was amazing
because I feel like he was able to put this super cool perspective into my voice. And I never thought a man could write my book. But he did. And he did a great job. And all of a sudden it was like, “Whoa, this
is actually a memoir. And it’s a book about business. It’s not necessarily a business book.” So you do get to learn tons and tons of cool
tips and tricks. And, I talk about, why we do things the way
that we do and how we do certain things. But there’s typically a non-business reason
or lifestyle as to why I do those things. Does that make sense? Absolutely. I felt like there was not a book out there
that… So I love to read and you love to read. But do you ever read books and you feel like
you have to use Google for like half of the things that are in them and you’re so that
you don’t feel stupid reading the book? I don’t read books… I don’t read those hardcore nerdy books like
that. Not nerdy… Because that’s the thing. You can’t go buy a business book and pick
it up and you’re like, “Yeah, I can start doing this today.” Well, I beg to differ. There’s a few out there like all Mike Michalowicz’s
books are already pretty well- written. But I do have to tell you, I still had to
Google some things when I read Mike’s book because I’m not an accountant. I’m not a… I don’t have this fancy business degree. And so I wanted to write a book that was for
a mom and pop. It was for a solopreneur. It was for somebody who did not have… I mean I don’t know about you but I don’t
feel like any really good entrepreneurs had everything handed to them, right? No, not at all. And I think that with the business book of
today versus what it was many years ago… I don’t know if you’ve ever read Think and
Grow Rich. It’s all right but god awful to read. It’s just very lexicon-y and weird. It’s definitely highbrow, in my opinion. But then there are all these cool newer books
coming out like Mike’s books, like Built to Sell –I have had that right behind me– by
John Warren? What’s that? John Warr-illow? I can’t read that, Annette. (laughs) But Built to Sell is an amazing book. It’s written as an allegory. It’s written as like… This is a business growing and these are the
choices he made to make this business more amazing than when it was when it started. But all these nuggets of wisdom… Maybe that’s the damn first thing in my book. (laughs) Maybe. I don’t know. You should definitely read it. If you haven’t read it though. It’s amazing. I will. I just read… I see them great books. I just read Fran Hauser’s book, The Myth of
the Nice Girl. And it is a book that I would encourage both
men and women to read. I thought for sure somebody named Fran was
going to have a boring book, okay? I’m just saying. (laughs) (laughs) Caroline Danehy
But Fran actually has become my friend and dare I say a mentor. She is super powerful. This woman was the former president of Time
Digital. And everything that she talked about, even
though it was in a boardroom, it was so easy to take and go, “Oh my gosh, I could totally
use that just with a committee at my kids’ school.” Or “I could use that talking to my spouse.” And I really hope that that’s something that
people are able to get out of my book. It’s really funny. Everybody who reads it tells me something
different touched them. And it’s definitely one of those books. It’s like Gloria Estefan like, “Get on your
feet, get up, take some action.” And so I do hope that you read it. And I hope that you tell me what you think
like honestly. No bullshit. I want to know. Did I do my job? Well, here’s the thing. I know that Annette has already pre-ordered
it. So once she’s done, I’ll give it a read. Awesome. And I want to… I normally don’t do this. But I want to ask, just because your story
so great. Is there something… For our listeners, what is a tool or an app
or something that you use daily that has really changed your life or made your life a lot
easier as a business owner? Well, shoot. And I know that came from left field, but
I just feel like you probably have something to give there. No. It’s okay. Coming from BigCommerce where there were no
apps… You didn’t have apps. I actually got interviewed last summer on
a panel and everybody on the panel was with Shopify, except for me. And so they’re like, “What apps do you use?” And I was like, “Facebook, Google…” (laughs) I was like, “The Cheeky’s app. I use my business’ app. I don’t know what you guys are talking about.” But I have tried really hard to stay away
from apps. I don’t know why. I just have a resistance to them. I’m like, “No. I want to do this on my own.” Which is so foolish, because I should utilize
some of these. But I hate feeling trapped. Does that make sense? Like, I hate feeling like, what if this app
puts… Goes away? Yeah. What if it goes away? What if it doesn’t work anymore? And maybe that’s from not being with Shopify. Well… I’m sorry, go ahead. And it doesn’t have to be an app. Is it like a journal that you use? Is it a timer on your phone? What is it as a business owner that you feel
gives you a little bit of edge or maybe calm each day in the craziness? Is there just something that you’ve… That helps me tick? It doesn’t have to be technology. It can be non-technology. I would say… Last night, I did this super cool panel for
the Women Who Get Shit Done chapter in Boise. And we talked about our principles. And my number one principle that I have is
to educate yourself. I hate when somebody comes to me and they’re
like, “I just need help. I don’t know what to do.” And I’m like, “Well, what was the last book
you read? What was the last thing that you looked up
on your own?” At our work, we have a saying, “Is this a
question you can answer yourself?” And that isn’t because we’re too busy and
we don’t want to help people. It’s because there’s this super cool thing
that happens when you start researching and investigating and finding out answers on your
own. You learn so much more than the original answer
that you were seeking. And so I spend every day/time educating myself. I also spend approximately an hour a day investigating
my customers. And by that I mean, I will see who is commenting
and who is purchasing and I go to their Facebook page and I look at their lifestyle. Are they plus size? Are they wearing camo? Are they riding horses? And those types of indicators for me actually
give me even more knowledge than Facebook’s Insights and things like that. I want to actually see what are these people
doing and who are they. And I do that every single day to make sure
that I have a pulse on my market and that I’m working to serve my customers. Because the more I serve them, the more they
serve me. That goes with my employees. That goes with anybody that I come in contact
