WordPress Tutorial: How to Create a Page

WordPress Tutorial: How to Create a Page


Hi and welcome to WordPress.com. This video will show you
how to create a new page on your WordPress.com
website or blog. When logged in to your site, hover over
Sites and navigate down to Pages. Click on Add. A new page will open up. Type in a title, and add the text, links,
and media you want on your page. Click on the gear icon on the top right
to open up the page settings. Under Status, you can change the page
visibility, or password protect it. You can change the status and
the time stamp, which is the date and time of publication. Click on the time to change it. Some themes allow you to add tags
to your page to organize your content. Next, add a Featured Image. Choose whether or not your page
is a Child Page of an existing page, and what order it should appear
in the drop-down menu. Your theme may also provide you
with page templates that can alter the display of your page. Read up on your theme documentation
to find out more about the options available for your particular theme. You can control whether the sharing settings
and likes appear on your page. You can choose your sharing buttons
in the general Sharing settings of your site, under My Sites
and Settings. Under More Options, you can edit
the Slug, the custom url of your page, and add an optional excerpt,
which is a short description of what is on your page. You can set the location your page
was created, and lastly, control commenting and pingbacks
to that page on other sites. If you want to copy a page
you’ve already created, click on Select a page to copy. When you’re ready to see your work
in action, click on the eye icon to preview what your page looks like. Your page saves automatically
every few seconds, so you can create a page and decide to publish it later. To schedule a page to publish later,
click on the calendar icon next to Publish. If you’re ready to make it live,
click Publish. And that’s it! For more tips and tricks,
visit the WordPress.com support site.

What Is a Theme || Shopify Help Center 2018

What Is a Theme || Shopify Help Center 2018


In this video, we’ll discuss what a theme
is and why customizing your theme is beneficial for your store. You can access the theme section in your Shopify
admin by clicking “online store”. The default theme added to every Shopify
store, is called Debut. Before we venture any further, let’s discuss
what a theme is. A theme is a layout that determines the way
your online store looks and feels. Different themes have different styles and
layouts, and offer a different experience for your customers. The theme is essentially your website builder
which you can customize as you see fit. You can view what the published theme is at
the top of the page in the “current theme” area. The published theme means that it is live. This is what the public see’s after you
launch your store. The area under the title, gives a quick preview
of what the published theme looks like on a smartphone or laptop in its current state. By clicking “customize”, you will be brought
to the theme editor page. It is in this area where you will make changes
like font style, colour scheme, and layout of your website. We will discuss how to use each feature section
in further detail, with individual videos. Customizing your theme is how to create your
brand identity; it will set you apart from your competition. Before you decide on a theme and start customizing,
start thinking of features and designs you’d like to see on your online store. There are a wide variety of themes to choose
from, depending on your business needs. Stay tuned for more tutorials on themes in
Shopify.

Shopify Shipping Rates: How Can I Adjust Cost of Shipping [Oberlo Weekly Q&A]

Shopify Shipping Rates: How Can I Adjust Cost of Shipping [Oberlo Weekly Q&A]


Hey everyone, my name’s Jessica – and
it’s Q&A time. Every week, we break down a question that
a viewer has dropped into our YouTube comments. If you have any questions of your own, go
ahead and ask! Alright, here’s what we’ll be talking
about today: Garvix wants to know how he can adjust the
shipping rates for his store. He’s also wondering if it’s beneficial
to ignore the shipping rates and simply incorporate the shipping fees into the product prices. Great question Garvix, this will help out
plenty of people. If you want to adjust the shipping rates in
your Shopify store, you’ll need to login to your admin first. Once you’re logged in, go to Settings>Shipping
>Shipping Zones. From there you can click ‘Add a Shipping
Zone’ and enter the shipping information for your store. However, we believe that there’s a better
way to deal with shipping when you’re running a dropshipping business. Instead of creating shipping zones for different
countries, we advise offering free shipping and incorporating your shipping fees into
the listed price of your products. This saves you the hassle of configuring shipping
zones, and it also works as a marketing tactic. When people see free shipping, they’re much
more inclined to make a purchase, and they’re a lot more relaxed about the longer shipping
times typical of dropshipping. You’ll be hitting two birds with one stone! We hope this helped you out, Garvix, and best
of luck with your store! Got your own question? Just ask! We’re always scanning the comments and would
love to use your question in our next video. We’re cranking out videos every week, so
if you’re as into ecommerce and dropshipping as we are, subscribe for more! Until next time, happy dropshipping.

How to Write Product Descriptions that Sell in 2020 | Oberlo Dropshipping

How to Write Product Descriptions that Sell in 2020 | Oberlo Dropshipping


In this video, I’m going to show you how
to increase sales with product descriptions. When you’re setting up your Shopify store,
product descriptions usually end up being one of the last things on your to-do list. After spending so much time on your store,
it can be easy to skip this step. Today, I’ll explain why skipping writing
product descriptions is a huge mistake. I’ll start by explaining what an effective
product descriptions is. Then, I’ll explain where product descriptions
fit in your sales funnel. Finally, I’ll give you an easy template
to use to write your own product descriptions. By the end of this video, you’ll know: How product descriptions can help increase
conversions How to write effective products descriptions
for any niche 3-step template you can start using today And more. Ready to get started? Watch on. Hey everyone it’s Jessica from Oberlo. If you’re new here, Oberlo is an online
marketplace of products you can dropship. Dropshipping, by the way, is one of the easiest
ways to start an online business. Instead of buying tons of inventory for your
online store, you only order products when you get sales. Your supplier ships your orders for you, so
you can sell all over the world! But being a successful dropshipper requires
constant learning. Make sure you hit subscribe so you never miss
our tutorials, dropshipper interviews, and product recommendations every Tuesday and
Thursday! Successful dropshippers Andreas and Alexander
were one typo away from success. They had their entire store setup and were
running Facebook ads but not seeing conversions. After changing the spelling of one–yes, one–word
in their production description, the sales started ringing in! That just goes to show how much of an impact
well-written product descriptions can have on sales. So, what is a product description anyways,
and what’s the point of it? A product description is not just the supplier’s
facts about the product. A product description is not just a list of
different colour variants and sizes. A product description describes a solution
to one of your customers problems, needs or desires. A product description is the copy that explains
what a product is and why it’s worth purchasing. The purpose of it is to supply customers with
details around the features and benefits of the product so they are compelled to buy A marketing study showed that listings with
a product description had a 78% increase in conversions compared to listings that just
used the manufacturer’s specifications or trust badges. As a business owner, it is important you understand
your customer’s journey through the sales funnel. Once they click on your ad or visit your store,
every step they take can either make or break the sale. Remember, the product description is right
above the ‘add to cart’ button. It might be the last thing your customer reads
before purchasing the product or leaving your store. I’ve seen many dropshippers make this mistake
before. They spend hours setting up their store, spend
money on paid Facebook ads, and then leave the manufacturing facts as the product description. Talk about a conversion killer! Think back to the last few products you bought
online. You most likely read the description before
purchasing them. You might have even been on the fence about
the purchase, and were convinced to purchase by what you read. A product description addresses your ideal
buyer directly and personally. You ask and answer questions as if you’re
having a conversation with them. You answer problems they might not know they
have yet. So, now you know why you’re never going
to skip writing product descriptions again. But, how do you actually write them? Even though they need to be simple and short,
those few sentences can feel impossible to write. English may not be your first language, or
you may not be familiar with your products niche and have no idea where to begin. That’s okay, because dropshippers are problem
solvers, Now I have some strategies you can use to make writing effective product descriptions
easy. It’s important to remember you are selling
to a target audience. You need to understand them and speak their
language. Product copy that converts best is able to
empathize with the target customer and address all their purchase objections. You most likely wouldn’t sell a new phone
to your best friend and mom in the same way. First, you need to get to know your target
customer. Get to Know Your Target Customer To find out about your target audience, there
are some simple questions you can ask. First, who is the product for? Ask yourself if there is a specific gender,
age, or lifestyle that defines this group of people. If you’re running Facebook ads, ask yourself
the same questions you used to build your audiences. A simple exercise to use here is to imagine