with. So… Yeah, that’s what I was looking for. That’s the gold right there. I bet you if we pulled our listeners who are
store owners and ask them the last time they spend an hour going through their customers
Facebook or Instagram feed, they probably wouldn’t be able to do that. So that’s… It’s so powerful. I mean, even if they spend 15-20 minutes… Mm-hmm… It’s crazy because we have all those people
in our group. Because we have a Facebook group, a VIP group. It has only 15,000 people in it. But we run about 95% active members which
I think is unheard of. That’s insane. Our customers are unbelievably active. Hundreds of thousands of comments every month
out of 15,000 people, right? But if I go in there and I reply to them,
I look at their Facebook picture and they’re there with their kid or their spouse and I
reply to them, that’s a connection, right? They’re like, “Oh shit, the Boss Lady just
told me that she loved my dress I wore to my kids’ basketball banquet” Where do you
think they’re going to buy their next hat from? Yeah, I wanted to pull my wallet out. And I don’t even… I’m not quite… I don’t need anything right now. But no. That’s awesome! I want to… Before we close out the show –one thing we
didn’t touch on– we just want to give you props on it, is you’re from this super small
town –and I think sometimes as a store owner we need to remember, too– you employ 30 people
in your town currently, is that correct? I run anywhere between 20 to 30 employees. And that’s in New Plymouth. And then in addition to that, I employ graphic
designers in Venezuela, because women have a difficult time getting income in Venezuela. I can PayPal it to them. And so most of our designs are hand-drawn. And then even the factories that I use are
typically in rural areas. I do that on purpose. And then, of course, we have our social media
staff that works throughout the United States in addition to our New Plymouth employees. So I just want to touch on… I think everyone’s income is usually a direct
reflection of the impact they make in the world. And that impact that you’re having, I know,
on your employees is huge. Thank you. So I just wanted to note that, to our listeners,
of how deep that is on the employment side. I appreciate that. I talked about it in the book, but I had an
employer that was a real hard-ass once. He told me, “Your responsibility is not to
be a boss or a bitch. Your responsibility is to make sure that your
employees can buy cars, that they can buy homes, that they are actually able to live
a great life.” And so I know that everybody’s always trying
to trim and trim and trim. But we put a lot of our money into being able
to hire and employ people. I want to hire people that want to be successful
in life. Not just get a job, but they want to do the
job. That is it. That is so important to me. Actually way more important than the Inc 500
is the fact that we’re actually able to put kids in preschool. Real life, real shit. And that matters to me. Right now, we are carried in 3500 retailers
across the United States and Australia. And so that to me is 3500 women that are able
to carry my product in their stores and do that same thing and offer more money into
their communities. We did a fundraiser for the hurricane, that
specifically all of those funds went to restarting small businesses because I wanted them to
be able to hire people and put people back to work. So I appreciate that. No. that’s amazing. Through that whole growth, did you ever have
an “aha moment?” You’re like, “This isn’t my business anymore. Look at all these people that rely on me.” Yeah. I was doing an interview with, I think Forbes,
like a few weeks back. And yeah. It was so cool. And she was like, “What is success to you? When did you realize that you are successful?” And it just hit me I was like, “When I was
able to stop keeping secrets. When I no longer had to hide the apps that
I used or the number of orders that came in or I wasn’t scared to introduce somebody to
a manufacturer. I wasn’t afraid to take somebody to a show
and teach them and lead them. I no longer was in that (mindset), ‘I have
to keep all of this hidden and only to me.’ That was when I realized that…” It was super cool. I could really just be myself and that was
just fucking fine. I think that’s probably the place where we
should wrap it up. But let’s tell everybody where they can find
your book and the name of your book again. So the book is Backroads Boss Lady: Happiness
Ain’t A Side Hustle.” And you can just search Backroads Boss Lady
on Amazon Books or Barnes and Noble, Goodreads, Target. Any major book retailer is carrying the book. Wonderful. Absolutely. And if people want to learn more about your
brand where should they go? cheekysboutique.com. Just go to Facebook and type in Cheeky’s Brand. I would love for you to come and watch one
of our live (videos). My husband and I have a pretty good time. People love to laugh and we’re like the redneck
version of Chip and Joanna Gaines. Haha! Love it! (laughs) So good. And then you’ve been kind enough to offer
our listeners –if they’re interested in any of your products– a coupon code. That will be I think 15% off on product and
the code is NOBS. Yeah. And you don’t have to put the dots in there. So it’s just like NOBS Yeah. You don’t need any BS periods. Yeah. (laughs) Even if you’re not western, there are so many
fun and sassy things on there. You can even get a shirt that says “Don’t
BS me darlin’.” So… Well, I think our listeners maybe make it
part of an experiment to actually order from Cheeky’s. Make a comment in your order, see how they
respond and watch how that process goes. Or join us as a supporter. Our first month, we actually give you a $10
gift card so it basically pays for your first two months of being a supporter. But at least come and learn for your business. Watch and see what we’re able to do with a
customer and how close we can actually get to them so that you can emulate that in your
own business. And just because you’re in a small area or
a small place or even if you feel like you’re small in a big, big pond, just know that you
can do some really big shit. You can really put it together. If I can do it in a town of 1400 people with
very little internet, you can build an online business wherever you’re at. That’s gold. Thank you so much for joining us. Yeah. We appreciate it. Yeah. You’re welcome. We can’t thank our guests enough for coming
on the show and sharing the truth. links and more will be available in the show
notes. If you found any actionable advice in this
podcast that you’d like to apply to your business, please reach out at electriceye.io/connect. Please make sure to subscribe to Apple Podcasts,
Spotify or your podcast app of choice.