you were getting coffee with your customer for the first time. You might ask about their hobbies, tv shows
they watch, and what their friends are like. Once you have a general idea of who your customers
are, get to know them a little more! Use Instagram, Reddit, or any other online
communities to see what they’re like. Look for language they use, their humour,
and even what emojis are the most prevalent. This is all helpful information you can use
to write your product descriptions. Once you know how to talk to your target customer,
you need to ask yourself why they would want this product. Why Does Your Customer Want to Buy This? What are their needs, and what problems are
they looking to solve? If your product is not clearly solving a problem,
you’ll need to step back and get more creative. For example, jewelry does not solve any concrete
problems. But, it does solve a need for women and men
to express themselves, feel more sophisticated, or find a gift for someone special. To see another example of this, consider laptops. If someone is shopping for a laptop, they
are seeking a portable solution that a desktop computer can’t provide. Because of that, most laptops have their weight
near the top of the description. When it comes to writing the description itself,
keep it short and simple. Keep the Description Short and Simple You won’t convert a sale if you bore your
customer to sleep. You want to keep your product description
clear and scannable so they are easier to read for potential customers. Bullet points are a great way to highlight
features and make them easy to read for your customers. If you’re having a difficult time writing
your own product descriptions, I’ve got a product descriptions hack for you! Even if you have a unique product, there is
sure to be similar ones in the same niche being sold by competitors. Large ecommerce stores have professional copywriters
writing their descriptions for them. Use Google to find them and read them for
inspiration. They will help you identify your audience’s
language and what features they are looking for. To become good at writing product descriptions,
you’ll need to read a lot of them. Practice makes perfect! Ok, now you know what makes an effective product
description and how it can increase your conversion rate. Now, I have a 3-step template for you from
Nicole, an experienced ecommerce entrepreneur at Oberlo, to make writing your product descriptions
quick and easy. Each point can be one sentence or multiple
sentences. It’s up to you to test the length to see
what will resonate with your customer better. The first step is to complement the customer
in relation to the product. Compliment the customer in relation to the
product. Find a feature of your product that your customer
is looking for. Relate it to them to show them how it’s
a perfect fit. For example, if you’re selling the microwave
cleaner, you can mention how heated you both get when it’s dirty! Use the word “you” or “your” as if
you’re talking directly to your customer in the description. If your customer identifies with the emotions
in the product description, they will be more likely to feel like that product was made
for them and they need it! The second step is to mention the product
benefit in relation to the product feature. 2. Mention the product benefit in relation to
the product feature. Use your audience research to answer one of
your customer’s potential problems with a product feature. With wireless headphones, one product feature
would be the battery life. The benefit of a longer battery life is that
it allows your adventure-seeking customer more time to explore the world rather than
sit by the charging station. You don’t need to explicitly explain what
your product can do for your customer, but it helps. When you’re online shopping, you’re not
always shopping with your problems top of mind. For example, I may not realize how my dirty
microwave could ruin my date night until I read it in your product description! The third step is providing a simple recommendation. 3. Provide a simple recommendation. Wrap up your product description by giving
a recommendation. Recommend that the customer use your product
a certain way, or suggest they buy another product to go with it. For a wireless headphones product description,
you might suggest your customer buy a wireless phone charger in your store too. If you’re selling clothing, you can suggest
an accessory or another piece of clothing to help them complete their look. If you’re looking for examples of knockout
product descriptions, make sure to check out Nicole’s blog post in the description below. Now I’d love to hear from you. Have great product descriptions helped you
convert? Was a product description ever so good it
convinced you to purchase the product? Leave a comment and let me know. I’ll chime in with my thoughts. Thanks for watching. Until next time, learn often, market better,
and sell more.

Aegis –  Protect texts, images and best sellers from your Shopify store

Aegis – Protect texts, images and best sellers from your Shopify store


You have worked hard on your Shopify store. And the last thing you want is your competitors to copy the content from your store. That is why you need Aegis. Created by Shopify experts, this innovative Shopify app protects the content of a Shopify store from getting copied in any browser or device. It not only protects texts, images, and background images but also disables keyboard shortcuts and hides the best sellers for complete protection. Don’t wait! Safeguard your Shopify store. Start your free trial today!

WordPress Tutorial: How to Create a Post

WordPress Tutorial: How to Create a Post


Hi and welcome to WordPress.com. This video will show you how to create
a new post on your WordPress.com website or blog. When logged in to your site, click on the icon
in the top right corner to launch a new post. If you are an author on multiple websites,
you’ll be prompted to choose the website you’d like to publish to. A new post will open up. Type in a title and add the text,
links, and media you want on your post. Click on the gear icon to see
the post settings available, which can vary depending on your theme. Under Status, you can change the post
visibility, or password protect it. You can change the status and the time
stamp, which is the date and time of publication. Click on the time to change it. Some themes allow you to feature
certain posts more prominently, by making them stick
to the front page. You can toggle this setting here. You can add categories and tags
to your post to organize your content, and add a featured image. You can control whether the sharing
buttons and likes appear on your post. You can choose your sharing buttons
in the general sharing settings of your site under My Sites, and Settings. Under More Options, you can edit the Slug,
the custom url of your post, and add an excerpt on your post,
which may appear on your home page, and when you share that post
on social media. You can set the location your post
was created, and lastly, control commenting and pingbacks
to that post on other sites. If you want to copy a post
you’ve already created, click on Select a post to copy. When you’re ready to see your work
in action, click on the eye icon to take a peek at your post. Your post saves automatically every
few seconds, so you can create a post and decide to publish it later
by clicking on the calendar icon on the top right. If you’re ready to make it live,
click Publish. And that’s it! For more tips and tricks,
visit the WordPress.com support site.

How To Create a Free Custom Logo || Shopify Help Center 2018

How To Create a Free Custom Logo || Shopify Help Center 2018


Creating a brand identity is a key factor
in setting yourself apart from the competition. When you think of a brand’s visual identity,
you likely first think of their logo. This video discusses how to easily create
your own custom logo! Your logo is the first thing that customers
see when they visit your online store. Logos generally live in the top section of
the online store. To make sure your logo reaches its maximum
potential, try using some of the following tips and tricks. First, you don’t need to be a graphic designer
to have a beautiful logo! Try visiting hatchful.shopify.com, linked
below, for Shopify’s free logo generator. Start by clicking “Get started” and choose
your business space. This example selects “fashion”. Click “next”. Now, have a look through the visual style
options and select styles that you feel represent your brand. You can select up to three visual styles. Click “next”. Enter your business name, and a slogan if
you’d like. You can always edit this information later. Click “next”. Provide some more details on where the logo
will be used and click “next”. The system will now provide you with dozens
of possible logos. Scroll through to choose a logo that best
represents your brand. On the newly opened page, you can customize
the logos features. For example, change the font style to something
more traditional, or something modern. You can also change the colour scheme to find
something more suitable for your brand. Continue to edit until satisfied, and click
“next”. Here you see all the images included in the
package download. Click “download logo.” If you haven’t signed up for an account,
a pop-window will appear to allow you to do so. This is a free account that allows you to
access any logo you’ve made, and have them sent directly to your email. Within a few minutes, you’ll receive an
email from the Hatchful website. Click the download button on the email to
save the file to your desktop. After opening the file, you see a variety
of logos sent as a PNG file format. It’s always best to use a PNG file when
uploading logos to your Shopify admin. This format allows you to have a transparent
background which blends seamlessly with the header colour of your online store. More on this topic in the next video “How
to upload and adjust your logo”. If you’re looking for a more customized
logo, reach out to a Shopify Expert for this design request. Let them know exactly what you’re looking
for, and they can help you with the design and execution. Check the description below for the Shopify
Expert link. For more videos on how to grow your business,
subscribe now! If you still have questions, comment below
or contact the Shopify support team directly. Thanks for watching!

WordPress Tutorial: How to Display Your Instagram Feed on Your Website

WordPress Tutorial: How to Display Your Instagram Feed on Your Website


Hi and welcome to WordPress.com. This video will show you how to display
your latest Instagram photos on your website using the Instagram widget. Go to My Sites and click on Customize. Go to Widgets to see the widget areas
on your blog. Some themes have multiple widget areas,
such as the footer and sidebar. Select where you want your Instagram
widget to appear. Click Add Widget and search for
the Instagram widget. You’ll need to authorize the widget
to access your photos. You can only display images from
an Instagram account that you own, or have permissions to. Once you’ve authorized your account, edit the widget title displayed
above your images. You can also leave this blank, if you want. You can control the number of images
that will be displayed and the number of columns to display your images. The higher the number of columns,
the smaller the images will be displayed. Once you’re happy with your settings,
save, and you’re done. Reload your page to view your Instagram
widget in action. For more tips and tricks,
visit the WordPress.com support site.

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training


In the previous video,
we’ve described what a focus keyphrase is and why it is important to choose the right
focus keyphrase for your posts and pages. Now, we’ll explain
how the Yoast SEO plugin can help you with optimizing your text
for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input
field for your focus keyphrase. When you fill out your focus keyphrase,
the plugin evaluates the page’s content and provides feedback on how to improve
the text for that focus keyphrase. For example, it checks if you use the focus
keyphrase often enough throughout your text, and whether you use it
in enough subheadings. So, the plugin basically shows
to what extent your text is SEO-friendly for that specific focus keyphrase. Search engines are becoming smarter. They increasingly use the context
surrounding terms to build a complete picture
of what that term means. That’s why we help you optimize your text
with synonyms as well – if you have Yoast SEO Premium. Synonyms of a word are words or phrases
that have the same meaning. A synonym for [dog], for example, is
[canine], [hound] or [man’s best friend]. Using synonyms in your copy can help
people understand it better, and it improves the readability of your text. If you repeat the same word
very often in your copy, it looks like you’ve written it
for search engines, not humans. In Yoast SEO Premium you can indicate
which synonyms you have used in addition to your main keyphrase. Then, the plugin will take these synonyms
into account in the keyphrase checks. Search engines also recognize word forms
such as plurals, singulars, comparatives, or past-tense variants of the same words. That’s why we also added this functionality
to the Yoast SEO Premium plugin. The plugin will now recognize all word forms
of your focus keyphrase. Sounds abstract? Let’s go back to the example
of the dog training school we’ve introduced in the previous video. Let’s say one of their focus keyphrases
is [teach dog to sit]. With this new functionality, the plugin
will not only recognize the exact keyphrase but also alternative matches
with different word forms, like [teaching dog to sit]
or [teaching dogs to sit]. In addition, word order doesn’t influence
keyphrase recognition anymore, both for search engines and in Yoast SEO. So, it doesn’t matter if you write
[a trained dog] or [a dog that is trained]. In both sentences,
the Yoast SEO analysis will find the keyphrase
you’re optimizing your post for. This will enable you to write
in a more natural and free way and still get green bullets from Yoast. Finally, search engines
also recognize related terms. This means that in a text
about puppy training, search engines will also recognize words
like [rewards], [commands] or [behavior]. In Yoast SEO Premium, you can also set
related keyphrases for your post or page, apart from your focus keyphrase. Your focus keyphrase
is the most important, of course. That’s why we’re less strict in our analysis
of your related keyphrases. So, in conclusion, you can fill out your focus
keyphrase in the Yoast SEO plugin, and then it evaluates your page’s content and provides feedback on how to improve
the text for that focus keyphrase. If you have Yoast SEO Premium,
the plugin will also check for synonyms, related keyphrases,
and different word forms.

Sign up to Shopify for a Free 14 Day Trial Store || Shopify Help Center 2018

Sign up to Shopify for a Free 14 Day Trial Store || Shopify Help Center 2018


To start your free 14 day trial Shopify store,
head over to Shopify.com. Here you see material available like pricing,
blogs, and help resources for getting started. Start by clicking “get started”. Enter your email address, password, and what
you’d like to name your store. Your store name is the domain attached to
the account you’re creating, and will end in .myshopify.com For example, by naming a store AlyAttire,
the domain will be alyattire.myshopify.com Once your store is created, you are not able
to change the .myshopify.com domain; it’s always attached to this account moving
forward and is used as your login details. However, you are able to purchase a custom
domain to replace this one if you wish. Check out the link below for more details
on custom domains. Once ready, click “create your store”
. Now enter some details about yourself. The first question reads “are you already
selling?” – in this example, you see the selection “I’m not selling products yet”
selected. Choose the option that best represents your
business at this point in time. Next, enter your approximate revenue for this
business. If you are creating a store for yourself then
leave the bottom box unchecked. This area is specifically for developers or
contractors creating stores on behalf of clients. These people are referred to as “Experts”
who specialize in different areas of the Shopify platform. If you’re interested in having an expert
set up your store for you, see the link in the description below for more details. Then, click next. Now, fill out your personal information. These details will be used as the default
business address, but you can always adjust these details at a later time in your admin
settings. After verifying the information is correct,
click “enter my store”. Congratulations! You took the first steps to starting your
eCommerce business. You are now in the Shopify admin of your personal
online store.You’ll receive an email shortly after confirming the store registration. For complete setup, be sure to check out the
general checklist from our Help Center listed below. This checklist walks you through the necessary
steps of getting started beyond the details in this video. For more tutorials on navigating the Shopify
admin, be sure to subscribe to the Shopify Help Center Youtube channel for weekly updates. Feel free to comment below, we’d love to
hear from you!